seo site architecture best practices

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BY MM RAHMAN BAPPIS E O C O N S U LTA N T / P R O G R A M M E R / A N A LY S T

W W W. M M R A H M A N B A P P I . C O MI N F O @ M M R A H M A N B A P P I . C O M

SEO Site Architecture

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Topics Cover

1. What is site architeture ?2. Search engine success factors3. Bad & Good architecture4. Silo architecture

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1. What is site architeture ?

It is the way every page of your website is linked to every other page. 

The way of people and search engines to navigate your website.

Easy to find both people and search engines.

Advantage:- Good site architecture generate search engine traffic & number of pages in a search engine index

Disadvantage:- Kill rankings, traffic and even conversions.

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2. Search engine success factors

4 Major parts for search engine success Site Crawlability Duplication / Canonicalization Site Speed Are Your URLs Descriptive? Internal Link Popularity

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Site Crawlability

Search engines “crawl” web sites one page to another page very quickly.

They make copies of your pages that get stored in what’s called an “index”.

When someone searches, the search engine finds all the relevant pages and then picks out the very best ones to show first.

There are somethings that can cause problems. JavaScript or Flash can potentially hide links, making the

pages those links lead to hidden from search engines. Crawl problems can be easily avoided. In addition, it’s good

practice to use sitemaps, both HTML and XML, to make it easy for search engines to crawl your site.

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Duplication / Canonicalization

Canonicalization is so important. You only want one version of a page to be available to search engines.

Duplicate versions: www and non-www versions paginated pages

Solve:- Proper implementation of 301 redirects. the use of rel=canonical tags managing URL parameters and effective pagination

strategies

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Site Speed

Google wants to make the web a faster place. Google declared that speedy sites get a small ranking

advantage over slower sites. Solve:- Speed up your site! Search engines and humans will

both appreciate it.

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Are Your URLs Descriptive?

Your domain name or page URLs can help your ranking prospects.

Searchers are more likely to select pages with short.  Transform the URL into a breadcrumb. Giving users more ways to navigate to a site directly from a

search result.

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Internal Link Popularity

Navigation of your site can have a huge effect. First is your home page. Most popular of all pages.

Which means you can optimize it for the most general and competitive phrases.

At the second level are pages linked to from your global navigation menu.  These are usually top-level products or services pages. 

The third level is often the specific product or service pages themselves.

The fourth level often consists of your value-added content such as blog posts, articles, videos, podcasts, etc. These are great for bringing in lots of search engine visitors using

long-tail keyword search queries.

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Bad Architecture Good Architecture

3. Bad & Good architecture

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4. Silo architecture

A website architecture based on a linking structure that segregates various themes into different ‘silos’ so that people and search engines can easily identify the main topics of a website.

Approximately 50% of the theme of a page is communicated by on-site linking.

It can help lower the costs of website rankings by up to 90%.

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Benefits of a Silo Structure

1. A site that is properly follows a silo structure allows for up to 90% fewer overall useless internal links.

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Benefits of a Silo Structure

2. It allows the “juice” to flow down from your main pages to your content pages, which increases their value and provides a higher boost making it easier to rank for long tailed keywords. Here is a view of what a properly siloed site could look like:

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Thank You