sharyn smith - social soup
TRANSCRIPT
Sharyn SmithCEO/Founder
Snapchatusername: Sharynph
THE RISE AND RISE OF SNAPCHAT
2
What is Snapchat?
3
Launched in 2011
Rapid evolution
Ephemeral
59
60
4
Special occasions
When I see something special
Something else
Base: All respondents: n=1,196 All figures %“What type of content do you usually share on Snapchat?”
What type of content do you share?
Everyday stuff
Random moments
84% 82%
Fun
7
8
StoryTelling
Snapchat is
sharing stories through
everyday moments
It’s fun, low
pressure, not perfect
just like
Real life
How big is Snapchatin Australia?
IAB, Nielson 2016
Daily active usersin Australia
4 million
50+ 40-49 30-39 18-29
60%
14% 10% 2%
Who is onSnapchat?
Active on the Snapchat By Age
Sensis Social Media Report 2016
Source: Photoworld
Facebook4,630
Whatsapp8,102
Snapchat8,796
Instagram810
Per Second
Photos shared
50
63%
Average no. snaps pw
Sharing their story with anyone
Highly active audience
Snapchat is a mainstream communications channel
One to one messaging and storytelling
Storytelling on Snapchat
Personal Stories
Live Stories
Publisher Stories
Advertising Stories
Customer stories
Brand Stories
6 types of Snapchat visual
storytelling
Personal Stories
24hr slices of life
Customer Stories
Personalized Customer Storytelling
This sponsored lens was viewed
Taco Bell Lens
224 million timesin one day
Storytelling Failure
Liberal Election Lense
Brand Stories
Episodalstorytelling
AdvertisingStories
Live Stories
Mix of User Generated Content
28
29
Up to 8 times more 13 to 34 year-olds viewed Snapchat Live Stories over TV for similar events.
Source: Snapchat Research
PublisherStories
30
The Future for Snapchatand storytelling
“Platform to be the best way to communicate —second only to hanging
out face-to-face”
Snapchat’s goal is:
Connected and empowered
Digital NativesGeneration C
MillennialsA love of content creation
and mash-upsGen Y, Gen Z
Opportunities to learn from Snapchat to engage a millennial audienceMicro content Mobile centricAugmented reality Fun and interactiveTools for story telling
