session 1: setting smart goals + project posting tips€¦ · session 1: setting smart goals +...

Session 1: Setting SMART Goals + Project Posting Tips

Our mission is to transform aid and philanthropy to accelerate

community-led change.

Agenda1. Accelerator Overview

2. SMART Goals and Planning your Campaign

3. Project Posting Tips

4. GG Rewards

5. Next Steps

6. Questions

Session #1 Facilitators

Megan DeSisti Michael Gale

TrainingFeb. 25 - 28

ProjectDue March 1, 5PM (ET)

CampaignMarch 11 - 29

BONUS DAY, March 20

www.globalgiving.org/acceleratorhub

The Accelerator Hub

Accelerator TrainingCrowdfunding Campaign Dates

Leaderboard LinksFacebook Group

Pre-Accelerator surveyLearn Library Resources

Campaign GraphicsTerms + Conditions

www.globalgiving.org/acceleratorhub

Register for trainings, access recording + PDFs

Mark your calendars!

Submit project

GlobalGiving approves project

within 2-3 business days

Project status changes to

“pre-approved”

Project doesn’t go live on the site until start of

campaign

Recurring Donations

• Double Count: Each unique recurring donation will count twice towards your goal of 40 unique donors

• 100% Match: Each unique recurring donation up to $200/month will have their initial donation matched dollar for dollar after four months

Agenda1. Accelerator Overview

2. SMART Goals and Planning your Campaign

3. Project Posting Tips

4. GG Rewards

5. Next Steps

6. Questions

SMART Goals

What are your goals?

What are you hoping to get out of the Accelerator?

SpecificMeasurable

Action-OrientedRealistic

Time-Bound

SMART is an acronym

INITIAL GOAL

Engage our board of directors to raise $1,000 from 10 donors in the first week of the Accelerator.

SMART GOAL

Raise money for our project.

TAKE TIME TO PLAN !

ACTIVITY

Example: You have a SMART goal to engage your board of directors to raise $1,000 from 10 donors during the first week of the Accelerator:

1. What tasks/actions might you undertake to reach this goal?

2. When would you do these tasks/activities?

3. Who in your team would do them?

Take time to plan your campaign!

Campaign Goals (broad goals)

Campaign objectives(SMART goals)

How we will do this?(activities)

How we will measure success?

To increase funds for our after school program

To raise $5,000 in 3 weeks from 70 donors

• Email and call past supporters

• Host a movie night• Train volunteer team

• Amount of money raised• Total number of donors

To increase our individual supporter base

To gain 30 new donors during the Accelerator

• Engage “fundraising advocates” to reach out to their friends

• Host event open to public and encourage newcomers

• Number of new donors

To improve our skills in online fundraising

• Raise more money online than last year.

• Increase team’s confidence in online fundraising.

• Attend Accelerator trainings

• Create a Facebook page• Develop a giving page

• Completed Accelerator homework

• Number of dollars raised• Number of donors• Graduate from

Accelerator!

Donor Targeted Strategy

NameType

(one-time, recurring, major, or group)

Projected donation volume Goal Responsible Individual

Alexis Jones Major donor $250 Increase donation amount by $50 Jonathan

Brian Smith One-time $100 Convert to recurring Olivia

Rotary Club Group $1,000 Host online fundraiser Sylvia

Questions?

Agenda1. Accelerator Overview

2. SMART Goals and Planning your Campaign

3. Project Posting Tips

4. GG Rewards

5. Next Steps

6. Questions

Login to Your Dashboard

Organization name

29

Specific Action-Oriented Title

ACTIVITY

Type into the chat box an example project title that you might use. Include:

1. Who your project is helping?

2. How are you benefiting them?

3. How many people is your project helping?

4. Where is your project based?

Practice writing your Project Title!

Close-Up High-Resolution Photos

✓ Positive and empowering imagery

✓ Image focus on one individual (or small group)

✓ Focal point engaging with the audience

Easy to Understand, Jargon-Free Project Summary

Meaningful Donation Options

✓ 5 to 8 options at varied price levels, including at least one option less than $30

✓ Specific, measurable, and time-bound donation options

✓ Compelling and attractive descriptions

✓ Use the conversion tool to see your donation

option in GBP

Great example! www.globalgiving.org/35767

The Resources section

Project Status Overview

40

You may submit edits any time before or during the campaign, but please note GlobalGiving

takes 1-3 business days to review edits. Submit wisely and (ideally) in a batch.

Questions?

Agenda1. Accelerator Overview

2. SMART Goals and Planning your Campaign

3. Project Posting Tips

4. GG Rewards

5. Next Steps

6. Questions

We reward organizations for listening, acting, and learning!

Introduction to GG Rewards

• Emerging, Partner, Leader, Superstar• Engagement + Effectiveness points

• Post-Accelerator campaign success: more points → higher GG Rewards status → enhanced benefits

Login to your GlobalGiving Dashboard

Organization name

GG Reward Dashboard

Earn More PointsOrganization name

Learning Cycles

Homework Assignment #3 (continued)• Add screen steps for completing cycle

Agenda1. Accelerator Overview

2. SMART Goals and Planning your Campaign

3. Project Posting Tips

4. GG Rewards

5. Next Steps

6. Questions

NEXT STEPS

In addition to raising $5,000 from 40 individual donors in 5 weeks, set at least one more SMART goals for the Accelerator Crowdfunding

Campaign.

1. Log in to your GG Rewards Dashboard

2. Find the GG Rewards Cycle for this webinar

3. Earn 2 points by typing in your SMART goal under Step 2 (Act)

4. Earn 3 points by telling us what you learned from this experience under Step 3 (Learn).

Need help? Email us at accelerator@globalgiving.org.

Homework Assignment #3 (continued)• Add screen steps for completing cycle

Available 24 hours after viewing webinar

www.globalgiving.org/accelerator-terms/

Questions?

www.globalgiving.org/acceleratorhubaccelerator@globalgiving.org

+1 (202) 232-5784

See you next time!