seo best practices for businesses

SEO Best Practices for Businesses

SEO-friendly CMS

• SEO-friendly code(on Website)

• Custom title tags

• Meta descriptions

• H1 tags and URLs.

Note: “Choose wisely if SEO is a business priority”

Responsive design• Search engines evaluate the amount of traffic to a domain.

• Don’t separate sites for desktop and phone it splits site traffic into different URLs.

• Responsive design combines all traffic into a single domain, increasing the site’s search engine appeal and theoretically its ranking

HTML in promotional space

• Promotional banners on websites should contain HTML text over imagery not Images alone.

• It allows search engines to “read” product and service information.

Keyword Research

• First page ranking for a certain term or phrase but no one is searching for that.

• Therefore, it’s crucial that you do keyword research in the first stages of your project

• Select phrases related to your business with high search volume and/or low competition

“spend the time to determine the best Keywords for meeting your business goals.”

Utilize long-tail keywords

• Long-tail keywords are specific to your company and the products, services and solutions you offer.

• lower search volume, however, they are typically much less competitive.

• Utilizing these in your SEO Strategy can provide great opportunity to rank highly in search results and gain exposure to ripe prospects that are likely to convert.

Compose title tags, meta descriptions and content

• It is imperative that you remain within character

limits, as search engines will disregard any valuable.

• Title tags and meta descriptions should focus on

keywords that are specific to the unique topic and

content of that page.

Geographic market

• Business operates within a defined geographic area,

that information should be fully incorporated into every

aspect of your search engine optimization strategy.

Content with SEO in mind

• Fresh content is absolutely critical to achieving high rankings.

• Update or add to your website regularly, ideally several times a month.

• Creating a blog is a great way to accommodate fresh website content.

• Delicate balance between individuals and search engines.

Social Media

• More active your company is and the more followers

you have that support and advocate for you.

• Social presence should aligns with your search engine

optimization goals.

SEO is never done

• SEO is a garden

• Plant it but also care for it.

• Google often changes its search algorithms(500-600 times.P.A)

• Check and look for keyword, Ranking and develop fresh, valuable content for inbound marketing consumption.

Thank YouArshd Parande

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