seo top amazing ppt
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AGENDA1 WHAT IS THE GOOGLE ALGORITHM2 WHAT ARE THE TYPES OF GOOGLE ALGORITHM3 WHAT ARE THE TYPES OF SEARCH ALGORITHM4 WHAT IS A SEARCH ENGINE ALGORITHM5 WHAT IS SERP6 TYPES OF SEARCH ENGINE 7 WHAT IS SEO8 DIFFERENT TECHNIQUE OF SEO9 WHY SEO IS NEEDED10 BENEFITS OF SEO11 IMPORTANCE OF SEO12 SEARCH ENGINE PAID AND ORGANIC13 WHAT IS NOT RECOMMENDED BY SEO14 SHOCKING FACTS15 HOW SEO AFFECTS ORGANIC RESULTS16 SEARCHING OF KEYWORDS 17 HOW TO MAKE YOUR PAGES SING
18 WHAT ARE DIFFERENT TYPES OF META19What to do for content optimization20What is on page and off page activity21HOW TO DO ORGANIC LISTING WORK22LIST OF SEO TOOLS23WHAT IS PAID LISTING24 MAKE SEO AUDIT LISTS
What is the Google algorithm
bull PageRank is an algorithm used by Google Search to rank websites in their search engine results PageRank was named after Larry Page one of the founders of Google PageRank is a way of measuring the importance of website pages
What are the types of GOOGLE algorithmbull Below are links to some of the most important resources for search marketersbull Google Hummingbirdbull Google Mobile Friendly Updatebull Google Panda Updatebull Google Penguin Updatebull Google Pigeon Updatebull Google Payday Updatebull Google Pirate Updatebull Google EMD (Exact Match Domain) Updatebull Google Top Heavy Update
WHAT ARE TYPES OF SEARCH ALGORITHMSbull Linear Search The linear search is the algorithm of choice for short
lists because its simple and requires minimal code to implement bull Binary Search Binary search is a popular algorithm for large
databases with records ordered by numerical key bull Tree Search bull Genetic Algorithm
What is a Search Engine Algorithm
bull A search algorithm is defined as a math formula that takes a problem as input and returns a solution to the problem usually after evaluating a number of possible solutions A search engine algorithm uses keywords as the input problem and returns relevant search results as the solution matching these keywords to the results stored in its database These keywords are determined by search engine spiders that analyze web page content and keyword relevancy based on a math formula that will vary from one search engine to the next
bull mospagebreak title=Types of Information that Factor into Algorithms
What is the SERP
bull A search engine results page (SERP) is the page displayed by a search engine in response to a query by a searcher The main component of the SERP is the listing of results that are returned by the search engine in response to a keyword query although the page may also contain other results such as advertisements
TYPES OF SEARCH ENGINE
WHAT IS SEObull SEO stands for ldquosearch engine optimizationrdquo It is the process of
getting traffic from the ldquofreerdquo ldquoorganicrdquo ldquoeditorialrdquo or ldquonaturalrdquo search results on search engines
The 3 different types of SEO techniques and practices
bull White hat SEO-this is one of the most popular SEO technique and is one which utilizes methods and techniques to improve search engine rankings of a website which do not run afoul of search engine guidelines
bull Black hat SEO-black hat SEO on the other hand is a type of a SEO technique which exploits the various weaknesses in the algorithms or search engines in order to get high rankings for websites
bull Grey hat SEO-This kind of a SEO is a kind of a SEO which is neither black nor white This is a technique that does not fully use the black hat SEO and rather combines both
WHY SEO IS NEEDED
Why SEO or Benefits of SEObull Can reach exact target audiencebull Helps in creating needs which leads to Pull Marketingbull Helps us to Showcase our Productsservices in an efficient way or
mannerbull Return on investment [ROI] is high (highest apart from word of mouth)bull Can help us in Increasing Traffic to our websitebull It is one of the most cost-effective marketing strategiesbull Can make our website easier to navigate for the search engines amp users
as wellbull Increases Brand Awareness
IMPORTANCE OF SEO
SEARCH RESULTS PAID ONE ORGANIC
PAID ONE
ORGANIC
SEO - what is NOT recommended
Flash and shockwave - spiders do not pick up these filesImage only sites - spiders do not pick up imagesImage maps - spiders cannot read image maps
Do not use them on your home page or critical pages Frames - only one page can be titled (titling is critical in search rankings)
- If the spider cannot read the complete page (because of the frames) it will not be indexed properly - Some spiders may not even read a frames web site
Password protected pages ndash spiders cannot enter password protected pages
SHOCKING FACTS
Search engine optimiZation How SEO elements affect organic listings
TITLE TAG
META DESCRIPTION
META KEYWORDS
HOW FREQUENTLY PEOPLE ARE SEARCHING FOR MY KEYWORDSDF
bull THEY ARE SOME OF THE TOOLS TO CHECK POPULARITY ARE BELOW- Google KEYWORDS TOOLS GOOGLE SUGGEST GOOGLE TRENDS OVERTURES KEYWORS SELECTOR TOOL WORDTRACTERCOM TRELLIANS KEYWORDDISCOVERYCOM UBBER SUGGEST etc
1HOW TO MAKE YOUR PAGES TO SING REMEMBER YOUR WRITING FOR SEARCH ENGINE AND USER
EACH PAGES SHOULD HAVE UNIQUE KEYWORDS FOCUS (Ie every keywords should have a song) TITLE is most important elements in the page HOME page is the most important page YOU MUST HAVE unique contents FOLLOW GOOGLE 200 PARAMETERS Text to HTML Ratio should be good etchelliphellip
2WHAT are the different types of Meta Tags
bull Titlebull lttitlegt On Page Search Engine Optimizationlttitlegt Character Limit 60
bull Descriptionbull ltMeta name= ldquodescriptionrdquo content= ldquoSearch Engine Optimizationrdquogt Character Limit 160
Keywordsbull ltmeta name= ldquokeywordsrdquo content= ldquoSEO OnPage SEOrdquogt 3or 4 times repeated not more then that
Robotsbull ltmeta name= ldquorobotsrdquo content= ldquoindex fallowrdquogtbull For more info httpsgooglgTLmOx
Language bull ltmeta name=ldquolanguagerdquo content=rdquoenrdquogt
Canonical Tagbull ltlink rel=canonical href=httpexamplecomblog gtbull Canonical Issue Duplicate of pagesbull Alt Tagbull ltimg src=imageon-off-seojpg alt=on page and off page seogtbull
WHAT to do for good Content Optimization
bull CHECK ALL YOU HAVE IMPLEMENTED BELOW PROCESSbull CHECK Header CONTAIN KEYWORDSbull Check Keyword Stuffing SHOWED not donebull check URL structure follow google parametersbull Check Implementing XML sites is donebull check Robotstxt files implemented check Loading speed is good bull Ht Access filebull Itrsquos a file used to configure a site access issues bull URL Redirectbull Compress a whole website
SEO ON PAGE AND OFF PAGE ACTIVITY
How do organic search listings work
bull A spider or crawler which is a component of a SE gathers listings by automatically crawling the web
bull The spider follows links to web pages makes copies of the pages and stores them in the SErsquos index
bull Based on this data the SE then indexes the pages and ranks the websites
bull Major SEs that index pages using spiders Google Altavista Msn Aol lycos
bull ldquoSpiders read only text nothing elserdquo
LIST OF SEO TOOLSbull Google Page-Speed Insightsbull Moz toolbarbull Ahrefsrsquo Site Explorer and Backlink Checkerbull Copyscape(contents checker)bull Microsoft Free SEO Toolkitbull SEO Quakebull SEO Nibblerbull Woorankbull Iwebcheckbull Rank signal
bullBroken link checkbullsmall SEO toolsbullbacklink watch(instant competitor website checker)bullmajestic seo(backlinkit provide off page ideas)bullgoogle analyticsbullgoogle page speed checker bullalexa toolbullahrefscombulldomain authority checkerrank checker
Paid listings
bull Paid inclusions- Advertising programs where pages are guaranteed to be included in a search engines index in exchange for payment - no guaranteed ranking - payment made on a Cost Per Click (CPC) basis - eg Looksmart a directory that lists pages and sites not based on position but based on relevance Advertisers pay to be included in the directory on a CPC basis or per-url fee basis with no guarantee of specific placement
SEO Audit checklist (Updated 2017) bull ON-SITE SEO CHECKLIST bull Titles are unique for each page bull Titles length is between 50 ndash 65 characters bull Description tag is between 150-160 characters bull Description tag is not keyword stuffed bull URLS are SEO friendly bull H1 Headings for title bull Use of H2 and H3 for subheadings bull Small paragraphs and use of bold italics bull Is there a unique logo for the web site bull Is there a favicon bull Content on the web site is fresh bull Content length on post pages bull Content optimized for featured snippets
bull Internal linking ndash Do you link internal pages bull Internal linking ndash Use of anchor text (is it varied) bull Trying to rank for high competitive keywords bull Is there an ALT tag for all images bull Are image files names descriptive bull Image file size is optimized bull Blog comments have the lsquonofollowrsquo tag bull External links have the lsquonofollowrsquo tag (if not from trusted websites) bull Banner ads have the lsquonofollowrsquo tag bull Are pages with duplicate or no content noindex and nofollow bull Too many ads above the fold bull Checked for invalid use of 301 and 302 redirects bull Site implements rel=canonical to identify the original content bull Site checked for broken links bull Page speed Average time to load home page bull Page speed Average time to load other pages bull Are most important pages linked to from home page
bull Are most important pages linked to from Sidebar bull Is there a user sitemap (html) in the main menu bull Is there a lsquorelated postsrsquo section below each detail page bull Is there an author for all site pages bull Is there an About Contact and Privacy policy page bull Is there a breadcrumb on all pages bull Is there a custom 404 page bull bull
bull bull WEB SITE CONTROL CHECKLIST bull Is the web site registered on Google Webmaster tools bull Is the web site registered on Bing Webmaster tools bull Checked robotstxt bull Is there a valid XML Sitemap bull Is the web site registered with Google Analytics bull
bull SOCIAL MEDIA CHECKLIST bull Social media buttons on all pages bull Is there a Facebook business page bull Is there a Google+ business page bull Is there a Pinterest business page bull Is there a twitter account bull Are social media profiles SEO optimized bull Facebook Like box bull Google+ Add to circles button bull Newsletter and RSS registration
bull OFF-SITE SEO CHECKLIST bull Number and type of inbound links bull Opportunities to acquire new links bull Competitor analysis
bull WEB SITE PROMOTION CHECKLIST bull Does the web site have a mobile friendly version bull Is the web site listed in Chrome Web Store bull Is there a native android app in Google Play bull Is there a native amazon app in Amazon Store bull Does the web site have a dedicated YouTube channel bull +
THE ENDS
LEARN MORE IN NEXT PPT
- Slide 1
- AGENDA
- Slide 3
- What is the Google algorithm
- What are the types of GOOGLE algorithm
- WHAT ARE TYPES OF SEARCH ALGORITHMS
- What is a Search Engine Algorithm
- What is the SERP
- TYPES OF SEARCH ENGINE
- WHAT IS SEO
- The 3 different types of SEO techniques and practices
- WHY SEO IS NEEDED
- Why SEO or Benefits of SEO
- IMPORTANCE OF SEO
- SEARCH RESULTS PAID ONE ORGANIC
- SEO - what is NOT recommended
- SHOCKING FACTS
- Search engine optimiZation How SEO elements affect organic l
- HOW FREQUENTLY PEOPLE ARE SEARCHING
- 1HOW TO MAKE YOUR PAGES TO SING REMEMBER YOUR WRITING FOR
- 2WHAT are the different types of Meta Tags
- WHAT to do for good Content Optimization
- SEO ON PAGE AND OFF PAGE ACTIVITY
- How do organic search listings work
- LIST OF SEO TOOLS
- Slide 26
- Paid listings
- SEO Audit checklist (Updated 2017)
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- THE ENDS
- LEARN MORE IN NEXT PPT
-
AGENDA1 WHAT IS THE GOOGLE ALGORITHM2 WHAT ARE THE TYPES OF GOOGLE ALGORITHM3 WHAT ARE THE TYPES OF SEARCH ALGORITHM4 WHAT IS A SEARCH ENGINE ALGORITHM5 WHAT IS SERP6 TYPES OF SEARCH ENGINE 7 WHAT IS SEO8 DIFFERENT TECHNIQUE OF SEO9 WHY SEO IS NEEDED10 BENEFITS OF SEO11 IMPORTANCE OF SEO12 SEARCH ENGINE PAID AND ORGANIC13 WHAT IS NOT RECOMMENDED BY SEO14 SHOCKING FACTS15 HOW SEO AFFECTS ORGANIC RESULTS16 SEARCHING OF KEYWORDS 17 HOW TO MAKE YOUR PAGES SING
18 WHAT ARE DIFFERENT TYPES OF META19What to do for content optimization20What is on page and off page activity21HOW TO DO ORGANIC LISTING WORK22LIST OF SEO TOOLS23WHAT IS PAID LISTING24 MAKE SEO AUDIT LISTS
What is the Google algorithm
bull PageRank is an algorithm used by Google Search to rank websites in their search engine results PageRank was named after Larry Page one of the founders of Google PageRank is a way of measuring the importance of website pages
What are the types of GOOGLE algorithmbull Below are links to some of the most important resources for search marketersbull Google Hummingbirdbull Google Mobile Friendly Updatebull Google Panda Updatebull Google Penguin Updatebull Google Pigeon Updatebull Google Payday Updatebull Google Pirate Updatebull Google EMD (Exact Match Domain) Updatebull Google Top Heavy Update
WHAT ARE TYPES OF SEARCH ALGORITHMSbull Linear Search The linear search is the algorithm of choice for short
lists because its simple and requires minimal code to implement bull Binary Search Binary search is a popular algorithm for large
databases with records ordered by numerical key bull Tree Search bull Genetic Algorithm
What is a Search Engine Algorithm
bull A search algorithm is defined as a math formula that takes a problem as input and returns a solution to the problem usually after evaluating a number of possible solutions A search engine algorithm uses keywords as the input problem and returns relevant search results as the solution matching these keywords to the results stored in its database These keywords are determined by search engine spiders that analyze web page content and keyword relevancy based on a math formula that will vary from one search engine to the next
bull mospagebreak title=Types of Information that Factor into Algorithms
What is the SERP
bull A search engine results page (SERP) is the page displayed by a search engine in response to a query by a searcher The main component of the SERP is the listing of results that are returned by the search engine in response to a keyword query although the page may also contain other results such as advertisements
TYPES OF SEARCH ENGINE
WHAT IS SEObull SEO stands for ldquosearch engine optimizationrdquo It is the process of
getting traffic from the ldquofreerdquo ldquoorganicrdquo ldquoeditorialrdquo or ldquonaturalrdquo search results on search engines
The 3 different types of SEO techniques and practices
bull White hat SEO-this is one of the most popular SEO technique and is one which utilizes methods and techniques to improve search engine rankings of a website which do not run afoul of search engine guidelines
bull Black hat SEO-black hat SEO on the other hand is a type of a SEO technique which exploits the various weaknesses in the algorithms or search engines in order to get high rankings for websites
bull Grey hat SEO-This kind of a SEO is a kind of a SEO which is neither black nor white This is a technique that does not fully use the black hat SEO and rather combines both
WHY SEO IS NEEDED
Why SEO or Benefits of SEObull Can reach exact target audiencebull Helps in creating needs which leads to Pull Marketingbull Helps us to Showcase our Productsservices in an efficient way or
mannerbull Return on investment [ROI] is high (highest apart from word of mouth)bull Can help us in Increasing Traffic to our websitebull It is one of the most cost-effective marketing strategiesbull Can make our website easier to navigate for the search engines amp users
as wellbull Increases Brand Awareness
IMPORTANCE OF SEO
SEARCH RESULTS PAID ONE ORGANIC
PAID ONE
ORGANIC
SEO - what is NOT recommended
Flash and shockwave - spiders do not pick up these filesImage only sites - spiders do not pick up imagesImage maps - spiders cannot read image maps
Do not use them on your home page or critical pages Frames - only one page can be titled (titling is critical in search rankings)
- If the spider cannot read the complete page (because of the frames) it will not be indexed properly - Some spiders may not even read a frames web site
Password protected pages ndash spiders cannot enter password protected pages
SHOCKING FACTS
Search engine optimiZation How SEO elements affect organic listings
TITLE TAG
META DESCRIPTION
META KEYWORDS
HOW FREQUENTLY PEOPLE ARE SEARCHING FOR MY KEYWORDSDF
bull THEY ARE SOME OF THE TOOLS TO CHECK POPULARITY ARE BELOW- Google KEYWORDS TOOLS GOOGLE SUGGEST GOOGLE TRENDS OVERTURES KEYWORS SELECTOR TOOL WORDTRACTERCOM TRELLIANS KEYWORDDISCOVERYCOM UBBER SUGGEST etc
1HOW TO MAKE YOUR PAGES TO SING REMEMBER YOUR WRITING FOR SEARCH ENGINE AND USER
EACH PAGES SHOULD HAVE UNIQUE KEYWORDS FOCUS (Ie every keywords should have a song) TITLE is most important elements in the page HOME page is the most important page YOU MUST HAVE unique contents FOLLOW GOOGLE 200 PARAMETERS Text to HTML Ratio should be good etchelliphellip
2WHAT are the different types of Meta Tags
bull Titlebull lttitlegt On Page Search Engine Optimizationlttitlegt Character Limit 60
bull Descriptionbull ltMeta name= ldquodescriptionrdquo content= ldquoSearch Engine Optimizationrdquogt Character Limit 160
Keywordsbull ltmeta name= ldquokeywordsrdquo content= ldquoSEO OnPage SEOrdquogt 3or 4 times repeated not more then that
Robotsbull ltmeta name= ldquorobotsrdquo content= ldquoindex fallowrdquogtbull For more info httpsgooglgTLmOx
Language bull ltmeta name=ldquolanguagerdquo content=rdquoenrdquogt
Canonical Tagbull ltlink rel=canonical href=httpexamplecomblog gtbull Canonical Issue Duplicate of pagesbull Alt Tagbull ltimg src=imageon-off-seojpg alt=on page and off page seogtbull
WHAT to do for good Content Optimization
bull CHECK ALL YOU HAVE IMPLEMENTED BELOW PROCESSbull CHECK Header CONTAIN KEYWORDSbull Check Keyword Stuffing SHOWED not donebull check URL structure follow google parametersbull Check Implementing XML sites is donebull check Robotstxt files implemented check Loading speed is good bull Ht Access filebull Itrsquos a file used to configure a site access issues bull URL Redirectbull Compress a whole website
SEO ON PAGE AND OFF PAGE ACTIVITY
How do organic search listings work
bull A spider or crawler which is a component of a SE gathers listings by automatically crawling the web
bull The spider follows links to web pages makes copies of the pages and stores them in the SErsquos index
bull Based on this data the SE then indexes the pages and ranks the websites
bull Major SEs that index pages using spiders Google Altavista Msn Aol lycos
bull ldquoSpiders read only text nothing elserdquo
LIST OF SEO TOOLSbull Google Page-Speed Insightsbull Moz toolbarbull Ahrefsrsquo Site Explorer and Backlink Checkerbull Copyscape(contents checker)bull Microsoft Free SEO Toolkitbull SEO Quakebull SEO Nibblerbull Woorankbull Iwebcheckbull Rank signal
bullBroken link checkbullsmall SEO toolsbullbacklink watch(instant competitor website checker)bullmajestic seo(backlinkit provide off page ideas)bullgoogle analyticsbullgoogle page speed checker bullalexa toolbullahrefscombulldomain authority checkerrank checker
Paid listings
bull Paid inclusions- Advertising programs where pages are guaranteed to be included in a search engines index in exchange for payment - no guaranteed ranking - payment made on a Cost Per Click (CPC) basis - eg Looksmart a directory that lists pages and sites not based on position but based on relevance Advertisers pay to be included in the directory on a CPC basis or per-url fee basis with no guarantee of specific placement
SEO Audit checklist (Updated 2017) bull ON-SITE SEO CHECKLIST bull Titles are unique for each page bull Titles length is between 50 ndash 65 characters bull Description tag is between 150-160 characters bull Description tag is not keyword stuffed bull URLS are SEO friendly bull H1 Headings for title bull Use of H2 and H3 for subheadings bull Small paragraphs and use of bold italics bull Is there a unique logo for the web site bull Is there a favicon bull Content on the web site is fresh bull Content length on post pages bull Content optimized for featured snippets
bull Internal linking ndash Do you link internal pages bull Internal linking ndash Use of anchor text (is it varied) bull Trying to rank for high competitive keywords bull Is there an ALT tag for all images bull Are image files names descriptive bull Image file size is optimized bull Blog comments have the lsquonofollowrsquo tag bull External links have the lsquonofollowrsquo tag (if not from trusted websites) bull Banner ads have the lsquonofollowrsquo tag bull Are pages with duplicate or no content noindex and nofollow bull Too many ads above the fold bull Checked for invalid use of 301 and 302 redirects bull Site implements rel=canonical to identify the original content bull Site checked for broken links bull Page speed Average time to load home page bull Page speed Average time to load other pages bull Are most important pages linked to from home page
bull Are most important pages linked to from Sidebar bull Is there a user sitemap (html) in the main menu bull Is there a lsquorelated postsrsquo section below each detail page bull Is there an author for all site pages bull Is there an About Contact and Privacy policy page bull Is there a breadcrumb on all pages bull Is there a custom 404 page bull bull
bull bull WEB SITE CONTROL CHECKLIST bull Is the web site registered on Google Webmaster tools bull Is the web site registered on Bing Webmaster tools bull Checked robotstxt bull Is there a valid XML Sitemap bull Is the web site registered with Google Analytics bull
bull SOCIAL MEDIA CHECKLIST bull Social media buttons on all pages bull Is there a Facebook business page bull Is there a Google+ business page bull Is there a Pinterest business page bull Is there a twitter account bull Are social media profiles SEO optimized bull Facebook Like box bull Google+ Add to circles button bull Newsletter and RSS registration
bull OFF-SITE SEO CHECKLIST bull Number and type of inbound links bull Opportunities to acquire new links bull Competitor analysis
bull WEB SITE PROMOTION CHECKLIST bull Does the web site have a mobile friendly version bull Is the web site listed in Chrome Web Store bull Is there a native android app in Google Play bull Is there a native amazon app in Amazon Store bull Does the web site have a dedicated YouTube channel bull +
THE ENDS
LEARN MORE IN NEXT PPT
- Slide 1
- AGENDA
- Slide 3
- What is the Google algorithm
- What are the types of GOOGLE algorithm
- WHAT ARE TYPES OF SEARCH ALGORITHMS
- What is a Search Engine Algorithm
- What is the SERP
- TYPES OF SEARCH ENGINE
- WHAT IS SEO
- The 3 different types of SEO techniques and practices
- WHY SEO IS NEEDED
- Why SEO or Benefits of SEO
- IMPORTANCE OF SEO
- SEARCH RESULTS PAID ONE ORGANIC
- SEO - what is NOT recommended
- SHOCKING FACTS
- Search engine optimiZation How SEO elements affect organic l
- HOW FREQUENTLY PEOPLE ARE SEARCHING
- 1HOW TO MAKE YOUR PAGES TO SING REMEMBER YOUR WRITING FOR
- 2WHAT are the different types of Meta Tags
- WHAT to do for good Content Optimization
- SEO ON PAGE AND OFF PAGE ACTIVITY
- How do organic search listings work
- LIST OF SEO TOOLS
- Slide 26
- Paid listings
- SEO Audit checklist (Updated 2017)
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- THE ENDS
- LEARN MORE IN NEXT PPT
-
18 WHAT ARE DIFFERENT TYPES OF META19What to do for content optimization20What is on page and off page activity21HOW TO DO ORGANIC LISTING WORK22LIST OF SEO TOOLS23WHAT IS PAID LISTING24 MAKE SEO AUDIT LISTS
What is the Google algorithm
bull PageRank is an algorithm used by Google Search to rank websites in their search engine results PageRank was named after Larry Page one of the founders of Google PageRank is a way of measuring the importance of website pages
What are the types of GOOGLE algorithmbull Below are links to some of the most important resources for search marketersbull Google Hummingbirdbull Google Mobile Friendly Updatebull Google Panda Updatebull Google Penguin Updatebull Google Pigeon Updatebull Google Payday Updatebull Google Pirate Updatebull Google EMD (Exact Match Domain) Updatebull Google Top Heavy Update
WHAT ARE TYPES OF SEARCH ALGORITHMSbull Linear Search The linear search is the algorithm of choice for short
lists because its simple and requires minimal code to implement bull Binary Search Binary search is a popular algorithm for large
databases with records ordered by numerical key bull Tree Search bull Genetic Algorithm
What is a Search Engine Algorithm
bull A search algorithm is defined as a math formula that takes a problem as input and returns a solution to the problem usually after evaluating a number of possible solutions A search engine algorithm uses keywords as the input problem and returns relevant search results as the solution matching these keywords to the results stored in its database These keywords are determined by search engine spiders that analyze web page content and keyword relevancy based on a math formula that will vary from one search engine to the next
bull mospagebreak title=Types of Information that Factor into Algorithms
What is the SERP
bull A search engine results page (SERP) is the page displayed by a search engine in response to a query by a searcher The main component of the SERP is the listing of results that are returned by the search engine in response to a keyword query although the page may also contain other results such as advertisements
TYPES OF SEARCH ENGINE
WHAT IS SEObull SEO stands for ldquosearch engine optimizationrdquo It is the process of
getting traffic from the ldquofreerdquo ldquoorganicrdquo ldquoeditorialrdquo or ldquonaturalrdquo search results on search engines
The 3 different types of SEO techniques and practices
bull White hat SEO-this is one of the most popular SEO technique and is one which utilizes methods and techniques to improve search engine rankings of a website which do not run afoul of search engine guidelines
bull Black hat SEO-black hat SEO on the other hand is a type of a SEO technique which exploits the various weaknesses in the algorithms or search engines in order to get high rankings for websites
bull Grey hat SEO-This kind of a SEO is a kind of a SEO which is neither black nor white This is a technique that does not fully use the black hat SEO and rather combines both
WHY SEO IS NEEDED
Why SEO or Benefits of SEObull Can reach exact target audiencebull Helps in creating needs which leads to Pull Marketingbull Helps us to Showcase our Productsservices in an efficient way or
mannerbull Return on investment [ROI] is high (highest apart from word of mouth)bull Can help us in Increasing Traffic to our websitebull It is one of the most cost-effective marketing strategiesbull Can make our website easier to navigate for the search engines amp users
as wellbull Increases Brand Awareness
IMPORTANCE OF SEO
SEARCH RESULTS PAID ONE ORGANIC
PAID ONE
ORGANIC
SEO - what is NOT recommended
Flash and shockwave - spiders do not pick up these filesImage only sites - spiders do not pick up imagesImage maps - spiders cannot read image maps
Do not use them on your home page or critical pages Frames - only one page can be titled (titling is critical in search rankings)
- If the spider cannot read the complete page (because of the frames) it will not be indexed properly - Some spiders may not even read a frames web site
Password protected pages ndash spiders cannot enter password protected pages
SHOCKING FACTS
Search engine optimiZation How SEO elements affect organic listings
TITLE TAG
META DESCRIPTION
META KEYWORDS
HOW FREQUENTLY PEOPLE ARE SEARCHING FOR MY KEYWORDSDF
bull THEY ARE SOME OF THE TOOLS TO CHECK POPULARITY ARE BELOW- Google KEYWORDS TOOLS GOOGLE SUGGEST GOOGLE TRENDS OVERTURES KEYWORS SELECTOR TOOL WORDTRACTERCOM TRELLIANS KEYWORDDISCOVERYCOM UBBER SUGGEST etc
1HOW TO MAKE YOUR PAGES TO SING REMEMBER YOUR WRITING FOR SEARCH ENGINE AND USER
EACH PAGES SHOULD HAVE UNIQUE KEYWORDS FOCUS (Ie every keywords should have a song) TITLE is most important elements in the page HOME page is the most important page YOU MUST HAVE unique contents FOLLOW GOOGLE 200 PARAMETERS Text to HTML Ratio should be good etchelliphellip
2WHAT are the different types of Meta Tags
bull Titlebull lttitlegt On Page Search Engine Optimizationlttitlegt Character Limit 60
bull Descriptionbull ltMeta name= ldquodescriptionrdquo content= ldquoSearch Engine Optimizationrdquogt Character Limit 160
Keywordsbull ltmeta name= ldquokeywordsrdquo content= ldquoSEO OnPage SEOrdquogt 3or 4 times repeated not more then that
Robotsbull ltmeta name= ldquorobotsrdquo content= ldquoindex fallowrdquogtbull For more info httpsgooglgTLmOx
Language bull ltmeta name=ldquolanguagerdquo content=rdquoenrdquogt
Canonical Tagbull ltlink rel=canonical href=httpexamplecomblog gtbull Canonical Issue Duplicate of pagesbull Alt Tagbull ltimg src=imageon-off-seojpg alt=on page and off page seogtbull
WHAT to do for good Content Optimization
bull CHECK ALL YOU HAVE IMPLEMENTED BELOW PROCESSbull CHECK Header CONTAIN KEYWORDSbull Check Keyword Stuffing SHOWED not donebull check URL structure follow google parametersbull Check Implementing XML sites is donebull check Robotstxt files implemented check Loading speed is good bull Ht Access filebull Itrsquos a file used to configure a site access issues bull URL Redirectbull Compress a whole website
SEO ON PAGE AND OFF PAGE ACTIVITY
How do organic search listings work
bull A spider or crawler which is a component of a SE gathers listings by automatically crawling the web
bull The spider follows links to web pages makes copies of the pages and stores them in the SErsquos index
bull Based on this data the SE then indexes the pages and ranks the websites
bull Major SEs that index pages using spiders Google Altavista Msn Aol lycos
bull ldquoSpiders read only text nothing elserdquo
LIST OF SEO TOOLSbull Google Page-Speed Insightsbull Moz toolbarbull Ahrefsrsquo Site Explorer and Backlink Checkerbull Copyscape(contents checker)bull Microsoft Free SEO Toolkitbull SEO Quakebull SEO Nibblerbull Woorankbull Iwebcheckbull Rank signal
bullBroken link checkbullsmall SEO toolsbullbacklink watch(instant competitor website checker)bullmajestic seo(backlinkit provide off page ideas)bullgoogle analyticsbullgoogle page speed checker bullalexa toolbullahrefscombulldomain authority checkerrank checker
Paid listings
bull Paid inclusions- Advertising programs where pages are guaranteed to be included in a search engines index in exchange for payment - no guaranteed ranking - payment made on a Cost Per Click (CPC) basis - eg Looksmart a directory that lists pages and sites not based on position but based on relevance Advertisers pay to be included in the directory on a CPC basis or per-url fee basis with no guarantee of specific placement
SEO Audit checklist (Updated 2017) bull ON-SITE SEO CHECKLIST bull Titles are unique for each page bull Titles length is between 50 ndash 65 characters bull Description tag is between 150-160 characters bull Description tag is not keyword stuffed bull URLS are SEO friendly bull H1 Headings for title bull Use of H2 and H3 for subheadings bull Small paragraphs and use of bold italics bull Is there a unique logo for the web site bull Is there a favicon bull Content on the web site is fresh bull Content length on post pages bull Content optimized for featured snippets
bull Internal linking ndash Do you link internal pages bull Internal linking ndash Use of anchor text (is it varied) bull Trying to rank for high competitive keywords bull Is there an ALT tag for all images bull Are image files names descriptive bull Image file size is optimized bull Blog comments have the lsquonofollowrsquo tag bull External links have the lsquonofollowrsquo tag (if not from trusted websites) bull Banner ads have the lsquonofollowrsquo tag bull Are pages with duplicate or no content noindex and nofollow bull Too many ads above the fold bull Checked for invalid use of 301 and 302 redirects bull Site implements rel=canonical to identify the original content bull Site checked for broken links bull Page speed Average time to load home page bull Page speed Average time to load other pages bull Are most important pages linked to from home page
bull Are most important pages linked to from Sidebar bull Is there a user sitemap (html) in the main menu bull Is there a lsquorelated postsrsquo section below each detail page bull Is there an author for all site pages bull Is there an About Contact and Privacy policy page bull Is there a breadcrumb on all pages bull Is there a custom 404 page bull bull
bull bull WEB SITE CONTROL CHECKLIST bull Is the web site registered on Google Webmaster tools bull Is the web site registered on Bing Webmaster tools bull Checked robotstxt bull Is there a valid XML Sitemap bull Is the web site registered with Google Analytics bull
bull SOCIAL MEDIA CHECKLIST bull Social media buttons on all pages bull Is there a Facebook business page bull Is there a Google+ business page bull Is there a Pinterest business page bull Is there a twitter account bull Are social media profiles SEO optimized bull Facebook Like box bull Google+ Add to circles button bull Newsletter and RSS registration
bull OFF-SITE SEO CHECKLIST bull Number and type of inbound links bull Opportunities to acquire new links bull Competitor analysis
bull WEB SITE PROMOTION CHECKLIST bull Does the web site have a mobile friendly version bull Is the web site listed in Chrome Web Store bull Is there a native android app in Google Play bull Is there a native amazon app in Amazon Store bull Does the web site have a dedicated YouTube channel bull +
THE ENDS
LEARN MORE IN NEXT PPT
- Slide 1
- AGENDA
- Slide 3
- What is the Google algorithm
- What are the types of GOOGLE algorithm
- WHAT ARE TYPES OF SEARCH ALGORITHMS
- What is a Search Engine Algorithm
- What is the SERP
- TYPES OF SEARCH ENGINE
- WHAT IS SEO
- The 3 different types of SEO techniques and practices
- WHY SEO IS NEEDED
- Why SEO or Benefits of SEO
- IMPORTANCE OF SEO
- SEARCH RESULTS PAID ONE ORGANIC
- SEO - what is NOT recommended
- SHOCKING FACTS
- Search engine optimiZation How SEO elements affect organic l
- HOW FREQUENTLY PEOPLE ARE SEARCHING
- 1HOW TO MAKE YOUR PAGES TO SING REMEMBER YOUR WRITING FOR
- 2WHAT are the different types of Meta Tags
- WHAT to do for good Content Optimization
- SEO ON PAGE AND OFF PAGE ACTIVITY
- How do organic search listings work
- LIST OF SEO TOOLS
- Slide 26
- Paid listings
- SEO Audit checklist (Updated 2017)
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- THE ENDS
- LEARN MORE IN NEXT PPT
-
What is the Google algorithm
bull PageRank is an algorithm used by Google Search to rank websites in their search engine results PageRank was named after Larry Page one of the founders of Google PageRank is a way of measuring the importance of website pages
What are the types of GOOGLE algorithmbull Below are links to some of the most important resources for search marketersbull Google Hummingbirdbull Google Mobile Friendly Updatebull Google Panda Updatebull Google Penguin Updatebull Google Pigeon Updatebull Google Payday Updatebull Google Pirate Updatebull Google EMD (Exact Match Domain) Updatebull Google Top Heavy Update
WHAT ARE TYPES OF SEARCH ALGORITHMSbull Linear Search The linear search is the algorithm of choice for short
lists because its simple and requires minimal code to implement bull Binary Search Binary search is a popular algorithm for large
databases with records ordered by numerical key bull Tree Search bull Genetic Algorithm
What is a Search Engine Algorithm
bull A search algorithm is defined as a math formula that takes a problem as input and returns a solution to the problem usually after evaluating a number of possible solutions A search engine algorithm uses keywords as the input problem and returns relevant search results as the solution matching these keywords to the results stored in its database These keywords are determined by search engine spiders that analyze web page content and keyword relevancy based on a math formula that will vary from one search engine to the next
bull mospagebreak title=Types of Information that Factor into Algorithms
What is the SERP
bull A search engine results page (SERP) is the page displayed by a search engine in response to a query by a searcher The main component of the SERP is the listing of results that are returned by the search engine in response to a keyword query although the page may also contain other results such as advertisements
TYPES OF SEARCH ENGINE
WHAT IS SEObull SEO stands for ldquosearch engine optimizationrdquo It is the process of
getting traffic from the ldquofreerdquo ldquoorganicrdquo ldquoeditorialrdquo or ldquonaturalrdquo search results on search engines
The 3 different types of SEO techniques and practices
bull White hat SEO-this is one of the most popular SEO technique and is one which utilizes methods and techniques to improve search engine rankings of a website which do not run afoul of search engine guidelines
bull Black hat SEO-black hat SEO on the other hand is a type of a SEO technique which exploits the various weaknesses in the algorithms or search engines in order to get high rankings for websites
bull Grey hat SEO-This kind of a SEO is a kind of a SEO which is neither black nor white This is a technique that does not fully use the black hat SEO and rather combines both
WHY SEO IS NEEDED
Why SEO or Benefits of SEObull Can reach exact target audiencebull Helps in creating needs which leads to Pull Marketingbull Helps us to Showcase our Productsservices in an efficient way or
mannerbull Return on investment [ROI] is high (highest apart from word of mouth)bull Can help us in Increasing Traffic to our websitebull It is one of the most cost-effective marketing strategiesbull Can make our website easier to navigate for the search engines amp users
as wellbull Increases Brand Awareness
IMPORTANCE OF SEO
SEARCH RESULTS PAID ONE ORGANIC
PAID ONE
ORGANIC
SEO - what is NOT recommended
Flash and shockwave - spiders do not pick up these filesImage only sites - spiders do not pick up imagesImage maps - spiders cannot read image maps
Do not use them on your home page or critical pages Frames - only one page can be titled (titling is critical in search rankings)
- If the spider cannot read the complete page (because of the frames) it will not be indexed properly - Some spiders may not even read a frames web site
Password protected pages ndash spiders cannot enter password protected pages
SHOCKING FACTS
Search engine optimiZation How SEO elements affect organic listings
TITLE TAG
META DESCRIPTION
META KEYWORDS
HOW FREQUENTLY PEOPLE ARE SEARCHING FOR MY KEYWORDSDF
bull THEY ARE SOME OF THE TOOLS TO CHECK POPULARITY ARE BELOW- Google KEYWORDS TOOLS GOOGLE SUGGEST GOOGLE TRENDS OVERTURES KEYWORS SELECTOR TOOL WORDTRACTERCOM TRELLIANS KEYWORDDISCOVERYCOM UBBER SUGGEST etc
1HOW TO MAKE YOUR PAGES TO SING REMEMBER YOUR WRITING FOR SEARCH ENGINE AND USER
EACH PAGES SHOULD HAVE UNIQUE KEYWORDS FOCUS (Ie every keywords should have a song) TITLE is most important elements in the page HOME page is the most important page YOU MUST HAVE unique contents FOLLOW GOOGLE 200 PARAMETERS Text to HTML Ratio should be good etchelliphellip
2WHAT are the different types of Meta Tags
bull Titlebull lttitlegt On Page Search Engine Optimizationlttitlegt Character Limit 60
bull Descriptionbull ltMeta name= ldquodescriptionrdquo content= ldquoSearch Engine Optimizationrdquogt Character Limit 160
Keywordsbull ltmeta name= ldquokeywordsrdquo content= ldquoSEO OnPage SEOrdquogt 3or 4 times repeated not more then that
Robotsbull ltmeta name= ldquorobotsrdquo content= ldquoindex fallowrdquogtbull For more info httpsgooglgTLmOx
Language bull ltmeta name=ldquolanguagerdquo content=rdquoenrdquogt
Canonical Tagbull ltlink rel=canonical href=httpexamplecomblog gtbull Canonical Issue Duplicate of pagesbull Alt Tagbull ltimg src=imageon-off-seojpg alt=on page and off page seogtbull
WHAT to do for good Content Optimization
bull CHECK ALL YOU HAVE IMPLEMENTED BELOW PROCESSbull CHECK Header CONTAIN KEYWORDSbull Check Keyword Stuffing SHOWED not donebull check URL structure follow google parametersbull Check Implementing XML sites is donebull check Robotstxt files implemented check Loading speed is good bull Ht Access filebull Itrsquos a file used to configure a site access issues bull URL Redirectbull Compress a whole website
SEO ON PAGE AND OFF PAGE ACTIVITY
How do organic search listings work
bull A spider or crawler which is a component of a SE gathers listings by automatically crawling the web
bull The spider follows links to web pages makes copies of the pages and stores them in the SErsquos index
bull Based on this data the SE then indexes the pages and ranks the websites
bull Major SEs that index pages using spiders Google Altavista Msn Aol lycos
bull ldquoSpiders read only text nothing elserdquo
LIST OF SEO TOOLSbull Google Page-Speed Insightsbull Moz toolbarbull Ahrefsrsquo Site Explorer and Backlink Checkerbull Copyscape(contents checker)bull Microsoft Free SEO Toolkitbull SEO Quakebull SEO Nibblerbull Woorankbull Iwebcheckbull Rank signal
bullBroken link checkbullsmall SEO toolsbullbacklink watch(instant competitor website checker)bullmajestic seo(backlinkit provide off page ideas)bullgoogle analyticsbullgoogle page speed checker bullalexa toolbullahrefscombulldomain authority checkerrank checker
Paid listings
bull Paid inclusions- Advertising programs where pages are guaranteed to be included in a search engines index in exchange for payment - no guaranteed ranking - payment made on a Cost Per Click (CPC) basis - eg Looksmart a directory that lists pages and sites not based on position but based on relevance Advertisers pay to be included in the directory on a CPC basis or per-url fee basis with no guarantee of specific placement
SEO Audit checklist (Updated 2017) bull ON-SITE SEO CHECKLIST bull Titles are unique for each page bull Titles length is between 50 ndash 65 characters bull Description tag is between 150-160 characters bull Description tag is not keyword stuffed bull URLS are SEO friendly bull H1 Headings for title bull Use of H2 and H3 for subheadings bull Small paragraphs and use of bold italics bull Is there a unique logo for the web site bull Is there a favicon bull Content on the web site is fresh bull Content length on post pages bull Content optimized for featured snippets
bull Internal linking ndash Do you link internal pages bull Internal linking ndash Use of anchor text (is it varied) bull Trying to rank for high competitive keywords bull Is there an ALT tag for all images bull Are image files names descriptive bull Image file size is optimized bull Blog comments have the lsquonofollowrsquo tag bull External links have the lsquonofollowrsquo tag (if not from trusted websites) bull Banner ads have the lsquonofollowrsquo tag bull Are pages with duplicate or no content noindex and nofollow bull Too many ads above the fold bull Checked for invalid use of 301 and 302 redirects bull Site implements rel=canonical to identify the original content bull Site checked for broken links bull Page speed Average time to load home page bull Page speed Average time to load other pages bull Are most important pages linked to from home page
bull Are most important pages linked to from Sidebar bull Is there a user sitemap (html) in the main menu bull Is there a lsquorelated postsrsquo section below each detail page bull Is there an author for all site pages bull Is there an About Contact and Privacy policy page bull Is there a breadcrumb on all pages bull Is there a custom 404 page bull bull
bull bull WEB SITE CONTROL CHECKLIST bull Is the web site registered on Google Webmaster tools bull Is the web site registered on Bing Webmaster tools bull Checked robotstxt bull Is there a valid XML Sitemap bull Is the web site registered with Google Analytics bull
bull SOCIAL MEDIA CHECKLIST bull Social media buttons on all pages bull Is there a Facebook business page bull Is there a Google+ business page bull Is there a Pinterest business page bull Is there a twitter account bull Are social media profiles SEO optimized bull Facebook Like box bull Google+ Add to circles button bull Newsletter and RSS registration
bull OFF-SITE SEO CHECKLIST bull Number and type of inbound links bull Opportunities to acquire new links bull Competitor analysis
bull WEB SITE PROMOTION CHECKLIST bull Does the web site have a mobile friendly version bull Is the web site listed in Chrome Web Store bull Is there a native android app in Google Play bull Is there a native amazon app in Amazon Store bull Does the web site have a dedicated YouTube channel bull +
THE ENDS
LEARN MORE IN NEXT PPT
- Slide 1
- AGENDA
- Slide 3
- What is the Google algorithm
- What are the types of GOOGLE algorithm
- WHAT ARE TYPES OF SEARCH ALGORITHMS
- What is a Search Engine Algorithm
- What is the SERP
- TYPES OF SEARCH ENGINE
- WHAT IS SEO
- The 3 different types of SEO techniques and practices
- WHY SEO IS NEEDED
- Why SEO or Benefits of SEO
- IMPORTANCE OF SEO
- SEARCH RESULTS PAID ONE ORGANIC
- SEO - what is NOT recommended
- SHOCKING FACTS
- Search engine optimiZation How SEO elements affect organic l
- HOW FREQUENTLY PEOPLE ARE SEARCHING
- 1HOW TO MAKE YOUR PAGES TO SING REMEMBER YOUR WRITING FOR
- 2WHAT are the different types of Meta Tags
- WHAT to do for good Content Optimization
- SEO ON PAGE AND OFF PAGE ACTIVITY
- How do organic search listings work
- LIST OF SEO TOOLS
- Slide 26
- Paid listings
- SEO Audit checklist (Updated 2017)
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- THE ENDS
- LEARN MORE IN NEXT PPT
-
What are the types of GOOGLE algorithmbull Below are links to some of the most important resources for search marketersbull Google Hummingbirdbull Google Mobile Friendly Updatebull Google Panda Updatebull Google Penguin Updatebull Google Pigeon Updatebull Google Payday Updatebull Google Pirate Updatebull Google EMD (Exact Match Domain) Updatebull Google Top Heavy Update
WHAT ARE TYPES OF SEARCH ALGORITHMSbull Linear Search The linear search is the algorithm of choice for short
lists because its simple and requires minimal code to implement bull Binary Search Binary search is a popular algorithm for large
databases with records ordered by numerical key bull Tree Search bull Genetic Algorithm
What is a Search Engine Algorithm
bull A search algorithm is defined as a math formula that takes a problem as input and returns a solution to the problem usually after evaluating a number of possible solutions A search engine algorithm uses keywords as the input problem and returns relevant search results as the solution matching these keywords to the results stored in its database These keywords are determined by search engine spiders that analyze web page content and keyword relevancy based on a math formula that will vary from one search engine to the next
bull mospagebreak title=Types of Information that Factor into Algorithms
What is the SERP
bull A search engine results page (SERP) is the page displayed by a search engine in response to a query by a searcher The main component of the SERP is the listing of results that are returned by the search engine in response to a keyword query although the page may also contain other results such as advertisements
TYPES OF SEARCH ENGINE
WHAT IS SEObull SEO stands for ldquosearch engine optimizationrdquo It is the process of
getting traffic from the ldquofreerdquo ldquoorganicrdquo ldquoeditorialrdquo or ldquonaturalrdquo search results on search engines
The 3 different types of SEO techniques and practices
bull White hat SEO-this is one of the most popular SEO technique and is one which utilizes methods and techniques to improve search engine rankings of a website which do not run afoul of search engine guidelines
bull Black hat SEO-black hat SEO on the other hand is a type of a SEO technique which exploits the various weaknesses in the algorithms or search engines in order to get high rankings for websites
bull Grey hat SEO-This kind of a SEO is a kind of a SEO which is neither black nor white This is a technique that does not fully use the black hat SEO and rather combines both
WHY SEO IS NEEDED
Why SEO or Benefits of SEObull Can reach exact target audiencebull Helps in creating needs which leads to Pull Marketingbull Helps us to Showcase our Productsservices in an efficient way or
mannerbull Return on investment [ROI] is high (highest apart from word of mouth)bull Can help us in Increasing Traffic to our websitebull It is one of the most cost-effective marketing strategiesbull Can make our website easier to navigate for the search engines amp users
as wellbull Increases Brand Awareness
IMPORTANCE OF SEO
SEARCH RESULTS PAID ONE ORGANIC
PAID ONE
ORGANIC
SEO - what is NOT recommended
Flash and shockwave - spiders do not pick up these filesImage only sites - spiders do not pick up imagesImage maps - spiders cannot read image maps
Do not use them on your home page or critical pages Frames - only one page can be titled (titling is critical in search rankings)
- If the spider cannot read the complete page (because of the frames) it will not be indexed properly - Some spiders may not even read a frames web site
Password protected pages ndash spiders cannot enter password protected pages
SHOCKING FACTS
Search engine optimiZation How SEO elements affect organic listings
TITLE TAG
META DESCRIPTION
META KEYWORDS
HOW FREQUENTLY PEOPLE ARE SEARCHING FOR MY KEYWORDSDF
bull THEY ARE SOME OF THE TOOLS TO CHECK POPULARITY ARE BELOW- Google KEYWORDS TOOLS GOOGLE SUGGEST GOOGLE TRENDS OVERTURES KEYWORS SELECTOR TOOL WORDTRACTERCOM TRELLIANS KEYWORDDISCOVERYCOM UBBER SUGGEST etc
1HOW TO MAKE YOUR PAGES TO SING REMEMBER YOUR WRITING FOR SEARCH ENGINE AND USER
EACH PAGES SHOULD HAVE UNIQUE KEYWORDS FOCUS (Ie every keywords should have a song) TITLE is most important elements in the page HOME page is the most important page YOU MUST HAVE unique contents FOLLOW GOOGLE 200 PARAMETERS Text to HTML Ratio should be good etchelliphellip
2WHAT are the different types of Meta Tags
bull Titlebull lttitlegt On Page Search Engine Optimizationlttitlegt Character Limit 60
bull Descriptionbull ltMeta name= ldquodescriptionrdquo content= ldquoSearch Engine Optimizationrdquogt Character Limit 160
Keywordsbull ltmeta name= ldquokeywordsrdquo content= ldquoSEO OnPage SEOrdquogt 3or 4 times repeated not more then that
Robotsbull ltmeta name= ldquorobotsrdquo content= ldquoindex fallowrdquogtbull For more info httpsgooglgTLmOx
Language bull ltmeta name=ldquolanguagerdquo content=rdquoenrdquogt
Canonical Tagbull ltlink rel=canonical href=httpexamplecomblog gtbull Canonical Issue Duplicate of pagesbull Alt Tagbull ltimg src=imageon-off-seojpg alt=on page and off page seogtbull
WHAT to do for good Content Optimization
bull CHECK ALL YOU HAVE IMPLEMENTED BELOW PROCESSbull CHECK Header CONTAIN KEYWORDSbull Check Keyword Stuffing SHOWED not donebull check URL structure follow google parametersbull Check Implementing XML sites is donebull check Robotstxt files implemented check Loading speed is good bull Ht Access filebull Itrsquos a file used to configure a site access issues bull URL Redirectbull Compress a whole website
SEO ON PAGE AND OFF PAGE ACTIVITY
How do organic search listings work
bull A spider or crawler which is a component of a SE gathers listings by automatically crawling the web
bull The spider follows links to web pages makes copies of the pages and stores them in the SErsquos index
bull Based on this data the SE then indexes the pages and ranks the websites
bull Major SEs that index pages using spiders Google Altavista Msn Aol lycos
bull ldquoSpiders read only text nothing elserdquo
LIST OF SEO TOOLSbull Google Page-Speed Insightsbull Moz toolbarbull Ahrefsrsquo Site Explorer and Backlink Checkerbull Copyscape(contents checker)bull Microsoft Free SEO Toolkitbull SEO Quakebull SEO Nibblerbull Woorankbull Iwebcheckbull Rank signal
bullBroken link checkbullsmall SEO toolsbullbacklink watch(instant competitor website checker)bullmajestic seo(backlinkit provide off page ideas)bullgoogle analyticsbullgoogle page speed checker bullalexa toolbullahrefscombulldomain authority checkerrank checker
Paid listings
bull Paid inclusions- Advertising programs where pages are guaranteed to be included in a search engines index in exchange for payment - no guaranteed ranking - payment made on a Cost Per Click (CPC) basis - eg Looksmart a directory that lists pages and sites not based on position but based on relevance Advertisers pay to be included in the directory on a CPC basis or per-url fee basis with no guarantee of specific placement
SEO Audit checklist (Updated 2017) bull ON-SITE SEO CHECKLIST bull Titles are unique for each page bull Titles length is between 50 ndash 65 characters bull Description tag is between 150-160 characters bull Description tag is not keyword stuffed bull URLS are SEO friendly bull H1 Headings for title bull Use of H2 and H3 for subheadings bull Small paragraphs and use of bold italics bull Is there a unique logo for the web site bull Is there a favicon bull Content on the web site is fresh bull Content length on post pages bull Content optimized for featured snippets
bull Internal linking ndash Do you link internal pages bull Internal linking ndash Use of anchor text (is it varied) bull Trying to rank for high competitive keywords bull Is there an ALT tag for all images bull Are image files names descriptive bull Image file size is optimized bull Blog comments have the lsquonofollowrsquo tag bull External links have the lsquonofollowrsquo tag (if not from trusted websites) bull Banner ads have the lsquonofollowrsquo tag bull Are pages with duplicate or no content noindex and nofollow bull Too many ads above the fold bull Checked for invalid use of 301 and 302 redirects bull Site implements rel=canonical to identify the original content bull Site checked for broken links bull Page speed Average time to load home page bull Page speed Average time to load other pages bull Are most important pages linked to from home page
bull Are most important pages linked to from Sidebar bull Is there a user sitemap (html) in the main menu bull Is there a lsquorelated postsrsquo section below each detail page bull Is there an author for all site pages bull Is there an About Contact and Privacy policy page bull Is there a breadcrumb on all pages bull Is there a custom 404 page bull bull
bull bull WEB SITE CONTROL CHECKLIST bull Is the web site registered on Google Webmaster tools bull Is the web site registered on Bing Webmaster tools bull Checked robotstxt bull Is there a valid XML Sitemap bull Is the web site registered with Google Analytics bull
bull SOCIAL MEDIA CHECKLIST bull Social media buttons on all pages bull Is there a Facebook business page bull Is there a Google+ business page bull Is there a Pinterest business page bull Is there a twitter account bull Are social media profiles SEO optimized bull Facebook Like box bull Google+ Add to circles button bull Newsletter and RSS registration
bull OFF-SITE SEO CHECKLIST bull Number and type of inbound links bull Opportunities to acquire new links bull Competitor analysis
bull WEB SITE PROMOTION CHECKLIST bull Does the web site have a mobile friendly version bull Is the web site listed in Chrome Web Store bull Is there a native android app in Google Play bull Is there a native amazon app in Amazon Store bull Does the web site have a dedicated YouTube channel bull +
THE ENDS
LEARN MORE IN NEXT PPT
- Slide 1
- AGENDA
- Slide 3
- What is the Google algorithm
- What are the types of GOOGLE algorithm
- WHAT ARE TYPES OF SEARCH ALGORITHMS
- What is a Search Engine Algorithm
- What is the SERP
- TYPES OF SEARCH ENGINE
- WHAT IS SEO
- The 3 different types of SEO techniques and practices
- WHY SEO IS NEEDED
- Why SEO or Benefits of SEO
- IMPORTANCE OF SEO
- SEARCH RESULTS PAID ONE ORGANIC
- SEO - what is NOT recommended
- SHOCKING FACTS
- Search engine optimiZation How SEO elements affect organic l
- HOW FREQUENTLY PEOPLE ARE SEARCHING
- 1HOW TO MAKE YOUR PAGES TO SING REMEMBER YOUR WRITING FOR
- 2WHAT are the different types of Meta Tags
- WHAT to do for good Content Optimization
- SEO ON PAGE AND OFF PAGE ACTIVITY
- How do organic search listings work
- LIST OF SEO TOOLS
- Slide 26
- Paid listings
- SEO Audit checklist (Updated 2017)
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- THE ENDS
- LEARN MORE IN NEXT PPT
-
WHAT ARE TYPES OF SEARCH ALGORITHMSbull Linear Search The linear search is the algorithm of choice for short
lists because its simple and requires minimal code to implement bull Binary Search Binary search is a popular algorithm for large
databases with records ordered by numerical key bull Tree Search bull Genetic Algorithm
What is a Search Engine Algorithm
bull A search algorithm is defined as a math formula that takes a problem as input and returns a solution to the problem usually after evaluating a number of possible solutions A search engine algorithm uses keywords as the input problem and returns relevant search results as the solution matching these keywords to the results stored in its database These keywords are determined by search engine spiders that analyze web page content and keyword relevancy based on a math formula that will vary from one search engine to the next
bull mospagebreak title=Types of Information that Factor into Algorithms
What is the SERP
bull A search engine results page (SERP) is the page displayed by a search engine in response to a query by a searcher The main component of the SERP is the listing of results that are returned by the search engine in response to a keyword query although the page may also contain other results such as advertisements
TYPES OF SEARCH ENGINE
WHAT IS SEObull SEO stands for ldquosearch engine optimizationrdquo It is the process of
getting traffic from the ldquofreerdquo ldquoorganicrdquo ldquoeditorialrdquo or ldquonaturalrdquo search results on search engines
The 3 different types of SEO techniques and practices
bull White hat SEO-this is one of the most popular SEO technique and is one which utilizes methods and techniques to improve search engine rankings of a website which do not run afoul of search engine guidelines
bull Black hat SEO-black hat SEO on the other hand is a type of a SEO technique which exploits the various weaknesses in the algorithms or search engines in order to get high rankings for websites
bull Grey hat SEO-This kind of a SEO is a kind of a SEO which is neither black nor white This is a technique that does not fully use the black hat SEO and rather combines both
WHY SEO IS NEEDED
Why SEO or Benefits of SEObull Can reach exact target audiencebull Helps in creating needs which leads to Pull Marketingbull Helps us to Showcase our Productsservices in an efficient way or
mannerbull Return on investment [ROI] is high (highest apart from word of mouth)bull Can help us in Increasing Traffic to our websitebull It is one of the most cost-effective marketing strategiesbull Can make our website easier to navigate for the search engines amp users
as wellbull Increases Brand Awareness
IMPORTANCE OF SEO
SEARCH RESULTS PAID ONE ORGANIC
PAID ONE
ORGANIC
SEO - what is NOT recommended
Flash and shockwave - spiders do not pick up these filesImage only sites - spiders do not pick up imagesImage maps - spiders cannot read image maps
Do not use them on your home page or critical pages Frames - only one page can be titled (titling is critical in search rankings)
- If the spider cannot read the complete page (because of the frames) it will not be indexed properly - Some spiders may not even read a frames web site
Password protected pages ndash spiders cannot enter password protected pages
SHOCKING FACTS
Search engine optimiZation How SEO elements affect organic listings
TITLE TAG
META DESCRIPTION
META KEYWORDS
HOW FREQUENTLY PEOPLE ARE SEARCHING FOR MY KEYWORDSDF
bull THEY ARE SOME OF THE TOOLS TO CHECK POPULARITY ARE BELOW- Google KEYWORDS TOOLS GOOGLE SUGGEST GOOGLE TRENDS OVERTURES KEYWORS SELECTOR TOOL WORDTRACTERCOM TRELLIANS KEYWORDDISCOVERYCOM UBBER SUGGEST etc
1HOW TO MAKE YOUR PAGES TO SING REMEMBER YOUR WRITING FOR SEARCH ENGINE AND USER
EACH PAGES SHOULD HAVE UNIQUE KEYWORDS FOCUS (Ie every keywords should have a song) TITLE is most important elements in the page HOME page is the most important page YOU MUST HAVE unique contents FOLLOW GOOGLE 200 PARAMETERS Text to HTML Ratio should be good etchelliphellip
2WHAT are the different types of Meta Tags
bull Titlebull lttitlegt On Page Search Engine Optimizationlttitlegt Character Limit 60
bull Descriptionbull ltMeta name= ldquodescriptionrdquo content= ldquoSearch Engine Optimizationrdquogt Character Limit 160
Keywordsbull ltmeta name= ldquokeywordsrdquo content= ldquoSEO OnPage SEOrdquogt 3or 4 times repeated not more then that
Robotsbull ltmeta name= ldquorobotsrdquo content= ldquoindex fallowrdquogtbull For more info httpsgooglgTLmOx
Language bull ltmeta name=ldquolanguagerdquo content=rdquoenrdquogt
Canonical Tagbull ltlink rel=canonical href=httpexamplecomblog gtbull Canonical Issue Duplicate of pagesbull Alt Tagbull ltimg src=imageon-off-seojpg alt=on page and off page seogtbull
WHAT to do for good Content Optimization
bull CHECK ALL YOU HAVE IMPLEMENTED BELOW PROCESSbull CHECK Header CONTAIN KEYWORDSbull Check Keyword Stuffing SHOWED not donebull check URL structure follow google parametersbull Check Implementing XML sites is donebull check Robotstxt files implemented check Loading speed is good bull Ht Access filebull Itrsquos a file used to configure a site access issues bull URL Redirectbull Compress a whole website
SEO ON PAGE AND OFF PAGE ACTIVITY
How do organic search listings work
bull A spider or crawler which is a component of a SE gathers listings by automatically crawling the web
bull The spider follows links to web pages makes copies of the pages and stores them in the SErsquos index
bull Based on this data the SE then indexes the pages and ranks the websites
bull Major SEs that index pages using spiders Google Altavista Msn Aol lycos
bull ldquoSpiders read only text nothing elserdquo
LIST OF SEO TOOLSbull Google Page-Speed Insightsbull Moz toolbarbull Ahrefsrsquo Site Explorer and Backlink Checkerbull Copyscape(contents checker)bull Microsoft Free SEO Toolkitbull SEO Quakebull SEO Nibblerbull Woorankbull Iwebcheckbull Rank signal
bullBroken link checkbullsmall SEO toolsbullbacklink watch(instant competitor website checker)bullmajestic seo(backlinkit provide off page ideas)bullgoogle analyticsbullgoogle page speed checker bullalexa toolbullahrefscombulldomain authority checkerrank checker
Paid listings
bull Paid inclusions- Advertising programs where pages are guaranteed to be included in a search engines index in exchange for payment - no guaranteed ranking - payment made on a Cost Per Click (CPC) basis - eg Looksmart a directory that lists pages and sites not based on position but based on relevance Advertisers pay to be included in the directory on a CPC basis or per-url fee basis with no guarantee of specific placement
SEO Audit checklist (Updated 2017) bull ON-SITE SEO CHECKLIST bull Titles are unique for each page bull Titles length is between 50 ndash 65 characters bull Description tag is between 150-160 characters bull Description tag is not keyword stuffed bull URLS are SEO friendly bull H1 Headings for title bull Use of H2 and H3 for subheadings bull Small paragraphs and use of bold italics bull Is there a unique logo for the web site bull Is there a favicon bull Content on the web site is fresh bull Content length on post pages bull Content optimized for featured snippets
bull Internal linking ndash Do you link internal pages bull Internal linking ndash Use of anchor text (is it varied) bull Trying to rank for high competitive keywords bull Is there an ALT tag for all images bull Are image files names descriptive bull Image file size is optimized bull Blog comments have the lsquonofollowrsquo tag bull External links have the lsquonofollowrsquo tag (if not from trusted websites) bull Banner ads have the lsquonofollowrsquo tag bull Are pages with duplicate or no content noindex and nofollow bull Too many ads above the fold bull Checked for invalid use of 301 and 302 redirects bull Site implements rel=canonical to identify the original content bull Site checked for broken links bull Page speed Average time to load home page bull Page speed Average time to load other pages bull Are most important pages linked to from home page
bull Are most important pages linked to from Sidebar bull Is there a user sitemap (html) in the main menu bull Is there a lsquorelated postsrsquo section below each detail page bull Is there an author for all site pages bull Is there an About Contact and Privacy policy page bull Is there a breadcrumb on all pages bull Is there a custom 404 page bull bull
bull bull WEB SITE CONTROL CHECKLIST bull Is the web site registered on Google Webmaster tools bull Is the web site registered on Bing Webmaster tools bull Checked robotstxt bull Is there a valid XML Sitemap bull Is the web site registered with Google Analytics bull
bull SOCIAL MEDIA CHECKLIST bull Social media buttons on all pages bull Is there a Facebook business page bull Is there a Google+ business page bull Is there a Pinterest business page bull Is there a twitter account bull Are social media profiles SEO optimized bull Facebook Like box bull Google+ Add to circles button bull Newsletter and RSS registration
bull OFF-SITE SEO CHECKLIST bull Number and type of inbound links bull Opportunities to acquire new links bull Competitor analysis
bull WEB SITE PROMOTION CHECKLIST bull Does the web site have a mobile friendly version bull Is the web site listed in Chrome Web Store bull Is there a native android app in Google Play bull Is there a native amazon app in Amazon Store bull Does the web site have a dedicated YouTube channel bull +
THE ENDS
LEARN MORE IN NEXT PPT
- Slide 1
- AGENDA
- Slide 3
- What is the Google algorithm
- What are the types of GOOGLE algorithm
- WHAT ARE TYPES OF SEARCH ALGORITHMS
- What is a Search Engine Algorithm
- What is the SERP
- TYPES OF SEARCH ENGINE
- WHAT IS SEO
- The 3 different types of SEO techniques and practices
- WHY SEO IS NEEDED
- Why SEO or Benefits of SEO
- IMPORTANCE OF SEO
- SEARCH RESULTS PAID ONE ORGANIC
- SEO - what is NOT recommended
- SHOCKING FACTS
- Search engine optimiZation How SEO elements affect organic l
- HOW FREQUENTLY PEOPLE ARE SEARCHING
- 1HOW TO MAKE YOUR PAGES TO SING REMEMBER YOUR WRITING FOR
- 2WHAT are the different types of Meta Tags
- WHAT to do for good Content Optimization
- SEO ON PAGE AND OFF PAGE ACTIVITY
- How do organic search listings work
- LIST OF SEO TOOLS
- Slide 26
- Paid listings
- SEO Audit checklist (Updated 2017)
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- THE ENDS
- LEARN MORE IN NEXT PPT
-
What is a Search Engine Algorithm
bull A search algorithm is defined as a math formula that takes a problem as input and returns a solution to the problem usually after evaluating a number of possible solutions A search engine algorithm uses keywords as the input problem and returns relevant search results as the solution matching these keywords to the results stored in its database These keywords are determined by search engine spiders that analyze web page content and keyword relevancy based on a math formula that will vary from one search engine to the next
bull mospagebreak title=Types of Information that Factor into Algorithms
What is the SERP
bull A search engine results page (SERP) is the page displayed by a search engine in response to a query by a searcher The main component of the SERP is the listing of results that are returned by the search engine in response to a keyword query although the page may also contain other results such as advertisements
TYPES OF SEARCH ENGINE
WHAT IS SEObull SEO stands for ldquosearch engine optimizationrdquo It is the process of
getting traffic from the ldquofreerdquo ldquoorganicrdquo ldquoeditorialrdquo or ldquonaturalrdquo search results on search engines
The 3 different types of SEO techniques and practices
bull White hat SEO-this is one of the most popular SEO technique and is one which utilizes methods and techniques to improve search engine rankings of a website which do not run afoul of search engine guidelines
bull Black hat SEO-black hat SEO on the other hand is a type of a SEO technique which exploits the various weaknesses in the algorithms or search engines in order to get high rankings for websites
bull Grey hat SEO-This kind of a SEO is a kind of a SEO which is neither black nor white This is a technique that does not fully use the black hat SEO and rather combines both
WHY SEO IS NEEDED
Why SEO or Benefits of SEObull Can reach exact target audiencebull Helps in creating needs which leads to Pull Marketingbull Helps us to Showcase our Productsservices in an efficient way or
mannerbull Return on investment [ROI] is high (highest apart from word of mouth)bull Can help us in Increasing Traffic to our websitebull It is one of the most cost-effective marketing strategiesbull Can make our website easier to navigate for the search engines amp users
as wellbull Increases Brand Awareness
IMPORTANCE OF SEO
SEARCH RESULTS PAID ONE ORGANIC
PAID ONE
ORGANIC
SEO - what is NOT recommended
Flash and shockwave - spiders do not pick up these filesImage only sites - spiders do not pick up imagesImage maps - spiders cannot read image maps
Do not use them on your home page or critical pages Frames - only one page can be titled (titling is critical in search rankings)
- If the spider cannot read the complete page (because of the frames) it will not be indexed properly - Some spiders may not even read a frames web site
Password protected pages ndash spiders cannot enter password protected pages
SHOCKING FACTS
Search engine optimiZation How SEO elements affect organic listings
TITLE TAG
META DESCRIPTION
META KEYWORDS
HOW FREQUENTLY PEOPLE ARE SEARCHING FOR MY KEYWORDSDF
bull THEY ARE SOME OF THE TOOLS TO CHECK POPULARITY ARE BELOW- Google KEYWORDS TOOLS GOOGLE SUGGEST GOOGLE TRENDS OVERTURES KEYWORS SELECTOR TOOL WORDTRACTERCOM TRELLIANS KEYWORDDISCOVERYCOM UBBER SUGGEST etc
1HOW TO MAKE YOUR PAGES TO SING REMEMBER YOUR WRITING FOR SEARCH ENGINE AND USER
EACH PAGES SHOULD HAVE UNIQUE KEYWORDS FOCUS (Ie every keywords should have a song) TITLE is most important elements in the page HOME page is the most important page YOU MUST HAVE unique contents FOLLOW GOOGLE 200 PARAMETERS Text to HTML Ratio should be good etchelliphellip
2WHAT are the different types of Meta Tags
bull Titlebull lttitlegt On Page Search Engine Optimizationlttitlegt Character Limit 60
bull Descriptionbull ltMeta name= ldquodescriptionrdquo content= ldquoSearch Engine Optimizationrdquogt Character Limit 160
Keywordsbull ltmeta name= ldquokeywordsrdquo content= ldquoSEO OnPage SEOrdquogt 3or 4 times repeated not more then that
Robotsbull ltmeta name= ldquorobotsrdquo content= ldquoindex fallowrdquogtbull For more info httpsgooglgTLmOx
Language bull ltmeta name=ldquolanguagerdquo content=rdquoenrdquogt
Canonical Tagbull ltlink rel=canonical href=httpexamplecomblog gtbull Canonical Issue Duplicate of pagesbull Alt Tagbull ltimg src=imageon-off-seojpg alt=on page and off page seogtbull
WHAT to do for good Content Optimization
bull CHECK ALL YOU HAVE IMPLEMENTED BELOW PROCESSbull CHECK Header CONTAIN KEYWORDSbull Check Keyword Stuffing SHOWED not donebull check URL structure follow google parametersbull Check Implementing XML sites is donebull check Robotstxt files implemented check Loading speed is good bull Ht Access filebull Itrsquos a file used to configure a site access issues bull URL Redirectbull Compress a whole website
SEO ON PAGE AND OFF PAGE ACTIVITY
How do organic search listings work
bull A spider or crawler which is a component of a SE gathers listings by automatically crawling the web
bull The spider follows links to web pages makes copies of the pages and stores them in the SErsquos index
bull Based on this data the SE then indexes the pages and ranks the websites
bull Major SEs that index pages using spiders Google Altavista Msn Aol lycos
bull ldquoSpiders read only text nothing elserdquo
LIST OF SEO TOOLSbull Google Page-Speed Insightsbull Moz toolbarbull Ahrefsrsquo Site Explorer and Backlink Checkerbull Copyscape(contents checker)bull Microsoft Free SEO Toolkitbull SEO Quakebull SEO Nibblerbull Woorankbull Iwebcheckbull Rank signal
bullBroken link checkbullsmall SEO toolsbullbacklink watch(instant competitor website checker)bullmajestic seo(backlinkit provide off page ideas)bullgoogle analyticsbullgoogle page speed checker bullalexa toolbullahrefscombulldomain authority checkerrank checker
Paid listings
bull Paid inclusions- Advertising programs where pages are guaranteed to be included in a search engines index in exchange for payment - no guaranteed ranking - payment made on a Cost Per Click (CPC) basis - eg Looksmart a directory that lists pages and sites not based on position but based on relevance Advertisers pay to be included in the directory on a CPC basis or per-url fee basis with no guarantee of specific placement
SEO Audit checklist (Updated 2017) bull ON-SITE SEO CHECKLIST bull Titles are unique for each page bull Titles length is between 50 ndash 65 characters bull Description tag is between 150-160 characters bull Description tag is not keyword stuffed bull URLS are SEO friendly bull H1 Headings for title bull Use of H2 and H3 for subheadings bull Small paragraphs and use of bold italics bull Is there a unique logo for the web site bull Is there a favicon bull Content on the web site is fresh bull Content length on post pages bull Content optimized for featured snippets
bull Internal linking ndash Do you link internal pages bull Internal linking ndash Use of anchor text (is it varied) bull Trying to rank for high competitive keywords bull Is there an ALT tag for all images bull Are image files names descriptive bull Image file size is optimized bull Blog comments have the lsquonofollowrsquo tag bull External links have the lsquonofollowrsquo tag (if not from trusted websites) bull Banner ads have the lsquonofollowrsquo tag bull Are pages with duplicate or no content noindex and nofollow bull Too many ads above the fold bull Checked for invalid use of 301 and 302 redirects bull Site implements rel=canonical to identify the original content bull Site checked for broken links bull Page speed Average time to load home page bull Page speed Average time to load other pages bull Are most important pages linked to from home page
bull Are most important pages linked to from Sidebar bull Is there a user sitemap (html) in the main menu bull Is there a lsquorelated postsrsquo section below each detail page bull Is there an author for all site pages bull Is there an About Contact and Privacy policy page bull Is there a breadcrumb on all pages bull Is there a custom 404 page bull bull
bull bull WEB SITE CONTROL CHECKLIST bull Is the web site registered on Google Webmaster tools bull Is the web site registered on Bing Webmaster tools bull Checked robotstxt bull Is there a valid XML Sitemap bull Is the web site registered with Google Analytics bull
bull SOCIAL MEDIA CHECKLIST bull Social media buttons on all pages bull Is there a Facebook business page bull Is there a Google+ business page bull Is there a Pinterest business page bull Is there a twitter account bull Are social media profiles SEO optimized bull Facebook Like box bull Google+ Add to circles button bull Newsletter and RSS registration
bull OFF-SITE SEO CHECKLIST bull Number and type of inbound links bull Opportunities to acquire new links bull Competitor analysis
bull WEB SITE PROMOTION CHECKLIST bull Does the web site have a mobile friendly version bull Is the web site listed in Chrome Web Store bull Is there a native android app in Google Play bull Is there a native amazon app in Amazon Store bull Does the web site have a dedicated YouTube channel bull +
THE ENDS
LEARN MORE IN NEXT PPT
- Slide 1
- AGENDA
- Slide 3
- What is the Google algorithm
- What are the types of GOOGLE algorithm
- WHAT ARE TYPES OF SEARCH ALGORITHMS
- What is a Search Engine Algorithm
- What is the SERP
- TYPES OF SEARCH ENGINE
- WHAT IS SEO
- The 3 different types of SEO techniques and practices
- WHY SEO IS NEEDED
- Why SEO or Benefits of SEO
- IMPORTANCE OF SEO
- SEARCH RESULTS PAID ONE ORGANIC
- SEO - what is NOT recommended
- SHOCKING FACTS
- Search engine optimiZation How SEO elements affect organic l
- HOW FREQUENTLY PEOPLE ARE SEARCHING
- 1HOW TO MAKE YOUR PAGES TO SING REMEMBER YOUR WRITING FOR
- 2WHAT are the different types of Meta Tags
- WHAT to do for good Content Optimization
- SEO ON PAGE AND OFF PAGE ACTIVITY
- How do organic search listings work
- LIST OF SEO TOOLS
- Slide 26
- Paid listings
- SEO Audit checklist (Updated 2017)
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- THE ENDS
- LEARN MORE IN NEXT PPT
-
What is the SERP
bull A search engine results page (SERP) is the page displayed by a search engine in response to a query by a searcher The main component of the SERP is the listing of results that are returned by the search engine in response to a keyword query although the page may also contain other results such as advertisements
TYPES OF SEARCH ENGINE
WHAT IS SEObull SEO stands for ldquosearch engine optimizationrdquo It is the process of
getting traffic from the ldquofreerdquo ldquoorganicrdquo ldquoeditorialrdquo or ldquonaturalrdquo search results on search engines
The 3 different types of SEO techniques and practices
bull White hat SEO-this is one of the most popular SEO technique and is one which utilizes methods and techniques to improve search engine rankings of a website which do not run afoul of search engine guidelines
bull Black hat SEO-black hat SEO on the other hand is a type of a SEO technique which exploits the various weaknesses in the algorithms or search engines in order to get high rankings for websites
bull Grey hat SEO-This kind of a SEO is a kind of a SEO which is neither black nor white This is a technique that does not fully use the black hat SEO and rather combines both
WHY SEO IS NEEDED
Why SEO or Benefits of SEObull Can reach exact target audiencebull Helps in creating needs which leads to Pull Marketingbull Helps us to Showcase our Productsservices in an efficient way or
mannerbull Return on investment [ROI] is high (highest apart from word of mouth)bull Can help us in Increasing Traffic to our websitebull It is one of the most cost-effective marketing strategiesbull Can make our website easier to navigate for the search engines amp users
as wellbull Increases Brand Awareness
IMPORTANCE OF SEO
SEARCH RESULTS PAID ONE ORGANIC
PAID ONE
ORGANIC
SEO - what is NOT recommended
Flash and shockwave - spiders do not pick up these filesImage only sites - spiders do not pick up imagesImage maps - spiders cannot read image maps
Do not use them on your home page or critical pages Frames - only one page can be titled (titling is critical in search rankings)
- If the spider cannot read the complete page (because of the frames) it will not be indexed properly - Some spiders may not even read a frames web site
Password protected pages ndash spiders cannot enter password protected pages
SHOCKING FACTS
Search engine optimiZation How SEO elements affect organic listings
TITLE TAG
META DESCRIPTION
META KEYWORDS
HOW FREQUENTLY PEOPLE ARE SEARCHING FOR MY KEYWORDSDF
bull THEY ARE SOME OF THE TOOLS TO CHECK POPULARITY ARE BELOW- Google KEYWORDS TOOLS GOOGLE SUGGEST GOOGLE TRENDS OVERTURES KEYWORS SELECTOR TOOL WORDTRACTERCOM TRELLIANS KEYWORDDISCOVERYCOM UBBER SUGGEST etc
1HOW TO MAKE YOUR PAGES TO SING REMEMBER YOUR WRITING FOR SEARCH ENGINE AND USER
EACH PAGES SHOULD HAVE UNIQUE KEYWORDS FOCUS (Ie every keywords should have a song) TITLE is most important elements in the page HOME page is the most important page YOU MUST HAVE unique contents FOLLOW GOOGLE 200 PARAMETERS Text to HTML Ratio should be good etchelliphellip
2WHAT are the different types of Meta Tags
bull Titlebull lttitlegt On Page Search Engine Optimizationlttitlegt Character Limit 60
bull Descriptionbull ltMeta name= ldquodescriptionrdquo content= ldquoSearch Engine Optimizationrdquogt Character Limit 160
Keywordsbull ltmeta name= ldquokeywordsrdquo content= ldquoSEO OnPage SEOrdquogt 3or 4 times repeated not more then that
Robotsbull ltmeta name= ldquorobotsrdquo content= ldquoindex fallowrdquogtbull For more info httpsgooglgTLmOx
Language bull ltmeta name=ldquolanguagerdquo content=rdquoenrdquogt
Canonical Tagbull ltlink rel=canonical href=httpexamplecomblog gtbull Canonical Issue Duplicate of pagesbull Alt Tagbull ltimg src=imageon-off-seojpg alt=on page and off page seogtbull
WHAT to do for good Content Optimization
bull CHECK ALL YOU HAVE IMPLEMENTED BELOW PROCESSbull CHECK Header CONTAIN KEYWORDSbull Check Keyword Stuffing SHOWED not donebull check URL structure follow google parametersbull Check Implementing XML sites is donebull check Robotstxt files implemented check Loading speed is good bull Ht Access filebull Itrsquos a file used to configure a site access issues bull URL Redirectbull Compress a whole website
SEO ON PAGE AND OFF PAGE ACTIVITY
How do organic search listings work
bull A spider or crawler which is a component of a SE gathers listings by automatically crawling the web
bull The spider follows links to web pages makes copies of the pages and stores them in the SErsquos index
bull Based on this data the SE then indexes the pages and ranks the websites
bull Major SEs that index pages using spiders Google Altavista Msn Aol lycos
bull ldquoSpiders read only text nothing elserdquo
LIST OF SEO TOOLSbull Google Page-Speed Insightsbull Moz toolbarbull Ahrefsrsquo Site Explorer and Backlink Checkerbull Copyscape(contents checker)bull Microsoft Free SEO Toolkitbull SEO Quakebull SEO Nibblerbull Woorankbull Iwebcheckbull Rank signal
bullBroken link checkbullsmall SEO toolsbullbacklink watch(instant competitor website checker)bullmajestic seo(backlinkit provide off page ideas)bullgoogle analyticsbullgoogle page speed checker bullalexa toolbullahrefscombulldomain authority checkerrank checker
Paid listings
bull Paid inclusions- Advertising programs where pages are guaranteed to be included in a search engines index in exchange for payment - no guaranteed ranking - payment made on a Cost Per Click (CPC) basis - eg Looksmart a directory that lists pages and sites not based on position but based on relevance Advertisers pay to be included in the directory on a CPC basis or per-url fee basis with no guarantee of specific placement
SEO Audit checklist (Updated 2017) bull ON-SITE SEO CHECKLIST bull Titles are unique for each page bull Titles length is between 50 ndash 65 characters bull Description tag is between 150-160 characters bull Description tag is not keyword stuffed bull URLS are SEO friendly bull H1 Headings for title bull Use of H2 and H3 for subheadings bull Small paragraphs and use of bold italics bull Is there a unique logo for the web site bull Is there a favicon bull Content on the web site is fresh bull Content length on post pages bull Content optimized for featured snippets
bull Internal linking ndash Do you link internal pages bull Internal linking ndash Use of anchor text (is it varied) bull Trying to rank for high competitive keywords bull Is there an ALT tag for all images bull Are image files names descriptive bull Image file size is optimized bull Blog comments have the lsquonofollowrsquo tag bull External links have the lsquonofollowrsquo tag (if not from trusted websites) bull Banner ads have the lsquonofollowrsquo tag bull Are pages with duplicate or no content noindex and nofollow bull Too many ads above the fold bull Checked for invalid use of 301 and 302 redirects bull Site implements rel=canonical to identify the original content bull Site checked for broken links bull Page speed Average time to load home page bull Page speed Average time to load other pages bull Are most important pages linked to from home page
bull Are most important pages linked to from Sidebar bull Is there a user sitemap (html) in the main menu bull Is there a lsquorelated postsrsquo section below each detail page bull Is there an author for all site pages bull Is there an About Contact and Privacy policy page bull Is there a breadcrumb on all pages bull Is there a custom 404 page bull bull
bull bull WEB SITE CONTROL CHECKLIST bull Is the web site registered on Google Webmaster tools bull Is the web site registered on Bing Webmaster tools bull Checked robotstxt bull Is there a valid XML Sitemap bull Is the web site registered with Google Analytics bull
bull SOCIAL MEDIA CHECKLIST bull Social media buttons on all pages bull Is there a Facebook business page bull Is there a Google+ business page bull Is there a Pinterest business page bull Is there a twitter account bull Are social media profiles SEO optimized bull Facebook Like box bull Google+ Add to circles button bull Newsletter and RSS registration
bull OFF-SITE SEO CHECKLIST bull Number and type of inbound links bull Opportunities to acquire new links bull Competitor analysis
bull WEB SITE PROMOTION CHECKLIST bull Does the web site have a mobile friendly version bull Is the web site listed in Chrome Web Store bull Is there a native android app in Google Play bull Is there a native amazon app in Amazon Store bull Does the web site have a dedicated YouTube channel bull +
THE ENDS
LEARN MORE IN NEXT PPT
- Slide 1
- AGENDA
- Slide 3
- What is the Google algorithm
- What are the types of GOOGLE algorithm
- WHAT ARE TYPES OF SEARCH ALGORITHMS
- What is a Search Engine Algorithm
- What is the SERP
- TYPES OF SEARCH ENGINE
- WHAT IS SEO
- The 3 different types of SEO techniques and practices
- WHY SEO IS NEEDED
- Why SEO or Benefits of SEO
- IMPORTANCE OF SEO
- SEARCH RESULTS PAID ONE ORGANIC
- SEO - what is NOT recommended
- SHOCKING FACTS
- Search engine optimiZation How SEO elements affect organic l
- HOW FREQUENTLY PEOPLE ARE SEARCHING
- 1HOW TO MAKE YOUR PAGES TO SING REMEMBER YOUR WRITING FOR
- 2WHAT are the different types of Meta Tags
- WHAT to do for good Content Optimization
- SEO ON PAGE AND OFF PAGE ACTIVITY
- How do organic search listings work
- LIST OF SEO TOOLS
- Slide 26
- Paid listings
- SEO Audit checklist (Updated 2017)
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- THE ENDS
- LEARN MORE IN NEXT PPT
-
TYPES OF SEARCH ENGINE
WHAT IS SEObull SEO stands for ldquosearch engine optimizationrdquo It is the process of
getting traffic from the ldquofreerdquo ldquoorganicrdquo ldquoeditorialrdquo or ldquonaturalrdquo search results on search engines
The 3 different types of SEO techniques and practices
bull White hat SEO-this is one of the most popular SEO technique and is one which utilizes methods and techniques to improve search engine rankings of a website which do not run afoul of search engine guidelines
bull Black hat SEO-black hat SEO on the other hand is a type of a SEO technique which exploits the various weaknesses in the algorithms or search engines in order to get high rankings for websites
bull Grey hat SEO-This kind of a SEO is a kind of a SEO which is neither black nor white This is a technique that does not fully use the black hat SEO and rather combines both
WHY SEO IS NEEDED
Why SEO or Benefits of SEObull Can reach exact target audiencebull Helps in creating needs which leads to Pull Marketingbull Helps us to Showcase our Productsservices in an efficient way or
mannerbull Return on investment [ROI] is high (highest apart from word of mouth)bull Can help us in Increasing Traffic to our websitebull It is one of the most cost-effective marketing strategiesbull Can make our website easier to navigate for the search engines amp users
as wellbull Increases Brand Awareness
IMPORTANCE OF SEO
SEARCH RESULTS PAID ONE ORGANIC
PAID ONE
ORGANIC
SEO - what is NOT recommended
Flash and shockwave - spiders do not pick up these filesImage only sites - spiders do not pick up imagesImage maps - spiders cannot read image maps
Do not use them on your home page or critical pages Frames - only one page can be titled (titling is critical in search rankings)
- If the spider cannot read the complete page (because of the frames) it will not be indexed properly - Some spiders may not even read a frames web site
Password protected pages ndash spiders cannot enter password protected pages
SHOCKING FACTS
Search engine optimiZation How SEO elements affect organic listings
TITLE TAG
META DESCRIPTION
META KEYWORDS
HOW FREQUENTLY PEOPLE ARE SEARCHING FOR MY KEYWORDSDF
bull THEY ARE SOME OF THE TOOLS TO CHECK POPULARITY ARE BELOW- Google KEYWORDS TOOLS GOOGLE SUGGEST GOOGLE TRENDS OVERTURES KEYWORS SELECTOR TOOL WORDTRACTERCOM TRELLIANS KEYWORDDISCOVERYCOM UBBER SUGGEST etc
1HOW TO MAKE YOUR PAGES TO SING REMEMBER YOUR WRITING FOR SEARCH ENGINE AND USER
EACH PAGES SHOULD HAVE UNIQUE KEYWORDS FOCUS (Ie every keywords should have a song) TITLE is most important elements in the page HOME page is the most important page YOU MUST HAVE unique contents FOLLOW GOOGLE 200 PARAMETERS Text to HTML Ratio should be good etchelliphellip
2WHAT are the different types of Meta Tags
bull Titlebull lttitlegt On Page Search Engine Optimizationlttitlegt Character Limit 60
bull Descriptionbull ltMeta name= ldquodescriptionrdquo content= ldquoSearch Engine Optimizationrdquogt Character Limit 160
Keywordsbull ltmeta name= ldquokeywordsrdquo content= ldquoSEO OnPage SEOrdquogt 3or 4 times repeated not more then that
Robotsbull ltmeta name= ldquorobotsrdquo content= ldquoindex fallowrdquogtbull For more info httpsgooglgTLmOx
Language bull ltmeta name=ldquolanguagerdquo content=rdquoenrdquogt
Canonical Tagbull ltlink rel=canonical href=httpexamplecomblog gtbull Canonical Issue Duplicate of pagesbull Alt Tagbull ltimg src=imageon-off-seojpg alt=on page and off page seogtbull
WHAT to do for good Content Optimization
bull CHECK ALL YOU HAVE IMPLEMENTED BELOW PROCESSbull CHECK Header CONTAIN KEYWORDSbull Check Keyword Stuffing SHOWED not donebull check URL structure follow google parametersbull Check Implementing XML sites is donebull check Robotstxt files implemented check Loading speed is good bull Ht Access filebull Itrsquos a file used to configure a site access issues bull URL Redirectbull Compress a whole website
SEO ON PAGE AND OFF PAGE ACTIVITY
How do organic search listings work
bull A spider or crawler which is a component of a SE gathers listings by automatically crawling the web
bull The spider follows links to web pages makes copies of the pages and stores them in the SErsquos index
bull Based on this data the SE then indexes the pages and ranks the websites
bull Major SEs that index pages using spiders Google Altavista Msn Aol lycos
bull ldquoSpiders read only text nothing elserdquo
LIST OF SEO TOOLSbull Google Page-Speed Insightsbull Moz toolbarbull Ahrefsrsquo Site Explorer and Backlink Checkerbull Copyscape(contents checker)bull Microsoft Free SEO Toolkitbull SEO Quakebull SEO Nibblerbull Woorankbull Iwebcheckbull Rank signal
bullBroken link checkbullsmall SEO toolsbullbacklink watch(instant competitor website checker)bullmajestic seo(backlinkit provide off page ideas)bullgoogle analyticsbullgoogle page speed checker bullalexa toolbullahrefscombulldomain authority checkerrank checker
Paid listings
bull Paid inclusions- Advertising programs where pages are guaranteed to be included in a search engines index in exchange for payment - no guaranteed ranking - payment made on a Cost Per Click (CPC) basis - eg Looksmart a directory that lists pages and sites not based on position but based on relevance Advertisers pay to be included in the directory on a CPC basis or per-url fee basis with no guarantee of specific placement
SEO Audit checklist (Updated 2017) bull ON-SITE SEO CHECKLIST bull Titles are unique for each page bull Titles length is between 50 ndash 65 characters bull Description tag is between 150-160 characters bull Description tag is not keyword stuffed bull URLS are SEO friendly bull H1 Headings for title bull Use of H2 and H3 for subheadings bull Small paragraphs and use of bold italics bull Is there a unique logo for the web site bull Is there a favicon bull Content on the web site is fresh bull Content length on post pages bull Content optimized for featured snippets
bull Internal linking ndash Do you link internal pages bull Internal linking ndash Use of anchor text (is it varied) bull Trying to rank for high competitive keywords bull Is there an ALT tag for all images bull Are image files names descriptive bull Image file size is optimized bull Blog comments have the lsquonofollowrsquo tag bull External links have the lsquonofollowrsquo tag (if not from trusted websites) bull Banner ads have the lsquonofollowrsquo tag bull Are pages with duplicate or no content noindex and nofollow bull Too many ads above the fold bull Checked for invalid use of 301 and 302 redirects bull Site implements rel=canonical to identify the original content bull Site checked for broken links bull Page speed Average time to load home page bull Page speed Average time to load other pages bull Are most important pages linked to from home page
bull Are most important pages linked to from Sidebar bull Is there a user sitemap (html) in the main menu bull Is there a lsquorelated postsrsquo section below each detail page bull Is there an author for all site pages bull Is there an About Contact and Privacy policy page bull Is there a breadcrumb on all pages bull Is there a custom 404 page bull bull
bull bull WEB SITE CONTROL CHECKLIST bull Is the web site registered on Google Webmaster tools bull Is the web site registered on Bing Webmaster tools bull Checked robotstxt bull Is there a valid XML Sitemap bull Is the web site registered with Google Analytics bull
bull SOCIAL MEDIA CHECKLIST bull Social media buttons on all pages bull Is there a Facebook business page bull Is there a Google+ business page bull Is there a Pinterest business page bull Is there a twitter account bull Are social media profiles SEO optimized bull Facebook Like box bull Google+ Add to circles button bull Newsletter and RSS registration
bull OFF-SITE SEO CHECKLIST bull Number and type of inbound links bull Opportunities to acquire new links bull Competitor analysis
bull WEB SITE PROMOTION CHECKLIST bull Does the web site have a mobile friendly version bull Is the web site listed in Chrome Web Store bull Is there a native android app in Google Play bull Is there a native amazon app in Amazon Store bull Does the web site have a dedicated YouTube channel bull +
THE ENDS
LEARN MORE IN NEXT PPT
- Slide 1
- AGENDA
- Slide 3
- What is the Google algorithm
- What are the types of GOOGLE algorithm
- WHAT ARE TYPES OF SEARCH ALGORITHMS
- What is a Search Engine Algorithm
- What is the SERP
- TYPES OF SEARCH ENGINE
- WHAT IS SEO
- The 3 different types of SEO techniques and practices
- WHY SEO IS NEEDED
- Why SEO or Benefits of SEO
- IMPORTANCE OF SEO
- SEARCH RESULTS PAID ONE ORGANIC
- SEO - what is NOT recommended
- SHOCKING FACTS
- Search engine optimiZation How SEO elements affect organic l
- HOW FREQUENTLY PEOPLE ARE SEARCHING
- 1HOW TO MAKE YOUR PAGES TO SING REMEMBER YOUR WRITING FOR
- 2WHAT are the different types of Meta Tags
- WHAT to do for good Content Optimization
- SEO ON PAGE AND OFF PAGE ACTIVITY
- How do organic search listings work
- LIST OF SEO TOOLS
- Slide 26
- Paid listings
- SEO Audit checklist (Updated 2017)
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- THE ENDS
- LEARN MORE IN NEXT PPT
-
WHAT IS SEObull SEO stands for ldquosearch engine optimizationrdquo It is the process of
getting traffic from the ldquofreerdquo ldquoorganicrdquo ldquoeditorialrdquo or ldquonaturalrdquo search results on search engines
The 3 different types of SEO techniques and practices
bull White hat SEO-this is one of the most popular SEO technique and is one which utilizes methods and techniques to improve search engine rankings of a website which do not run afoul of search engine guidelines
bull Black hat SEO-black hat SEO on the other hand is a type of a SEO technique which exploits the various weaknesses in the algorithms or search engines in order to get high rankings for websites
bull Grey hat SEO-This kind of a SEO is a kind of a SEO which is neither black nor white This is a technique that does not fully use the black hat SEO and rather combines both
WHY SEO IS NEEDED
Why SEO or Benefits of SEObull Can reach exact target audiencebull Helps in creating needs which leads to Pull Marketingbull Helps us to Showcase our Productsservices in an efficient way or
mannerbull Return on investment [ROI] is high (highest apart from word of mouth)bull Can help us in Increasing Traffic to our websitebull It is one of the most cost-effective marketing strategiesbull Can make our website easier to navigate for the search engines amp users
as wellbull Increases Brand Awareness
IMPORTANCE OF SEO
SEARCH RESULTS PAID ONE ORGANIC
PAID ONE
ORGANIC
SEO - what is NOT recommended
Flash and shockwave - spiders do not pick up these filesImage only sites - spiders do not pick up imagesImage maps - spiders cannot read image maps
Do not use them on your home page or critical pages Frames - only one page can be titled (titling is critical in search rankings)
- If the spider cannot read the complete page (because of the frames) it will not be indexed properly - Some spiders may not even read a frames web site
Password protected pages ndash spiders cannot enter password protected pages
SHOCKING FACTS
Search engine optimiZation How SEO elements affect organic listings
TITLE TAG
META DESCRIPTION
META KEYWORDS
HOW FREQUENTLY PEOPLE ARE SEARCHING FOR MY KEYWORDSDF
bull THEY ARE SOME OF THE TOOLS TO CHECK POPULARITY ARE BELOW- Google KEYWORDS TOOLS GOOGLE SUGGEST GOOGLE TRENDS OVERTURES KEYWORS SELECTOR TOOL WORDTRACTERCOM TRELLIANS KEYWORDDISCOVERYCOM UBBER SUGGEST etc
1HOW TO MAKE YOUR PAGES TO SING REMEMBER YOUR WRITING FOR SEARCH ENGINE AND USER
EACH PAGES SHOULD HAVE UNIQUE KEYWORDS FOCUS (Ie every keywords should have a song) TITLE is most important elements in the page HOME page is the most important page YOU MUST HAVE unique contents FOLLOW GOOGLE 200 PARAMETERS Text to HTML Ratio should be good etchelliphellip
2WHAT are the different types of Meta Tags
bull Titlebull lttitlegt On Page Search Engine Optimizationlttitlegt Character Limit 60
bull Descriptionbull ltMeta name= ldquodescriptionrdquo content= ldquoSearch Engine Optimizationrdquogt Character Limit 160
Keywordsbull ltmeta name= ldquokeywordsrdquo content= ldquoSEO OnPage SEOrdquogt 3or 4 times repeated not more then that
Robotsbull ltmeta name= ldquorobotsrdquo content= ldquoindex fallowrdquogtbull For more info httpsgooglgTLmOx
Language bull ltmeta name=ldquolanguagerdquo content=rdquoenrdquogt
Canonical Tagbull ltlink rel=canonical href=httpexamplecomblog gtbull Canonical Issue Duplicate of pagesbull Alt Tagbull ltimg src=imageon-off-seojpg alt=on page and off page seogtbull
WHAT to do for good Content Optimization
bull CHECK ALL YOU HAVE IMPLEMENTED BELOW PROCESSbull CHECK Header CONTAIN KEYWORDSbull Check Keyword Stuffing SHOWED not donebull check URL structure follow google parametersbull Check Implementing XML sites is donebull check Robotstxt files implemented check Loading speed is good bull Ht Access filebull Itrsquos a file used to configure a site access issues bull URL Redirectbull Compress a whole website
SEO ON PAGE AND OFF PAGE ACTIVITY
How do organic search listings work
bull A spider or crawler which is a component of a SE gathers listings by automatically crawling the web
bull The spider follows links to web pages makes copies of the pages and stores them in the SErsquos index
bull Based on this data the SE then indexes the pages and ranks the websites
bull Major SEs that index pages using spiders Google Altavista Msn Aol lycos
bull ldquoSpiders read only text nothing elserdquo
LIST OF SEO TOOLSbull Google Page-Speed Insightsbull Moz toolbarbull Ahrefsrsquo Site Explorer and Backlink Checkerbull Copyscape(contents checker)bull Microsoft Free SEO Toolkitbull SEO Quakebull SEO Nibblerbull Woorankbull Iwebcheckbull Rank signal
bullBroken link checkbullsmall SEO toolsbullbacklink watch(instant competitor website checker)bullmajestic seo(backlinkit provide off page ideas)bullgoogle analyticsbullgoogle page speed checker bullalexa toolbullahrefscombulldomain authority checkerrank checker
Paid listings
bull Paid inclusions- Advertising programs where pages are guaranteed to be included in a search engines index in exchange for payment - no guaranteed ranking - payment made on a Cost Per Click (CPC) basis - eg Looksmart a directory that lists pages and sites not based on position but based on relevance Advertisers pay to be included in the directory on a CPC basis or per-url fee basis with no guarantee of specific placement
SEO Audit checklist (Updated 2017) bull ON-SITE SEO CHECKLIST bull Titles are unique for each page bull Titles length is between 50 ndash 65 characters bull Description tag is between 150-160 characters bull Description tag is not keyword stuffed bull URLS are SEO friendly bull H1 Headings for title bull Use of H2 and H3 for subheadings bull Small paragraphs and use of bold italics bull Is there a unique logo for the web site bull Is there a favicon bull Content on the web site is fresh bull Content length on post pages bull Content optimized for featured snippets
bull Internal linking ndash Do you link internal pages bull Internal linking ndash Use of anchor text (is it varied) bull Trying to rank for high competitive keywords bull Is there an ALT tag for all images bull Are image files names descriptive bull Image file size is optimized bull Blog comments have the lsquonofollowrsquo tag bull External links have the lsquonofollowrsquo tag (if not from trusted websites) bull Banner ads have the lsquonofollowrsquo tag bull Are pages with duplicate or no content noindex and nofollow bull Too many ads above the fold bull Checked for invalid use of 301 and 302 redirects bull Site implements rel=canonical to identify the original content bull Site checked for broken links bull Page speed Average time to load home page bull Page speed Average time to load other pages bull Are most important pages linked to from home page
bull Are most important pages linked to from Sidebar bull Is there a user sitemap (html) in the main menu bull Is there a lsquorelated postsrsquo section below each detail page bull Is there an author for all site pages bull Is there an About Contact and Privacy policy page bull Is there a breadcrumb on all pages bull Is there a custom 404 page bull bull
bull bull WEB SITE CONTROL CHECKLIST bull Is the web site registered on Google Webmaster tools bull Is the web site registered on Bing Webmaster tools bull Checked robotstxt bull Is there a valid XML Sitemap bull Is the web site registered with Google Analytics bull
bull SOCIAL MEDIA CHECKLIST bull Social media buttons on all pages bull Is there a Facebook business page bull Is there a Google+ business page bull Is there a Pinterest business page bull Is there a twitter account bull Are social media profiles SEO optimized bull Facebook Like box bull Google+ Add to circles button bull Newsletter and RSS registration
bull OFF-SITE SEO CHECKLIST bull Number and type of inbound links bull Opportunities to acquire new links bull Competitor analysis
bull WEB SITE PROMOTION CHECKLIST bull Does the web site have a mobile friendly version bull Is the web site listed in Chrome Web Store bull Is there a native android app in Google Play bull Is there a native amazon app in Amazon Store bull Does the web site have a dedicated YouTube channel bull +
THE ENDS
LEARN MORE IN NEXT PPT
- Slide 1
- AGENDA
- Slide 3
- What is the Google algorithm
- What are the types of GOOGLE algorithm
- WHAT ARE TYPES OF SEARCH ALGORITHMS
- What is a Search Engine Algorithm
- What is the SERP
- TYPES OF SEARCH ENGINE
- WHAT IS SEO
- The 3 different types of SEO techniques and practices
- WHY SEO IS NEEDED
- Why SEO or Benefits of SEO
- IMPORTANCE OF SEO
- SEARCH RESULTS PAID ONE ORGANIC
- SEO - what is NOT recommended
- SHOCKING FACTS
- Search engine optimiZation How SEO elements affect organic l
- HOW FREQUENTLY PEOPLE ARE SEARCHING
- 1HOW TO MAKE YOUR PAGES TO SING REMEMBER YOUR WRITING FOR
- 2WHAT are the different types of Meta Tags
- WHAT to do for good Content Optimization
- SEO ON PAGE AND OFF PAGE ACTIVITY
- How do organic search listings work
- LIST OF SEO TOOLS
- Slide 26
- Paid listings
- SEO Audit checklist (Updated 2017)
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- THE ENDS
- LEARN MORE IN NEXT PPT
-
The 3 different types of SEO techniques and practices
bull White hat SEO-this is one of the most popular SEO technique and is one which utilizes methods and techniques to improve search engine rankings of a website which do not run afoul of search engine guidelines
bull Black hat SEO-black hat SEO on the other hand is a type of a SEO technique which exploits the various weaknesses in the algorithms or search engines in order to get high rankings for websites
bull Grey hat SEO-This kind of a SEO is a kind of a SEO which is neither black nor white This is a technique that does not fully use the black hat SEO and rather combines both
WHY SEO IS NEEDED
Why SEO or Benefits of SEObull Can reach exact target audiencebull Helps in creating needs which leads to Pull Marketingbull Helps us to Showcase our Productsservices in an efficient way or
mannerbull Return on investment [ROI] is high (highest apart from word of mouth)bull Can help us in Increasing Traffic to our websitebull It is one of the most cost-effective marketing strategiesbull Can make our website easier to navigate for the search engines amp users
as wellbull Increases Brand Awareness
IMPORTANCE OF SEO
SEARCH RESULTS PAID ONE ORGANIC
PAID ONE
ORGANIC
SEO - what is NOT recommended
Flash and shockwave - spiders do not pick up these filesImage only sites - spiders do not pick up imagesImage maps - spiders cannot read image maps
Do not use them on your home page or critical pages Frames - only one page can be titled (titling is critical in search rankings)
- If the spider cannot read the complete page (because of the frames) it will not be indexed properly - Some spiders may not even read a frames web site
Password protected pages ndash spiders cannot enter password protected pages
SHOCKING FACTS
Search engine optimiZation How SEO elements affect organic listings
TITLE TAG
META DESCRIPTION
META KEYWORDS
HOW FREQUENTLY PEOPLE ARE SEARCHING FOR MY KEYWORDSDF
bull THEY ARE SOME OF THE TOOLS TO CHECK POPULARITY ARE BELOW- Google KEYWORDS TOOLS GOOGLE SUGGEST GOOGLE TRENDS OVERTURES KEYWORS SELECTOR TOOL WORDTRACTERCOM TRELLIANS KEYWORDDISCOVERYCOM UBBER SUGGEST etc
1HOW TO MAKE YOUR PAGES TO SING REMEMBER YOUR WRITING FOR SEARCH ENGINE AND USER
EACH PAGES SHOULD HAVE UNIQUE KEYWORDS FOCUS (Ie every keywords should have a song) TITLE is most important elements in the page HOME page is the most important page YOU MUST HAVE unique contents FOLLOW GOOGLE 200 PARAMETERS Text to HTML Ratio should be good etchelliphellip
2WHAT are the different types of Meta Tags
bull Titlebull lttitlegt On Page Search Engine Optimizationlttitlegt Character Limit 60
bull Descriptionbull ltMeta name= ldquodescriptionrdquo content= ldquoSearch Engine Optimizationrdquogt Character Limit 160
Keywordsbull ltmeta name= ldquokeywordsrdquo content= ldquoSEO OnPage SEOrdquogt 3or 4 times repeated not more then that
Robotsbull ltmeta name= ldquorobotsrdquo content= ldquoindex fallowrdquogtbull For more info httpsgooglgTLmOx
Language bull ltmeta name=ldquolanguagerdquo content=rdquoenrdquogt
Canonical Tagbull ltlink rel=canonical href=httpexamplecomblog gtbull Canonical Issue Duplicate of pagesbull Alt Tagbull ltimg src=imageon-off-seojpg alt=on page and off page seogtbull
WHAT to do for good Content Optimization
bull CHECK ALL YOU HAVE IMPLEMENTED BELOW PROCESSbull CHECK Header CONTAIN KEYWORDSbull Check Keyword Stuffing SHOWED not donebull check URL structure follow google parametersbull Check Implementing XML sites is donebull check Robotstxt files implemented check Loading speed is good bull Ht Access filebull Itrsquos a file used to configure a site access issues bull URL Redirectbull Compress a whole website
SEO ON PAGE AND OFF PAGE ACTIVITY
How do organic search listings work
bull A spider or crawler which is a component of a SE gathers listings by automatically crawling the web
bull The spider follows links to web pages makes copies of the pages and stores them in the SErsquos index
bull Based on this data the SE then indexes the pages and ranks the websites
bull Major SEs that index pages using spiders Google Altavista Msn Aol lycos
bull ldquoSpiders read only text nothing elserdquo
LIST OF SEO TOOLSbull Google Page-Speed Insightsbull Moz toolbarbull Ahrefsrsquo Site Explorer and Backlink Checkerbull Copyscape(contents checker)bull Microsoft Free SEO Toolkitbull SEO Quakebull SEO Nibblerbull Woorankbull Iwebcheckbull Rank signal
bullBroken link checkbullsmall SEO toolsbullbacklink watch(instant competitor website checker)bullmajestic seo(backlinkit provide off page ideas)bullgoogle analyticsbullgoogle page speed checker bullalexa toolbullahrefscombulldomain authority checkerrank checker
Paid listings
bull Paid inclusions- Advertising programs where pages are guaranteed to be included in a search engines index in exchange for payment - no guaranteed ranking - payment made on a Cost Per Click (CPC) basis - eg Looksmart a directory that lists pages and sites not based on position but based on relevance Advertisers pay to be included in the directory on a CPC basis or per-url fee basis with no guarantee of specific placement
SEO Audit checklist (Updated 2017) bull ON-SITE SEO CHECKLIST bull Titles are unique for each page bull Titles length is between 50 ndash 65 characters bull Description tag is between 150-160 characters bull Description tag is not keyword stuffed bull URLS are SEO friendly bull H1 Headings for title bull Use of H2 and H3 for subheadings bull Small paragraphs and use of bold italics bull Is there a unique logo for the web site bull Is there a favicon bull Content on the web site is fresh bull Content length on post pages bull Content optimized for featured snippets
bull Internal linking ndash Do you link internal pages bull Internal linking ndash Use of anchor text (is it varied) bull Trying to rank for high competitive keywords bull Is there an ALT tag for all images bull Are image files names descriptive bull Image file size is optimized bull Blog comments have the lsquonofollowrsquo tag bull External links have the lsquonofollowrsquo tag (if not from trusted websites) bull Banner ads have the lsquonofollowrsquo tag bull Are pages with duplicate or no content noindex and nofollow bull Too many ads above the fold bull Checked for invalid use of 301 and 302 redirects bull Site implements rel=canonical to identify the original content bull Site checked for broken links bull Page speed Average time to load home page bull Page speed Average time to load other pages bull Are most important pages linked to from home page
bull Are most important pages linked to from Sidebar bull Is there a user sitemap (html) in the main menu bull Is there a lsquorelated postsrsquo section below each detail page bull Is there an author for all site pages bull Is there an About Contact and Privacy policy page bull Is there a breadcrumb on all pages bull Is there a custom 404 page bull bull
bull bull WEB SITE CONTROL CHECKLIST bull Is the web site registered on Google Webmaster tools bull Is the web site registered on Bing Webmaster tools bull Checked robotstxt bull Is there a valid XML Sitemap bull Is the web site registered with Google Analytics bull
bull SOCIAL MEDIA CHECKLIST bull Social media buttons on all pages bull Is there a Facebook business page bull Is there a Google+ business page bull Is there a Pinterest business page bull Is there a twitter account bull Are social media profiles SEO optimized bull Facebook Like box bull Google+ Add to circles button bull Newsletter and RSS registration
bull OFF-SITE SEO CHECKLIST bull Number and type of inbound links bull Opportunities to acquire new links bull Competitor analysis
bull WEB SITE PROMOTION CHECKLIST bull Does the web site have a mobile friendly version bull Is the web site listed in Chrome Web Store bull Is there a native android app in Google Play bull Is there a native amazon app in Amazon Store bull Does the web site have a dedicated YouTube channel bull +
THE ENDS
LEARN MORE IN NEXT PPT
- Slide 1
- AGENDA
- Slide 3
- What is the Google algorithm
- What are the types of GOOGLE algorithm
- WHAT ARE TYPES OF SEARCH ALGORITHMS
- What is a Search Engine Algorithm
- What is the SERP
- TYPES OF SEARCH ENGINE
- WHAT IS SEO
- The 3 different types of SEO techniques and practices
- WHY SEO IS NEEDED
- Why SEO or Benefits of SEO
- IMPORTANCE OF SEO
- SEARCH RESULTS PAID ONE ORGANIC
- SEO - what is NOT recommended
- SHOCKING FACTS
- Search engine optimiZation How SEO elements affect organic l
- HOW FREQUENTLY PEOPLE ARE SEARCHING
- 1HOW TO MAKE YOUR PAGES TO SING REMEMBER YOUR WRITING FOR
- 2WHAT are the different types of Meta Tags
- WHAT to do for good Content Optimization
- SEO ON PAGE AND OFF PAGE ACTIVITY
- How do organic search listings work
- LIST OF SEO TOOLS
- Slide 26
- Paid listings
- SEO Audit checklist (Updated 2017)
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- THE ENDS
- LEARN MORE IN NEXT PPT
-
WHY SEO IS NEEDED
Why SEO or Benefits of SEObull Can reach exact target audiencebull Helps in creating needs which leads to Pull Marketingbull Helps us to Showcase our Productsservices in an efficient way or
mannerbull Return on investment [ROI] is high (highest apart from word of mouth)bull Can help us in Increasing Traffic to our websitebull It is one of the most cost-effective marketing strategiesbull Can make our website easier to navigate for the search engines amp users
as wellbull Increases Brand Awareness
IMPORTANCE OF SEO
SEARCH RESULTS PAID ONE ORGANIC
PAID ONE
ORGANIC
SEO - what is NOT recommended
Flash and shockwave - spiders do not pick up these filesImage only sites - spiders do not pick up imagesImage maps - spiders cannot read image maps
Do not use them on your home page or critical pages Frames - only one page can be titled (titling is critical in search rankings)
- If the spider cannot read the complete page (because of the frames) it will not be indexed properly - Some spiders may not even read a frames web site
Password protected pages ndash spiders cannot enter password protected pages
SHOCKING FACTS
Search engine optimiZation How SEO elements affect organic listings
TITLE TAG
META DESCRIPTION
META KEYWORDS
HOW FREQUENTLY PEOPLE ARE SEARCHING FOR MY KEYWORDSDF
bull THEY ARE SOME OF THE TOOLS TO CHECK POPULARITY ARE BELOW- Google KEYWORDS TOOLS GOOGLE SUGGEST GOOGLE TRENDS OVERTURES KEYWORS SELECTOR TOOL WORDTRACTERCOM TRELLIANS KEYWORDDISCOVERYCOM UBBER SUGGEST etc
1HOW TO MAKE YOUR PAGES TO SING REMEMBER YOUR WRITING FOR SEARCH ENGINE AND USER
EACH PAGES SHOULD HAVE UNIQUE KEYWORDS FOCUS (Ie every keywords should have a song) TITLE is most important elements in the page HOME page is the most important page YOU MUST HAVE unique contents FOLLOW GOOGLE 200 PARAMETERS Text to HTML Ratio should be good etchelliphellip
2WHAT are the different types of Meta Tags
bull Titlebull lttitlegt On Page Search Engine Optimizationlttitlegt Character Limit 60
bull Descriptionbull ltMeta name= ldquodescriptionrdquo content= ldquoSearch Engine Optimizationrdquogt Character Limit 160
Keywordsbull ltmeta name= ldquokeywordsrdquo content= ldquoSEO OnPage SEOrdquogt 3or 4 times repeated not more then that
Robotsbull ltmeta name= ldquorobotsrdquo content= ldquoindex fallowrdquogtbull For more info httpsgooglgTLmOx
Language bull ltmeta name=ldquolanguagerdquo content=rdquoenrdquogt
Canonical Tagbull ltlink rel=canonical href=httpexamplecomblog gtbull Canonical Issue Duplicate of pagesbull Alt Tagbull ltimg src=imageon-off-seojpg alt=on page and off page seogtbull
WHAT to do for good Content Optimization
bull CHECK ALL YOU HAVE IMPLEMENTED BELOW PROCESSbull CHECK Header CONTAIN KEYWORDSbull Check Keyword Stuffing SHOWED not donebull check URL structure follow google parametersbull Check Implementing XML sites is donebull check Robotstxt files implemented check Loading speed is good bull Ht Access filebull Itrsquos a file used to configure a site access issues bull URL Redirectbull Compress a whole website
SEO ON PAGE AND OFF PAGE ACTIVITY
How do organic search listings work
bull A spider or crawler which is a component of a SE gathers listings by automatically crawling the web
bull The spider follows links to web pages makes copies of the pages and stores them in the SErsquos index
bull Based on this data the SE then indexes the pages and ranks the websites
bull Major SEs that index pages using spiders Google Altavista Msn Aol lycos
bull ldquoSpiders read only text nothing elserdquo
LIST OF SEO TOOLSbull Google Page-Speed Insightsbull Moz toolbarbull Ahrefsrsquo Site Explorer and Backlink Checkerbull Copyscape(contents checker)bull Microsoft Free SEO Toolkitbull SEO Quakebull SEO Nibblerbull Woorankbull Iwebcheckbull Rank signal
bullBroken link checkbullsmall SEO toolsbullbacklink watch(instant competitor website checker)bullmajestic seo(backlinkit provide off page ideas)bullgoogle analyticsbullgoogle page speed checker bullalexa toolbullahrefscombulldomain authority checkerrank checker
Paid listings
bull Paid inclusions- Advertising programs where pages are guaranteed to be included in a search engines index in exchange for payment - no guaranteed ranking - payment made on a Cost Per Click (CPC) basis - eg Looksmart a directory that lists pages and sites not based on position but based on relevance Advertisers pay to be included in the directory on a CPC basis or per-url fee basis with no guarantee of specific placement
SEO Audit checklist (Updated 2017) bull ON-SITE SEO CHECKLIST bull Titles are unique for each page bull Titles length is between 50 ndash 65 characters bull Description tag is between 150-160 characters bull Description tag is not keyword stuffed bull URLS are SEO friendly bull H1 Headings for title bull Use of H2 and H3 for subheadings bull Small paragraphs and use of bold italics bull Is there a unique logo for the web site bull Is there a favicon bull Content on the web site is fresh bull Content length on post pages bull Content optimized for featured snippets
bull Internal linking ndash Do you link internal pages bull Internal linking ndash Use of anchor text (is it varied) bull Trying to rank for high competitive keywords bull Is there an ALT tag for all images bull Are image files names descriptive bull Image file size is optimized bull Blog comments have the lsquonofollowrsquo tag bull External links have the lsquonofollowrsquo tag (if not from trusted websites) bull Banner ads have the lsquonofollowrsquo tag bull Are pages with duplicate or no content noindex and nofollow bull Too many ads above the fold bull Checked for invalid use of 301 and 302 redirects bull Site implements rel=canonical to identify the original content bull Site checked for broken links bull Page speed Average time to load home page bull Page speed Average time to load other pages bull Are most important pages linked to from home page
bull Are most important pages linked to from Sidebar bull Is there a user sitemap (html) in the main menu bull Is there a lsquorelated postsrsquo section below each detail page bull Is there an author for all site pages bull Is there an About Contact and Privacy policy page bull Is there a breadcrumb on all pages bull Is there a custom 404 page bull bull
bull bull WEB SITE CONTROL CHECKLIST bull Is the web site registered on Google Webmaster tools bull Is the web site registered on Bing Webmaster tools bull Checked robotstxt bull Is there a valid XML Sitemap bull Is the web site registered with Google Analytics bull
bull SOCIAL MEDIA CHECKLIST bull Social media buttons on all pages bull Is there a Facebook business page bull Is there a Google+ business page bull Is there a Pinterest business page bull Is there a twitter account bull Are social media profiles SEO optimized bull Facebook Like box bull Google+ Add to circles button bull Newsletter and RSS registration
bull OFF-SITE SEO CHECKLIST bull Number and type of inbound links bull Opportunities to acquire new links bull Competitor analysis
bull WEB SITE PROMOTION CHECKLIST bull Does the web site have a mobile friendly version bull Is the web site listed in Chrome Web Store bull Is there a native android app in Google Play bull Is there a native amazon app in Amazon Store bull Does the web site have a dedicated YouTube channel bull +
THE ENDS
LEARN MORE IN NEXT PPT
- Slide 1
- AGENDA
- Slide 3
- What is the Google algorithm
- What are the types of GOOGLE algorithm
- WHAT ARE TYPES OF SEARCH ALGORITHMS
- What is a Search Engine Algorithm
- What is the SERP
- TYPES OF SEARCH ENGINE
- WHAT IS SEO
- The 3 different types of SEO techniques and practices
- WHY SEO IS NEEDED
- Why SEO or Benefits of SEO
- IMPORTANCE OF SEO
- SEARCH RESULTS PAID ONE ORGANIC
- SEO - what is NOT recommended
- SHOCKING FACTS
- Search engine optimiZation How SEO elements affect organic l
- HOW FREQUENTLY PEOPLE ARE SEARCHING
- 1HOW TO MAKE YOUR PAGES TO SING REMEMBER YOUR WRITING FOR
- 2WHAT are the different types of Meta Tags
- WHAT to do for good Content Optimization
- SEO ON PAGE AND OFF PAGE ACTIVITY
- How do organic search listings work
- LIST OF SEO TOOLS
- Slide 26
- Paid listings
- SEO Audit checklist (Updated 2017)
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- THE ENDS
- LEARN MORE IN NEXT PPT
-
Why SEO or Benefits of SEObull Can reach exact target audiencebull Helps in creating needs which leads to Pull Marketingbull Helps us to Showcase our Productsservices in an efficient way or
mannerbull Return on investment [ROI] is high (highest apart from word of mouth)bull Can help us in Increasing Traffic to our websitebull It is one of the most cost-effective marketing strategiesbull Can make our website easier to navigate for the search engines amp users
as wellbull Increases Brand Awareness
IMPORTANCE OF SEO
SEARCH RESULTS PAID ONE ORGANIC
PAID ONE
ORGANIC
SEO - what is NOT recommended
Flash and shockwave - spiders do not pick up these filesImage only sites - spiders do not pick up imagesImage maps - spiders cannot read image maps
Do not use them on your home page or critical pages Frames - only one page can be titled (titling is critical in search rankings)
- If the spider cannot read the complete page (because of the frames) it will not be indexed properly - Some spiders may not even read a frames web site
Password protected pages ndash spiders cannot enter password protected pages
SHOCKING FACTS
Search engine optimiZation How SEO elements affect organic listings
TITLE TAG
META DESCRIPTION
META KEYWORDS
HOW FREQUENTLY PEOPLE ARE SEARCHING FOR MY KEYWORDSDF
bull THEY ARE SOME OF THE TOOLS TO CHECK POPULARITY ARE BELOW- Google KEYWORDS TOOLS GOOGLE SUGGEST GOOGLE TRENDS OVERTURES KEYWORS SELECTOR TOOL WORDTRACTERCOM TRELLIANS KEYWORDDISCOVERYCOM UBBER SUGGEST etc
1HOW TO MAKE YOUR PAGES TO SING REMEMBER YOUR WRITING FOR SEARCH ENGINE AND USER
EACH PAGES SHOULD HAVE UNIQUE KEYWORDS FOCUS (Ie every keywords should have a song) TITLE is most important elements in the page HOME page is the most important page YOU MUST HAVE unique contents FOLLOW GOOGLE 200 PARAMETERS Text to HTML Ratio should be good etchelliphellip
2WHAT are the different types of Meta Tags
bull Titlebull lttitlegt On Page Search Engine Optimizationlttitlegt Character Limit 60
bull Descriptionbull ltMeta name= ldquodescriptionrdquo content= ldquoSearch Engine Optimizationrdquogt Character Limit 160
Keywordsbull ltmeta name= ldquokeywordsrdquo content= ldquoSEO OnPage SEOrdquogt 3or 4 times repeated not more then that
Robotsbull ltmeta name= ldquorobotsrdquo content= ldquoindex fallowrdquogtbull For more info httpsgooglgTLmOx
Language bull ltmeta name=ldquolanguagerdquo content=rdquoenrdquogt
Canonical Tagbull ltlink rel=canonical href=httpexamplecomblog gtbull Canonical Issue Duplicate of pagesbull Alt Tagbull ltimg src=imageon-off-seojpg alt=on page and off page seogtbull
WHAT to do for good Content Optimization
bull CHECK ALL YOU HAVE IMPLEMENTED BELOW PROCESSbull CHECK Header CONTAIN KEYWORDSbull Check Keyword Stuffing SHOWED not donebull check URL structure follow google parametersbull Check Implementing XML sites is donebull check Robotstxt files implemented check Loading speed is good bull Ht Access filebull Itrsquos a file used to configure a site access issues bull URL Redirectbull Compress a whole website
SEO ON PAGE AND OFF PAGE ACTIVITY
How do organic search listings work
bull A spider or crawler which is a component of a SE gathers listings by automatically crawling the web
bull The spider follows links to web pages makes copies of the pages and stores them in the SErsquos index
bull Based on this data the SE then indexes the pages and ranks the websites
bull Major SEs that index pages using spiders Google Altavista Msn Aol lycos
bull ldquoSpiders read only text nothing elserdquo
LIST OF SEO TOOLSbull Google Page-Speed Insightsbull Moz toolbarbull Ahrefsrsquo Site Explorer and Backlink Checkerbull Copyscape(contents checker)bull Microsoft Free SEO Toolkitbull SEO Quakebull SEO Nibblerbull Woorankbull Iwebcheckbull Rank signal
bullBroken link checkbullsmall SEO toolsbullbacklink watch(instant competitor website checker)bullmajestic seo(backlinkit provide off page ideas)bullgoogle analyticsbullgoogle page speed checker bullalexa toolbullahrefscombulldomain authority checkerrank checker
Paid listings
bull Paid inclusions- Advertising programs where pages are guaranteed to be included in a search engines index in exchange for payment - no guaranteed ranking - payment made on a Cost Per Click (CPC) basis - eg Looksmart a directory that lists pages and sites not based on position but based on relevance Advertisers pay to be included in the directory on a CPC basis or per-url fee basis with no guarantee of specific placement
SEO Audit checklist (Updated 2017) bull ON-SITE SEO CHECKLIST bull Titles are unique for each page bull Titles length is between 50 ndash 65 characters bull Description tag is between 150-160 characters bull Description tag is not keyword stuffed bull URLS are SEO friendly bull H1 Headings for title bull Use of H2 and H3 for subheadings bull Small paragraphs and use of bold italics bull Is there a unique logo for the web site bull Is there a favicon bull Content on the web site is fresh bull Content length on post pages bull Content optimized for featured snippets
bull Internal linking ndash Do you link internal pages bull Internal linking ndash Use of anchor text (is it varied) bull Trying to rank for high competitive keywords bull Is there an ALT tag for all images bull Are image files names descriptive bull Image file size is optimized bull Blog comments have the lsquonofollowrsquo tag bull External links have the lsquonofollowrsquo tag (if not from trusted websites) bull Banner ads have the lsquonofollowrsquo tag bull Are pages with duplicate or no content noindex and nofollow bull Too many ads above the fold bull Checked for invalid use of 301 and 302 redirects bull Site implements rel=canonical to identify the original content bull Site checked for broken links bull Page speed Average time to load home page bull Page speed Average time to load other pages bull Are most important pages linked to from home page
bull Are most important pages linked to from Sidebar bull Is there a user sitemap (html) in the main menu bull Is there a lsquorelated postsrsquo section below each detail page bull Is there an author for all site pages bull Is there an About Contact and Privacy policy page bull Is there a breadcrumb on all pages bull Is there a custom 404 page bull bull
bull bull WEB SITE CONTROL CHECKLIST bull Is the web site registered on Google Webmaster tools bull Is the web site registered on Bing Webmaster tools bull Checked robotstxt bull Is there a valid XML Sitemap bull Is the web site registered with Google Analytics bull
bull SOCIAL MEDIA CHECKLIST bull Social media buttons on all pages bull Is there a Facebook business page bull Is there a Google+ business page bull Is there a Pinterest business page bull Is there a twitter account bull Are social media profiles SEO optimized bull Facebook Like box bull Google+ Add to circles button bull Newsletter and RSS registration
bull OFF-SITE SEO CHECKLIST bull Number and type of inbound links bull Opportunities to acquire new links bull Competitor analysis
bull WEB SITE PROMOTION CHECKLIST bull Does the web site have a mobile friendly version bull Is the web site listed in Chrome Web Store bull Is there a native android app in Google Play bull Is there a native amazon app in Amazon Store bull Does the web site have a dedicated YouTube channel bull +
THE ENDS
LEARN MORE IN NEXT PPT
- Slide 1
- AGENDA
- Slide 3
- What is the Google algorithm
- What are the types of GOOGLE algorithm
- WHAT ARE TYPES OF SEARCH ALGORITHMS
- What is a Search Engine Algorithm
- What is the SERP
- TYPES OF SEARCH ENGINE
- WHAT IS SEO
- The 3 different types of SEO techniques and practices
- WHY SEO IS NEEDED
- Why SEO or Benefits of SEO
- IMPORTANCE OF SEO
- SEARCH RESULTS PAID ONE ORGANIC
- SEO - what is NOT recommended
- SHOCKING FACTS
- Search engine optimiZation How SEO elements affect organic l
- HOW FREQUENTLY PEOPLE ARE SEARCHING
- 1HOW TO MAKE YOUR PAGES TO SING REMEMBER YOUR WRITING FOR
- 2WHAT are the different types of Meta Tags
- WHAT to do for good Content Optimization
- SEO ON PAGE AND OFF PAGE ACTIVITY
- How do organic search listings work
- LIST OF SEO TOOLS
- Slide 26
- Paid listings
- SEO Audit checklist (Updated 2017)
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- THE ENDS
- LEARN MORE IN NEXT PPT
-
IMPORTANCE OF SEO
SEARCH RESULTS PAID ONE ORGANIC
PAID ONE
ORGANIC
SEO - what is NOT recommended
Flash and shockwave - spiders do not pick up these filesImage only sites - spiders do not pick up imagesImage maps - spiders cannot read image maps
Do not use them on your home page or critical pages Frames - only one page can be titled (titling is critical in search rankings)
- If the spider cannot read the complete page (because of the frames) it will not be indexed properly - Some spiders may not even read a frames web site
Password protected pages ndash spiders cannot enter password protected pages
SHOCKING FACTS
Search engine optimiZation How SEO elements affect organic listings
TITLE TAG
META DESCRIPTION
META KEYWORDS
HOW FREQUENTLY PEOPLE ARE SEARCHING FOR MY KEYWORDSDF
bull THEY ARE SOME OF THE TOOLS TO CHECK POPULARITY ARE BELOW- Google KEYWORDS TOOLS GOOGLE SUGGEST GOOGLE TRENDS OVERTURES KEYWORS SELECTOR TOOL WORDTRACTERCOM TRELLIANS KEYWORDDISCOVERYCOM UBBER SUGGEST etc
1HOW TO MAKE YOUR PAGES TO SING REMEMBER YOUR WRITING FOR SEARCH ENGINE AND USER
EACH PAGES SHOULD HAVE UNIQUE KEYWORDS FOCUS (Ie every keywords should have a song) TITLE is most important elements in the page HOME page is the most important page YOU MUST HAVE unique contents FOLLOW GOOGLE 200 PARAMETERS Text to HTML Ratio should be good etchelliphellip
2WHAT are the different types of Meta Tags
bull Titlebull lttitlegt On Page Search Engine Optimizationlttitlegt Character Limit 60
bull Descriptionbull ltMeta name= ldquodescriptionrdquo content= ldquoSearch Engine Optimizationrdquogt Character Limit 160
Keywordsbull ltmeta name= ldquokeywordsrdquo content= ldquoSEO OnPage SEOrdquogt 3or 4 times repeated not more then that
Robotsbull ltmeta name= ldquorobotsrdquo content= ldquoindex fallowrdquogtbull For more info httpsgooglgTLmOx
Language bull ltmeta name=ldquolanguagerdquo content=rdquoenrdquogt
Canonical Tagbull ltlink rel=canonical href=httpexamplecomblog gtbull Canonical Issue Duplicate of pagesbull Alt Tagbull ltimg src=imageon-off-seojpg alt=on page and off page seogtbull
WHAT to do for good Content Optimization
bull CHECK ALL YOU HAVE IMPLEMENTED BELOW PROCESSbull CHECK Header CONTAIN KEYWORDSbull Check Keyword Stuffing SHOWED not donebull check URL structure follow google parametersbull Check Implementing XML sites is donebull check Robotstxt files implemented check Loading speed is good bull Ht Access filebull Itrsquos a file used to configure a site access issues bull URL Redirectbull Compress a whole website
SEO ON PAGE AND OFF PAGE ACTIVITY
How do organic search listings work
bull A spider or crawler which is a component of a SE gathers listings by automatically crawling the web
bull The spider follows links to web pages makes copies of the pages and stores them in the SErsquos index
bull Based on this data the SE then indexes the pages and ranks the websites
bull Major SEs that index pages using spiders Google Altavista Msn Aol lycos
bull ldquoSpiders read only text nothing elserdquo
LIST OF SEO TOOLSbull Google Page-Speed Insightsbull Moz toolbarbull Ahrefsrsquo Site Explorer and Backlink Checkerbull Copyscape(contents checker)bull Microsoft Free SEO Toolkitbull SEO Quakebull SEO Nibblerbull Woorankbull Iwebcheckbull Rank signal
bullBroken link checkbullsmall SEO toolsbullbacklink watch(instant competitor website checker)bullmajestic seo(backlinkit provide off page ideas)bullgoogle analyticsbullgoogle page speed checker bullalexa toolbullahrefscombulldomain authority checkerrank checker
Paid listings
bull Paid inclusions- Advertising programs where pages are guaranteed to be included in a search engines index in exchange for payment - no guaranteed ranking - payment made on a Cost Per Click (CPC) basis - eg Looksmart a directory that lists pages and sites not based on position but based on relevance Advertisers pay to be included in the directory on a CPC basis or per-url fee basis with no guarantee of specific placement
SEO Audit checklist (Updated 2017) bull ON-SITE SEO CHECKLIST bull Titles are unique for each page bull Titles length is between 50 ndash 65 characters bull Description tag is between 150-160 characters bull Description tag is not keyword stuffed bull URLS are SEO friendly bull H1 Headings for title bull Use of H2 and H3 for subheadings bull Small paragraphs and use of bold italics bull Is there a unique logo for the web site bull Is there a favicon bull Content on the web site is fresh bull Content length on post pages bull Content optimized for featured snippets
bull Internal linking ndash Do you link internal pages bull Internal linking ndash Use of anchor text (is it varied) bull Trying to rank for high competitive keywords bull Is there an ALT tag for all images bull Are image files names descriptive bull Image file size is optimized bull Blog comments have the lsquonofollowrsquo tag bull External links have the lsquonofollowrsquo tag (if not from trusted websites) bull Banner ads have the lsquonofollowrsquo tag bull Are pages with duplicate or no content noindex and nofollow bull Too many ads above the fold bull Checked for invalid use of 301 and 302 redirects bull Site implements rel=canonical to identify the original content bull Site checked for broken links bull Page speed Average time to load home page bull Page speed Average time to load other pages bull Are most important pages linked to from home page
bull Are most important pages linked to from Sidebar bull Is there a user sitemap (html) in the main menu bull Is there a lsquorelated postsrsquo section below each detail page bull Is there an author for all site pages bull Is there an About Contact and Privacy policy page bull Is there a breadcrumb on all pages bull Is there a custom 404 page bull bull
bull bull WEB SITE CONTROL CHECKLIST bull Is the web site registered on Google Webmaster tools bull Is the web site registered on Bing Webmaster tools bull Checked robotstxt bull Is there a valid XML Sitemap bull Is the web site registered with Google Analytics bull
bull SOCIAL MEDIA CHECKLIST bull Social media buttons on all pages bull Is there a Facebook business page bull Is there a Google+ business page bull Is there a Pinterest business page bull Is there a twitter account bull Are social media profiles SEO optimized bull Facebook Like box bull Google+ Add to circles button bull Newsletter and RSS registration
bull OFF-SITE SEO CHECKLIST bull Number and type of inbound links bull Opportunities to acquire new links bull Competitor analysis
bull WEB SITE PROMOTION CHECKLIST bull Does the web site have a mobile friendly version bull Is the web site listed in Chrome Web Store bull Is there a native android app in Google Play bull Is there a native amazon app in Amazon Store bull Does the web site have a dedicated YouTube channel bull +
THE ENDS
LEARN MORE IN NEXT PPT
- Slide 1
- AGENDA
- Slide 3
- What is the Google algorithm
- What are the types of GOOGLE algorithm
- WHAT ARE TYPES OF SEARCH ALGORITHMS
- What is a Search Engine Algorithm
- What is the SERP
- TYPES OF SEARCH ENGINE
- WHAT IS SEO
- The 3 different types of SEO techniques and practices
- WHY SEO IS NEEDED
- Why SEO or Benefits of SEO
- IMPORTANCE OF SEO
- SEARCH RESULTS PAID ONE ORGANIC
- SEO - what is NOT recommended
- SHOCKING FACTS
- Search engine optimiZation How SEO elements affect organic l
- HOW FREQUENTLY PEOPLE ARE SEARCHING
- 1HOW TO MAKE YOUR PAGES TO SING REMEMBER YOUR WRITING FOR
- 2WHAT are the different types of Meta Tags
- WHAT to do for good Content Optimization
- SEO ON PAGE AND OFF PAGE ACTIVITY
- How do organic search listings work
- LIST OF SEO TOOLS
- Slide 26
- Paid listings
- SEO Audit checklist (Updated 2017)
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- THE ENDS
- LEARN MORE IN NEXT PPT
-
SEARCH RESULTS PAID ONE ORGANIC
PAID ONE
ORGANIC
SEO - what is NOT recommended
Flash and shockwave - spiders do not pick up these filesImage only sites - spiders do not pick up imagesImage maps - spiders cannot read image maps
Do not use them on your home page or critical pages Frames - only one page can be titled (titling is critical in search rankings)
- If the spider cannot read the complete page (because of the frames) it will not be indexed properly - Some spiders may not even read a frames web site
Password protected pages ndash spiders cannot enter password protected pages
SHOCKING FACTS
Search engine optimiZation How SEO elements affect organic listings
TITLE TAG
META DESCRIPTION
META KEYWORDS
HOW FREQUENTLY PEOPLE ARE SEARCHING FOR MY KEYWORDSDF
bull THEY ARE SOME OF THE TOOLS TO CHECK POPULARITY ARE BELOW- Google KEYWORDS TOOLS GOOGLE SUGGEST GOOGLE TRENDS OVERTURES KEYWORS SELECTOR TOOL WORDTRACTERCOM TRELLIANS KEYWORDDISCOVERYCOM UBBER SUGGEST etc
1HOW TO MAKE YOUR PAGES TO SING REMEMBER YOUR WRITING FOR SEARCH ENGINE AND USER
EACH PAGES SHOULD HAVE UNIQUE KEYWORDS FOCUS (Ie every keywords should have a song) TITLE is most important elements in the page HOME page is the most important page YOU MUST HAVE unique contents FOLLOW GOOGLE 200 PARAMETERS Text to HTML Ratio should be good etchelliphellip
2WHAT are the different types of Meta Tags
bull Titlebull lttitlegt On Page Search Engine Optimizationlttitlegt Character Limit 60
bull Descriptionbull ltMeta name= ldquodescriptionrdquo content= ldquoSearch Engine Optimizationrdquogt Character Limit 160
Keywordsbull ltmeta name= ldquokeywordsrdquo content= ldquoSEO OnPage SEOrdquogt 3or 4 times repeated not more then that
Robotsbull ltmeta name= ldquorobotsrdquo content= ldquoindex fallowrdquogtbull For more info httpsgooglgTLmOx
Language bull ltmeta name=ldquolanguagerdquo content=rdquoenrdquogt
Canonical Tagbull ltlink rel=canonical href=httpexamplecomblog gtbull Canonical Issue Duplicate of pagesbull Alt Tagbull ltimg src=imageon-off-seojpg alt=on page and off page seogtbull
WHAT to do for good Content Optimization
bull CHECK ALL YOU HAVE IMPLEMENTED BELOW PROCESSbull CHECK Header CONTAIN KEYWORDSbull Check Keyword Stuffing SHOWED not donebull check URL structure follow google parametersbull Check Implementing XML sites is donebull check Robotstxt files implemented check Loading speed is good bull Ht Access filebull Itrsquos a file used to configure a site access issues bull URL Redirectbull Compress a whole website
SEO ON PAGE AND OFF PAGE ACTIVITY
How do organic search listings work
bull A spider or crawler which is a component of a SE gathers listings by automatically crawling the web
bull The spider follows links to web pages makes copies of the pages and stores them in the SErsquos index
bull Based on this data the SE then indexes the pages and ranks the websites
bull Major SEs that index pages using spiders Google Altavista Msn Aol lycos
bull ldquoSpiders read only text nothing elserdquo
LIST OF SEO TOOLSbull Google Page-Speed Insightsbull Moz toolbarbull Ahrefsrsquo Site Explorer and Backlink Checkerbull Copyscape(contents checker)bull Microsoft Free SEO Toolkitbull SEO Quakebull SEO Nibblerbull Woorankbull Iwebcheckbull Rank signal
bullBroken link checkbullsmall SEO toolsbullbacklink watch(instant competitor website checker)bullmajestic seo(backlinkit provide off page ideas)bullgoogle analyticsbullgoogle page speed checker bullalexa toolbullahrefscombulldomain authority checkerrank checker
Paid listings
bull Paid inclusions- Advertising programs where pages are guaranteed to be included in a search engines index in exchange for payment - no guaranteed ranking - payment made on a Cost Per Click (CPC) basis - eg Looksmart a directory that lists pages and sites not based on position but based on relevance Advertisers pay to be included in the directory on a CPC basis or per-url fee basis with no guarantee of specific placement
SEO Audit checklist (Updated 2017) bull ON-SITE SEO CHECKLIST bull Titles are unique for each page bull Titles length is between 50 ndash 65 characters bull Description tag is between 150-160 characters bull Description tag is not keyword stuffed bull URLS are SEO friendly bull H1 Headings for title bull Use of H2 and H3 for subheadings bull Small paragraphs and use of bold italics bull Is there a unique logo for the web site bull Is there a favicon bull Content on the web site is fresh bull Content length on post pages bull Content optimized for featured snippets
bull Internal linking ndash Do you link internal pages bull Internal linking ndash Use of anchor text (is it varied) bull Trying to rank for high competitive keywords bull Is there an ALT tag for all images bull Are image files names descriptive bull Image file size is optimized bull Blog comments have the lsquonofollowrsquo tag bull External links have the lsquonofollowrsquo tag (if not from trusted websites) bull Banner ads have the lsquonofollowrsquo tag bull Are pages with duplicate or no content noindex and nofollow bull Too many ads above the fold bull Checked for invalid use of 301 and 302 redirects bull Site implements rel=canonical to identify the original content bull Site checked for broken links bull Page speed Average time to load home page bull Page speed Average time to load other pages bull Are most important pages linked to from home page
bull Are most important pages linked to from Sidebar bull Is there a user sitemap (html) in the main menu bull Is there a lsquorelated postsrsquo section below each detail page bull Is there an author for all site pages bull Is there an About Contact and Privacy policy page bull Is there a breadcrumb on all pages bull Is there a custom 404 page bull bull
bull bull WEB SITE CONTROL CHECKLIST bull Is the web site registered on Google Webmaster tools bull Is the web site registered on Bing Webmaster tools bull Checked robotstxt bull Is there a valid XML Sitemap bull Is the web site registered with Google Analytics bull
bull SOCIAL MEDIA CHECKLIST bull Social media buttons on all pages bull Is there a Facebook business page bull Is there a Google+ business page bull Is there a Pinterest business page bull Is there a twitter account bull Are social media profiles SEO optimized bull Facebook Like box bull Google+ Add to circles button bull Newsletter and RSS registration
bull OFF-SITE SEO CHECKLIST bull Number and type of inbound links bull Opportunities to acquire new links bull Competitor analysis
bull WEB SITE PROMOTION CHECKLIST bull Does the web site have a mobile friendly version bull Is the web site listed in Chrome Web Store bull Is there a native android app in Google Play bull Is there a native amazon app in Amazon Store bull Does the web site have a dedicated YouTube channel bull +
THE ENDS
LEARN MORE IN NEXT PPT
- Slide 1
- AGENDA
- Slide 3
- What is the Google algorithm
- What are the types of GOOGLE algorithm
- WHAT ARE TYPES OF SEARCH ALGORITHMS
- What is a Search Engine Algorithm
- What is the SERP
- TYPES OF SEARCH ENGINE
- WHAT IS SEO
- The 3 different types of SEO techniques and practices
- WHY SEO IS NEEDED
- Why SEO or Benefits of SEO
- IMPORTANCE OF SEO
- SEARCH RESULTS PAID ONE ORGANIC
- SEO - what is NOT recommended
- SHOCKING FACTS
- Search engine optimiZation How SEO elements affect organic l
- HOW FREQUENTLY PEOPLE ARE SEARCHING
- 1HOW TO MAKE YOUR PAGES TO SING REMEMBER YOUR WRITING FOR
- 2WHAT are the different types of Meta Tags
- WHAT to do for good Content Optimization
- SEO ON PAGE AND OFF PAGE ACTIVITY
- How do organic search listings work
- LIST OF SEO TOOLS
- Slide 26
- Paid listings
- SEO Audit checklist (Updated 2017)
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- THE ENDS
- LEARN MORE IN NEXT PPT
-
SEO - what is NOT recommended
Flash and shockwave - spiders do not pick up these filesImage only sites - spiders do not pick up imagesImage maps - spiders cannot read image maps
Do not use them on your home page or critical pages Frames - only one page can be titled (titling is critical in search rankings)
- If the spider cannot read the complete page (because of the frames) it will not be indexed properly - Some spiders may not even read a frames web site
Password protected pages ndash spiders cannot enter password protected pages
SHOCKING FACTS
Search engine optimiZation How SEO elements affect organic listings
TITLE TAG
META DESCRIPTION
META KEYWORDS
HOW FREQUENTLY PEOPLE ARE SEARCHING FOR MY KEYWORDSDF
bull THEY ARE SOME OF THE TOOLS TO CHECK POPULARITY ARE BELOW- Google KEYWORDS TOOLS GOOGLE SUGGEST GOOGLE TRENDS OVERTURES KEYWORS SELECTOR TOOL WORDTRACTERCOM TRELLIANS KEYWORDDISCOVERYCOM UBBER SUGGEST etc
1HOW TO MAKE YOUR PAGES TO SING REMEMBER YOUR WRITING FOR SEARCH ENGINE AND USER
EACH PAGES SHOULD HAVE UNIQUE KEYWORDS FOCUS (Ie every keywords should have a song) TITLE is most important elements in the page HOME page is the most important page YOU MUST HAVE unique contents FOLLOW GOOGLE 200 PARAMETERS Text to HTML Ratio should be good etchelliphellip
2WHAT are the different types of Meta Tags
bull Titlebull lttitlegt On Page Search Engine Optimizationlttitlegt Character Limit 60
bull Descriptionbull ltMeta name= ldquodescriptionrdquo content= ldquoSearch Engine Optimizationrdquogt Character Limit 160
Keywordsbull ltmeta name= ldquokeywordsrdquo content= ldquoSEO OnPage SEOrdquogt 3or 4 times repeated not more then that
Robotsbull ltmeta name= ldquorobotsrdquo content= ldquoindex fallowrdquogtbull For more info httpsgooglgTLmOx
Language bull ltmeta name=ldquolanguagerdquo content=rdquoenrdquogt
Canonical Tagbull ltlink rel=canonical href=httpexamplecomblog gtbull Canonical Issue Duplicate of pagesbull Alt Tagbull ltimg src=imageon-off-seojpg alt=on page and off page seogtbull
WHAT to do for good Content Optimization
bull CHECK ALL YOU HAVE IMPLEMENTED BELOW PROCESSbull CHECK Header CONTAIN KEYWORDSbull Check Keyword Stuffing SHOWED not donebull check URL structure follow google parametersbull Check Implementing XML sites is donebull check Robotstxt files implemented check Loading speed is good bull Ht Access filebull Itrsquos a file used to configure a site access issues bull URL Redirectbull Compress a whole website
SEO ON PAGE AND OFF PAGE ACTIVITY
How do organic search listings work
bull A spider or crawler which is a component of a SE gathers listings by automatically crawling the web
bull The spider follows links to web pages makes copies of the pages and stores them in the SErsquos index
bull Based on this data the SE then indexes the pages and ranks the websites
bull Major SEs that index pages using spiders Google Altavista Msn Aol lycos
bull ldquoSpiders read only text nothing elserdquo
LIST OF SEO TOOLSbull Google Page-Speed Insightsbull Moz toolbarbull Ahrefsrsquo Site Explorer and Backlink Checkerbull Copyscape(contents checker)bull Microsoft Free SEO Toolkitbull SEO Quakebull SEO Nibblerbull Woorankbull Iwebcheckbull Rank signal
bullBroken link checkbullsmall SEO toolsbullbacklink watch(instant competitor website checker)bullmajestic seo(backlinkit provide off page ideas)bullgoogle analyticsbullgoogle page speed checker bullalexa toolbullahrefscombulldomain authority checkerrank checker
Paid listings
bull Paid inclusions- Advertising programs where pages are guaranteed to be included in a search engines index in exchange for payment - no guaranteed ranking - payment made on a Cost Per Click (CPC) basis - eg Looksmart a directory that lists pages and sites not based on position but based on relevance Advertisers pay to be included in the directory on a CPC basis or per-url fee basis with no guarantee of specific placement
SEO Audit checklist (Updated 2017) bull ON-SITE SEO CHECKLIST bull Titles are unique for each page bull Titles length is between 50 ndash 65 characters bull Description tag is between 150-160 characters bull Description tag is not keyword stuffed bull URLS are SEO friendly bull H1 Headings for title bull Use of H2 and H3 for subheadings bull Small paragraphs and use of bold italics bull Is there a unique logo for the web site bull Is there a favicon bull Content on the web site is fresh bull Content length on post pages bull Content optimized for featured snippets
bull Internal linking ndash Do you link internal pages bull Internal linking ndash Use of anchor text (is it varied) bull Trying to rank for high competitive keywords bull Is there an ALT tag for all images bull Are image files names descriptive bull Image file size is optimized bull Blog comments have the lsquonofollowrsquo tag bull External links have the lsquonofollowrsquo tag (if not from trusted websites) bull Banner ads have the lsquonofollowrsquo tag bull Are pages with duplicate or no content noindex and nofollow bull Too many ads above the fold bull Checked for invalid use of 301 and 302 redirects bull Site implements rel=canonical to identify the original content bull Site checked for broken links bull Page speed Average time to load home page bull Page speed Average time to load other pages bull Are most important pages linked to from home page
bull Are most important pages linked to from Sidebar bull Is there a user sitemap (html) in the main menu bull Is there a lsquorelated postsrsquo section below each detail page bull Is there an author for all site pages bull Is there an About Contact and Privacy policy page bull Is there a breadcrumb on all pages bull Is there a custom 404 page bull bull
bull bull WEB SITE CONTROL CHECKLIST bull Is the web site registered on Google Webmaster tools bull Is the web site registered on Bing Webmaster tools bull Checked robotstxt bull Is there a valid XML Sitemap bull Is the web site registered with Google Analytics bull
bull SOCIAL MEDIA CHECKLIST bull Social media buttons on all pages bull Is there a Facebook business page bull Is there a Google+ business page bull Is there a Pinterest business page bull Is there a twitter account bull Are social media profiles SEO optimized bull Facebook Like box bull Google+ Add to circles button bull Newsletter and RSS registration
bull OFF-SITE SEO CHECKLIST bull Number and type of inbound links bull Opportunities to acquire new links bull Competitor analysis
bull WEB SITE PROMOTION CHECKLIST bull Does the web site have a mobile friendly version bull Is the web site listed in Chrome Web Store bull Is there a native android app in Google Play bull Is there a native amazon app in Amazon Store bull Does the web site have a dedicated YouTube channel bull +
THE ENDS
LEARN MORE IN NEXT PPT
- Slide 1
- AGENDA
- Slide 3
- What is the Google algorithm
- What are the types of GOOGLE algorithm
- WHAT ARE TYPES OF SEARCH ALGORITHMS
- What is a Search Engine Algorithm
- What is the SERP
- TYPES OF SEARCH ENGINE
- WHAT IS SEO
- The 3 different types of SEO techniques and practices
- WHY SEO IS NEEDED
- Why SEO or Benefits of SEO
- IMPORTANCE OF SEO
- SEARCH RESULTS PAID ONE ORGANIC
- SEO - what is NOT recommended
- SHOCKING FACTS
- Search engine optimiZation How SEO elements affect organic l
- HOW FREQUENTLY PEOPLE ARE SEARCHING
- 1HOW TO MAKE YOUR PAGES TO SING REMEMBER YOUR WRITING FOR
- 2WHAT are the different types of Meta Tags
- WHAT to do for good Content Optimization
- SEO ON PAGE AND OFF PAGE ACTIVITY
- How do organic search listings work
- LIST OF SEO TOOLS
- Slide 26
- Paid listings
- SEO Audit checklist (Updated 2017)
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- THE ENDS
- LEARN MORE IN NEXT PPT
-
SHOCKING FACTS
Search engine optimiZation How SEO elements affect organic listings
TITLE TAG
META DESCRIPTION
META KEYWORDS
HOW FREQUENTLY PEOPLE ARE SEARCHING FOR MY KEYWORDSDF
bull THEY ARE SOME OF THE TOOLS TO CHECK POPULARITY ARE BELOW- Google KEYWORDS TOOLS GOOGLE SUGGEST GOOGLE TRENDS OVERTURES KEYWORS SELECTOR TOOL WORDTRACTERCOM TRELLIANS KEYWORDDISCOVERYCOM UBBER SUGGEST etc
1HOW TO MAKE YOUR PAGES TO SING REMEMBER YOUR WRITING FOR SEARCH ENGINE AND USER
EACH PAGES SHOULD HAVE UNIQUE KEYWORDS FOCUS (Ie every keywords should have a song) TITLE is most important elements in the page HOME page is the most important page YOU MUST HAVE unique contents FOLLOW GOOGLE 200 PARAMETERS Text to HTML Ratio should be good etchelliphellip
2WHAT are the different types of Meta Tags
bull Titlebull lttitlegt On Page Search Engine Optimizationlttitlegt Character Limit 60
bull Descriptionbull ltMeta name= ldquodescriptionrdquo content= ldquoSearch Engine Optimizationrdquogt Character Limit 160
Keywordsbull ltmeta name= ldquokeywordsrdquo content= ldquoSEO OnPage SEOrdquogt 3or 4 times repeated not more then that
Robotsbull ltmeta name= ldquorobotsrdquo content= ldquoindex fallowrdquogtbull For more info httpsgooglgTLmOx
Language bull ltmeta name=ldquolanguagerdquo content=rdquoenrdquogt
Canonical Tagbull ltlink rel=canonical href=httpexamplecomblog gtbull Canonical Issue Duplicate of pagesbull Alt Tagbull ltimg src=imageon-off-seojpg alt=on page and off page seogtbull
WHAT to do for good Content Optimization
bull CHECK ALL YOU HAVE IMPLEMENTED BELOW PROCESSbull CHECK Header CONTAIN KEYWORDSbull Check Keyword Stuffing SHOWED not donebull check URL structure follow google parametersbull Check Implementing XML sites is donebull check Robotstxt files implemented check Loading speed is good bull Ht Access filebull Itrsquos a file used to configure a site access issues bull URL Redirectbull Compress a whole website
SEO ON PAGE AND OFF PAGE ACTIVITY
How do organic search listings work
bull A spider or crawler which is a component of a SE gathers listings by automatically crawling the web
bull The spider follows links to web pages makes copies of the pages and stores them in the SErsquos index
bull Based on this data the SE then indexes the pages and ranks the websites
bull Major SEs that index pages using spiders Google Altavista Msn Aol lycos
bull ldquoSpiders read only text nothing elserdquo
LIST OF SEO TOOLSbull Google Page-Speed Insightsbull Moz toolbarbull Ahrefsrsquo Site Explorer and Backlink Checkerbull Copyscape(contents checker)bull Microsoft Free SEO Toolkitbull SEO Quakebull SEO Nibblerbull Woorankbull Iwebcheckbull Rank signal
bullBroken link checkbullsmall SEO toolsbullbacklink watch(instant competitor website checker)bullmajestic seo(backlinkit provide off page ideas)bullgoogle analyticsbullgoogle page speed checker bullalexa toolbullahrefscombulldomain authority checkerrank checker
Paid listings
bull Paid inclusions- Advertising programs where pages are guaranteed to be included in a search engines index in exchange for payment - no guaranteed ranking - payment made on a Cost Per Click (CPC) basis - eg Looksmart a directory that lists pages and sites not based on position but based on relevance Advertisers pay to be included in the directory on a CPC basis or per-url fee basis with no guarantee of specific placement
SEO Audit checklist (Updated 2017) bull ON-SITE SEO CHECKLIST bull Titles are unique for each page bull Titles length is between 50 ndash 65 characters bull Description tag is between 150-160 characters bull Description tag is not keyword stuffed bull URLS are SEO friendly bull H1 Headings for title bull Use of H2 and H3 for subheadings bull Small paragraphs and use of bold italics bull Is there a unique logo for the web site bull Is there a favicon bull Content on the web site is fresh bull Content length on post pages bull Content optimized for featured snippets
bull Internal linking ndash Do you link internal pages bull Internal linking ndash Use of anchor text (is it varied) bull Trying to rank for high competitive keywords bull Is there an ALT tag for all images bull Are image files names descriptive bull Image file size is optimized bull Blog comments have the lsquonofollowrsquo tag bull External links have the lsquonofollowrsquo tag (if not from trusted websites) bull Banner ads have the lsquonofollowrsquo tag bull Are pages with duplicate or no content noindex and nofollow bull Too many ads above the fold bull Checked for invalid use of 301 and 302 redirects bull Site implements rel=canonical to identify the original content bull Site checked for broken links bull Page speed Average time to load home page bull Page speed Average time to load other pages bull Are most important pages linked to from home page
bull Are most important pages linked to from Sidebar bull Is there a user sitemap (html) in the main menu bull Is there a lsquorelated postsrsquo section below each detail page bull Is there an author for all site pages bull Is there an About Contact and Privacy policy page bull Is there a breadcrumb on all pages bull Is there a custom 404 page bull bull
bull bull WEB SITE CONTROL CHECKLIST bull Is the web site registered on Google Webmaster tools bull Is the web site registered on Bing Webmaster tools bull Checked robotstxt bull Is there a valid XML Sitemap bull Is the web site registered with Google Analytics bull
bull SOCIAL MEDIA CHECKLIST bull Social media buttons on all pages bull Is there a Facebook business page bull Is there a Google+ business page bull Is there a Pinterest business page bull Is there a twitter account bull Are social media profiles SEO optimized bull Facebook Like box bull Google+ Add to circles button bull Newsletter and RSS registration
bull OFF-SITE SEO CHECKLIST bull Number and type of inbound links bull Opportunities to acquire new links bull Competitor analysis
bull WEB SITE PROMOTION CHECKLIST bull Does the web site have a mobile friendly version bull Is the web site listed in Chrome Web Store bull Is there a native android app in Google Play bull Is there a native amazon app in Amazon Store bull Does the web site have a dedicated YouTube channel bull +
THE ENDS
LEARN MORE IN NEXT PPT
- Slide 1
- AGENDA
- Slide 3
- What is the Google algorithm
- What are the types of GOOGLE algorithm
- WHAT ARE TYPES OF SEARCH ALGORITHMS
- What is a Search Engine Algorithm
- What is the SERP
- TYPES OF SEARCH ENGINE
- WHAT IS SEO
- The 3 different types of SEO techniques and practices
- WHY SEO IS NEEDED
- Why SEO or Benefits of SEO
- IMPORTANCE OF SEO
- SEARCH RESULTS PAID ONE ORGANIC
- SEO - what is NOT recommended
- SHOCKING FACTS
- Search engine optimiZation How SEO elements affect organic l
- HOW FREQUENTLY PEOPLE ARE SEARCHING
- 1HOW TO MAKE YOUR PAGES TO SING REMEMBER YOUR WRITING FOR
- 2WHAT are the different types of Meta Tags
- WHAT to do for good Content Optimization
- SEO ON PAGE AND OFF PAGE ACTIVITY
- How do organic search listings work
- LIST OF SEO TOOLS
- Slide 26
- Paid listings
- SEO Audit checklist (Updated 2017)
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- THE ENDS
- LEARN MORE IN NEXT PPT
-
Search engine optimiZation How SEO elements affect organic listings
TITLE TAG
META DESCRIPTION
META KEYWORDS
HOW FREQUENTLY PEOPLE ARE SEARCHING FOR MY KEYWORDSDF
bull THEY ARE SOME OF THE TOOLS TO CHECK POPULARITY ARE BELOW- Google KEYWORDS TOOLS GOOGLE SUGGEST GOOGLE TRENDS OVERTURES KEYWORS SELECTOR TOOL WORDTRACTERCOM TRELLIANS KEYWORDDISCOVERYCOM UBBER SUGGEST etc
1HOW TO MAKE YOUR PAGES TO SING REMEMBER YOUR WRITING FOR SEARCH ENGINE AND USER
EACH PAGES SHOULD HAVE UNIQUE KEYWORDS FOCUS (Ie every keywords should have a song) TITLE is most important elements in the page HOME page is the most important page YOU MUST HAVE unique contents FOLLOW GOOGLE 200 PARAMETERS Text to HTML Ratio should be good etchelliphellip
2WHAT are the different types of Meta Tags
bull Titlebull lttitlegt On Page Search Engine Optimizationlttitlegt Character Limit 60
bull Descriptionbull ltMeta name= ldquodescriptionrdquo content= ldquoSearch Engine Optimizationrdquogt Character Limit 160
Keywordsbull ltmeta name= ldquokeywordsrdquo content= ldquoSEO OnPage SEOrdquogt 3or 4 times repeated not more then that
Robotsbull ltmeta name= ldquorobotsrdquo content= ldquoindex fallowrdquogtbull For more info httpsgooglgTLmOx
Language bull ltmeta name=ldquolanguagerdquo content=rdquoenrdquogt
Canonical Tagbull ltlink rel=canonical href=httpexamplecomblog gtbull Canonical Issue Duplicate of pagesbull Alt Tagbull ltimg src=imageon-off-seojpg alt=on page and off page seogtbull
WHAT to do for good Content Optimization
bull CHECK ALL YOU HAVE IMPLEMENTED BELOW PROCESSbull CHECK Header CONTAIN KEYWORDSbull Check Keyword Stuffing SHOWED not donebull check URL structure follow google parametersbull Check Implementing XML sites is donebull check Robotstxt files implemented check Loading speed is good bull Ht Access filebull Itrsquos a file used to configure a site access issues bull URL Redirectbull Compress a whole website
SEO ON PAGE AND OFF PAGE ACTIVITY
How do organic search listings work
bull A spider or crawler which is a component of a SE gathers listings by automatically crawling the web
bull The spider follows links to web pages makes copies of the pages and stores them in the SErsquos index
bull Based on this data the SE then indexes the pages and ranks the websites
bull Major SEs that index pages using spiders Google Altavista Msn Aol lycos
bull ldquoSpiders read only text nothing elserdquo
LIST OF SEO TOOLSbull Google Page-Speed Insightsbull Moz toolbarbull Ahrefsrsquo Site Explorer and Backlink Checkerbull Copyscape(contents checker)bull Microsoft Free SEO Toolkitbull SEO Quakebull SEO Nibblerbull Woorankbull Iwebcheckbull Rank signal
bullBroken link checkbullsmall SEO toolsbullbacklink watch(instant competitor website checker)bullmajestic seo(backlinkit provide off page ideas)bullgoogle analyticsbullgoogle page speed checker bullalexa toolbullahrefscombulldomain authority checkerrank checker
Paid listings
bull Paid inclusions- Advertising programs where pages are guaranteed to be included in a search engines index in exchange for payment - no guaranteed ranking - payment made on a Cost Per Click (CPC) basis - eg Looksmart a directory that lists pages and sites not based on position but based on relevance Advertisers pay to be included in the directory on a CPC basis or per-url fee basis with no guarantee of specific placement
SEO Audit checklist (Updated 2017) bull ON-SITE SEO CHECKLIST bull Titles are unique for each page bull Titles length is between 50 ndash 65 characters bull Description tag is between 150-160 characters bull Description tag is not keyword stuffed bull URLS are SEO friendly bull H1 Headings for title bull Use of H2 and H3 for subheadings bull Small paragraphs and use of bold italics bull Is there a unique logo for the web site bull Is there a favicon bull Content on the web site is fresh bull Content length on post pages bull Content optimized for featured snippets
bull Internal linking ndash Do you link internal pages bull Internal linking ndash Use of anchor text (is it varied) bull Trying to rank for high competitive keywords bull Is there an ALT tag for all images bull Are image files names descriptive bull Image file size is optimized bull Blog comments have the lsquonofollowrsquo tag bull External links have the lsquonofollowrsquo tag (if not from trusted websites) bull Banner ads have the lsquonofollowrsquo tag bull Are pages with duplicate or no content noindex and nofollow bull Too many ads above the fold bull Checked for invalid use of 301 and 302 redirects bull Site implements rel=canonical to identify the original content bull Site checked for broken links bull Page speed Average time to load home page bull Page speed Average time to load other pages bull Are most important pages linked to from home page
bull Are most important pages linked to from Sidebar bull Is there a user sitemap (html) in the main menu bull Is there a lsquorelated postsrsquo section below each detail page bull Is there an author for all site pages bull Is there an About Contact and Privacy policy page bull Is there a breadcrumb on all pages bull Is there a custom 404 page bull bull
bull bull WEB SITE CONTROL CHECKLIST bull Is the web site registered on Google Webmaster tools bull Is the web site registered on Bing Webmaster tools bull Checked robotstxt bull Is there a valid XML Sitemap bull Is the web site registered with Google Analytics bull
bull SOCIAL MEDIA CHECKLIST bull Social media buttons on all pages bull Is there a Facebook business page bull Is there a Google+ business page bull Is there a Pinterest business page bull Is there a twitter account bull Are social media profiles SEO optimized bull Facebook Like box bull Google+ Add to circles button bull Newsletter and RSS registration
bull OFF-SITE SEO CHECKLIST bull Number and type of inbound links bull Opportunities to acquire new links bull Competitor analysis
bull WEB SITE PROMOTION CHECKLIST bull Does the web site have a mobile friendly version bull Is the web site listed in Chrome Web Store bull Is there a native android app in Google Play bull Is there a native amazon app in Amazon Store bull Does the web site have a dedicated YouTube channel bull +
THE ENDS
LEARN MORE IN NEXT PPT
- Slide 1
- AGENDA
- Slide 3
- What is the Google algorithm
- What are the types of GOOGLE algorithm
- WHAT ARE TYPES OF SEARCH ALGORITHMS
- What is a Search Engine Algorithm
- What is the SERP
- TYPES OF SEARCH ENGINE
- WHAT IS SEO
- The 3 different types of SEO techniques and practices
- WHY SEO IS NEEDED
- Why SEO or Benefits of SEO
- IMPORTANCE OF SEO
- SEARCH RESULTS PAID ONE ORGANIC
- SEO - what is NOT recommended
- SHOCKING FACTS
- Search engine optimiZation How SEO elements affect organic l
- HOW FREQUENTLY PEOPLE ARE SEARCHING
- 1HOW TO MAKE YOUR PAGES TO SING REMEMBER YOUR WRITING FOR
- 2WHAT are the different types of Meta Tags
- WHAT to do for good Content Optimization
- SEO ON PAGE AND OFF PAGE ACTIVITY
- How do organic search listings work
- LIST OF SEO TOOLS
- Slide 26
- Paid listings
- SEO Audit checklist (Updated 2017)
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- THE ENDS
- LEARN MORE IN NEXT PPT
-
HOW FREQUENTLY PEOPLE ARE SEARCHING FOR MY KEYWORDSDF
bull THEY ARE SOME OF THE TOOLS TO CHECK POPULARITY ARE BELOW- Google KEYWORDS TOOLS GOOGLE SUGGEST GOOGLE TRENDS OVERTURES KEYWORS SELECTOR TOOL WORDTRACTERCOM TRELLIANS KEYWORDDISCOVERYCOM UBBER SUGGEST etc
1HOW TO MAKE YOUR PAGES TO SING REMEMBER YOUR WRITING FOR SEARCH ENGINE AND USER
EACH PAGES SHOULD HAVE UNIQUE KEYWORDS FOCUS (Ie every keywords should have a song) TITLE is most important elements in the page HOME page is the most important page YOU MUST HAVE unique contents FOLLOW GOOGLE 200 PARAMETERS Text to HTML Ratio should be good etchelliphellip
2WHAT are the different types of Meta Tags
bull Titlebull lttitlegt On Page Search Engine Optimizationlttitlegt Character Limit 60
bull Descriptionbull ltMeta name= ldquodescriptionrdquo content= ldquoSearch Engine Optimizationrdquogt Character Limit 160
Keywordsbull ltmeta name= ldquokeywordsrdquo content= ldquoSEO OnPage SEOrdquogt 3or 4 times repeated not more then that
Robotsbull ltmeta name= ldquorobotsrdquo content= ldquoindex fallowrdquogtbull For more info httpsgooglgTLmOx
Language bull ltmeta name=ldquolanguagerdquo content=rdquoenrdquogt
Canonical Tagbull ltlink rel=canonical href=httpexamplecomblog gtbull Canonical Issue Duplicate of pagesbull Alt Tagbull ltimg src=imageon-off-seojpg alt=on page and off page seogtbull
WHAT to do for good Content Optimization
bull CHECK ALL YOU HAVE IMPLEMENTED BELOW PROCESSbull CHECK Header CONTAIN KEYWORDSbull Check Keyword Stuffing SHOWED not donebull check URL structure follow google parametersbull Check Implementing XML sites is donebull check Robotstxt files implemented check Loading speed is good bull Ht Access filebull Itrsquos a file used to configure a site access issues bull URL Redirectbull Compress a whole website
SEO ON PAGE AND OFF PAGE ACTIVITY
How do organic search listings work
bull A spider or crawler which is a component of a SE gathers listings by automatically crawling the web
bull The spider follows links to web pages makes copies of the pages and stores them in the SErsquos index
bull Based on this data the SE then indexes the pages and ranks the websites
bull Major SEs that index pages using spiders Google Altavista Msn Aol lycos
bull ldquoSpiders read only text nothing elserdquo
LIST OF SEO TOOLSbull Google Page-Speed Insightsbull Moz toolbarbull Ahrefsrsquo Site Explorer and Backlink Checkerbull Copyscape(contents checker)bull Microsoft Free SEO Toolkitbull SEO Quakebull SEO Nibblerbull Woorankbull Iwebcheckbull Rank signal
bullBroken link checkbullsmall SEO toolsbullbacklink watch(instant competitor website checker)bullmajestic seo(backlinkit provide off page ideas)bullgoogle analyticsbullgoogle page speed checker bullalexa toolbullahrefscombulldomain authority checkerrank checker
Paid listings
bull Paid inclusions- Advertising programs where pages are guaranteed to be included in a search engines index in exchange for payment - no guaranteed ranking - payment made on a Cost Per Click (CPC) basis - eg Looksmart a directory that lists pages and sites not based on position but based on relevance Advertisers pay to be included in the directory on a CPC basis or per-url fee basis with no guarantee of specific placement
SEO Audit checklist (Updated 2017) bull ON-SITE SEO CHECKLIST bull Titles are unique for each page bull Titles length is between 50 ndash 65 characters bull Description tag is between 150-160 characters bull Description tag is not keyword stuffed bull URLS are SEO friendly bull H1 Headings for title bull Use of H2 and H3 for subheadings bull Small paragraphs and use of bold italics bull Is there a unique logo for the web site bull Is there a favicon bull Content on the web site is fresh bull Content length on post pages bull Content optimized for featured snippets
bull Internal linking ndash Do you link internal pages bull Internal linking ndash Use of anchor text (is it varied) bull Trying to rank for high competitive keywords bull Is there an ALT tag for all images bull Are image files names descriptive bull Image file size is optimized bull Blog comments have the lsquonofollowrsquo tag bull External links have the lsquonofollowrsquo tag (if not from trusted websites) bull Banner ads have the lsquonofollowrsquo tag bull Are pages with duplicate or no content noindex and nofollow bull Too many ads above the fold bull Checked for invalid use of 301 and 302 redirects bull Site implements rel=canonical to identify the original content bull Site checked for broken links bull Page speed Average time to load home page bull Page speed Average time to load other pages bull Are most important pages linked to from home page
bull Are most important pages linked to from Sidebar bull Is there a user sitemap (html) in the main menu bull Is there a lsquorelated postsrsquo section below each detail page bull Is there an author for all site pages bull Is there an About Contact and Privacy policy page bull Is there a breadcrumb on all pages bull Is there a custom 404 page bull bull
bull bull WEB SITE CONTROL CHECKLIST bull Is the web site registered on Google Webmaster tools bull Is the web site registered on Bing Webmaster tools bull Checked robotstxt bull Is there a valid XML Sitemap bull Is the web site registered with Google Analytics bull
bull SOCIAL MEDIA CHECKLIST bull Social media buttons on all pages bull Is there a Facebook business page bull Is there a Google+ business page bull Is there a Pinterest business page bull Is there a twitter account bull Are social media profiles SEO optimized bull Facebook Like box bull Google+ Add to circles button bull Newsletter and RSS registration
bull OFF-SITE SEO CHECKLIST bull Number and type of inbound links bull Opportunities to acquire new links bull Competitor analysis
bull WEB SITE PROMOTION CHECKLIST bull Does the web site have a mobile friendly version bull Is the web site listed in Chrome Web Store bull Is there a native android app in Google Play bull Is there a native amazon app in Amazon Store bull Does the web site have a dedicated YouTube channel bull +
THE ENDS
LEARN MORE IN NEXT PPT
- Slide 1
- AGENDA
- Slide 3
- What is the Google algorithm
- What are the types of GOOGLE algorithm
- WHAT ARE TYPES OF SEARCH ALGORITHMS
- What is a Search Engine Algorithm
- What is the SERP
- TYPES OF SEARCH ENGINE
- WHAT IS SEO
- The 3 different types of SEO techniques and practices
- WHY SEO IS NEEDED
- Why SEO or Benefits of SEO
- IMPORTANCE OF SEO
- SEARCH RESULTS PAID ONE ORGANIC
- SEO - what is NOT recommended
- SHOCKING FACTS
- Search engine optimiZation How SEO elements affect organic l
- HOW FREQUENTLY PEOPLE ARE SEARCHING
- 1HOW TO MAKE YOUR PAGES TO SING REMEMBER YOUR WRITING FOR
- 2WHAT are the different types of Meta Tags
- WHAT to do for good Content Optimization
- SEO ON PAGE AND OFF PAGE ACTIVITY
- How do organic search listings work
- LIST OF SEO TOOLS
- Slide 26
- Paid listings
- SEO Audit checklist (Updated 2017)
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- THE ENDS
- LEARN MORE IN NEXT PPT
-
1HOW TO MAKE YOUR PAGES TO SING REMEMBER YOUR WRITING FOR SEARCH ENGINE AND USER
EACH PAGES SHOULD HAVE UNIQUE KEYWORDS FOCUS (Ie every keywords should have a song) TITLE is most important elements in the page HOME page is the most important page YOU MUST HAVE unique contents FOLLOW GOOGLE 200 PARAMETERS Text to HTML Ratio should be good etchelliphellip
2WHAT are the different types of Meta Tags
bull Titlebull lttitlegt On Page Search Engine Optimizationlttitlegt Character Limit 60
bull Descriptionbull ltMeta name= ldquodescriptionrdquo content= ldquoSearch Engine Optimizationrdquogt Character Limit 160
Keywordsbull ltmeta name= ldquokeywordsrdquo content= ldquoSEO OnPage SEOrdquogt 3or 4 times repeated not more then that
Robotsbull ltmeta name= ldquorobotsrdquo content= ldquoindex fallowrdquogtbull For more info httpsgooglgTLmOx
Language bull ltmeta name=ldquolanguagerdquo content=rdquoenrdquogt
Canonical Tagbull ltlink rel=canonical href=httpexamplecomblog gtbull Canonical Issue Duplicate of pagesbull Alt Tagbull ltimg src=imageon-off-seojpg alt=on page and off page seogtbull
WHAT to do for good Content Optimization
bull CHECK ALL YOU HAVE IMPLEMENTED BELOW PROCESSbull CHECK Header CONTAIN KEYWORDSbull Check Keyword Stuffing SHOWED not donebull check URL structure follow google parametersbull Check Implementing XML sites is donebull check Robotstxt files implemented check Loading speed is good bull Ht Access filebull Itrsquos a file used to configure a site access issues bull URL Redirectbull Compress a whole website
SEO ON PAGE AND OFF PAGE ACTIVITY
How do organic search listings work
bull A spider or crawler which is a component of a SE gathers listings by automatically crawling the web
bull The spider follows links to web pages makes copies of the pages and stores them in the SErsquos index
bull Based on this data the SE then indexes the pages and ranks the websites
bull Major SEs that index pages using spiders Google Altavista Msn Aol lycos
bull ldquoSpiders read only text nothing elserdquo
LIST OF SEO TOOLSbull Google Page-Speed Insightsbull Moz toolbarbull Ahrefsrsquo Site Explorer and Backlink Checkerbull Copyscape(contents checker)bull Microsoft Free SEO Toolkitbull SEO Quakebull SEO Nibblerbull Woorankbull Iwebcheckbull Rank signal
bullBroken link checkbullsmall SEO toolsbullbacklink watch(instant competitor website checker)bullmajestic seo(backlinkit provide off page ideas)bullgoogle analyticsbullgoogle page speed checker bullalexa toolbullahrefscombulldomain authority checkerrank checker
Paid listings
bull Paid inclusions- Advertising programs where pages are guaranteed to be included in a search engines index in exchange for payment - no guaranteed ranking - payment made on a Cost Per Click (CPC) basis - eg Looksmart a directory that lists pages and sites not based on position but based on relevance Advertisers pay to be included in the directory on a CPC basis or per-url fee basis with no guarantee of specific placement
SEO Audit checklist (Updated 2017) bull ON-SITE SEO CHECKLIST bull Titles are unique for each page bull Titles length is between 50 ndash 65 characters bull Description tag is between 150-160 characters bull Description tag is not keyword stuffed bull URLS are SEO friendly bull H1 Headings for title bull Use of H2 and H3 for subheadings bull Small paragraphs and use of bold italics bull Is there a unique logo for the web site bull Is there a favicon bull Content on the web site is fresh bull Content length on post pages bull Content optimized for featured snippets
bull Internal linking ndash Do you link internal pages bull Internal linking ndash Use of anchor text (is it varied) bull Trying to rank for high competitive keywords bull Is there an ALT tag for all images bull Are image files names descriptive bull Image file size is optimized bull Blog comments have the lsquonofollowrsquo tag bull External links have the lsquonofollowrsquo tag (if not from trusted websites) bull Banner ads have the lsquonofollowrsquo tag bull Are pages with duplicate or no content noindex and nofollow bull Too many ads above the fold bull Checked for invalid use of 301 and 302 redirects bull Site implements rel=canonical to identify the original content bull Site checked for broken links bull Page speed Average time to load home page bull Page speed Average time to load other pages bull Are most important pages linked to from home page
bull Are most important pages linked to from Sidebar bull Is there a user sitemap (html) in the main menu bull Is there a lsquorelated postsrsquo section below each detail page bull Is there an author for all site pages bull Is there an About Contact and Privacy policy page bull Is there a breadcrumb on all pages bull Is there a custom 404 page bull bull
bull bull WEB SITE CONTROL CHECKLIST bull Is the web site registered on Google Webmaster tools bull Is the web site registered on Bing Webmaster tools bull Checked robotstxt bull Is there a valid XML Sitemap bull Is the web site registered with Google Analytics bull
bull SOCIAL MEDIA CHECKLIST bull Social media buttons on all pages bull Is there a Facebook business page bull Is there a Google+ business page bull Is there a Pinterest business page bull Is there a twitter account bull Are social media profiles SEO optimized bull Facebook Like box bull Google+ Add to circles button bull Newsletter and RSS registration
bull OFF-SITE SEO CHECKLIST bull Number and type of inbound links bull Opportunities to acquire new links bull Competitor analysis
bull WEB SITE PROMOTION CHECKLIST bull Does the web site have a mobile friendly version bull Is the web site listed in Chrome Web Store bull Is there a native android app in Google Play bull Is there a native amazon app in Amazon Store bull Does the web site have a dedicated YouTube channel bull +
THE ENDS
LEARN MORE IN NEXT PPT
- Slide 1
- AGENDA
- Slide 3
- What is the Google algorithm
- What are the types of GOOGLE algorithm
- WHAT ARE TYPES OF SEARCH ALGORITHMS
- What is a Search Engine Algorithm
- What is the SERP
- TYPES OF SEARCH ENGINE
- WHAT IS SEO
- The 3 different types of SEO techniques and practices
- WHY SEO IS NEEDED
- Why SEO or Benefits of SEO
- IMPORTANCE OF SEO
- SEARCH RESULTS PAID ONE ORGANIC
- SEO - what is NOT recommended
- SHOCKING FACTS
- Search engine optimiZation How SEO elements affect organic l
- HOW FREQUENTLY PEOPLE ARE SEARCHING
- 1HOW TO MAKE YOUR PAGES TO SING REMEMBER YOUR WRITING FOR
- 2WHAT are the different types of Meta Tags
- WHAT to do for good Content Optimization
- SEO ON PAGE AND OFF PAGE ACTIVITY
- How do organic search listings work
- LIST OF SEO TOOLS
- Slide 26
- Paid listings
- SEO Audit checklist (Updated 2017)
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- THE ENDS
- LEARN MORE IN NEXT PPT
-
2WHAT are the different types of Meta Tags
bull Titlebull lttitlegt On Page Search Engine Optimizationlttitlegt Character Limit 60
bull Descriptionbull ltMeta name= ldquodescriptionrdquo content= ldquoSearch Engine Optimizationrdquogt Character Limit 160
Keywordsbull ltmeta name= ldquokeywordsrdquo content= ldquoSEO OnPage SEOrdquogt 3or 4 times repeated not more then that
Robotsbull ltmeta name= ldquorobotsrdquo content= ldquoindex fallowrdquogtbull For more info httpsgooglgTLmOx
Language bull ltmeta name=ldquolanguagerdquo content=rdquoenrdquogt
Canonical Tagbull ltlink rel=canonical href=httpexamplecomblog gtbull Canonical Issue Duplicate of pagesbull Alt Tagbull ltimg src=imageon-off-seojpg alt=on page and off page seogtbull
WHAT to do for good Content Optimization
bull CHECK ALL YOU HAVE IMPLEMENTED BELOW PROCESSbull CHECK Header CONTAIN KEYWORDSbull Check Keyword Stuffing SHOWED not donebull check URL structure follow google parametersbull Check Implementing XML sites is donebull check Robotstxt files implemented check Loading speed is good bull Ht Access filebull Itrsquos a file used to configure a site access issues bull URL Redirectbull Compress a whole website
SEO ON PAGE AND OFF PAGE ACTIVITY
How do organic search listings work
bull A spider or crawler which is a component of a SE gathers listings by automatically crawling the web
bull The spider follows links to web pages makes copies of the pages and stores them in the SErsquos index
bull Based on this data the SE then indexes the pages and ranks the websites
bull Major SEs that index pages using spiders Google Altavista Msn Aol lycos
bull ldquoSpiders read only text nothing elserdquo
LIST OF SEO TOOLSbull Google Page-Speed Insightsbull Moz toolbarbull Ahrefsrsquo Site Explorer and Backlink Checkerbull Copyscape(contents checker)bull Microsoft Free SEO Toolkitbull SEO Quakebull SEO Nibblerbull Woorankbull Iwebcheckbull Rank signal
bullBroken link checkbullsmall SEO toolsbullbacklink watch(instant competitor website checker)bullmajestic seo(backlinkit provide off page ideas)bullgoogle analyticsbullgoogle page speed checker bullalexa toolbullahrefscombulldomain authority checkerrank checker
Paid listings
bull Paid inclusions- Advertising programs where pages are guaranteed to be included in a search engines index in exchange for payment - no guaranteed ranking - payment made on a Cost Per Click (CPC) basis - eg Looksmart a directory that lists pages and sites not based on position but based on relevance Advertisers pay to be included in the directory on a CPC basis or per-url fee basis with no guarantee of specific placement
SEO Audit checklist (Updated 2017) bull ON-SITE SEO CHECKLIST bull Titles are unique for each page bull Titles length is between 50 ndash 65 characters bull Description tag is between 150-160 characters bull Description tag is not keyword stuffed bull URLS are SEO friendly bull H1 Headings for title bull Use of H2 and H3 for subheadings bull Small paragraphs and use of bold italics bull Is there a unique logo for the web site bull Is there a favicon bull Content on the web site is fresh bull Content length on post pages bull Content optimized for featured snippets
bull Internal linking ndash Do you link internal pages bull Internal linking ndash Use of anchor text (is it varied) bull Trying to rank for high competitive keywords bull Is there an ALT tag for all images bull Are image files names descriptive bull Image file size is optimized bull Blog comments have the lsquonofollowrsquo tag bull External links have the lsquonofollowrsquo tag (if not from trusted websites) bull Banner ads have the lsquonofollowrsquo tag bull Are pages with duplicate or no content noindex and nofollow bull Too many ads above the fold bull Checked for invalid use of 301 and 302 redirects bull Site implements rel=canonical to identify the original content bull Site checked for broken links bull Page speed Average time to load home page bull Page speed Average time to load other pages bull Are most important pages linked to from home page
bull Are most important pages linked to from Sidebar bull Is there a user sitemap (html) in the main menu bull Is there a lsquorelated postsrsquo section below each detail page bull Is there an author for all site pages bull Is there an About Contact and Privacy policy page bull Is there a breadcrumb on all pages bull Is there a custom 404 page bull bull
bull bull WEB SITE CONTROL CHECKLIST bull Is the web site registered on Google Webmaster tools bull Is the web site registered on Bing Webmaster tools bull Checked robotstxt bull Is there a valid XML Sitemap bull Is the web site registered with Google Analytics bull
bull SOCIAL MEDIA CHECKLIST bull Social media buttons on all pages bull Is there a Facebook business page bull Is there a Google+ business page bull Is there a Pinterest business page bull Is there a twitter account bull Are social media profiles SEO optimized bull Facebook Like box bull Google+ Add to circles button bull Newsletter and RSS registration
bull OFF-SITE SEO CHECKLIST bull Number and type of inbound links bull Opportunities to acquire new links bull Competitor analysis
bull WEB SITE PROMOTION CHECKLIST bull Does the web site have a mobile friendly version bull Is the web site listed in Chrome Web Store bull Is there a native android app in Google Play bull Is there a native amazon app in Amazon Store bull Does the web site have a dedicated YouTube channel bull +
THE ENDS
LEARN MORE IN NEXT PPT
- Slide 1
- AGENDA
- Slide 3
- What is the Google algorithm
- What are the types of GOOGLE algorithm
- WHAT ARE TYPES OF SEARCH ALGORITHMS
- What is a Search Engine Algorithm
- What is the SERP
- TYPES OF SEARCH ENGINE
- WHAT IS SEO
- The 3 different types of SEO techniques and practices
- WHY SEO IS NEEDED
- Why SEO or Benefits of SEO
- IMPORTANCE OF SEO
- SEARCH RESULTS PAID ONE ORGANIC
- SEO - what is NOT recommended
- SHOCKING FACTS
- Search engine optimiZation How SEO elements affect organic l
- HOW FREQUENTLY PEOPLE ARE SEARCHING
- 1HOW TO MAKE YOUR PAGES TO SING REMEMBER YOUR WRITING FOR
- 2WHAT are the different types of Meta Tags
- WHAT to do for good Content Optimization
- SEO ON PAGE AND OFF PAGE ACTIVITY
- How do organic search listings work
- LIST OF SEO TOOLS
- Slide 26
- Paid listings
- SEO Audit checklist (Updated 2017)
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- THE ENDS
- LEARN MORE IN NEXT PPT
-
WHAT to do for good Content Optimization
bull CHECK ALL YOU HAVE IMPLEMENTED BELOW PROCESSbull CHECK Header CONTAIN KEYWORDSbull Check Keyword Stuffing SHOWED not donebull check URL structure follow google parametersbull Check Implementing XML sites is donebull check Robotstxt files implemented check Loading speed is good bull Ht Access filebull Itrsquos a file used to configure a site access issues bull URL Redirectbull Compress a whole website
SEO ON PAGE AND OFF PAGE ACTIVITY
How do organic search listings work
bull A spider or crawler which is a component of a SE gathers listings by automatically crawling the web
bull The spider follows links to web pages makes copies of the pages and stores them in the SErsquos index
bull Based on this data the SE then indexes the pages and ranks the websites
bull Major SEs that index pages using spiders Google Altavista Msn Aol lycos
bull ldquoSpiders read only text nothing elserdquo
LIST OF SEO TOOLSbull Google Page-Speed Insightsbull Moz toolbarbull Ahrefsrsquo Site Explorer and Backlink Checkerbull Copyscape(contents checker)bull Microsoft Free SEO Toolkitbull SEO Quakebull SEO Nibblerbull Woorankbull Iwebcheckbull Rank signal
bullBroken link checkbullsmall SEO toolsbullbacklink watch(instant competitor website checker)bullmajestic seo(backlinkit provide off page ideas)bullgoogle analyticsbullgoogle page speed checker bullalexa toolbullahrefscombulldomain authority checkerrank checker
Paid listings
bull Paid inclusions- Advertising programs where pages are guaranteed to be included in a search engines index in exchange for payment - no guaranteed ranking - payment made on a Cost Per Click (CPC) basis - eg Looksmart a directory that lists pages and sites not based on position but based on relevance Advertisers pay to be included in the directory on a CPC basis or per-url fee basis with no guarantee of specific placement
SEO Audit checklist (Updated 2017) bull ON-SITE SEO CHECKLIST bull Titles are unique for each page bull Titles length is between 50 ndash 65 characters bull Description tag is between 150-160 characters bull Description tag is not keyword stuffed bull URLS are SEO friendly bull H1 Headings for title bull Use of H2 and H3 for subheadings bull Small paragraphs and use of bold italics bull Is there a unique logo for the web site bull Is there a favicon bull Content on the web site is fresh bull Content length on post pages bull Content optimized for featured snippets
bull Internal linking ndash Do you link internal pages bull Internal linking ndash Use of anchor text (is it varied) bull Trying to rank for high competitive keywords bull Is there an ALT tag for all images bull Are image files names descriptive bull Image file size is optimized bull Blog comments have the lsquonofollowrsquo tag bull External links have the lsquonofollowrsquo tag (if not from trusted websites) bull Banner ads have the lsquonofollowrsquo tag bull Are pages with duplicate or no content noindex and nofollow bull Too many ads above the fold bull Checked for invalid use of 301 and 302 redirects bull Site implements rel=canonical to identify the original content bull Site checked for broken links bull Page speed Average time to load home page bull Page speed Average time to load other pages bull Are most important pages linked to from home page
bull Are most important pages linked to from Sidebar bull Is there a user sitemap (html) in the main menu bull Is there a lsquorelated postsrsquo section below each detail page bull Is there an author for all site pages bull Is there an About Contact and Privacy policy page bull Is there a breadcrumb on all pages bull Is there a custom 404 page bull bull
bull bull WEB SITE CONTROL CHECKLIST bull Is the web site registered on Google Webmaster tools bull Is the web site registered on Bing Webmaster tools bull Checked robotstxt bull Is there a valid XML Sitemap bull Is the web site registered with Google Analytics bull
bull SOCIAL MEDIA CHECKLIST bull Social media buttons on all pages bull Is there a Facebook business page bull Is there a Google+ business page bull Is there a Pinterest business page bull Is there a twitter account bull Are social media profiles SEO optimized bull Facebook Like box bull Google+ Add to circles button bull Newsletter and RSS registration
bull OFF-SITE SEO CHECKLIST bull Number and type of inbound links bull Opportunities to acquire new links bull Competitor analysis
bull WEB SITE PROMOTION CHECKLIST bull Does the web site have a mobile friendly version bull Is the web site listed in Chrome Web Store bull Is there a native android app in Google Play bull Is there a native amazon app in Amazon Store bull Does the web site have a dedicated YouTube channel bull +
THE ENDS
LEARN MORE IN NEXT PPT
- Slide 1
- AGENDA
- Slide 3
- What is the Google algorithm
- What are the types of GOOGLE algorithm
- WHAT ARE TYPES OF SEARCH ALGORITHMS
- What is a Search Engine Algorithm
- What is the SERP
- TYPES OF SEARCH ENGINE
- WHAT IS SEO
- The 3 different types of SEO techniques and practices
- WHY SEO IS NEEDED
- Why SEO or Benefits of SEO
- IMPORTANCE OF SEO
- SEARCH RESULTS PAID ONE ORGANIC
- SEO - what is NOT recommended
- SHOCKING FACTS
- Search engine optimiZation How SEO elements affect organic l
- HOW FREQUENTLY PEOPLE ARE SEARCHING
- 1HOW TO MAKE YOUR PAGES TO SING REMEMBER YOUR WRITING FOR
- 2WHAT are the different types of Meta Tags
- WHAT to do for good Content Optimization
- SEO ON PAGE AND OFF PAGE ACTIVITY
- How do organic search listings work
- LIST OF SEO TOOLS
- Slide 26
- Paid listings
- SEO Audit checklist (Updated 2017)
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- THE ENDS
- LEARN MORE IN NEXT PPT
-
SEO ON PAGE AND OFF PAGE ACTIVITY
How do organic search listings work
bull A spider or crawler which is a component of a SE gathers listings by automatically crawling the web
bull The spider follows links to web pages makes copies of the pages and stores them in the SErsquos index
bull Based on this data the SE then indexes the pages and ranks the websites
bull Major SEs that index pages using spiders Google Altavista Msn Aol lycos
bull ldquoSpiders read only text nothing elserdquo
LIST OF SEO TOOLSbull Google Page-Speed Insightsbull Moz toolbarbull Ahrefsrsquo Site Explorer and Backlink Checkerbull Copyscape(contents checker)bull Microsoft Free SEO Toolkitbull SEO Quakebull SEO Nibblerbull Woorankbull Iwebcheckbull Rank signal
bullBroken link checkbullsmall SEO toolsbullbacklink watch(instant competitor website checker)bullmajestic seo(backlinkit provide off page ideas)bullgoogle analyticsbullgoogle page speed checker bullalexa toolbullahrefscombulldomain authority checkerrank checker
Paid listings
bull Paid inclusions- Advertising programs where pages are guaranteed to be included in a search engines index in exchange for payment - no guaranteed ranking - payment made on a Cost Per Click (CPC) basis - eg Looksmart a directory that lists pages and sites not based on position but based on relevance Advertisers pay to be included in the directory on a CPC basis or per-url fee basis with no guarantee of specific placement
SEO Audit checklist (Updated 2017) bull ON-SITE SEO CHECKLIST bull Titles are unique for each page bull Titles length is between 50 ndash 65 characters bull Description tag is between 150-160 characters bull Description tag is not keyword stuffed bull URLS are SEO friendly bull H1 Headings for title bull Use of H2 and H3 for subheadings bull Small paragraphs and use of bold italics bull Is there a unique logo for the web site bull Is there a favicon bull Content on the web site is fresh bull Content length on post pages bull Content optimized for featured snippets
bull Internal linking ndash Do you link internal pages bull Internal linking ndash Use of anchor text (is it varied) bull Trying to rank for high competitive keywords bull Is there an ALT tag for all images bull Are image files names descriptive bull Image file size is optimized bull Blog comments have the lsquonofollowrsquo tag bull External links have the lsquonofollowrsquo tag (if not from trusted websites) bull Banner ads have the lsquonofollowrsquo tag bull Are pages with duplicate or no content noindex and nofollow bull Too many ads above the fold bull Checked for invalid use of 301 and 302 redirects bull Site implements rel=canonical to identify the original content bull Site checked for broken links bull Page speed Average time to load home page bull Page speed Average time to load other pages bull Are most important pages linked to from home page
bull Are most important pages linked to from Sidebar bull Is there a user sitemap (html) in the main menu bull Is there a lsquorelated postsrsquo section below each detail page bull Is there an author for all site pages bull Is there an About Contact and Privacy policy page bull Is there a breadcrumb on all pages bull Is there a custom 404 page bull bull
bull bull WEB SITE CONTROL CHECKLIST bull Is the web site registered on Google Webmaster tools bull Is the web site registered on Bing Webmaster tools bull Checked robotstxt bull Is there a valid XML Sitemap bull Is the web site registered with Google Analytics bull
bull SOCIAL MEDIA CHECKLIST bull Social media buttons on all pages bull Is there a Facebook business page bull Is there a Google+ business page bull Is there a Pinterest business page bull Is there a twitter account bull Are social media profiles SEO optimized bull Facebook Like box bull Google+ Add to circles button bull Newsletter and RSS registration
bull OFF-SITE SEO CHECKLIST bull Number and type of inbound links bull Opportunities to acquire new links bull Competitor analysis
bull WEB SITE PROMOTION CHECKLIST bull Does the web site have a mobile friendly version bull Is the web site listed in Chrome Web Store bull Is there a native android app in Google Play bull Is there a native amazon app in Amazon Store bull Does the web site have a dedicated YouTube channel bull +
THE ENDS
LEARN MORE IN NEXT PPT
- Slide 1
- AGENDA
- Slide 3
- What is the Google algorithm
- What are the types of GOOGLE algorithm
- WHAT ARE TYPES OF SEARCH ALGORITHMS
- What is a Search Engine Algorithm
- What is the SERP
- TYPES OF SEARCH ENGINE
- WHAT IS SEO
- The 3 different types of SEO techniques and practices
- WHY SEO IS NEEDED
- Why SEO or Benefits of SEO
- IMPORTANCE OF SEO
- SEARCH RESULTS PAID ONE ORGANIC
- SEO - what is NOT recommended
- SHOCKING FACTS
- Search engine optimiZation How SEO elements affect organic l
- HOW FREQUENTLY PEOPLE ARE SEARCHING
- 1HOW TO MAKE YOUR PAGES TO SING REMEMBER YOUR WRITING FOR
- 2WHAT are the different types of Meta Tags
- WHAT to do for good Content Optimization
- SEO ON PAGE AND OFF PAGE ACTIVITY
- How do organic search listings work
- LIST OF SEO TOOLS
- Slide 26
- Paid listings
- SEO Audit checklist (Updated 2017)
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- THE ENDS
- LEARN MORE IN NEXT PPT
-
How do organic search listings work
bull A spider or crawler which is a component of a SE gathers listings by automatically crawling the web
bull The spider follows links to web pages makes copies of the pages and stores them in the SErsquos index
bull Based on this data the SE then indexes the pages and ranks the websites
bull Major SEs that index pages using spiders Google Altavista Msn Aol lycos
bull ldquoSpiders read only text nothing elserdquo
LIST OF SEO TOOLSbull Google Page-Speed Insightsbull Moz toolbarbull Ahrefsrsquo Site Explorer and Backlink Checkerbull Copyscape(contents checker)bull Microsoft Free SEO Toolkitbull SEO Quakebull SEO Nibblerbull Woorankbull Iwebcheckbull Rank signal
bullBroken link checkbullsmall SEO toolsbullbacklink watch(instant competitor website checker)bullmajestic seo(backlinkit provide off page ideas)bullgoogle analyticsbullgoogle page speed checker bullalexa toolbullahrefscombulldomain authority checkerrank checker
Paid listings
bull Paid inclusions- Advertising programs where pages are guaranteed to be included in a search engines index in exchange for payment - no guaranteed ranking - payment made on a Cost Per Click (CPC) basis - eg Looksmart a directory that lists pages and sites not based on position but based on relevance Advertisers pay to be included in the directory on a CPC basis or per-url fee basis with no guarantee of specific placement
SEO Audit checklist (Updated 2017) bull ON-SITE SEO CHECKLIST bull Titles are unique for each page bull Titles length is between 50 ndash 65 characters bull Description tag is between 150-160 characters bull Description tag is not keyword stuffed bull URLS are SEO friendly bull H1 Headings for title bull Use of H2 and H3 for subheadings bull Small paragraphs and use of bold italics bull Is there a unique logo for the web site bull Is there a favicon bull Content on the web site is fresh bull Content length on post pages bull Content optimized for featured snippets
bull Internal linking ndash Do you link internal pages bull Internal linking ndash Use of anchor text (is it varied) bull Trying to rank for high competitive keywords bull Is there an ALT tag for all images bull Are image files names descriptive bull Image file size is optimized bull Blog comments have the lsquonofollowrsquo tag bull External links have the lsquonofollowrsquo tag (if not from trusted websites) bull Banner ads have the lsquonofollowrsquo tag bull Are pages with duplicate or no content noindex and nofollow bull Too many ads above the fold bull Checked for invalid use of 301 and 302 redirects bull Site implements rel=canonical to identify the original content bull Site checked for broken links bull Page speed Average time to load home page bull Page speed Average time to load other pages bull Are most important pages linked to from home page
bull Are most important pages linked to from Sidebar bull Is there a user sitemap (html) in the main menu bull Is there a lsquorelated postsrsquo section below each detail page bull Is there an author for all site pages bull Is there an About Contact and Privacy policy page bull Is there a breadcrumb on all pages bull Is there a custom 404 page bull bull
bull bull WEB SITE CONTROL CHECKLIST bull Is the web site registered on Google Webmaster tools bull Is the web site registered on Bing Webmaster tools bull Checked robotstxt bull Is there a valid XML Sitemap bull Is the web site registered with Google Analytics bull
bull SOCIAL MEDIA CHECKLIST bull Social media buttons on all pages bull Is there a Facebook business page bull Is there a Google+ business page bull Is there a Pinterest business page bull Is there a twitter account bull Are social media profiles SEO optimized bull Facebook Like box bull Google+ Add to circles button bull Newsletter and RSS registration
bull OFF-SITE SEO CHECKLIST bull Number and type of inbound links bull Opportunities to acquire new links bull Competitor analysis
bull WEB SITE PROMOTION CHECKLIST bull Does the web site have a mobile friendly version bull Is the web site listed in Chrome Web Store bull Is there a native android app in Google Play bull Is there a native amazon app in Amazon Store bull Does the web site have a dedicated YouTube channel bull +
THE ENDS
LEARN MORE IN NEXT PPT
- Slide 1
- AGENDA
- Slide 3
- What is the Google algorithm
- What are the types of GOOGLE algorithm
- WHAT ARE TYPES OF SEARCH ALGORITHMS
- What is a Search Engine Algorithm
- What is the SERP
- TYPES OF SEARCH ENGINE
- WHAT IS SEO
- The 3 different types of SEO techniques and practices
- WHY SEO IS NEEDED
- Why SEO or Benefits of SEO
- IMPORTANCE OF SEO
- SEARCH RESULTS PAID ONE ORGANIC
- SEO - what is NOT recommended
- SHOCKING FACTS
- Search engine optimiZation How SEO elements affect organic l
- HOW FREQUENTLY PEOPLE ARE SEARCHING
- 1HOW TO MAKE YOUR PAGES TO SING REMEMBER YOUR WRITING FOR
- 2WHAT are the different types of Meta Tags
- WHAT to do for good Content Optimization
- SEO ON PAGE AND OFF PAGE ACTIVITY
- How do organic search listings work
- LIST OF SEO TOOLS
- Slide 26
- Paid listings
- SEO Audit checklist (Updated 2017)
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- THE ENDS
- LEARN MORE IN NEXT PPT
-
LIST OF SEO TOOLSbull Google Page-Speed Insightsbull Moz toolbarbull Ahrefsrsquo Site Explorer and Backlink Checkerbull Copyscape(contents checker)bull Microsoft Free SEO Toolkitbull SEO Quakebull SEO Nibblerbull Woorankbull Iwebcheckbull Rank signal
bullBroken link checkbullsmall SEO toolsbullbacklink watch(instant competitor website checker)bullmajestic seo(backlinkit provide off page ideas)bullgoogle analyticsbullgoogle page speed checker bullalexa toolbullahrefscombulldomain authority checkerrank checker
Paid listings
bull Paid inclusions- Advertising programs where pages are guaranteed to be included in a search engines index in exchange for payment - no guaranteed ranking - payment made on a Cost Per Click (CPC) basis - eg Looksmart a directory that lists pages and sites not based on position but based on relevance Advertisers pay to be included in the directory on a CPC basis or per-url fee basis with no guarantee of specific placement
SEO Audit checklist (Updated 2017) bull ON-SITE SEO CHECKLIST bull Titles are unique for each page bull Titles length is between 50 ndash 65 characters bull Description tag is between 150-160 characters bull Description tag is not keyword stuffed bull URLS are SEO friendly bull H1 Headings for title bull Use of H2 and H3 for subheadings bull Small paragraphs and use of bold italics bull Is there a unique logo for the web site bull Is there a favicon bull Content on the web site is fresh bull Content length on post pages bull Content optimized for featured snippets
bull Internal linking ndash Do you link internal pages bull Internal linking ndash Use of anchor text (is it varied) bull Trying to rank for high competitive keywords bull Is there an ALT tag for all images bull Are image files names descriptive bull Image file size is optimized bull Blog comments have the lsquonofollowrsquo tag bull External links have the lsquonofollowrsquo tag (if not from trusted websites) bull Banner ads have the lsquonofollowrsquo tag bull Are pages with duplicate or no content noindex and nofollow bull Too many ads above the fold bull Checked for invalid use of 301 and 302 redirects bull Site implements rel=canonical to identify the original content bull Site checked for broken links bull Page speed Average time to load home page bull Page speed Average time to load other pages bull Are most important pages linked to from home page
bull Are most important pages linked to from Sidebar bull Is there a user sitemap (html) in the main menu bull Is there a lsquorelated postsrsquo section below each detail page bull Is there an author for all site pages bull Is there an About Contact and Privacy policy page bull Is there a breadcrumb on all pages bull Is there a custom 404 page bull bull
bull bull WEB SITE CONTROL CHECKLIST bull Is the web site registered on Google Webmaster tools bull Is the web site registered on Bing Webmaster tools bull Checked robotstxt bull Is there a valid XML Sitemap bull Is the web site registered with Google Analytics bull
bull SOCIAL MEDIA CHECKLIST bull Social media buttons on all pages bull Is there a Facebook business page bull Is there a Google+ business page bull Is there a Pinterest business page bull Is there a twitter account bull Are social media profiles SEO optimized bull Facebook Like box bull Google+ Add to circles button bull Newsletter and RSS registration
bull OFF-SITE SEO CHECKLIST bull Number and type of inbound links bull Opportunities to acquire new links bull Competitor analysis
bull WEB SITE PROMOTION CHECKLIST bull Does the web site have a mobile friendly version bull Is the web site listed in Chrome Web Store bull Is there a native android app in Google Play bull Is there a native amazon app in Amazon Store bull Does the web site have a dedicated YouTube channel bull +
THE ENDS
LEARN MORE IN NEXT PPT
- Slide 1
- AGENDA
- Slide 3
- What is the Google algorithm
- What are the types of GOOGLE algorithm
- WHAT ARE TYPES OF SEARCH ALGORITHMS
- What is a Search Engine Algorithm
- What is the SERP
- TYPES OF SEARCH ENGINE
- WHAT IS SEO
- The 3 different types of SEO techniques and practices
- WHY SEO IS NEEDED
- Why SEO or Benefits of SEO
- IMPORTANCE OF SEO
- SEARCH RESULTS PAID ONE ORGANIC
- SEO - what is NOT recommended
- SHOCKING FACTS
- Search engine optimiZation How SEO elements affect organic l
- HOW FREQUENTLY PEOPLE ARE SEARCHING
- 1HOW TO MAKE YOUR PAGES TO SING REMEMBER YOUR WRITING FOR
- 2WHAT are the different types of Meta Tags
- WHAT to do for good Content Optimization
- SEO ON PAGE AND OFF PAGE ACTIVITY
- How do organic search listings work
- LIST OF SEO TOOLS
- Slide 26
- Paid listings
- SEO Audit checklist (Updated 2017)
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- THE ENDS
- LEARN MORE IN NEXT PPT
-
bullBroken link checkbullsmall SEO toolsbullbacklink watch(instant competitor website checker)bullmajestic seo(backlinkit provide off page ideas)bullgoogle analyticsbullgoogle page speed checker bullalexa toolbullahrefscombulldomain authority checkerrank checker
Paid listings
bull Paid inclusions- Advertising programs where pages are guaranteed to be included in a search engines index in exchange for payment - no guaranteed ranking - payment made on a Cost Per Click (CPC) basis - eg Looksmart a directory that lists pages and sites not based on position but based on relevance Advertisers pay to be included in the directory on a CPC basis or per-url fee basis with no guarantee of specific placement
SEO Audit checklist (Updated 2017) bull ON-SITE SEO CHECKLIST bull Titles are unique for each page bull Titles length is between 50 ndash 65 characters bull Description tag is between 150-160 characters bull Description tag is not keyword stuffed bull URLS are SEO friendly bull H1 Headings for title bull Use of H2 and H3 for subheadings bull Small paragraphs and use of bold italics bull Is there a unique logo for the web site bull Is there a favicon bull Content on the web site is fresh bull Content length on post pages bull Content optimized for featured snippets
bull Internal linking ndash Do you link internal pages bull Internal linking ndash Use of anchor text (is it varied) bull Trying to rank for high competitive keywords bull Is there an ALT tag for all images bull Are image files names descriptive bull Image file size is optimized bull Blog comments have the lsquonofollowrsquo tag bull External links have the lsquonofollowrsquo tag (if not from trusted websites) bull Banner ads have the lsquonofollowrsquo tag bull Are pages with duplicate or no content noindex and nofollow bull Too many ads above the fold bull Checked for invalid use of 301 and 302 redirects bull Site implements rel=canonical to identify the original content bull Site checked for broken links bull Page speed Average time to load home page bull Page speed Average time to load other pages bull Are most important pages linked to from home page
bull Are most important pages linked to from Sidebar bull Is there a user sitemap (html) in the main menu bull Is there a lsquorelated postsrsquo section below each detail page bull Is there an author for all site pages bull Is there an About Contact and Privacy policy page bull Is there a breadcrumb on all pages bull Is there a custom 404 page bull bull
bull bull WEB SITE CONTROL CHECKLIST bull Is the web site registered on Google Webmaster tools bull Is the web site registered on Bing Webmaster tools bull Checked robotstxt bull Is there a valid XML Sitemap bull Is the web site registered with Google Analytics bull
bull SOCIAL MEDIA CHECKLIST bull Social media buttons on all pages bull Is there a Facebook business page bull Is there a Google+ business page bull Is there a Pinterest business page bull Is there a twitter account bull Are social media profiles SEO optimized bull Facebook Like box bull Google+ Add to circles button bull Newsletter and RSS registration
bull OFF-SITE SEO CHECKLIST bull Number and type of inbound links bull Opportunities to acquire new links bull Competitor analysis
bull WEB SITE PROMOTION CHECKLIST bull Does the web site have a mobile friendly version bull Is the web site listed in Chrome Web Store bull Is there a native android app in Google Play bull Is there a native amazon app in Amazon Store bull Does the web site have a dedicated YouTube channel bull +
THE ENDS
LEARN MORE IN NEXT PPT
- Slide 1
- AGENDA
- Slide 3
- What is the Google algorithm
- What are the types of GOOGLE algorithm
- WHAT ARE TYPES OF SEARCH ALGORITHMS
- What is a Search Engine Algorithm
- What is the SERP
- TYPES OF SEARCH ENGINE
- WHAT IS SEO
- The 3 different types of SEO techniques and practices
- WHY SEO IS NEEDED
- Why SEO or Benefits of SEO
- IMPORTANCE OF SEO
- SEARCH RESULTS PAID ONE ORGANIC
- SEO - what is NOT recommended
- SHOCKING FACTS
- Search engine optimiZation How SEO elements affect organic l
- HOW FREQUENTLY PEOPLE ARE SEARCHING
- 1HOW TO MAKE YOUR PAGES TO SING REMEMBER YOUR WRITING FOR
- 2WHAT are the different types of Meta Tags
- WHAT to do for good Content Optimization
- SEO ON PAGE AND OFF PAGE ACTIVITY
- How do organic search listings work
- LIST OF SEO TOOLS
- Slide 26
- Paid listings
- SEO Audit checklist (Updated 2017)
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- THE ENDS
- LEARN MORE IN NEXT PPT
-
Paid listings
bull Paid inclusions- Advertising programs where pages are guaranteed to be included in a search engines index in exchange for payment - no guaranteed ranking - payment made on a Cost Per Click (CPC) basis - eg Looksmart a directory that lists pages and sites not based on position but based on relevance Advertisers pay to be included in the directory on a CPC basis or per-url fee basis with no guarantee of specific placement
SEO Audit checklist (Updated 2017) bull ON-SITE SEO CHECKLIST bull Titles are unique for each page bull Titles length is between 50 ndash 65 characters bull Description tag is between 150-160 characters bull Description tag is not keyword stuffed bull URLS are SEO friendly bull H1 Headings for title bull Use of H2 and H3 for subheadings bull Small paragraphs and use of bold italics bull Is there a unique logo for the web site bull Is there a favicon bull Content on the web site is fresh bull Content length on post pages bull Content optimized for featured snippets
bull Internal linking ndash Do you link internal pages bull Internal linking ndash Use of anchor text (is it varied) bull Trying to rank for high competitive keywords bull Is there an ALT tag for all images bull Are image files names descriptive bull Image file size is optimized bull Blog comments have the lsquonofollowrsquo tag bull External links have the lsquonofollowrsquo tag (if not from trusted websites) bull Banner ads have the lsquonofollowrsquo tag bull Are pages with duplicate or no content noindex and nofollow bull Too many ads above the fold bull Checked for invalid use of 301 and 302 redirects bull Site implements rel=canonical to identify the original content bull Site checked for broken links bull Page speed Average time to load home page bull Page speed Average time to load other pages bull Are most important pages linked to from home page
bull Are most important pages linked to from Sidebar bull Is there a user sitemap (html) in the main menu bull Is there a lsquorelated postsrsquo section below each detail page bull Is there an author for all site pages bull Is there an About Contact and Privacy policy page bull Is there a breadcrumb on all pages bull Is there a custom 404 page bull bull
bull bull WEB SITE CONTROL CHECKLIST bull Is the web site registered on Google Webmaster tools bull Is the web site registered on Bing Webmaster tools bull Checked robotstxt bull Is there a valid XML Sitemap bull Is the web site registered with Google Analytics bull
bull SOCIAL MEDIA CHECKLIST bull Social media buttons on all pages bull Is there a Facebook business page bull Is there a Google+ business page bull Is there a Pinterest business page bull Is there a twitter account bull Are social media profiles SEO optimized bull Facebook Like box bull Google+ Add to circles button bull Newsletter and RSS registration
bull OFF-SITE SEO CHECKLIST bull Number and type of inbound links bull Opportunities to acquire new links bull Competitor analysis
bull WEB SITE PROMOTION CHECKLIST bull Does the web site have a mobile friendly version bull Is the web site listed in Chrome Web Store bull Is there a native android app in Google Play bull Is there a native amazon app in Amazon Store bull Does the web site have a dedicated YouTube channel bull +
THE ENDS
LEARN MORE IN NEXT PPT
- Slide 1
- AGENDA
- Slide 3
- What is the Google algorithm
- What are the types of GOOGLE algorithm
- WHAT ARE TYPES OF SEARCH ALGORITHMS
- What is a Search Engine Algorithm
- What is the SERP
- TYPES OF SEARCH ENGINE
- WHAT IS SEO
- The 3 different types of SEO techniques and practices
- WHY SEO IS NEEDED
- Why SEO or Benefits of SEO
- IMPORTANCE OF SEO
- SEARCH RESULTS PAID ONE ORGANIC
- SEO - what is NOT recommended
- SHOCKING FACTS
- Search engine optimiZation How SEO elements affect organic l
- HOW FREQUENTLY PEOPLE ARE SEARCHING
- 1HOW TO MAKE YOUR PAGES TO SING REMEMBER YOUR WRITING FOR
- 2WHAT are the different types of Meta Tags
- WHAT to do for good Content Optimization
- SEO ON PAGE AND OFF PAGE ACTIVITY
- How do organic search listings work
- LIST OF SEO TOOLS
- Slide 26
- Paid listings
- SEO Audit checklist (Updated 2017)
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- THE ENDS
- LEARN MORE IN NEXT PPT
-
SEO Audit checklist (Updated 2017) bull ON-SITE SEO CHECKLIST bull Titles are unique for each page bull Titles length is between 50 ndash 65 characters bull Description tag is between 150-160 characters bull Description tag is not keyword stuffed bull URLS are SEO friendly bull H1 Headings for title bull Use of H2 and H3 for subheadings bull Small paragraphs and use of bold italics bull Is there a unique logo for the web site bull Is there a favicon bull Content on the web site is fresh bull Content length on post pages bull Content optimized for featured snippets
bull Internal linking ndash Do you link internal pages bull Internal linking ndash Use of anchor text (is it varied) bull Trying to rank for high competitive keywords bull Is there an ALT tag for all images bull Are image files names descriptive bull Image file size is optimized bull Blog comments have the lsquonofollowrsquo tag bull External links have the lsquonofollowrsquo tag (if not from trusted websites) bull Banner ads have the lsquonofollowrsquo tag bull Are pages with duplicate or no content noindex and nofollow bull Too many ads above the fold bull Checked for invalid use of 301 and 302 redirects bull Site implements rel=canonical to identify the original content bull Site checked for broken links bull Page speed Average time to load home page bull Page speed Average time to load other pages bull Are most important pages linked to from home page
bull Are most important pages linked to from Sidebar bull Is there a user sitemap (html) in the main menu bull Is there a lsquorelated postsrsquo section below each detail page bull Is there an author for all site pages bull Is there an About Contact and Privacy policy page bull Is there a breadcrumb on all pages bull Is there a custom 404 page bull bull
bull bull WEB SITE CONTROL CHECKLIST bull Is the web site registered on Google Webmaster tools bull Is the web site registered on Bing Webmaster tools bull Checked robotstxt bull Is there a valid XML Sitemap bull Is the web site registered with Google Analytics bull
bull SOCIAL MEDIA CHECKLIST bull Social media buttons on all pages bull Is there a Facebook business page bull Is there a Google+ business page bull Is there a Pinterest business page bull Is there a twitter account bull Are social media profiles SEO optimized bull Facebook Like box bull Google+ Add to circles button bull Newsletter and RSS registration
bull OFF-SITE SEO CHECKLIST bull Number and type of inbound links bull Opportunities to acquire new links bull Competitor analysis
bull WEB SITE PROMOTION CHECKLIST bull Does the web site have a mobile friendly version bull Is the web site listed in Chrome Web Store bull Is there a native android app in Google Play bull Is there a native amazon app in Amazon Store bull Does the web site have a dedicated YouTube channel bull +
THE ENDS
LEARN MORE IN NEXT PPT
- Slide 1
- AGENDA
- Slide 3
- What is the Google algorithm
- What are the types of GOOGLE algorithm
- WHAT ARE TYPES OF SEARCH ALGORITHMS
- What is a Search Engine Algorithm
- What is the SERP
- TYPES OF SEARCH ENGINE
- WHAT IS SEO
- The 3 different types of SEO techniques and practices
- WHY SEO IS NEEDED
- Why SEO or Benefits of SEO
- IMPORTANCE OF SEO
- SEARCH RESULTS PAID ONE ORGANIC
- SEO - what is NOT recommended
- SHOCKING FACTS
- Search engine optimiZation How SEO elements affect organic l
- HOW FREQUENTLY PEOPLE ARE SEARCHING
- 1HOW TO MAKE YOUR PAGES TO SING REMEMBER YOUR WRITING FOR
- 2WHAT are the different types of Meta Tags
- WHAT to do for good Content Optimization
- SEO ON PAGE AND OFF PAGE ACTIVITY
- How do organic search listings work
- LIST OF SEO TOOLS
- Slide 26
- Paid listings
- SEO Audit checklist (Updated 2017)
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- THE ENDS
- LEARN MORE IN NEXT PPT
-
bull Internal linking ndash Do you link internal pages bull Internal linking ndash Use of anchor text (is it varied) bull Trying to rank for high competitive keywords bull Is there an ALT tag for all images bull Are image files names descriptive bull Image file size is optimized bull Blog comments have the lsquonofollowrsquo tag bull External links have the lsquonofollowrsquo tag (if not from trusted websites) bull Banner ads have the lsquonofollowrsquo tag bull Are pages with duplicate or no content noindex and nofollow bull Too many ads above the fold bull Checked for invalid use of 301 and 302 redirects bull Site implements rel=canonical to identify the original content bull Site checked for broken links bull Page speed Average time to load home page bull Page speed Average time to load other pages bull Are most important pages linked to from home page
bull Are most important pages linked to from Sidebar bull Is there a user sitemap (html) in the main menu bull Is there a lsquorelated postsrsquo section below each detail page bull Is there an author for all site pages bull Is there an About Contact and Privacy policy page bull Is there a breadcrumb on all pages bull Is there a custom 404 page bull bull
bull bull WEB SITE CONTROL CHECKLIST bull Is the web site registered on Google Webmaster tools bull Is the web site registered on Bing Webmaster tools bull Checked robotstxt bull Is there a valid XML Sitemap bull Is the web site registered with Google Analytics bull
bull SOCIAL MEDIA CHECKLIST bull Social media buttons on all pages bull Is there a Facebook business page bull Is there a Google+ business page bull Is there a Pinterest business page bull Is there a twitter account bull Are social media profiles SEO optimized bull Facebook Like box bull Google+ Add to circles button bull Newsletter and RSS registration
bull OFF-SITE SEO CHECKLIST bull Number and type of inbound links bull Opportunities to acquire new links bull Competitor analysis
bull WEB SITE PROMOTION CHECKLIST bull Does the web site have a mobile friendly version bull Is the web site listed in Chrome Web Store bull Is there a native android app in Google Play bull Is there a native amazon app in Amazon Store bull Does the web site have a dedicated YouTube channel bull +
THE ENDS
LEARN MORE IN NEXT PPT
- Slide 1
- AGENDA
- Slide 3
- What is the Google algorithm
- What are the types of GOOGLE algorithm
- WHAT ARE TYPES OF SEARCH ALGORITHMS
- What is a Search Engine Algorithm
- What is the SERP
- TYPES OF SEARCH ENGINE
- WHAT IS SEO
- The 3 different types of SEO techniques and practices
- WHY SEO IS NEEDED
- Why SEO or Benefits of SEO
- IMPORTANCE OF SEO
- SEARCH RESULTS PAID ONE ORGANIC
- SEO - what is NOT recommended
- SHOCKING FACTS
- Search engine optimiZation How SEO elements affect organic l
- HOW FREQUENTLY PEOPLE ARE SEARCHING
- 1HOW TO MAKE YOUR PAGES TO SING REMEMBER YOUR WRITING FOR
- 2WHAT are the different types of Meta Tags
- WHAT to do for good Content Optimization
- SEO ON PAGE AND OFF PAGE ACTIVITY
- How do organic search listings work
- LIST OF SEO TOOLS
- Slide 26
- Paid listings
- SEO Audit checklist (Updated 2017)
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- THE ENDS
- LEARN MORE IN NEXT PPT
-
bull Are most important pages linked to from Sidebar bull Is there a user sitemap (html) in the main menu bull Is there a lsquorelated postsrsquo section below each detail page bull Is there an author for all site pages bull Is there an About Contact and Privacy policy page bull Is there a breadcrumb on all pages bull Is there a custom 404 page bull bull
bull bull WEB SITE CONTROL CHECKLIST bull Is the web site registered on Google Webmaster tools bull Is the web site registered on Bing Webmaster tools bull Checked robotstxt bull Is there a valid XML Sitemap bull Is the web site registered with Google Analytics bull
bull SOCIAL MEDIA CHECKLIST bull Social media buttons on all pages bull Is there a Facebook business page bull Is there a Google+ business page bull Is there a Pinterest business page bull Is there a twitter account bull Are social media profiles SEO optimized bull Facebook Like box bull Google+ Add to circles button bull Newsletter and RSS registration
bull OFF-SITE SEO CHECKLIST bull Number and type of inbound links bull Opportunities to acquire new links bull Competitor analysis
bull WEB SITE PROMOTION CHECKLIST bull Does the web site have a mobile friendly version bull Is the web site listed in Chrome Web Store bull Is there a native android app in Google Play bull Is there a native amazon app in Amazon Store bull Does the web site have a dedicated YouTube channel bull +
THE ENDS
LEARN MORE IN NEXT PPT
- Slide 1
- AGENDA
- Slide 3
- What is the Google algorithm
- What are the types of GOOGLE algorithm
- WHAT ARE TYPES OF SEARCH ALGORITHMS
- What is a Search Engine Algorithm
- What is the SERP
- TYPES OF SEARCH ENGINE
- WHAT IS SEO
- The 3 different types of SEO techniques and practices
- WHY SEO IS NEEDED
- Why SEO or Benefits of SEO
- IMPORTANCE OF SEO
- SEARCH RESULTS PAID ONE ORGANIC
- SEO - what is NOT recommended
- SHOCKING FACTS
- Search engine optimiZation How SEO elements affect organic l
- HOW FREQUENTLY PEOPLE ARE SEARCHING
- 1HOW TO MAKE YOUR PAGES TO SING REMEMBER YOUR WRITING FOR
- 2WHAT are the different types of Meta Tags
- WHAT to do for good Content Optimization
- SEO ON PAGE AND OFF PAGE ACTIVITY
- How do organic search listings work
- LIST OF SEO TOOLS
- Slide 26
- Paid listings
- SEO Audit checklist (Updated 2017)
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- THE ENDS
- LEARN MORE IN NEXT PPT
-
bull bull WEB SITE CONTROL CHECKLIST bull Is the web site registered on Google Webmaster tools bull Is the web site registered on Bing Webmaster tools bull Checked robotstxt bull Is there a valid XML Sitemap bull Is the web site registered with Google Analytics bull
bull SOCIAL MEDIA CHECKLIST bull Social media buttons on all pages bull Is there a Facebook business page bull Is there a Google+ business page bull Is there a Pinterest business page bull Is there a twitter account bull Are social media profiles SEO optimized bull Facebook Like box bull Google+ Add to circles button bull Newsletter and RSS registration
bull OFF-SITE SEO CHECKLIST bull Number and type of inbound links bull Opportunities to acquire new links bull Competitor analysis
bull WEB SITE PROMOTION CHECKLIST bull Does the web site have a mobile friendly version bull Is the web site listed in Chrome Web Store bull Is there a native android app in Google Play bull Is there a native amazon app in Amazon Store bull Does the web site have a dedicated YouTube channel bull +
THE ENDS
LEARN MORE IN NEXT PPT
- Slide 1
- AGENDA
- Slide 3
- What is the Google algorithm
- What are the types of GOOGLE algorithm
- WHAT ARE TYPES OF SEARCH ALGORITHMS
- What is a Search Engine Algorithm
- What is the SERP
- TYPES OF SEARCH ENGINE
- WHAT IS SEO
- The 3 different types of SEO techniques and practices
- WHY SEO IS NEEDED
- Why SEO or Benefits of SEO
- IMPORTANCE OF SEO
- SEARCH RESULTS PAID ONE ORGANIC
- SEO - what is NOT recommended
- SHOCKING FACTS
- Search engine optimiZation How SEO elements affect organic l
- HOW FREQUENTLY PEOPLE ARE SEARCHING
- 1HOW TO MAKE YOUR PAGES TO SING REMEMBER YOUR WRITING FOR
- 2WHAT are the different types of Meta Tags
- WHAT to do for good Content Optimization
- SEO ON PAGE AND OFF PAGE ACTIVITY
- How do organic search listings work
- LIST OF SEO TOOLS
- Slide 26
- Paid listings
- SEO Audit checklist (Updated 2017)
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- THE ENDS
- LEARN MORE IN NEXT PPT
-
bull SOCIAL MEDIA CHECKLIST bull Social media buttons on all pages bull Is there a Facebook business page bull Is there a Google+ business page bull Is there a Pinterest business page bull Is there a twitter account bull Are social media profiles SEO optimized bull Facebook Like box bull Google+ Add to circles button bull Newsletter and RSS registration
bull OFF-SITE SEO CHECKLIST bull Number and type of inbound links bull Opportunities to acquire new links bull Competitor analysis
bull WEB SITE PROMOTION CHECKLIST bull Does the web site have a mobile friendly version bull Is the web site listed in Chrome Web Store bull Is there a native android app in Google Play bull Is there a native amazon app in Amazon Store bull Does the web site have a dedicated YouTube channel bull +
THE ENDS
LEARN MORE IN NEXT PPT
- Slide 1
- AGENDA
- Slide 3
- What is the Google algorithm
- What are the types of GOOGLE algorithm
- WHAT ARE TYPES OF SEARCH ALGORITHMS
- What is a Search Engine Algorithm
- What is the SERP
- TYPES OF SEARCH ENGINE
- WHAT IS SEO
- The 3 different types of SEO techniques and practices
- WHY SEO IS NEEDED
- Why SEO or Benefits of SEO
- IMPORTANCE OF SEO
- SEARCH RESULTS PAID ONE ORGANIC
- SEO - what is NOT recommended
- SHOCKING FACTS
- Search engine optimiZation How SEO elements affect organic l
- HOW FREQUENTLY PEOPLE ARE SEARCHING
- 1HOW TO MAKE YOUR PAGES TO SING REMEMBER YOUR WRITING FOR
- 2WHAT are the different types of Meta Tags
- WHAT to do for good Content Optimization
- SEO ON PAGE AND OFF PAGE ACTIVITY
- How do organic search listings work
- LIST OF SEO TOOLS
- Slide 26
- Paid listings
- SEO Audit checklist (Updated 2017)
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- THE ENDS
- LEARN MORE IN NEXT PPT
-
bull OFF-SITE SEO CHECKLIST bull Number and type of inbound links bull Opportunities to acquire new links bull Competitor analysis
bull WEB SITE PROMOTION CHECKLIST bull Does the web site have a mobile friendly version bull Is the web site listed in Chrome Web Store bull Is there a native android app in Google Play bull Is there a native amazon app in Amazon Store bull Does the web site have a dedicated YouTube channel bull +
THE ENDS
LEARN MORE IN NEXT PPT
- Slide 1
- AGENDA
- Slide 3
- What is the Google algorithm
- What are the types of GOOGLE algorithm
- WHAT ARE TYPES OF SEARCH ALGORITHMS
- What is a Search Engine Algorithm
- What is the SERP
- TYPES OF SEARCH ENGINE
- WHAT IS SEO
- The 3 different types of SEO techniques and practices
- WHY SEO IS NEEDED
- Why SEO or Benefits of SEO
- IMPORTANCE OF SEO
- SEARCH RESULTS PAID ONE ORGANIC
- SEO - what is NOT recommended
- SHOCKING FACTS
- Search engine optimiZation How SEO elements affect organic l
- HOW FREQUENTLY PEOPLE ARE SEARCHING
- 1HOW TO MAKE YOUR PAGES TO SING REMEMBER YOUR WRITING FOR
- 2WHAT are the different types of Meta Tags
- WHAT to do for good Content Optimization
- SEO ON PAGE AND OFF PAGE ACTIVITY
- How do organic search listings work
- LIST OF SEO TOOLS
- Slide 26
- Paid listings
- SEO Audit checklist (Updated 2017)
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- THE ENDS
- LEARN MORE IN NEXT PPT
-
bull WEB SITE PROMOTION CHECKLIST bull Does the web site have a mobile friendly version bull Is the web site listed in Chrome Web Store bull Is there a native android app in Google Play bull Is there a native amazon app in Amazon Store bull Does the web site have a dedicated YouTube channel bull +
THE ENDS
LEARN MORE IN NEXT PPT
- Slide 1
- AGENDA
- Slide 3
- What is the Google algorithm
- What are the types of GOOGLE algorithm
- WHAT ARE TYPES OF SEARCH ALGORITHMS
- What is a Search Engine Algorithm
- What is the SERP
- TYPES OF SEARCH ENGINE
- WHAT IS SEO
- The 3 different types of SEO techniques and practices
- WHY SEO IS NEEDED
- Why SEO or Benefits of SEO
- IMPORTANCE OF SEO
- SEARCH RESULTS PAID ONE ORGANIC
- SEO - what is NOT recommended
- SHOCKING FACTS
- Search engine optimiZation How SEO elements affect organic l
- HOW FREQUENTLY PEOPLE ARE SEARCHING
- 1HOW TO MAKE YOUR PAGES TO SING REMEMBER YOUR WRITING FOR
- 2WHAT are the different types of Meta Tags
- WHAT to do for good Content Optimization
- SEO ON PAGE AND OFF PAGE ACTIVITY
- How do organic search listings work
- LIST OF SEO TOOLS
- Slide 26
- Paid listings
- SEO Audit checklist (Updated 2017)
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- THE ENDS
- LEARN MORE IN NEXT PPT
-
THE ENDS
LEARN MORE IN NEXT PPT
- Slide 1
- AGENDA
- Slide 3
- What is the Google algorithm
- What are the types of GOOGLE algorithm
- WHAT ARE TYPES OF SEARCH ALGORITHMS
- What is a Search Engine Algorithm
- What is the SERP
- TYPES OF SEARCH ENGINE
- WHAT IS SEO
- The 3 different types of SEO techniques and practices
- WHY SEO IS NEEDED
- Why SEO or Benefits of SEO
- IMPORTANCE OF SEO
- SEARCH RESULTS PAID ONE ORGANIC
- SEO - what is NOT recommended
- SHOCKING FACTS
- Search engine optimiZation How SEO elements affect organic l
- HOW FREQUENTLY PEOPLE ARE SEARCHING
- 1HOW TO MAKE YOUR PAGES TO SING REMEMBER YOUR WRITING FOR
- 2WHAT are the different types of Meta Tags
- WHAT to do for good Content Optimization
- SEO ON PAGE AND OFF PAGE ACTIVITY
- How do organic search listings work
- LIST OF SEO TOOLS
- Slide 26
- Paid listings
- SEO Audit checklist (Updated 2017)
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- THE ENDS
- LEARN MORE IN NEXT PPT
-
LEARN MORE IN NEXT PPT
- Slide 1
- AGENDA
- Slide 3
- What is the Google algorithm
- What are the types of GOOGLE algorithm
- WHAT ARE TYPES OF SEARCH ALGORITHMS
- What is a Search Engine Algorithm
- What is the SERP
- TYPES OF SEARCH ENGINE
- WHAT IS SEO
- The 3 different types of SEO techniques and practices
- WHY SEO IS NEEDED
- Why SEO or Benefits of SEO
- IMPORTANCE OF SEO
- SEARCH RESULTS PAID ONE ORGANIC
- SEO - what is NOT recommended
- SHOCKING FACTS
- Search engine optimiZation How SEO elements affect organic l
- HOW FREQUENTLY PEOPLE ARE SEARCHING
- 1HOW TO MAKE YOUR PAGES TO SING REMEMBER YOUR WRITING FOR
- 2WHAT are the different types of Meta Tags
- WHAT to do for good Content Optimization
- SEO ON PAGE AND OFF PAGE ACTIVITY
- How do organic search listings work
- LIST OF SEO TOOLS
- Slide 26
- Paid listings
- SEO Audit checklist (Updated 2017)
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- THE ENDS
- LEARN MORE IN NEXT PPT
-
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