sf pub presentation

JEN DOES DIRECT SALES*

* JEN IS NOT A REAL PERSON

Jason ShenCustomer Scout - isocket

MEET JEN

Meet Jen. She blogs on stuff she’s passionate about.

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For years, she’s written about living cheaply in Brooklyn...

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Jen started running AdSense a while back.

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...and while she definitely doesn’t mind the money...

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... it’s certainly not something to retire on.

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She wants to make more money - and with the...

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traffic growth, she knows direct sales might work.

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email Jen@gmail.com

So she sets up her advertise here page.

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And she waits.

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Eventually a Fat Cat with some money comes around.

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Tells her he wants to buy an ad.

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“Great!” she says, email me!

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So he does - telling her more what he’s looking for.

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They play email tag for a bit and decide it’s a good fit.

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They do a little haggling over price..

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Spend some time figuring out the schedule

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Nope, not that date.

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This one?

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OK!

Alright! They figure it out.

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Mr. Fat Cat sends over the ad creative.

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If Jen is a bit techie, she’ll hard code it into the site.

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Or she might have an ad server like OpenX.

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“Where do I upload the ad again?” Jen asks, “In Zones?”

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“Or maybe campaigns?”

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Jen is smart. She figures it out eventually.

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She finally gets the ad up...

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But Mr. Fat Cat is not pleased!

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The ad isn’t the right dimensions! He sent over a square!

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But still, Jen is the one to go fix this issue.

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Ah... that’s better.

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Of course Mr. Fat Cat also wants stats and reports.

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Jen has to figure out a way to accept payment.

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She invoices them on PayPal, ultimately.

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She finally gets paid!

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Well ... maybe it’s more like this much. She’s happy.

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But tired. “Is direct sales really worth all this effort?”

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This is where we come in. We’ve seen these challenges in many publishers, and we decided we were going to

do something about it.

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Imagine Jen just signed up with isocket.

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Jen

She gets a custom landing page like this one.

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Where advertisers can easily browse her inventory.

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Mr Fat Cat comes along and picks the 300 x 250.

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It’s now super easy for him to learn more about the ad.

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Schedule the date..

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He goes through a simple process: 1)Account creation

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2) Setting up Billing Information

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************

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3) Upload and configure the ad creative himself.

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Just one last step to confirm...

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And he’s done!

JenJen

Jen’s Site

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For Jen it’s even easier. She gets an email & logs in.

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She sees the new order in our dashboard.

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All she has to do is approve the ad.

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And everything else is taken care of.

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The ad runs as it is supposed to, in the right size.

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Mr. Fat Cat can see the stats for his page.

LET’S REVIEW.

CODE - NONE

CODE - NONEAD SERVERS - NOPE

CODE - NONEAD SERVERS - NOPESCHEDULING - EASY

CODE - NONEAD SERVERS - NOPESCHEDULING - EASY

AD SIZING - COVERED

CODE - NONEAD SERVERS - NOPESCHEDULING - EASY

AD SIZING - COVEREDPAYMENTS - ALL SET

CODE - NONEAD SERVERS - NOPESCHEDULING - EASY

AD SIZING - COVEREDPAYMENTS - ALL SET

AD STATS - NO SWEAT

WE HELP YOU KICK BUTT WITH YOUR DIRECT SALES.