seth lewis/tanja aitamurto presentation at isoj 2011
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Open APIs and News Organizations:A Study of Open Innovation in Online Journalism
Tanja AitamurtoStanford University
@TanjaAita
Seth C. LewisUniversity of Minnesota
@SethCLewis
International Symposium on Online Journalism; Austin, TX; April 1, 2011
the R&D problemfor news organizations
open innovation
open APIs
four leading cases:
NPRNew York Times
GuardianUSA Today
4 key benefits
(1)
speed up internal / externalproduct development
(2)
find new revenue potential
(3)
leverage the brand, drive traffic
(4)
build a community of developers
challenges
mostly internal (vs. external)more cultural than technological
takeaways:
open innovationefficiencies
‘woven into the web’ecosystem effects
thanks.
@TanjaAita@SethCLewis
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