sharing innovation experience with sree chitra institute of medical research & technology

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People Focused and Future Driven Innovation

Sharing Innovation Experience

with Sree Chitra Institute for Medical Science & Technology

May 25, 2013, Trivandrum, Kerala

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Philips anno 1891

Gerard Philips (1858-1942) �

Anton Philips (1874-1951) �

1891

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Complex technology behind “simple” bulb:

Making wires� Glass-blowing� Vacuum pump �

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Loyal and (relatively) cheap work-force

Female workers at the Philips factory in Eindhoven

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Lichttoren – “The Tower of Light” in Eindhoven (*)

(*) also known as Witte Dame, The White Lady

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From simple bulb to …

What is this?

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In 1914 Gile Holst became the director ���of the Philips’ ‘Physics Laboratory’

(Nat.Lab=Natuurkunde laboratorie)

The first dedicated building of NatLab in 1923; the world-famous scientists ���worked or collaborated with NatLab since this time.

NatLab: One of the first private R&D labs in Europe

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Philips, Philips, more Philips…

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Philips becomes Royal

Royal Philips Electronics 1951

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Classical innovation process:

R& Labs� Product Development���(by engineers) �

Marketing�

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‘New’ innovation process

-  Design-driven

-  People focused

-  Socially relevant

-  Future-proof

The Renaissance model of design: integrated, holistic, humanistic Stefano Marzano

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Exploring Futures

Transforming Minds

Understanding People

Inn vation

Framework of Transformational Innovation

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Consumers (consumer research) Customers (customer studies) Users (UX=User Experience) Patients

People ��� (Understanding People)

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Ambient Experience Hospital

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Real contexts are more complex, messy, tense

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Putting yourself in the physical context, ���gathering multiple streams of information

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Reconstructing experience flows

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Enhancing people’s experiences

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Multiple Care Cycles Flows

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Multiple Care Cycles Flows

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Transforming Boarding Experience at Schiphol

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Philips Living Colors

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Started as ‘engineers’ experiment’

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Life of the prototype in people’s homes

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Unexpected usage – both challenge and opportunity

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Resulted in a new set of features and functionalities

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From products to toolkits in the people’s hands

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Rethinking interaction, transforming experience

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Rethinking interaction, transforming experience

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Rethinking interaction, transforming experience

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LiMe (Living Memory)

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A bit of background

Imagine the year 1995… . . ..

What if IT technology destroys our human relationships?

Joint research project:

•  Philips Design •  Queen Margaret University College

•  Domus Academy •  Imperial College of Science •  Universite Rene Descartes

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Living Memory: Ethnography of neighborhood's ‘social memory’

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‘Memory Tree’: A model of collective memory…

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… but also an inspirational tool

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Intuitive human – humane – interface

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Intuitive human – humane – interface

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Not a computer, but a familiar table in a café…

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…or it could be portable and mobile

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What people

say

do/use

think feel value

What researchers do:

surveys interviews

focus-groups

observations

co-research

co-creation

Tools & Methods

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Surveys

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Focus Groups

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Contextual Research

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Co-Research

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Co-Creation

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Exploring Futures

Transforming Minds

Understanding People

Inn vation

Framework of Transformational Innovation

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Predicting Forecasting Foresighting Prophesizing

Explore ��� Futures

Cases

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Vision of the Future

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Vision of the Future (1995)

Stefano Marzano, ���then Head of Philips Design

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Before ‘Vision of the Future’

The future of office���Philips & Olivetti

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‘Vision of the Future’: New process

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Sensing socio-cultural trends

Future Concept Lab (Francesco Morace, Josephine Green)

t

avant-garde mainstream

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Landscape of the socio-cultural trends

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Exploring and mapping social trends

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Sketches and storyboards

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Model making

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Exploring the futures, designing for the future – ���but also communicating your project

Photography, films, exhibition design… even a web-site!

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Future of communication: Shiva, personal communicator

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Future of communication: Shiva Devil

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Future of communication: Wearable Electronics

Ski Jacket

Multimedia T-Shirt Recharge Jacket

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Future of living room

Interactive Family Tree

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Future of kids’ room

Hybrid Playground (analogue + digital)

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Future of kids’ room

Ludic Robots

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Future of music listening

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‘Vision of the Future’ communicated

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‘Vision of the Future’: Follow-up

Future of City Beautification

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‘Vision of the Future’ revisioned

85%

15%

of the concepts are on a market, in one form or another

of them are produced by Philips

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‘Vision of the Future’: Follow-up

Tony Fadell… Jonathan Ive, Steve Jobs, …

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Next Simplicity

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Next Simplicity: Innovation driven by brand-value

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Next Simplicity anno 2006

Chameleon

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Next Simplicity anno 2006

Intuitive interaction

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Next Simplicity anno 2006

Momento

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Next Simplicity anno 2006

SoftTherapy

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Next Simplicity Events

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Next Simplicity anno 2007: Simplicity enacted

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Next Simplicity anno 2008: Lifestyle changes

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Next Simplicity anno 2008: Medical diagnostics humanized

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Next Simplicity anno 2008: Urban life transformed

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Nebula

Future of Experience Design

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Experience Design ?

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Experience Design in practice: Three Projects (2003)

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Experience Design: Theoretical framework

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Experience Design applied … to

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Nebula: Multimedia experience

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Nebula: Sensorial experience

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Wake-up Light

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Attention

III. Explore possible ���futures

II. Manage���transition and ���transformation

I. (Re) Build your ���business��� ���������������������

Time���(x Efforts)

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The futures are:

predicted

sensed

envisioned

foresighted

What futurologists do:

spot/sense ‘trends’ & ‘signals’

co-explore

probe/provoke

prophesized

forecasted

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Extrapolating

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Forecasting

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Sensing the future: Trend-spotting

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Visualize & Debate the Futures

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Visualize & Debate the Futures Future of university (~ 1975)

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From vision to roadmap: set experience targets

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Exploring Futures

Transforming Minds

Understanding People

Inn vation

Framework of Transformational Innovation

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Explain ideas Promote vision Advertise products

Transform ��� Minds

Cases

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Electronic Dress

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Wearables go business

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Wearables try to win business

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Meanwhile design exploration continues

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And expands further

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Design Probes: Electronic Dresses

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Imagine the dress that can sense and react to the emotions of others

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‘Electronic Dresses’ as a platform for dialogue and debate

EINDHOVEN    City  of  light  

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Exploration continues: Electronic jewelry

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Exploration continues: Electronic tattoo

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Luminous Spaces: Philips & Kvadrat JV

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Shanghai 2005

Habitat: Living off the Grid

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Qualities of the Habitat

House is a mini-

power supply

Living ‘off the grid’

House is a living organism with

enclosed cycles

Fusion of technology and nature

House produces more than it takes HABITAT

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Future of the Habitat is smart membranes

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Habitat: Discussing the dream

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Habitat: Sharing the dream – and interacting with it

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Habitat enacted in virtual world, too

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Game initiation Tasks & Scores

Discussing possible futures Individual & Collaborative Innovation

Playful innovation in Second Life

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Food for thought

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Design Probes: Food - Biosphere

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Design Probes: Food - Diagnostic Kitchen

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Design Probes: Food - Food Printer

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Design Probes: Food - Food Printer

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Provocative Probes/ Critical Design

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Building platforms for debates

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Playing the futures

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Playing the futures