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Souvenirs from EarthThe Art of Television
“Glibberings” by Marcus Kreiss
“Television has been attacking us all our lives.Now we can attack it back. Now we make our own TV.”
-Nam June Paik
CONTENTS:THE PREMISE
PROGRAMMINGADVERTISINGAVAILABILITY
AUDIENCE PROFILEPERSONALIZATION
SELECTED PRESS
souvenirs from earth 1THEPREMISE
Souvenirs from Earth (SFE) is the first TV channel to transform
the viewer‘s screen into a terminal for an ever-changing and
inspiring art stream.
An ideal marriage of art, music, fashion and design, SFE
continues the brave ambitions of Nam June Paik‘s Art TV,
Andy Warhol‘s TV shows, and Brian Eno‘s ambient movement.
On air since September 2006, SFE today reaches more than 14
million households in Germany, France, and Austria through
cable television and the rest of the world through the
livestream at www.SFE.tv.
TURN YOUR TV SCREEN INTO A WINDOW TO
THE ART WORLD.
“Suburbia” by J.G. Zimmerman
souvenirs from earth 1THEPREMISE
Most artists have their work online, either through personal
websites or hosting sites like Vimeo or Youtube, but
without active searching and prior knowledge of their name
there’s no way to find them. Using the linear format of
television, SFE provides the means for passive discovery
that artists and art-lovers alike are looking for- doing for
video art what MTV did for the music video.
The beauty of the channel is the ability to tune in anytime
and become immersed in art from all over the world-
including works that would have been impossible to come
acrsoss otherwise.
DISCOVER NEW ARTISTS AROUND THE WORLD,FROM RENOWNED TO UNDERGROUND.
“Peripetics” by Zeitguised
1THEPREMISE
Rather than relying on dialogue and verbal
content, we focus on a universal visual language,
enabling us to broadcast simultaneously around the
world without any language barriers. The whole planet
shares the same program, allowing for events and film
debuts to be witnessed on a global scale and
introducing a new shared experience to the art world.
souvenirs from earth
CONNECT WITHA GLOBAL AUDIENCE
WITHOUT FEAR OF LANGUAGE BARRIERS.
“Priapus Agonistes” by Mary Reid Kelley & Patrick Kelley
1THEPREMISE
AVAILABLE THROUGH BOTH
TELEVISION AND ONLINE,
SFE BRINGS THE ART WORLD INTO TODAY’S DIGITAL AGE.With smartphones and screens everywhere in today’s society, SFE delivers art directlly into everyone’s hands and homes. Artists who struggle to be seen in galleries and museums now have an alternative means for making their work accessible to the public.
SFE’s high-quality content adapts to various locations, bringing art to new spaces. Avoiding the black hole of
an inactive screen, the channel provides a much needed
integration of non-intrusive visual entertainment into the
home. Thought provoking and conversational, the channel
transitions into a cost effective, clever, and stylish backdrop
for the ultimate social gatherings and parties.
souvenirs from earth
“Origin of the Beginning” by Levi Van Veluw
Souvenirs from Earth’sContributors
In HouseProductions
Video artFreelance Artists
Corporate Commissions
Univerisity Students
England
France
Germany
Austria
FashionFilms
Dance
Animation
2THECONTENT
souvenirs from earth
SFE presents videos by artists from all over the
world. No other medium or art platform has ever
shown the richness and diversity of visual culture
on a truly global scale. We broadcast famous artists
such as Tom Sachs, Bill Viola, and Julie Opie, as
well as emerging artists and young filmmakers. SFE
breaks down the elitist structure of television and
opens possibilities for inspiration from
underground cultures.
MORE THAN 2000 ARTISTSWITH OVER 5000 WORKS
“Amandier” by Jean-Claude Ruggirello
souvenirs from earth 2 THECONTENT
CURATEDEXHIBITIONS & FILMS
BROUGHT TO YOU IN THECOMFORT OF YOUR HOME
SFE features a variety of curated programs and constantly expands to incorporate exhibits and collections from
galleries and museums. Our current program UPSKIRT for example presents high-end fashion videos from the luxury
industry featuring brands such as Yves Saint Laurent, Top Shop, and Iris Brosch. Our program TRIGGER presents
photography portfolios from all over the world. The SFE Universe is not limited to one genre and is constantly
striving to provide its audience with a diverse viewing experience.
“Bathroom Tale” by Matías Montarcé
2THECONTENT
SFE invites guest curators and institutions to organize
programs of their own within the channel. For example,
“Souvenirs from Mars” is the name of the broadcast from The
University of Marseille.
The uses of public-access television are endless; the
coordination of program broadcasts to coincide with and
promote gallery openings, museum exhibits, film festivals,
university art programs, and other events are a few
examples. Art universities all over the world will be able to
compare students work and inspire one another; people in
different countries can experience the art on display in
museums they wouldn’t have access to otherwise; and
foreign film festivals can take place in your living room.
SFE is constantly adding new content to the channel and encourages anyone to submit videos and program proposals to the channel at www.sfe.tv/submission.
souvenirs from earth
A NEW FORMAT OFPUBLIC-ACCESS TELEVISION FOR ARTISTS AND CURATORS ON A GLOBAL SCALE.
“Theater of War” by Richard Mosse
Instead of hosting typical advertisements on the channel that
would disrupt the viewer’s experience, we seamlessly
incorporate sponsored art clips into our programming. These
clips are produced in-house by selected artists and through
partners, allowing us to maintain the integrity of the channel’s
content while also allowing partners to engage the art world and
SFE’s demographic. Numerous brands have already benefited
from our protected and highly focused platform, such as:
3ADVERTISINGsouvenirs from earth
THE FIRST TV CHANNEL WITHOUT COMMERCIAL
INTERRUPTION
“In Paradisium” by Iris Brosch
CHANNEL 1835.4 million individuals connected
CHANNEL 16710 million individuals connected
CHANNEL 2171.7 million individuals connected
CHANNEL 1695.2 millionindividuals connected
5 millionindividuals connected
18 million individuals connected
ComingDecember
2014
FRANCE
GERMANY
AUSTRIA
100,000 individuals connected
The overall technical reach of SFE in Germany, France, and Austria is around 14 million potential households with 750,000 viewers each month (and growing!).
Souvenirs from Earth is also available worldwide online at: www.sfe.tv
4 OURAVAILABILITY
souvenirs from earth
Permanent installations of Souvenirs from Earth can be found in prestigious and forefront places like Palais de Tokyo, the international art center in Paris, airports in Germany (bottom left), and the hotels of
Le Meridien. Installments of the channel have also been featured on the largest LED screen in the world (top left) at Seoul Square as an
initiative funded by the French and German Institute.
4 OURAVAILABILITY
souvenirs from earth
Other locations include: Institut Français of Cologne
Art School of Marseille ESADMMNam June Paik Center, Seoul
Platoon Kunsthalle, SeoulNeuehouse, Businesshub, New York
Electric, ParisAmerican University of Paris
Oui Madame, LondonBandol sur Mer, Berlin
Le Petit Bar, Cannes
NUMEROUS LOCATIONS HAVE ALREADY USED SFE TO
ENHANCE THEIR VENUES AND ATTRACT CLIENTS.
SketchOui Madame London
Souvenirs from Earth has ongoing partnerships with museums, galleries, art schools, and festivals around the world. By expanding to different countries, SFE is able to promote awareness of artistic talent on an international level and build a community and institution that transcends boundaries. As the SFE universe expands and more countries are able to share, the art world becomes a truer and richer source of inspiration and collaboration.
Centre Pompiou
Paris
Jeu de Paume
Bandol sur Mer
Berlin
Museum Ludwig
Cologne
Collection Lambert Avignon
Fondation Blanchère
Apt
ESADMM Marseille
LOOP Barcelona
Platoon Kunsthalle
Seoul
Nam June Paik Center Seoul
Le Petit Musée
Shanghai
Conservatoir of Bamako
Mali
Festival Encantado
Rio
Le Baron
Neuehouse Office Hub
Electronic ArtsIntermix
Paris
New York
New York
Miami
4 OURAVAILABILITY
souvenirs from earth
INTERNATIONAL PARTNERSHIPS
5 OUR AUDIENCE
souvenirs from earth
Program launch parties, such as the one shown here at our showroom in Palais de Tokyo, allow artists and
curators to socialize and showcase works in a gallery environment.
SFE promotes events and openings within the art world using the program WHITE NOISE and through social
media, giving the viewers a chance to interact with the channel in a more social way and allowing artists the op-
portunity to form collaborations within the SFE community.
EXPLORE THE ART WORLDBEYOND YOUR SCREEN AND JOIN THE SFE COMMUNITY.
5 OURAUDIENCE
As TV becomes saturated with advertisements, reality tv, mainstream reporting, and formulaic sitcoms, there is a growing population that has given up on TV, taking it upon themselves to search for entertainment and stimulation online. SFE appeals to this “anti-television” demographic by providing fresh, provocative content and highlighting the world’s counter-culture that is currently excluded from the limelight of television. The availability of our online lives-tream accomodates to those who prefer to watch on their laptops and allows broadcasts to attract viewers from all over the world.
With a base in the 18-35 age demographic and a growing faith from the 35-60 age group, the primary audience member is an international, educated, and informed consumer with an interest in the arts.
Audience Breakdown:18-24 years old 30%25-34 years old 31%35-44 years old 19%
Men 52%Women 48%
souvenirs from earth
THE ANTI-TELEVISION DEMOGRAPHIC
“The Outsiders” by Sharif Hamza
6PERSONALIZEDCHANNEL
SFE offers the customization of a personal channel for companies and venues. With a selection
of over 5000 works, we allow clients to create a personalized tv channel with an entirely unique
composition specifically for their consumers.
Choose from various assorted video selections to create the mood that fits your company best. Our
selections are updated regularly, granting your channel the ability to be exciting to all viewers.
souvenirs from earth
COMPOSE A UNIQUE CHANNEL FROM AN ASSORTED
SELECTION OF VIDEOS
“Nutsy’s: McDonalds Industrial” by Tom Sachs featuring Kate Moss
souvenirs from earth 7SELECTEDPRESS
“Eye-candy” -Time Out Paris
“What all video art lovers need” -GQ Deutshland
“The MTV of contemporary art” -Art Media Agency
“Korea is the land of screens, Europe is the land of content,
SFE is the fusion.” -The Korea Times
“Art at your fingertips” -Elle Germany
“A dream on a screen” -Deutshe Welle
“TV becomes decent again” -Citizen K
“Kisses Over Babylon” by Isaiah Seret
8 CONTACT USsouvenirs from earth
Hunter SchneiderSouvenirs from Earth GmbH
+1 203 644 3276hschneider@sfe.tv
“Catwoman” by Mike Kilo
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