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Market and Media Planner 2014SGC HORIZON
a Scranton Gillette Communications company
www.probuilder.com www.sgchorizon.com
2 smart thought. straight talk. | Professional Builder
smart thought. straight talk.
most useful. most chosen. Professional Builder regularly
surveys industry members to
see how it ranks as a go-to
resource. In a head-to-head
comparison with Builder magazine, respondents named
Professional Builder as the most
useful, most chosen by more
than 50% over Builder.
Source: 2013 Professional Builder Readership Study
ProfessIonal BuIlder iS the faSteSt gRowing PuBliCation in the new
ConStRuCtion maRket in Both adveRtiSing PageS and maRket ShaRe gRowth
Q. Which of these publications do you
find most useful to your profession?
Q. If you could receive only one of these
publications, which one would it be?
76% 22%
Professional Builder Builder
sGc horizon and Professional Builder are built for today’s market and for all of its challenGes and opportunities.
We have assembled the most experienced team in this market,
and we welcome the opportunity to share our experience and
knowledge with you.
Committed to delivering market-leading products that include
premier industry events, dynamic digital products and award-
winning magazines, we truly are the smart thought, straight talk
of the professional building industry.
Source: inquiry management Systems, September 2011 - August 2013
76% 22%
Professional Builder Builder
25.8%ProfeSSionAl Builder
Market Share Growth
146.86ProfeSSionAl Builder
Growth of PaGeS
www.sgchorizon.com | www,probuilder.com 3
deciSion-MakerS
Professional Builder, the
most direct-requested
publication, delivers the most-
defined, the most-qualified, the
most-targeted audience, in the
largest numbers — 117,101. This
is where your market resides.1
industry leaders in events
P R O F E S S I O N A L B U I L D E R
buyinG Power
There is a difference in
circulation quality! our
investments in delivering
you the most-qualified, most- defined audience in the new
construction market gives you
the opportunity to reach the
right people who can
buy your product.
1 June 2013 BPa Statement
100%1
of Professional Builder’s audience is
authorized to buy, specify or influence
the selection of building materials,
products and equipment.
84.6%1
of Professional Builder’s audience is an
owner, Partner, exec., director or GM.
100%1
of Professional Builder’s qualified
circulation is directly requested
from the recipient or the recipient’s
company — more than any other
industry publication.
GreenZone oct. 22-24, 2014 | new orleans
Pcbc June 25-27, 2014 | San francisco
Show ViLLaGe february 4-6, 2014 | Las Vegas
Pcbc
53
5
492
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a growing market
There are numerous ways to gauge the health of the new-home market in the united states,
including government reports on new-home permits, starts, sales and completions. In 2014,
all of these direct indicators of market health point upward. annualized monthly results
show that builders will approach the one million new-homes mark in 2013 for the first time
since 2007. The year ahead looks even better. The Zelman & associates research team
estimates that this number will grow by nearly 25 percent to 1.24 million new homes in 2014,
offering marketers fertile new ground in which to grow and prosper.
stronG demoGraphics
The demographics of the nation’s 130 million households show a large and increasing
market opportunity over the near and long term. lifestyle preferences will dramatically
impact the resurgent market for new homes.
Baby boomers are living longer, more active lives; scaling back their workloads, and
shedding larger family homes for new homes in resort communities, the inner city and
age-targeted developments.
a second coming wave of home buyers, the Millennials, will be larger than the boomers. Just
hitting their mid 20s, these potential buyers are only now entering the new-home market.
Continuing a trend that began in 1993 with new immigration laws, approximately one mil-
lion new, legal immigrants arrive each year. Typically equipped with completed education
and jobs in hand, these new americans are ready-made households and potential buyers.
Catering to the needs of immigrant home buyers has shaped the new-home markets in many
gateway cities around the country and will continue to do so for at least the decade ahead.
SinGLe faMiLy StartS
MuLti-faMiLy StartS
4 smart thought. straight talk. | www.sgchorizon.com
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
e
2014
e
2015
e
2,200
2,000
1,800
1,600
1,400
1,200
1,000
800
600
400
200
0
units in Thousands
Source: Census Bureau, Zelman & associates analysis
700
600
500
400
300
200
100
0
2011 2012 2013 2014 (P)
units in Thousands
400
350
300
250
200
150
100
50
0
2011 2012 2013 2014 (P)
units in Thousands
Source: Source: Zelman associates, 2013
Multi-family
Contractor-Built, owner-Built
single-family Houses for sale
ProfeSSionAl Builder Builder
Total Qualified 117,101 112,419
Request to Receive the Publication 117,101 59,673
Buy, Specify or Influence the Selection of Building Materials
117,101 not reported
Breakdown of Purchasing Authority by Product
117,101 not reported
Breakdown of Custom Builders 52,049 not reported
Breakdown of Multi-Family 34,459 not reported
professional audience
totaL readerShiP2
1 June 2013 BPa Statement 2 Signet adStudy, may 2013
more detailed audit
Professional Builder independently audits its audience for geographical
and business/occupation breakouts. We want to know what you want
to know: what kind of homes do they build, how many annually —
and most importantly, how many are authorized to buy, specify or
influence purchases (100%)1, and what products and equipment do
they purchase? audited information you need. audited information you
only get from Professional Builder.
“i find it a good SouRCe foR Both PRoduCt infoRmation and induStRy evaluation.”
reader ProfiLe2
33% — unduplicated readership (receive
Professional Builder only)
83% — read Professional Builder
regularly, at least 3 out of 4 issues
50% — read Professional Builder as much
for the advertising as for the articles
Professional Builder | www.probuilder.com 5
117,101Subscribers
defined subscribers
Through Professional Builder’s extensive audit process, we deliver a
clear portrait of our subscribers, your customers. To qualify to receive
Professional Builder, they not only define their job title and geographic
location, they tell us so much more:
• Number of homes built annually
• Custom builder breakdown
• Multifamily breakdown
• Purchasing authority by product type
304,462total readership
reader pass-along total per
single copy
2.6
reQueSted by More buiLderS1
Professional Builder’s circulation of 117,101 is 100%
qualified, 100% direct request. Compare that to
Builder’s total qualified circulation of 112,419, of which
only 59,673 are direct request. In Professional Builder,
your message reaches nearly 5,000 more subscribers
and almost twice as many direct requesters. That’s
considerable roI for your marketing dollar.
circulation domination1
Signet adStudy, may 2013
6 smart thought. straight talk. | www.sgchorizon.com
professional editoriala messaGe to our marketinG partners
over nearly 80 years, Professional Builder has covered home building more com-
prehensively and with more depth than any other media brand. In that time, it has
earned loyalty from america’s builders in all 50 states and won numerous awards for
editorial excellence, including the prestigious Jesse H. neal award from american
Business Media. The approach, as always, is smart and straightforward.
Professional Builder’s editorial content is 100 percent about
the business of home building. our team of journalists and
industry experts seek the challenges and opportunities that are of
importance to builders — to help them manage smarter, to design
better, to sell and market more effectively, to acquire and develop
land efficiently, to build better homes, and to grow and profit.
Professional Builder’s editors construct comprehensive, multi-platform
ideas and solutions around those top challenges and opportunities.
Professional Builder and its sister media brands — Custom Builder,
HousingZone.com, and Professional Remodeler — are distinguished by
their ability to not only deliver the latest news, trends and ideas, but also
present deep, comprehensive and award-winning coverage of builders’
most pressing business information needs.
respectfully,
Tony Mancini, Group director
Patrick o’Toole, editorial director and Publisher
“i alwayS look foRwaRd to eaCh iSSue of ProfessIonal BuIlder. i Read it CoveR to CoveR
and have gotten a tRemendouS amount of good info on Both PRoduCtS and PRoCeSSeS.”
formatted for desktops, tablets and every type of
smartphone, Professional Builder’s digital media offers
breaking news, award-winning web-only features like
our app Center, compelling video content, house
plans, and thousands of design ideas and images.
Saun SuLLiVan, dsld homes, 2011 builder of the year; denham sprinGs, louisiana
2013 FOLIO 100:
the industry’s most
innovative and
distinguished Professionals
awarded to editorial
director Patrick o’toole
& Group director -
Principal tony Mancini
14 affordable single-family upgrades
Page 48
March 2013
www.HousingZone.com
Honoring
HoMe building’s
young leaders
2012 Jesse H. neal
award winner
also inside
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Managing Custom ChangesPage 46
The Margin Gap: Part IIPage 50
June 2013
www.HousingZone.com
2012 JESSE H. NEAL AWARD WINNER
ALSO IN THIS ISSUEDesign Next: Ideas for Tomorrow / 16Small Houses That Live Big / 36Single-family Detached Hits / 42
Positioning forSuccessInnovative design ideas that capture interest and drive sales
PH
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SPECIAL ISSUEMay 2013
www.HousingZone.com
Professio
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uild
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RANKING THE NATION’S LARGEST HOME BUILDERS / 24
THE SEARCH FOR THE BEST BUSINESS MODEL / 42
SMALLER GIANTS MAKE STEADY STRIDES / 48
2013HOUSINGGIANTS
2012 JESSE H. NEAL
AWARD WINNER
HOUSING GIANTS PULL-OUT POSTER INSIDE
2012 JESSE H. NEAL
Taylor Morrison CEO Sheryl Palmer leads the
progression of home builders looking to ride
the housing recovery by going public
2012 Jesse H. Neal award wiNNer
Professional Builder | www.probuilder.com 7
professional staffJournalists and experts Meet the journalism team and panel of experts who capture
prestigious awards and share their years of experience in the home building industry on a continuing
basis with the readers of Professional Builder and HousingZone.com.
Patrick o’toole is
the editorial direc-
tor and publisher of
Professional Builder,
Professional Remodeler
and HousingZone.com.
Previously, he served
as editor and publisher
of Qualified Remodeler
magazine and began
his career as a reporter
for the associated
Press in Chicago.
potoole@sgcmail.com
denise dersin is
the editor in chief of
Professional Builder
magazine. Prior to
joining Professional
Builder, she worked
for 10 years in a similar
capacity for Hanley
Wood’s Builder maga-
zine and led many key
editorial initiatives in
the building industry.
In her 24-year career
as an editor, including
13 years with Time
life, she won many
editorial awards.
ddersin@sgcmail.com
Mike beirne is the editor
of Professional Builder.
a Jesse H. neal award
finalist, Mike has tallied
26 years of journalism ex-
perience plus numerous
news and feature writing
awards, including honors
from the society of
Professional Journalists,
Hoosier state Press
association and Indiana
associated Press
Managing editors. He
also operated a masonry
restoration business for
more than two decades.
mbeirne@sgcmail.com
kyle clapham is
the managing edi-
tor of Professional
Builder, Professional
Remodeler, Custom
Builder and Housing
Zone.com. With a mas-
ter’s degree in journal-
ism from northwestern
university, Kyle has
been published in the
Chicago tribune, the
des moines Register
and in a 2013 col-
lege textbook, Sports
marketing (5th edition).
kclapham@sgcmail.com
“i alwayS StoP and Read ProfessIonal BuIlder aS Soon aS it hitS my mail Box. it’S timely, CuRRent and filled with ideaS. among my management team, theSe aRe ideaS to deBate, adoPt and imPlement into Jagoe homeS. ProfessIonal BuIlder iS a PeRfeCt ReSouRCe foR any BuildeR!”
Scott JaGoe, JaGoe homes, 2010 builder of the year; owensboro, kentucky
Scott Sedam, presi-
dent of Truenorth
development, spends
most of his time work-
ing in the trenches
with builders, suppli-
ers and trade contrac-
tors. His lean Builder
blog appears weekly
at HousingZone.com.
scott@truen.com
100 beSt new ProductS
To compile its annual 100 Best
new Products report, Professional
Builder’s editorial staff evaluates
hundreds of building industry prod-
ucts introduced during the previous
12 months. Integrated sponsorship
combines advertorials, e-newsletters
and online visibility.
Pb deSiGn
awardS
Professional
Builder honors
the best of the
best in residential design with the PB
design awards. leading residential
architects and designers judge the
submissions, and plaques are present-
ed to the winners at the International
Builders’ show.
40 under
40 awardS
focusing on
the next generation of leaders in the
home-building industry, this special is-
sue profiles 40 superstars, all under the
age of 40 and doing remarkable things
to advance the building industry.
for 15 years,
Professional
Builder’s
show Village has served as the premier
show home exhibit at the International
Builders’ show. demonstration
homes are constructed outside the
convention center with industry-leading
builders’ and product manufacturers’
participation. show Village sponsorship
showcases your brand in an installed
environment, generates leads through
face-to-face industry networking and
delivers integrated exposure pre-show,
at-show and post-show.
each year at
Greenbuild,
Professional Builder,
Building design+Construction and
industry partners construct high-
performance residential and commercial
green buildings outside the convention
center’s main entrance. sponsors display
their products in exclusive, installed
environments within the GreenZone
structures — one commercial, one
residential — and maintain high visibility
through integrated exposure before,
during and after the event.
new in Spring 2014!
exclusive Professional Builder event
brings together the residential building
industry’s up-and-comers under the
age of 40 for three days of networking,
strategizing and sharing of ideas.
sponsors’ logos on all promotional
materials and event signage.
professional presentations
P R O F E S S I O N A L B U I L D E R
industry leadinG events special issues
8 smart thought. straight talk. | www.sgchorizon.com
houSinG GiantS rePort
Professional
Builder has
tracked and
reported the financial and business
results of the nation’s largest home-
building companies for more than 40
years. The May issue’s Housing Giants
report ranks more than 200 firms, with
profiles of notable companies and in-
depth analysis of industry trends. .
nationaL houSinG
QuaLity awardS
since 1993, Professional
Builder and the naHB
research Center have
teamed up to sponsor the annual
national Housing Quality awards
— the highest recognition a builder
can earn for quality management.
Winning companies are considered to
be among the nation’s most well-run
and profitable.
Pb buiLder of
the year
Professional
Builder’s Builder of
the Year award is
one of the industry’s highest distinc-
tions. The Professional Builder editors
select and honor one builder who has
paved the way for industry peers.
Content strategy in digital marketing
is based upon serving your customers,
our audience, with information that
impacts their business specifically. The
Professional Builder digital team sets
you on a strategic path to keep your
customers consistently receptive to
your marketing messages, and to keep
them coming back for more.
professional strategies
Builderof theyear
diGital strateGies
brand awareneSS
online advertising keeps you top of
mind share with industry buyers and
directly linked 24/7.
• Banner & rich media ad units
• Product/topical channel ads
• Product video series & sponsorships
• Video pre-roll sponsorships
brand e-MaiL MarketinG
Increased leads are generated through
targeted e-mail transmissions of
branded content.
• Weekly editorial or custom
e-newsletter sponsorships
• Marketing Partners Program
(exclusive brand content)
• HZ Alert sponsorships
thouGht LeaderShiP
Position your company as an innovator,
and your brand as unique.
• Sponsored blogs & social media
• Case studies & White Papers
• Product Spotlight
• App Spotlight
• HZ Blitz
• Custom webinar
education — hZ uniVerSity
Providing continuing education content
gains visibility and trust for your
company. sponsorship includes:
• CEU course with AIA (or other)
accreditation
• Videos & White Papers, etc.
Get connected. contact adam Grubb at agrubb@sgcmail.com; 317.219.7546.
“if you ComBine PRint and digital ReaCh, you ReduCe exPenSeS aCRoSS youR entiRe maRketing Budget, and get moRe audienCe… that’S SPending it SmaRt.”
Professional Builder | www.probuilder.com 9
president/co rick SurkaMer and vp of marketinG Matthew SaLeSki, excerpt from effective advertisinG presentation by ChiCago sun Times media
events/special issue sponsorship
and participation establishes
your company as forward
thinking and supportive of the
industry. contact tony Mancini
at tmancini@sgcmail.com or
610.688.5553 for details on
how to be included.
Ad Close DateJanuary
11/27/13february
12/20/13March
1/24aPriL
2/24May3/24
June 4/24
internationaL buiLderS’ Show/kbiS 2014 iSSue
40 under 40 iSSue houSinG GiantS rePort iSSue
SiGnet adStudy
conSuMer trendS iSSue
Cover Story Professional Builder Design Awards dozens of the most inspired home designs from around the country
How Technology Has Changed Home Buildingfrom tablets to 3-d printers, technology is transforming home building business for the better
40 Under 40 PB’s fourth annual class of outstanding young leaders in the building industry
Housing Policy ReportMortgage, Tax and Gse reform may forever alter the building landscape
2014 Housing GiantsThe most anticipated issue of the year. PB’s annual ranking of the biggest builders
Opening in a New Market or Restarting a ProjectIndustry experts offer their best advice on ensuring a solid start
Exclusive Research exteriors Top Tech Tools and Their Profit Impact
Builder demographics Windows and doors Housing Giants survey and list
Burns Consumer report
Business Technology/Software
accounting enterprise options Management scheduling Customer relationship Management
social Media Tracking
housing Giants — Business Management Ideas + Executive Corner
optimizing Your design offering
Websites That sell developing People In-house vs. outsourcing
sales Incentives Pro forma Know-How
Green/Building Science right-sizing HVaC systems
Passive Technology The national Green Building standard
leed for Homes energy star sustainable Communities
House Review Move-up unique Townhouses luxury first-time Buyer Multifamily Zero-lot-line detached
Business Management Implementing Trade Partner Councils
Management Tablet apps
Ways to Boost Your Balance sheet
Percentage of Completion accounting
Giants Benchmarks report
Benefits of ultra-fast Pay
Sales & Marketing Working With realtors Virtual Models selling to Millennials sales all stars Texting, emails and the etiquette of staying in Touch
Hyper local Marketing
Design regional styles new Homes That look old
California super Models
Best outdoor spaces Cheap Chic Model Merchandising Trends
new Product Spotlight
IBs Product PreviewKBIs Product Preview
roofingfireplaces and accessories
Top IBs/KBIs ProductsWindows and doors
outdoor livingTrucks and accessories
exterior doorsInsulation and House Wrap
low Voltage WirePaints, Caulks, sealants
in eVery iSSue
Columnist: Bob Schultz on Sales & Marketing sales Training Consultant Bob schultz offers Practical sales & Marketing advice for Home Builders
Columnist: Scott Sedam on Design & Construction
scott sedam Covers design & Construction Best Practices, Including lean operations, Value engineering/analysis & Green Building
MARKET UPDATE:· Production Building· Small Volume· Multifamily· Systems-built/Modular
news, Trends and Projects for four distinct Vertical Markets — single-family Production/single-family small-volume/Multifamily/systems-built/Modular
Kitchen and Bath Design Education new Product and design Tips
Advertising Specials IBs/KBIs Integrated show Packages
40 under 40 Print & Conference sponsorships
Housing Giants Integrated Packages & Posters
PCBC Integrated show Packages
bonus distribution International Builders’ Show/KBISfebruary 4-6, las Vegas
PCBCJune 25-27, san francisco
2014 editorial calendarJuLy 5/23
auGuSt6/24
SePteMber 7/23
october8/20
noVeMber9/22
deceMber10/20 Ad Close Date
deSiGn innoVation iSSue
beSt buiLdinG ProductS iSSue
the ManaGeMent iSSue
SiGnet adStudy
Green iSSue buiLder of the year iSSue
Memory Points How to create lasting impressions in your next new home or model
100 Best New Building Products from gypsum to windows, builders and editors pick their favorite new products
The Future of Project Financing an in-depth look at the best new ways to fund your next deal
The Best Managed Builders lean, innovative and entrepreneurial. our profiles of well-run firms
Getting to Net Zero How a growing number of builders are bringing green’s holy grail to market
49th Annual Professional Builder of the Year a special report featuring the recipient of building’s highest honor
Cover Story
design Trends What Builders Want in new Products
ad&C financing supply Chain from Builder, supplier and Trades PoV
The state of Green Home Building in the united states
2015 Market outlook Exclusive Research
design software review
Website redesign Top 25 Builder apps Building Information Modeling (BIM)
energy Modeling software
Twitter Know-how Business Technology/Software
options and upgrades sourcing Products accessing Capital Customer satisfaction Management
even-flow Management
Trade Contractor relations
housing Giants — Business Management
Ideas + Executive Corner
learning from local Green Programs
Water sense Compliance
Indoor air Quality air sealing new Ideas in Building envelopes
Insulated roofs Green/Building Science
Multi-generational Homes
suburban Infill Cul-de-sac solutions Homes for Traditional neighborhood design
Casitas and In-law suites
family Homes House Review
Mass Customization learning from other Industries
land due diligence national Housing Quality award Winners
learning from Builder 20 Groups
Jobsite safety Business Management
social Media Marketing sales Management 101 Prospecting Tips from Top Closers selling Green sales Training Programs
Sales and Marketing
Greater Great rooms Hillside solutions Tips for Tight setbacks Mid-century Modern Panelized Beauties Top selling Plans of 2014
Design
sidingdecking
100 Best new Building ProductsWindows and doors
Plumbing fixturesMasonry stone Veneer
Tilelocks and Hardware
appliancesHouse Wrap
framing solutionsWindows
new Product Spotlight
in eVery iSSue
sales Training Consultant Bob schultz offers Practical sales & Marketing advice for Home BuildersColumnist: Bob Schultz
on Sales & Marketing
scott sedam Covers design & Construction Best Practices, Including lean operations, Value engineering/analysis & Green BuildingColumnist: Scott
Sedam on Design & Construction
news, Trends and Projects for four distinct Vertical Markets — single-family Production/single-family small-volume/Multifamily/systems-built/Modular
MARKET UPDATE:· Production Building
· Small Volume· Multifamily
· Systems-built/Modular
new Product and design TipsKitchen and Bath Design Education
100 Best new Products advertorial Promotion
Greenbuild Integrated show Packages
Builder of the Year sponsorships
Advertising Specials
Greenbuild oct. 22-24, new orleans
Remodeling Show oct. 23-24, Baltimore
bonus distribution
10 smart thought. straight talk. | www.sgchorizon.com
2014 editorial calendarJuLy 5/23
auGuSt6/24
SePteMber 7/23
october8/20
noVeMber9/22
deceMber10/20 Ad Close Date
deSiGn innoVation iSSue
beSt buiLdinG ProductS iSSue
the ManaGeMent iSSue
SiGnet adStudy
Green iSSue buiLder of the year iSSue
Memory Points How to create lasting impressions in your next new home or model
100 Best New Building Products from gypsum to windows, builders and editors pick their favorite new products
The Future of Project Financing an in-depth look at the best new ways to fund your next deal
The Best Managed Builders lean, innovative and entrepreneurial. our profiles of well-run firms
Getting to Net Zero How a growing number of builders are bringing green’s holy grail to market
49th Annual Professional Builder of the Year a special report featuring the recipient of building’s highest honor
Cover Story
design Trends What Builders Want in new Products
ad&C financing supply Chain from Builder, supplier and Trades PoV
The state of Green Home Building in the united states
2015 Market outlook Exclusive Research
design software review
Website redesign Top 25 Builder apps Building Information Modeling (BIM)
energy Modeling software
Twitter Know-how Business Technology/Software
options and upgrades sourcing Products accessing Capital Customer satisfaction Management
even-flow Management
Trade Contractor relations
housing Giants — Business Management
Ideas + Executive Corner
learning from local Green Programs
Water sense Compliance
Indoor air Quality air sealing new Ideas in Building envelopes
Insulated roofs Green/Building Science
Multi-generational Homes
suburban Infill Cul-de-sac solutions Homes for Traditional neighborhood design
Casitas and In-law suites
family Homes House Review
Mass Customization learning from other Industries
land due diligence national Housing Quality award Winners
learning from Builder 20 Groups
Jobsite safety Business Management
social Media Marketing sales Management 101 Prospecting Tips from Top Closers selling Green sales Training Programs
Sales and Marketing
Greater Great rooms Hillside solutions Tips for Tight setbacks Mid-century Modern Panelized Beauties Top selling Plans of 2014
Design
sidingdecking
100 Best new Building ProductsWindows and doors
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Tilelocks and Hardware
appliancesHouse Wrap
framing solutionsWindows
new Product Spotlight
in eVery iSSue
sales Training Consultant Bob schultz offers Practical sales & Marketing advice for Home BuildersColumnist: Bob Schultz
on Sales & Marketing
scott sedam Covers design & Construction Best Practices, Including lean operations, Value engineering/analysis & Green BuildingColumnist: Scott
Sedam on Design & Construction
news, Trends and Projects for four distinct Vertical Markets — single-family Production/single-family small-volume/Multifamily/systems-built/Modular
MARKET UPDATE:· Production Building
· Small Volume· Multifamily
· Systems-built/Modular
new Product and design TipsKitchen and Bath Design Education
100 Best new Products advertorial Promotion
Greenbuild Integrated show Packages
Builder of the Year sponsorships
Advertising Specials
Greenbuild oct. 22-24, new orleans
Remodeling Show oct. 23-24, Baltimore
bonus distribution
2014 editorial calendar
Professional Builder | www.probuilder.com 11
Space Unit Specification
non-bleed bleed
Two-Page Spread 161/2” x 10” 181/4” x 11”
Full Page 8” x 10” 91/4” x 11”
2 3-Page Vertical 51/4” x 10” 53/4” x 11”
1/2-Page Spread 161/2” x 4 ” 181/4” x 51/2”
1/2-Page Vertical 3 ” x 10” 41/2” x 11”
1/2-Page Horizontal 8” x 4 ” 91/4” x 51/2”
1/2-Page Island 51/4” x 7 ” —
1 3-Page Vertical 21/2” x 10” 3” x 11”
1 3-Page Square 51/4” x 4 ” —
1/4-Page 3 ” x 4 ” —
1 6-Page 21/2” x 4 ” —
specificationsGeneral instructionsterms and agency commission: 15% of gross billing for display advertising space, color, special position premium, provided account is paid within 30 days of invoice date. 1½% charge per month on accounts 30 days or more in arrears. no cash discount. Commission is not allowed on mechanical or special charges, including those for artwork, photos, printing, reprints, backup of inserts, tip-ins, and all other special handling requirements. In the event of non-payment, publisher reserves the right to hold advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to the publisher. agency commission will not be paid if the submitted ad material requires additional work by the publisher.
Short rates and rebates: advertisers will be short-rated if within the 12-month period from date of first insertion they do not use the number of insertions contracted for upon which their billings have been based. advertisers will be rebated if within the 12-month period they have used sufficient additional insertions to earn a lower rate than that at which they have been billed.
rate Protective clause: rates are subject to change on notice and become effective for all advertisers with the stated specific issue and all issues thereafter. However, advertisers may cancel or amend their contracts without incurring short rate adjustment if they have fulfilled their contract terms through the issue preceding that with which the new rates are effective.
Publisher’s copy Protective clause: In consideration of the acceptance of any advertising from the advertiser and/or the advertising agency for publication at the rates set forth in this rate card, the advertiser and/or the advertising agency represents and warrants that all material delivered to the publisher for publication shall be free of libel and that publication thereof will not violate or infringe any copyright, trademark, right of privacy, or any other statutory or common law property right of any person, and that the advertiser and/or the advertising agency will indemnify, defend and save harmless the publisher, its agents, assigns and successors against any claim, demand, costs, expenses and damages, including reasonable attorneys' fees incurred by the publisher, arising out of or in connection with any breach by the advertiser and/or the advertising agency of any of the foregoing.
Premium charges: Cover and preferred position rates listed above.
advertising that Simulates editorial content: advertisements that in the opinion of the publisher resemble editorial material or the publication’s editorial format will carry the word “advertisement” in at least 10-pt. type at the top or bottom.
regulations not Stated elsewhere in rate card: see specific and detailed reference in item no. 14 of this publication’s listing in standard rate and data service (srds).
cancellation of orders: Cancellation of space orders must be in writing and will not be accepted after closing dates.
Mailing instructionsadvertising material, insertion orders, correspondence and copy should be addressed to: Traffic department, Professional Builder, 3030 W. salt Creek lane, suite 201, arlington Heights, Il 60005-5025.
accepted digital formatsPress-optimized Pdf using acrobat distiller’s Pdf/X-1a job options is the required format (300 dpi, CMYK color). Pdfs prepared for use on the Web are unacceptable. any other type of file may require the use of an outside vendor and will result in additional charges.
unless a sWoP ad proof is submitted, publisher will not accept responsibility for the integrity of the ad.
ad art upload instructionsfor ad art uploads and additional ad information, go to www.scrantongillette.com/adart.
2014 rates & specifications
editorial + publishinG office
3030 W. salt Creek lane, suite 201 · arlington Heights, Il 60005 847.391.1000 · f: 847.390.0408www.probuilder.com · www.sgchorizon.com
specifications2014 ratesall rates are Gross
Space Unit rate (x)
1x 3x 6x 12x
Two-Page Spread $30,710 $29,530 $28,355 $26,825
Full Page $17,505 $16,420 $15,930 $14,900
1/2-Page Island $11,865 $11,495 $11,140 $10,445
1/2 Page $10,995 $10,620 $10,335 $9,690
1 3 Page $8,445 $8,180 $7,975 $7,450
1/4 Page $5,895 $5,745 $5,580 $5,210
www.sgchorizon.com
Mechanical dataPublication trim Size: 9" x 103/4"Printing: Web offset. Printing is wet, all colors going down simultaneously with one impression.binding: Perfect boundbleed: see below for bleed specifications.Mechanical requirements: sWoP specifications apply. Standard unit Size in inches: spaces to be charged at standard unit rate can be used only in the forms and dimensions shown here.
ad sizestrim Size: 9" x 103/4"
back cover — plus 25% inside back cover — plus 10%inside front cover — plus 20% Special Positions — plus 10%toc — plus 15%
SgC hoRiZon magaZineSVisit www.sgchorizon.com
to view rates, specifications,
market overviews, media
opportunities, research and
editorial calendars for all of the
sGC Horizon publications.
for advertising opportunities, contact Tony Mancini at 610.688.5553 or tmancini@sgcmail.com.
SEPTEMB
ER 2011
VOL. 114 N
O. 9
CON
STRUCTIO
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26 How to deal with in-the-field welding challenges
30 Preview what’s in storefor ICUEE next month
36 Converting trucks to CNG carries risks and rewards
Broad product lineups push drills into larger underground projects p. 40
HDD
September 2011ConstructionEquipment.com
Comes on Strong
Customer Satisfaction
Issue
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Pro
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Messio
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3 Builders – 3 Paths to Great Customer Satisfaction / 22Solving the Spec-Home Satisfaction Dilemma / 28
August 2011
gy
www.HousingZone.com
6 TrenPage 46
uildinggy HHommeey
Page 52
Designed by Bassenian Lagoni Architects for Irvine Co., Los Altos at Stonegate East is one of the best-selling townhouse developments in Southern California. 8 Trends in Luxury Retirement Housing
8 Trends in Luxury RRettiirement Housing
Retiring in Style | 6
Mark Richardson: Selling theCustom Builder Experience | 5High-End Exterior Products | 14
JULY 2011 JULY 2011
www.CustomBuilderOnline.com
Expansive windows and stone siding highlight the exterior façade of this 5,800-square-foot luxury retirement home in Danbury, Conn. Builder: Jim Blansfi eld; Architect: Cole Harris Architects
PH
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The Cooper Union for the Advancement of
Science and Art, New York, N.Y.
INSPIRING THE BUILDING TEAM
07.1
1
www.BDCnetwork.com
GIANTS
300Modular Building
Innovations22
AIA/CES Course:
High-Performance
Windows + Doors30
41
BU
ILD
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DE
SIG
N +
CO
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07.11
2011 GIANTS 300 + HIGH PERFORMANCE W
INDOWS +
DOORS + MODULAR BUILDING INNOVATIONS
WW
W.BDCNETW
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How the AEC Industry
Leaders Stack Up
JUN
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www.HousingZone.comJUNE 2011
Inside OutLatest trends in outdoor living, decking and more
Remodeling franchises and dealerships
26 BUSINESS OPPORTUNITIES:
Siding and exterior project trends
32 EXCLUSIVE RESEARCH:
EPA ramping up enforcement
41 LEAD PAINT:
ConneCting BuyerS And SellerS with
exCePtionAl Content
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