ses accelerator convergence of search social & content 2012

Vertical Measures

Accelerator | San Diego | Feb 9, 2012 | #SESAcc

@ArnieK

The Convergence of Search, Social & Content Marketing

About Your Presenter…

Accelerator | San Diego | Feb 9, 2012 | #SESAcc

@ArnieK

• President of Vertical Measures - Offering SEO, Link Building, Social Media & Content Development Services

• Instructor for the Content Marketing Institute & Online Marketing Institute

• Author of Accelerate! Move Your Business Forward Through the Convergence of Search, Social and Content Marketing

Available on Amazon

Accelerator | San Diego | Feb 9, 2012 | #SESAcc

@ArnieK

Accelerator | San Diego | Feb 9, 2012 | #SESAcc

@ArnieK

When someone types a keyword phrase into the search box, there are only two possible outcomes:– They will find you.– They will find your competitor.

Why Focus on Search?

Accelerator | San Diego | Feb 9, 2012 | #SESAcc

@ArnieK

• 93% of all buyers online or in stores use search prior to making a purchase

• 86% of searchers conduct non-branded queries.

• 94% of buyers click on organic links versus 6% on paid links for branded queries.

Sources: GroupM, Did-it, Enquiro, and Eyetools.

Universal Search Results

Accelerator | San Diego | Feb 9, 2012 | #SESAcc

@ArnieK

61% of all search results

Start With Keyword Research

Accelerator | San Diego | Feb 9, 2012 | #SESAcc

@ArnieK

• Keyword research should be the foundation

• What keyword phrases do your customers use? (Analytics)

• Use tools like….

Soovle.com

Accelerator | San Diego | Feb 9, 2012 | #SESAcc

@ArnieK

Ubersuggest.org

Accelerator | San Diego | Feb 9, 2012 | #SESAcc

@ArnieK

Google Adwords Keyword Tool

Accelerator | San Diego | Feb 9, 2012 | #SESAcc

@ArnieK

Question & Answer Sites

1618 results

Then Do Online Market Research

Accelerator | San Diego | Feb 9, 2012 | #SESAcc

@ArnieK

Trending Topics

Check Voting Sites

Accelerator | San Diego | Feb 9, 2012 | #SESAcc

@ArnieK

Google’s Discussions in Search

Accelerator | San Diego | Feb 9, 2012 | #SESAcc

@ArnieK

What Works For Your Competitors?

Accelerator | San Diego | Feb 9, 2012 | #SESAcc

@ArnieK

Determine Types of Content to Create

Accelerator | San Diego | Feb 9, 2012 | #SESAcc

@ArnieK

Content Ideas in a Spreadsheet

Accelerator | San Diego | Feb 9, 2012 | #SESAcc

@ArnieK

Put Together A Calendar

Accelerator | San Diego | Feb 9, 2012 | #SESAcc

@ArnieK

• Who is your audience and who are you?• What is different a year from now?• Where do you plan to publish your content?• Create a calendar and commit to it!

Long Tail is the Key!

Accelerator | San Diego | Feb 9, 2012 | #SESAcc

@ArnieK

Success Like This…

Accelerator | San Diego | Feb 9, 2012 | #SESAcc

@ArnieK

Thank You!

Accelerator | San Diego | Feb 9, 2012 | #SESAcc

@ArnieK

PAID FOR BY THE COALITION FOR BETTER WEB CONTENT

APPROVED BY ARNIE KUENN

Accelerator | San Diego | Feb 9, 2012 | #SESAcc

@ArnieK

More Traffic. More Leads. More Business.

Contact: 888-476-1881 www.VerticalMeasures.com