seven steps to a successful audio strategy
Post on 13-Apr-2017
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Reach the peak withthe top strategy
1Creategrowthhypothesis.
Engage your team in developingnew ideas for growth
2Find therightopportunity.
Identify the most attractive growthopportunities in the market
3Do the RIGHTthing.
Develop a STRATEGIC PLAN that makesyou different and credible
4Do thingsRIGHT.Super-serve listeners by employingTACTICAL research
5 A clear,consistentmessage.
Your station needs a UNIQUE positionbased on a key BENEFIT for the target
6ENGAGE ViaDigital &Social Media.
7Stay on track and follow up.
Develop a plan with your teambased on the insights
Reach the peak withthe top strategy
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