SEO Trends For 2016 Set To Make Loft Goals Seem

True

With the year 2015 generating quite a bit of excitement with regards to the SEO industry, year 2016 too is set to bring

about certain notable changes in the search industry. Year

2015 started shaping the future of search optimisation in terms

of behaviour and patterns followed by users and year

2016 is set to take it a notch higher with the following new

SEO trends.

► Video content to overtake written content

Even though a good majority of people feel that there should be different format options

for content, written content is still very popular and widely used. In fact it is still considered to

be a standard format for content forming a sort of a baseline for B2C brands. It also includes other peripheral mediums like

images, info graphics, videos etc. But year 2016 is all set to see a definite shift in the

popular trends and technologies with video content becoming the new mantra with

regards to objectives like

Reaching out to a greater audience, Engagement with more people, Effectiveness of the search results and Overall ROI that it will generate.

Video applications like Periscope, Snapchat, Vine etc., have increased viewer expectations with regards to using

visual content. In fact Google has already started experimenting with visual content in search results by

way of video advertisements. Even though year 2016 will probably not see the full conversion taking place, SEO

trends predict that it will definitely experience some very crucial landmarks.

► Mobile optimisation to get precedence over desktop optimisation

With a steep increase in the sale and use of Smartphones in the past few years, desktops are slowly

losing out. Current statistics show that mobile searches outpaced

desktop searches for the first time in the beginning of year 2015.

Google was one of the firsts along with Mobilegeddon to acknowledge that both searches were at par and year

2016 will see a continuance in this shift.

► Digital assistants will change our perception of search queries

Digital assistants like Siri, Cortana, Google Now etc., are steadily gaining popularity because of their effectiveness in conducting complex searches. The use of spoken language for generating searches and queries is the new emerging trend and this will make it very easy to interact with webpages containing conversational and colloquial content.

► Aggregated content with live feed will gain predominance

Live feeds involving advanced algorithms with the ability to

compile news items from pre-existing pieces of information

will gain importance. As a result the power of news items not

automatically sourced will diminish and opinion-editorials, tutorial contents etc., will gain

importance for their search visibility.

► Easy indexing of social content

Year 2016 is set to see social platforms like Twitter, Facebook etc., become heavily indexed in the databases available to

search engines like Google. This will accord social posts the value and consideration

equivalent to that of an independent webpage thereby blurring the boundaries

between the TWO.

► Deep links present in applications to gain importance

Search engines like Google, yahoo etc., anticipating a steep rise in the functionality and popularity of applications, have already started indexing them. Hence now deep links present in these applications will become as important as those present on the web. This, again, will increase the importance of application optimisation thereby benefitting search marketers to a large extent.

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