seo best practices for businesses

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Page 1: Seo best practices for businesses

SEO Best Practices for Businesses

Page 2: Seo best practices for businesses

SEO-friendly CMS

• SEO-friendly code(on Website)

• Custom title tags

• Meta descriptions

• H1 tags and URLs.

Note: “Choose wisely if SEO is a business priority”

Page 3: Seo best practices for businesses

Responsive design• Search engines evaluate the amount of traffic to a domain.

• Don’t separate sites for desktop and phone it splits site traffic into different URLs.

• Responsive design combines all traffic into a single domain, increasing the site’s search engine appeal and theoretically its ranking

Page 4: Seo best practices for businesses

HTML in promotional space

• Promotional banners on websites should contain HTML text over imagery not Images alone.

• It allows search engines to “read” product and service information.

Page 5: Seo best practices for businesses

Keyword Research

• First page ranking for a certain term or phrase but no one is searching for that.

• Therefore, it’s crucial that you do keyword research in the first stages of your project

• Select phrases related to your business with high search volume and/or low competition

“spend the time to determine the best Keywords for meeting your business goals.”

Page 6: Seo best practices for businesses

Utilize long-tail keywords

• Long-tail keywords are specific to your company and the products, services and solutions you offer.

• lower search volume, however, they are typically much less competitive.

• Utilizing these in your SEO Strategy can provide great opportunity to rank highly in search results and gain exposure to ripe prospects that are likely to convert.

Page 7: Seo best practices for businesses

Compose title tags, meta descriptions and content

• It is imperative that you remain within character

limits, as search engines will disregard any valuable.

• Title tags and meta descriptions should focus on

keywords that are specific to the unique topic and

content of that page.

Page 8: Seo best practices for businesses

Geographic market

• Business operates within a defined geographic area,

that information should be fully incorporated into every

aspect of your search engine optimization strategy.

Page 9: Seo best practices for businesses

Content with SEO in mind

• Fresh content is absolutely critical to achieving high rankings.

• Update or add to your website regularly, ideally several times a month.

• Creating a blog is a great way to accommodate fresh website content.

• Delicate balance between individuals and search engines.

Page 10: Seo best practices for businesses

Social Media

• More active your company is and the more followers

you have that support and advocate for you.

• Social presence should aligns with your search engine

optimization goals.

Page 11: Seo best practices for businesses

SEO is never done

• SEO is a garden

• Plant it but also care for it.

• Google often changes its search algorithms(500-600 times.P.A)

• Check and look for keyword, Ranking and develop fresh, valuable content for inbound marketing consumption.

Page 12: Seo best practices for businesses

Thank YouArshd Parande

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