seminar presentation culture and language

בכפר הגלובלית השפההגלובלי

The Global Language in the Global Village

2/2/2016

Howard Burns www.anglit.org 052-3485156 howard1@bezeqint.net

English Language & Cultural Awareness

2/2/2016

The Italian man who went to Malta https://www.youtube.com/watch?v=gTlD1Z0F7IA

Topics:

Communication

Language Culture

2/2/2016

Verbal communication is using language

• One to one • Groups and meetings• Negotiation• Telephone – tele-conf.• Video-conf - SKYPE• Presentations• Songs & poetry

2/2/2016

Question:Can language ability help to increase

profits?Question:Can understanding other cultures (through

language) help to increase profits?

Yes & Yes2/2/2016

Cultural Sensitivity

Means … knowing that cultural differences and cultural similarities exist, without values or judgements like better or worse / right or wrong.

2/2/2016

Therefore, WE need to know about cultural differences on the internationalstage in play the game

2/2/2016

Streamline: • Business communication• Meetings• Predicting trends• Understanding & Listening• Market & culture research

MULTICULTURALISMAn American family on assignment in Indonesia

went to restaurant with their Pet dog. The restaurant manager politely greeted then at the door, took their dog and , 30Minutes later-family was shocked

They had SERVED IT TO THEM

The consumption of dog meat is associated with their culture, where dog meat is considered a festive dish usually reserved for occasions such as weddings and Christmas.

2/2/2016

What about Israelis?

2/2/2016

Cross Cultural CommunicationWhy & When needed ?

In global businesses, activities such as leading, motivating, decision making, problem solving, exchanging ideas and information.All depends on the ability of proper communication and interaction from one culture to another.2/2/2016

Mistakes in cross-cultural communication often go unnoticed by the communicators, but these mistakes have the potentials to cause damage to international relationships and negotiations.

2/2/2016

Mistakes or misinterpretations like: subtle gestures of the hands, and face, the use of silence, what is said or not said, and the intricacies of dealing with age and status often provide PITFALLS for International Business.

2/2/2016

What happened?Why haven’t they called?Why don’t they return my calls?Was it something I said?Did I miss something?Was it something I didn’t say?I don’t need them anyway!We do just fine without them!Who do they think they are!2/2/2016

172/2/2016

CommunicationI’m sure that some of you have heard the expression: “a bad workman blames his tools”So what’s the “tool” for communication?

LANGUAGE 2/2/2016

‘is’ ‘are’ ‘was’ ‘were’ ‘does’ ‘do’ ‘have done’

‘have been’ ‘had seen’

who cares?!2/2/2016

It’s all very well being able to speak English (or any other second language for that matter), but if the advantage that the knowledge of an additional language brings you doesn’t lead to making more money /increasing profits ...

then what’s the point!?This may be stating the obvious but there can be serious and irreversible

consequences and repercussions of damaged communication.

2/2/2016

Let’s not fool ourselves, in business, it’s the end that justifies the means and as long as that end has a profit margin then the means become:

2/2/2016

As useless as...a sign for a sign!

2/2/2016

or: As useless as ... the “G” in LASAGNA!

2/2/2016

Which way of greeting are you more comfortable with?

2/2/2016

Cultural misunderstanding

• Cultures differ in what they think politeness is

• People think that politeness equals good manners and good character

• People assume that other cultures are polite in the same way …or not …

2/2/2016

Which is the more serious mistake?• A: Would you like

to come over for dinner on Friday?

• B: Sorry I’m working that night.

• A: Would you like to come over for dinner on Friday?

• B: I can’t.

2/2/2016

Appropriate speech behavior

• Native speakers are more forgiving of grammatical mistakes than inappropriate speech

• For native speakers, appropriate speech behavior – being polite – is unconscious**

• Language learners do not have unconscious knowledge of what is appropriate speech behavior**

2/2/2016

Types of misunderstanding

Direct translation – Israelisms …

Differences in appropriateness – trying too hard

2/2/2016

Direct Translation

Language learners translate what they want to say from their first language - this, very often, creates a misunderstanding because the language and culture rules are different - for politeness or courtesy for example.

2/2/2016

Are these the same?

• Can you play the piano?• Can you run fast?• Can you speak French?• Can you pass the salt?

2/2/2016

“Can you pass the salt?”

• This is a request in English. It is not asking about the other person’s ability to pass the salt

• However, if directly translated into Russian, it is a question for information

• Thus, the English-speaking learner of Russian would fail to communicate his or her meaning

2/2/2016

Telephone conversation

SR: Hello, is Mr. Cohen there please?C: Yes.SR: Oh…may I speak to him please?C: Yes.SR: Oh…are you Mr. Cohen?C: Yes, this is Mr. Cohen.

2/2/2016

Telephone conversation

The foreign customer fails to understand that the sales rep’s first question–Is not asking if he is there or not–Is a request to talk to him

2/2/2016

Differences in Appropriateness

This type of misunderstanding is directly related to cultural differencesWhat is appropriate in one culture is not always appropriate in another culture

2/2/2016

הגלובלית השפההגלובלי בכפר

The Global Language in the Global Village

Howard Burnswww.anglit.org

Howard1@bezeqint.net

412/2/2016

Howard Burns www.anglit.org

052-3485156 howard1@bezeqint.net

Inspector Clouseau - Hamburger (Steve Martin)https://www.youtube.com/watch?v=kB_GSstdsFQ

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