share the love - stanford facebook class

Share the LoveMatt Monahan

Shashank SenapatyShrikrishna Shrin

Declare WAR!!!• Card game WAR on facebook• Designed to work in the facebook eco system

– Limit users to 5 cards each– User that has higher wins out of 5 cards wins game– Chat feature built to drive engagement through trash

talking

• However ….

WAR is never good • Launched 2 months ago• Around 1000 total installs

– 100 daily active usersInstalls

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WAR• Users invite only best friends to play WAR• Issues

– Requires multiple visits to complete game– Users have short attention span– Not persuasive – Not many opportunities to generate news

feeds

• What do you do when WAR fails? …

SHARE THE LOVE!• Launched with little more than

an invite box• 100,000 installs in 5 days• 750,000+ installs in 1 month

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Insight

• Keep it simple!• Appeal to emotion• Use one action• Build a community

Thank You