serendio academy awards predictions derived from social media as of -10 am edt feb26-2011

1 Liberating Social data for Products/Services Research

2 www.socialnuggets.net

Social Nuggets Index

Inception

True Grit

The Social Network

Black Swan

The King's Speech

7.09

8.58

17.09

17.18

31.78

3 www.socialnuggets.net

Social Nuggets Index

Javier Bardem

Jesse Eisenberg

Jeff Bridges

Colin Firth

James Franco

3.11

5.00

5.82

20.12

45.21

4 www.socialnuggets.net

Social Nuggets Index

Jennifer Lawrence

Nicole Kidman

Michelle Williams

Annette Bening

Natalie Portman

4.44

6.00

6.07

21.00

42.72

5 www.socialnuggets.net

Social Nuggets Index

David O Russell

Tom Hooper

Joel Coen and Ethan Coen

Darren Aronofsky

David Fincher

3.00

14.00

15.00

21.00

41.78

6 www.socialnuggets.net

Social Nuggets Index

John Hawkes

Jeremy Renner

Mark Ruffalo

Geoffrey Rush

Christian Bale

3.57

6.00

8.00

19.55

51.73

7 www.socialnuggets.net

Social Nuggets Index

Jacki Weaver

Melissa Leo

Amy Adams

Helena Bonham Carter

Hailee Steinfeld

1.56

3.10

4.00

6.61

80.40

8 www.socialnuggets.net

Social Nuggets Index

The Illusionist

How to Train Your Dragon

Toy Story 3

2.00

10.00

59.17

9 www.socialnuggets.net

Social Nuggets Index

Waste Land

Restrepo

Gasland

Inside Job

Exit through the Gift Shop

2.00

2.35

3.67

4.00

37.07

10 www.socialnuggets.net

Social Nuggets Index

In a Better World

Outside the Law (Hors-la-loi)

Dogtooth

Incendies

Biutiful

5.00

8.00

13.13

25.00

43.55

11

How was this report created Why did we create this forecast? Since we provide deep social media analytics, this was a fun project done by few of our employees and then we decided to share this data with the world

Steps to creating this Forecast Academy Awards 2011 Prediction was created using Serendio’s Customer Experience/Listening Analytics system. Our process involves the following key steps:

•  Identifying relevant sources – A limited subset of data was used with Facebook & Twitter as prime sources •  Filtering data for relevancy – Our advanced filtering mechanism removes spam and unrelated data. •  Taxonomy Development – We then define the relevant categories, topics, individual sentiments, product attributes and semantic relationship between key terms •  Data Analysis – Based on the above, Serendio natural language processing engines crunch through this sea of unstructured data and provide a structured information output •  Social Nuggets Index – Net Perception Score * Share of Voice

Next Steps/Get in touch with us If you are looking to analyze social media conversation to not just monitor your and competitive brands but also understand deep level products and services sentiments, please contact us at socialnuggets@serendio.com