seven steps to small business success life cycle marketing

Seven Steps toSmall Business Success

Understanding and Embracing the Power of Lifecycle Marketing

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We help Small Businesses

Succeed!

Purpose

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We Believe in People and Their

Dreams

Core Value #9

Lifecycle Marketing

ATTRACT INTEREST

What’s your Lead Magnet?

Avoiding Common Mistakes

• 3 Mistakes Most People Make When……….

• Do You Make These 3 Mistakes when …………

• 3 Common __________Mistakes You Don’t Know You’re Making

Avoiding Competitor Frustrations

• 3 Questions to ask your __________ before hiring them• The 3 biggest problems with

________________• 3 important things to consider

when _________________

Achieving Underlying Goals

• 3 things you ABSOLUTELY need to know about ______________

• 3 keys to fixing your _________ problem

• 3 proven techniques to __________• 3 new tricks to_____________

Addressing Curiosity

• 3 questions to always ask before ________________

• 3 things they should have taught you about _______________

• 3 tips for dealing with __________________

CAPTURE INTERESTS

Examples

• Online web forms• QR codes• Events• Networking• Walk-ins• Referrals• Call-ins

The Old Way

Much Better

Much Better

Much Better

Facebook Capture

Facebook Capture

A Better Way

REMEMBER!

Just because you’ve captured a lead doesn’t mean you’ve earned the right to….

SELL THEM!

NURTURE PROSPECTS

The WHY Behind Nurturing

• 81% of sales happen after7 or more contacts

• 85% of the time we stop after1 or 2 contacts

The Cost of Not Nurturing

10,000(audience)

100(responders)

10(customers)

And the Other 90 Responders?

Fall through the cracks

ZERO follow-up

They'll go to your competitor!

10,000(audience)

100(responders)

10(customers)

+5

The Benefit of Nurturing

View Demo Access Through

http:TonyPuckerin.com/tic.html

10,000(audience)

100(responders)

10(customers)

+5 +5

The Benefit of Nurturing

10,000(audience)

100(responders)

10(customers)

+5 +5 +5

The Benefit of Nurturing

The Key to Great Nurturing?

FOLLOW UP

Three Basic Follow Up Campaigns

• New Lead Campaign• New Customer Campaign• Long-term Nurture Campaign

Lifecycle Marketing Campaign

The Best Part?

AUTOMATICALLY!

CONVERT SALES

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• Magnets and Education• Nurturing• Targeting• Better Qualified Prospects

Tips to Convert More Sales

HEADER TEXT Tips to Convert More Sales

DELIVER & SATISFY

HEADER TEXT What is your……

WoW?

What is your…….

HEADER TEXT What is your……WOW!

UPSELL CUSTOMERS

HEADER TEXT Upsell Customers

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What are your fries?

Upsell Customers

HEADER TEXT Upsell Customers

GET REFERRALS

Advance Referral Strategy

Ask for them

Ways to Ask for Referrals

• Emails• Phone Calls• Thank You Cards• Competitions• Special Events• Just After You WoW’d Them

Advance Referral Strategy

Lifecycle Marketing

AUTOMATICALLY!

HEADER TEXT Take Your First Steps

Find software to automate your Lifecycle Marketing process/system

Make a commitment to Lifecycle Marketing

Create a process/system

Multiple-System Chaos

Disjointed systems. Manual work. Lost opportunities.

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HEADER TEXT All-in-One Sales and Marketing Software

HEADER TEXT Greatest Benefits?

HEADER TEXT Infusionsoft

Curious?Intrigued?Interested?

http:TonyPuckerin.com/tic.html

Seven Steps toSmall Business Success

Understanding and Embracing the Power of Lifecycle Marketing