sempo montreal 2014: introduction to native ads by aod marketing [27/03/2014]

INTRO TO NATIVE ADS

“TRADITIONAL WEB CHANNELS”

WHICH CHANNELS SHOULD YOU BE USING?

INTENT BASED MARKETING : SEO/PPC

Celestron EQ3 8" telescope

Buy Celestron EQ3 8" telescope

INTENT BASED MARKETING : SEO/PPC

INTENT BASED MARKETING : SEO/PPC

AWARENESS MARKETING : SOCIAL

AWARENESS MARKETING : SOCIAL

AWARENESS MARKETING : SOCIAL

AWARENESS MARKETING : SOCIAL

AWARENESS MARKETING : SOCIAL

AWARENESS MARKETING : SOCIAL

AWARENESS MARKETING : SOCIAL

AWARENESS MARKETING : SOCIAL

AWARENESS MARKETING : SOCIAL

AWARENESS MARKETING : SOCIAL

DO CHANNELS PERFORM DIFFERENTLY?

EACH CHANNEL HAS ITS ROLE

IT CHANGES ACROSS INDUSTRIES AND CULTURES

Source : http://think.withgoogle.com/customer-journey-to-purchase/

NATIVE ADVERTISING

WHAT’S THE BIG DEAL?

* http://www.sharethrough.com/2013/05/infographic-native-advertising-effectiveness-study-by-ipg-media-labs/

* http://www.sharethrough.com/2013/05/infographic-native-advertising-effectiveness-study-by-ipg-media-labs/

WHAT’S THE BIG DEAL?

* http://www.businessinsider.com/error-rate-for-mobile-ad-fat-finger-clicks-2012-10

WHAT’S THE BIG DEAL?

* http://www.businessinsider.com/error-rate-for-mobile-ad-fat-finger-clicks-2012-10

WHAT’S THE BIG DEAL?

MORE OPTIONS FOR ADVERTISERS

* Discovering the Value of Earned Audience – How Twitter Expressions Activate Consumers (Fox, Twitter and the Advertising Research Foundation study).

TV & VIDEO

* Discovering the Value of Earned Audience – How Twitter Expressions Activate Consumers (Fox, Twitter and the Advertising Research Foundation study).

EDITORIAL VS. SOCIAL

EDITORIAL NATIVE ADS

Source : http://strlabs.wpengine.netdna-cdn.com/wp-content/uploads/2013/02/nativeAdscape-20130215.jpg

EDITORIAL NATIVE ADS (CONTROVERSY)

EDITORIAL NATIVE ADS (CONTROVERSY)

EDITORIAL NATIVE ADS (CONTROVERSY)

EDITORIAL NATIVE ADS (ETHICAL)

EDITORIAL NATIVE ADS (ETHICAL)

EDITORIAL NATIVE ADS

SOCIAL NATIVE ADS

Source : http://strlabs.wpengine.netdna-cdn.com/wp-content/uploads/2013/02/nativeAdscape-20130215.jpg

SOCIAL NATIVE ADS

SOCIAL NATIVE ADS

SOCIAL NATIVE ADS

SOCIAL NATIVE ADS

SOCIAL NATIVE ADS

SHOULD YOU INVEST IN NATIVE ADS?

CUSTOMER JOURNEY

BE PRESENT THROUGHOUT THE WHOLE CLIENT JOURNEY

HOW RISKY IS YOUR PORTFOLIO?

HOW MUCH ARE YOU INVESTING?

HOW MUCH ARE YOU INVESTING?

THANK YOU!