sharyn smith - social soup

Sharyn SmithCEO/Founder

Snapchatusername: Sharynph

THE RISE AND RISE OF SNAPCHAT

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What is Snapchat?

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Launched in 2011

Rapid evolution

Ephemeral

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60

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Special occasions

When I see something special

Something else

Base: All respondents: n=1,196 All figures %“What type of content do you usually share on Snapchat?”

What type of content do you share?

Everyday stuff

Random moments

84% 82%

Fun

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8

StoryTelling

Snapchat is

sharing stories through

everyday moments

It’s fun, low

pressure, not perfect

just like

Real life

How big is Snapchatin Australia?

IAB, Nielson 2016

Daily active usersin Australia

4 million

50+ 40-49 30-39 18-29

60%

14% 10% 2%

Who is onSnapchat?

Active on the Snapchat By Age

Sensis Social Media Report 2016

Source: Photoworld

Facebook4,630

Whatsapp8,102

Snapchat8,796

Instagram810

Per Second

Photos shared

50

63%

Average no. snaps pw

Sharing their story with anyone

Highly active audience

Snapchat is a mainstream communications channel

One to one messaging and storytelling

Storytelling on Snapchat

Personal Stories

Live Stories

Publisher Stories

Advertising Stories

Customer stories

Brand Stories

6 types of Snapchat visual

storytelling

Personal Stories

24hr slices of life

Customer Stories

Personalized Customer Storytelling

This sponsored lens was viewed

Taco Bell Lens

224 million timesin one day

Storytelling Failure

Liberal Election Lense

Brand Stories

Episodalstorytelling

AdvertisingStories

Live Stories

Mix of User Generated Content

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Up to 8 times more 13 to 34 year-olds viewed Snapchat Live Stories over TV for similar events.

Source: Snapchat Research

PublisherStories

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The Future for Snapchatand storytelling

“Platform to be the best way to communicate —second only to hanging

out face-to-face”

Snapchat’s goal is:

Connected and empowered

Digital NativesGeneration C

MillennialsA love of content creation

and mash-upsGen Y, Gen Z

Opportunities to learn from Snapchat to engage a millennial audienceMicro content Mobile centricAugmented reality Fun and interactiveTools for story telling

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Thank youSharyn Smith, CEO/FounderSharyn@socialsoup.com0415371204