PUB?TIM MACAVOY - UX PROJECT - MAY 2016

THE PREMISE (AKA, I LIKE BEER)

WOULDN’T IT BE FUN TO CREATE SOMETHING ABOUT GOING TO THE PUB? I WONDER HOW PEOPLE DO THAT NOW, AND HOW IT COULD BE IMPROVED? OOH, I COULD DO USER TESTING IN THE PUB!

COMPETITOR RESEARCH

WHO WANTS TO GO FOR A PINT?

▸ Word of mouth, IM, broadcast.

▸ Whatsapp, Messenger, Facebook.

▸ GOOD: Easy to connect, personal.

▸ BAD: Wait time, too much chat, seems needy.

COMPETITOR RESEARCH

WHERE SHALL WE GO?

▸ Word of mouth, location search, review sites.

▸ Foursquare, Untapped, Google Maps

▸ GOOD: easy to find a venue, trust quality, share link with friends.

▸ BAD: Not easily integrated with chat, inspires debate, becomes a multi-step process.

COMPETITOR RESEARCH

WHEN SHALL WE GO?

▸ Calendar, Surveys

▸ Native calendars, Doodle, Chat

▸ GOOD: Helps planning and inclusion of groups or late arrival.

▸ BAD: Requires more work, feels too formal, less likely to have impromptu drinks.

USER INTERVIEWS (AKA, OTHER PEOPLE LIKE BEER TOO)

▸ Going to the pub is habitual, but not consistent, when it comes to time/day.

▸ People are flexible with who they go to the pub with (friends/colleagues), it’s usually about availability.

▸ Questions to do with when/where are often unspoken, or previously mutually agreed, and don’t require much discussion.

▸ People prefer speed and easiness when it comes to going for a quickie.

I DON’T ALWAYS MIND WHO I GO WITH, AS LONG AS THEY’RE FRIENDS, BUT WHEN YOU INVITE LOTS OF PEOPLE, AND YOU START IT AS A CONVERSATION, YOU END UP HAVING TO ANSWER LOTS OF “HOW ARE YOU’S” AND IT BECOMES A BALL-ACHE, BECAUSE YOU JUST WANTED A PINT, DAMNIT…

Eleri Powell

QUOTE

RESEARCH SUMMARY

KISS

▸ Minimal communication.

▸ Rely on regular habits, word of mouth.

▸ Show availability.

▸ But no search, scheduling, reviewing.

PERSONA 1 OVERVIEW

SAL - THE FRIENDLY FAMILIAR

Name: Sal

Age: n/a

Gender: n/a

Bio: Long.

More info: Sal lives and works in Central London. They have a mid-level, low-stress job. They’ve had many life experiences, jobs, flatshares, and as a result, diverse friendship groups.

BEHAVIOURS AND HABITS ▸ Sal is sociable, but not a big communicator and prefers 1-2-1

occasions. ▸ Laid back, not a fan of making plans. ▸ Doesn’t like to be too visible online. ▸ Favourite phrase is “fuck it”.

GOALS ▸ Sal needs to know whether their usual drinking buddy is

available. ▸ Sal wants a fast solution. ▸ Sal doesn’t want to engage in conversation until they have a

pint in-hand.

KEY SCENARIO

Sal reaches the end of “humpday” and wants to go for a drink to kick-back. They don’t really mind who they go with, as long as it’s quick and easy. They know they can usually rely on one or two friends to be up for a quick pint at the regular place.

1ST TASK FLOW AND SKETCHING

SEND YOUR AVAILABILITY WITH A MESSAGE

USER GOALS AND FEATURE PRIORITISATION

AVAILABILITY AND MINIMAL CONTACT WERE FAVOURED IN CARD SORTING.

▸ GOAL: I want to show that I’m available for the pub.

▸ GOAL: I want to see who’s available to go to the pub.

▸ GOAL: I want to invite someone to the pub.

*Toggle availability.Show location.Show pub location.

*View other people’s availability.See who’s near.

*Communicate 1:1 with a contact.Communicate with my favourite buddy.Communicate 1:Group from contacts.

PERSONA 2 OVERVIEW

MAYBE - THE OPPORTUNIST

Name: Maybe

Gender: Female

Age: 29

Bio: Living it large in the city. Looking for a new house-share if anyone’s interested? Do something with new media - ask me :-)

More info: Maybe prefers socialising in groups. She likes to mix business and pleasure. Her social media is full of “night’s out”.

BEHAVIOURS AND HABITS ▸ Maybe works in large groups and happily sits in the middle of things.

▸ She likes to go out, but never organises things.

▸ Maybe is happy to go out with groups that include friends-of-friends.

▸ Favourite phrase: “What are we doing?”

GOALS ▸ Maybe wants a clear and easy way to see who is already out for

a drink. ▸ She prefers to go out in a group, rather than 1-2-1. ▸ She doesn’t want to commit to any plan before seeing what’s

on offer.

KEY SCENARIO

It’s Friday afternoon and Maybe is ready for a drink. She hasn’t made any plans and wants to see who is around. She’ll decide what she wants to do with her evening once she see’s what other people are doing.

PAPER PROTOTYPE

I LIKE IT, BUT HOW DOES IT WORK?

▸ People understood the concept of inviting people to the pub, and liked it.

▸ They relied heavily on the contact list for all interactions and to see who is available.

▸ Other screens were seen as confusing or not needed.

1ST HIGHER FIDELITY TESTING

TWO SCREENS IS STILL TOO MANY…

Less chat, more PUB?

The no-nonsense app for seeing who’s up for a pint.

Tip: Show that you’re available, see if friends are too, or send them a “PUB?” message.

A full pint means “I’m available”

Swipe up to fill your pint and show you’re thirsty.

Tip: Browse your BUDDIES list, if they are full too, you might want to ask them: “PUB?”

Can I have your number?

Your phone number

We’ll find friends from your phone who are on PUB?

Tip: PUB? from your pint to send to your favourite buddy.

This you?07886693000

We sent your a confirmation code.

Enter your code

Tip: Get your buddies down the local. Tap the share button and introduce them to the PUB? app.

Resend code

BuddiesMe

PUB?

How PUB? works

Swipe up to fill your pint (available)

SAL WANTS TO GO FOR A QUICK PINT. THEY DON’T MIND WHO WITH, BUT DON’T WANT ANY FUSS.

WELCOME AND SIGN UP

VALUE PROP, CONTACT INFO, PERMISSIONS

PUB?

See who’s free to go to the pub.

Show you’re free for a pint.

Literally, that’s it. What else did you want?

Less chat, more PUB?

Cheers >

PUB?

Cheers >

Your phone number

Can I have your number?

We need to check you’re not so drunkthat you’ve forgotten your number, sowe’re sending a confirmation code via SMS.

We’ll also check for any friends you knowthat are already on PUB?

By continuing you agree to the legal stuff.

PUB?

Cheers >

Enter your code

This you? 07886693000

You should have received a confirmationcode via SMS. Security, and that.

Resend code

FIRST RUN: CORE FEATURE

PUB??

No buddies yet? No worries.

Tap the share button and sendan invitation to your favourite pint-worthy pals so they can get the PUB? app.

Me

Cheers!

Welcome to PUB?

You see ME, well that’s you :-)

So tap on yourself (cheeky) to fill your pint and show that you’re free to go to the pub. (It stays full for one hour.)

Other people with full pints want a drink too.

PUB??

So what’s PUB? Simpy put, it’s a fast way to say “I want a pint”, or see which of your friends wants some pub-time too.

Look for the full pints (thirsty), or empty pints (dry) to see who’s around.

Either way, you can also send aone-word message to any friend by tapping PUB? Because really, what else do you need to say?

Bonus tip: Long press a name to make them a “regular” and pin them to the top of your list.

“PUB?” can mean:

“See you at the local in a minute.”“Free tonight?”or “This meeting is really boring…”

That part, is up to you.

GETTING OTHERS ON TO THE APP

PUB??

Me

MoreMail Message

Google+Gmail Hangout

Cheers!

Get your drinking buddies on to

PUB?

Share a link to the app and get more of your friends wondering… is it time for the PUB?

(You may want to offer to get the first round in.)

We should meet up more often... I’m using PUB? check it out:

See PUB? on the Play Store

,?123 .

a s d f g h j k l

z x c v b n m

q w e r t y u i o p1 2 3 4 5 6 7 8 9 0

PUB??

No buddies yet? No worries.

Tap the share button and sendan invitation to your favourite pint-worthy pals so they can get the PUB? app.

Me

SHOWING AVAILABILITY: THIRSTY OR DRY

PUB??

Mac PUB?

Kim PUB?

PUB?Gerry

Rex PUB?

Charlie PUB?

PUB?Anna

Me

Thirsty

Dry

PUB??

Mac PUB?

Kim PUB?

PUB?Gerry

Rex PUB?

Charlie PUB?

PUB?Anna

Me

Thirsty

Dry

REGULARS: FIND YOUR FRIENDS FASTER

PUB??

Mac PUB?

Kim PUB?

PUB?Gerry

Rex PUB?

Charlie PUB?

PUB?Anna

Me

Thirsty

Dry

Cheers!

Make your friend a regular.

By long-pressing on a name, you pin them to the top of your list.

Now you can ask your regulars whether it’s “PUB?” time even faster.

Long press again to make them... irregular, I guess.

PUB??

Kim PUB?

Rex PUB?

Mac PUB?

PUB?Gerry

Charlie PUB?

PUB?Anna

Me

Regulars

Thirsty

Dry

SENDING A “PUB?” MESSAGE

PUB??

Kim PUB?

Rex PUB?

Mac PUB?

PUB?Gerry

Charlie PUB?

PUB?Anna

Me

Regulars

Thirsty

Dry

Cheers!

What does it mean to send a PUB?

Your friend will get the message “PUB?”.

They might send one back, they might not. What that means is up to you...

...but it probably means you should get a pint in.

PUB??

Kim PUB?

Rex PUB?

Mac PUB?

PUB?Gerry

Charlie PUB?

PUB?Anna

Me

Regulars

Thirsty

Dry

You sent a PUB? to Anna.

PUB? BACK

PUB?4:10 PMJennifer Smith

CLOSE

HTTPS://INVIS.IO/KS7GUUQW2#/162557276_WELCOME_SCREEN

CHEERS, HERE’S THE PROTOTYPE LINK