seo trends for 2016 set to make loft goals seem true
Post on 09-Feb-2017
123 Views
Preview:
TRANSCRIPT
SEO Trends For 2016 Set To Make Loft Goals Seem
True
With the year 2015 generating quite a bit of excitement with regards to the SEO industry, year 2016 too is set to bring
about certain notable changes in the search industry. Year
2015 started shaping the future of search optimisation in terms
of behaviour and patterns followed by users and year
2016 is set to take it a notch higher with the following new
SEO trends.
► Video content to overtake written content
Even though a good majority of people feel that there should be different format options
for content, written content is still very popular and widely used. In fact it is still considered to
be a standard format for content forming a sort of a baseline for B2C brands. It also includes other peripheral mediums like
images, info graphics, videos etc. But year 2016 is all set to see a definite shift in the
popular trends and technologies with video content becoming the new mantra with
regards to objectives like
Reaching out to a greater audience, Engagement with more people, Effectiveness of the search results and Overall ROI that it will generate.
Video applications like Periscope, Snapchat, Vine etc., have increased viewer expectations with regards to using
visual content. In fact Google has already started experimenting with visual content in search results by
way of video advertisements. Even though year 2016 will probably not see the full conversion taking place, SEO
trends predict that it will definitely experience some very crucial landmarks.
► Mobile optimisation to get precedence over desktop optimisation
With a steep increase in the sale and use of Smartphones in the past few years, desktops are slowly
losing out. Current statistics show that mobile searches outpaced
desktop searches for the first time in the beginning of year 2015.
Google was one of the firsts along with Mobilegeddon to acknowledge that both searches were at par and year
2016 will see a continuance in this shift.
► Digital assistants will change our perception of search queries
Digital assistants like Siri, Cortana, Google Now etc., are steadily gaining popularity because of their effectiveness in conducting complex searches. The use of spoken language for generating searches and queries is the new emerging trend and this will make it very easy to interact with webpages containing conversational and colloquial content.
► Aggregated content with live feed will gain predominance
Live feeds involving advanced algorithms with the ability to
compile news items from pre-existing pieces of information
will gain importance. As a result the power of news items not
automatically sourced will diminish and opinion-editorials, tutorial contents etc., will gain
importance for their search visibility.
► Easy indexing of social content
Year 2016 is set to see social platforms like Twitter, Facebook etc., become heavily indexed in the databases available to
search engines like Google. This will accord social posts the value and consideration
equivalent to that of an independent webpage thereby blurring the boundaries
between the TWO.
► Deep links present in applications to gain importance
Search engines like Google, yahoo etc., anticipating a steep rise in the functionality and popularity of applications, have already started indexing them. Hence now deep links present in these applications will become as important as those present on the web. This, again, will increase the importance of application optimisation thereby benefitting search marketers to a large extent.
http://www.aguaweb.ca/
top related