sharing innovation experience with sree chitra institute of medical research & technology
DESCRIPTION
A few slides I was sharing during an interactive session in Trivandrum, Kerala.TRANSCRIPT
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People Focused and Future Driven Innovation
Sharing Innovation Experience
with Sree Chitra Institute for Medical Science & Technology
May 25, 2013, Trivandrum, Kerala
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Philips anno 1891
Gerard Philips (1858-1942) �
Anton Philips (1874-1951) �
1891
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Complex technology behind “simple” bulb:
Making wires� Glass-blowing� Vacuum pump �
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Loyal and (relatively) cheap work-force
Female workers at the Philips factory in Eindhoven
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Lichttoren – “The Tower of Light” in Eindhoven (*)
(*) also known as Witte Dame, The White Lady
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From simple bulb to …
What is this?
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In 1914 Gile Holst became the director ���of the Philips’ ‘Physics Laboratory’
(Nat.Lab=Natuurkunde laboratorie)
The first dedicated building of NatLab in 1923; the world-famous scientists ���worked or collaborated with NatLab since this time.
NatLab: One of the first private R&D labs in Europe
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Philips, Philips, more Philips…
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Philips becomes Royal
Royal Philips Electronics 1951
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Classical innovation process:
R& Labs� Product Development���(by engineers) �
Marketing�
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‘New’ innovation process
- Design-driven
- People focused
- Socially relevant
- Future-proof
The Renaissance model of design: integrated, holistic, humanistic Stefano Marzano
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Exploring Futures
Transforming Minds
Understanding People
Inn vation
Framework of Transformational Innovation
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Consumers (consumer research) Customers (customer studies) Users (UX=User Experience) Patients
People ��� (Understanding People)
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Ambient Experience Hospital
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Real contexts are more complex, messy, tense
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Putting yourself in the physical context, ���gathering multiple streams of information
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Reconstructing experience flows
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Enhancing people’s experiences
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Multiple Care Cycles Flows
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Multiple Care Cycles Flows
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Transforming Boarding Experience at Schiphol
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Philips Living Colors
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Started as ‘engineers’ experiment’
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Life of the prototype in people’s homes
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Unexpected usage – both challenge and opportunity
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Resulted in a new set of features and functionalities
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From products to toolkits in the people’s hands
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Rethinking interaction, transforming experience
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Rethinking interaction, transforming experience
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Rethinking interaction, transforming experience
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LiMe (Living Memory)
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A bit of background
Imagine the year 1995… . . ..
What if IT technology destroys our human relationships?
Joint research project:
• Philips Design • Queen Margaret University College
• Domus Academy • Imperial College of Science • Universite Rene Descartes
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Living Memory: Ethnography of neighborhood's ‘social memory’
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‘Memory Tree’: A model of collective memory…
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… but also an inspirational tool
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Intuitive human – humane – interface
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Intuitive human – humane – interface
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Not a computer, but a familiar table in a café…
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…or it could be portable and mobile
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What people
say
do/use
think feel value
What researchers do:
surveys interviews
focus-groups
observations
co-research
co-creation
Tools & Methods
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Surveys
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Focus Groups
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Contextual Research
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Co-Research
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Co-Creation
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Exploring Futures
Transforming Minds
Understanding People
Inn vation
Framework of Transformational Innovation
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Predicting Forecasting Foresighting Prophesizing
Explore ��� Futures
Cases
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Vision of the Future
summ n Jan Timmer, then CEO Philips
Vision of the Future (1995)
Stefano Marzano, ���then Head of Philips Design
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Before ‘Vision of the Future’
The future of office���Philips & Olivetti
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‘Vision of the Future’: New process
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Sensing socio-cultural trends
Future Concept Lab (Francesco Morace, Josephine Green)
t
avant-garde mainstream
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Landscape of the socio-cultural trends
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Exploring and mapping social trends
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Sketches and storyboards
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Model making
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Exploring the futures, designing for the future – ���but also communicating your project
Photography, films, exhibition design… even a web-site!
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Future of communication: Shiva, personal communicator
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Future of communication: Shiva Devil
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Future of communication: Wearable Electronics
Ski Jacket
Multimedia T-Shirt Recharge Jacket
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Future of living room
Interactive Family Tree
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Future of kids’ room
Hybrid Playground (analogue + digital)
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Future of kids’ room
Ludic Robots
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Future of music listening
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‘Vision of the Future’ communicated
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‘Vision of the Future’: Follow-up
Future of City Beautification
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‘Vision of the Future’ revisioned
85%
15%
of the concepts are on a market, in one form or another
of them are produced by Philips
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‘Vision of the Future’: Follow-up
Tony Fadell… Jonathan Ive, Steve Jobs, …
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Next Simplicity
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Next Simplicity: Innovation driven by brand-value
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Next Simplicity anno 2006
Chameleon
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Next Simplicity anno 2006
Intuitive interaction
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Next Simplicity anno 2006
Momento
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Next Simplicity anno 2006
SoftTherapy
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Next Simplicity Events
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Next Simplicity anno 2007: Simplicity enacted
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Next Simplicity anno 2008: Lifestyle changes
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Next Simplicity anno 2008: Medical diagnostics humanized
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Next Simplicity anno 2008: Urban life transformed
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Nebula
Future of Experience Design
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Experience Design ?
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Experience Design in practice: Three Projects (2003)
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Experience Design: Theoretical framework
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Experience Design applied … to
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Nebula: Multimedia experience
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Nebula: Sensorial experience
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Wake-up Light
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Attention
III. Explore possible ���futures
II. Manage���transition and ���transformation
I. (Re) Build your ���business��� ���������������������
Time���(x Efforts)
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The futures are:
predicted
sensed
envisioned
foresighted
What futurologists do:
spot/sense ‘trends’ & ‘signals’
co-explore
probe/provoke
prophesized
forecasted
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Extrapolating
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Forecasting
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Sensing the future: Trend-spotting
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Visualize & Debate the Futures
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Visualize & Debate the Futures Future of university (~ 1975)
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From vision to roadmap: set experience targets
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Exploring Futures
Transforming Minds
Understanding People
Inn vation
Framework of Transformational Innovation
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Explain ideas Promote vision Advertise products
Transform ��� Minds
Cases
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Electronic Dress
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Wearables go business
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Wearables try to win business
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Meanwhile design exploration continues
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And expands further
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Design Probes: Electronic Dresses
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Imagine the dress that can sense and react to the emotions of others
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‘Electronic Dresses’ as a platform for dialogue and debate
EINDHOVEN City of light
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Exploration continues: Electronic jewelry
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Exploration continues: Electronic tattoo
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Luminous Spaces: Philips & Kvadrat JV
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Shanghai 2005
Habitat: Living off the Grid
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Qualities of the Habitat
House is a mini-
power supply
Living ‘off the grid’
House is a living organism with
enclosed cycles
Fusion of technology and nature
House produces more than it takes HABITAT
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Future of the Habitat is smart membranes
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Habitat: Discussing the dream
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Habitat: Sharing the dream – and interacting with it
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Habitat enacted in virtual world, too
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Game initiation Tasks & Scores
Discussing possible futures Individual & Collaborative Innovation
Playful innovation in Second Life
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Food for thought
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Design Probes: Food - Biosphere
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Design Probes: Food - Diagnostic Kitchen
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Design Probes: Food - Food Printer
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Design Probes: Food - Food Printer
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Provocative Probes/ Critical Design
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Building platforms for debates
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Playing the futures
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Playing the futures