National Greek SEO Case Study

National Greek SEOCase Study

In September 2015, I created a new Resource page on an established client site in order to rank on Greek Google.

Started Designing and Applying SEO and Social Growth Hacking strategies in September 2015.

In November the new page started getting picked up by Google, started showing up for multiple relevant target search terms, long tail and LSI keywords.

From November 2015 through the end of January 2016 (3 full months), the page counted 16.139 impressions and 166 clicks.

This is the Search Engine Rankings course of the main target keyword on Google for the new page I created on the established site in order to rank on Greek Google.

It took 2 months for the Main target keyword to rank in top 20 SEO results. It has around 300 monthly searches (GR) with an average Cost per Click of 1.50 Euro. The service provider’s price per Closed contract deal starts from 400 euros per month and builds up according to the client and niche demands.

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It took 2 months for the Main target keyword to rank in top 20 and 5 months to rank in top 5 SEO results. It has around 300 monthly searches (GR) with an average Cost per Click of 1.50 Euro.

The service provider’s price per Closed contract deal starts from 400 euros per month and builds up according to the client and niche demands.

JoannaVaiou.com

How I Ranked in top 5 SERPs in 5 months:

Created a 3000 words resource page that clearly educated interested people in the specific niche about how the service/products works.

Made sure the resourceful content was (SEO’ed) optimized but not over-optimized. My focus was in educating the visitor more than my target keywords density (which was very low).

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I created an (Onsite) internal linking structure (“SILO”) on the site itself in which the most important pages linked to each other strategically and all of them linked back to the new resource page.

I created 4 relevant blog posts on the site from I also linked to the new target page I wanted to rank with very LONG TAIL anchor texts or “Link titles”. I gave different anchor text every single time.

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I created a Branded Social Media and WEB. 2.0 Network of sites.

I optimized them for the target niche and the target page.

I set these up to populate and syndicate relevant news and niche specific valuable resources.

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To do the aforementioned, I used a combination of Social media tools and plugins to set up and maintain these campaigns:

1) HootSuite Social Media Management Tool2) IFTTT Social and Web 2.0 Syndication application3) Two extra Premium plugins for WordPress to empower the site’s Twitter account through these powerful social syndication backlinks.

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I turned the new page’s content from the website into a “How To” PPT, a PDF and a Video content file.

I optimized these content files for the target and long tails keywords and Linked out to the website’s target page.

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I uploaded these content files to the according high domain authority PDF, PPT and Video sites and linked out to the new page I created to rank.

I added these files to my regular social marketing and syndication list of resources for this project in order to empower them with social power and signals and strengthen the SEO juice I would pass to the target page I created to rank.

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I bought a Premium Press Release service.

I bought a premium syndication software that posted the press release (with the branded/naked URL links back to my target seo page) to over 100 global high authority news sites.

I analyzed the top competitors complete link profiles with the use of AHREFS and Majestic premium SEO Analysis Tools.

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I replicated those links the top competitors had but my target page did. Some of them held some good seo or social authority so they made it to my manual link acquiring list.

I bought a premium service to improve the Page Load Speed for the target site because this is a very serious ranking signal for Google and very important for the visitor to stay on the site more.

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I used valuable online PR connections and guest posted offering a “How to” guide on relevant industry sites on behalf of the promoted brand, linking back to the target seo page and the brand’s social media accounts (which also linked out to the target seo page).

In some guest posts I did not even link out to the target seo page. I linked out to other authoritative resources and to the brand’s Twitter account.

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What is The Result of all These?

Since the page started ranking in top 10 organic Google results, the page received 166 clicks from Google.

This has resulted in phone-calls from potential clients for the service and contact form inquiries from the target website’s “contact us” form. This can be tracked through Google Analytics goals. The business owner takes on from there and after to proceed with the sale.

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Disadvantages of Greek Marketing Lack of Tracking Options.

Unfortunately, for Greece there is still no Call Tracking software that can track phone calls that each marketing channel generates for a client.

Also, amazing competition and seo analysis tools like “SEMRUSH” do not serve Greek Markets YET. I keep my fingers crossed that all these will change soon!

JoannaVaiou.com

Disadvantages of Greek Marketing Lack of Advanced Tracking Options.

Unfortunately (from what I know of), there is still no Call Tracking software for Greece that can track phone calls that each marketing channel generates for a client.

I am talking about software similar to CallFire.com, analyticcalltracking.com and others that really work wonders in USA Markets. This is a standalone SEO Business Model in USA.

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On this norm, in the near future (hopefully), business owners and marketers (every kind of marketing specialists) can work together on a “Pay per Lead” base which is strictly based on each marketer’s talent to bring new targeted leads for their clients.

How AWESOME would that be?

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Also, amazing competition and seo analysis tools like “SEMRUSH” and “Spyfu” do not serve Greek Markets YET. I keep my fingers crossed that all these will change soon! I have also submitted requests to include Greek databases and hopefully will be heard. This is going to be a great help for analyzing Greek business market data and providing much better services, improved strategies and even better results.

JoannaVaiou.com

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