selling open source, keeping your soul

@jesslynnrose

Selling Open Source, Keeping Your SoulBy Jess Rose

@jesslynnrose

@jesslynnrose

🍎

@jesslynnrose@jesslynnrose

@jesslynnrose

Tell me about the weirdest missteps you've seen companies

make in open source? @jesslynnrose

@jesslynnrose

@jesslynnrose

Once upon a time…

@jesslynnrose

@jesslynnrose

@jesslynnrose

@jesslynnrose

@jesslynnrose

Open source is a way of building and sharing software based around openness and access

@jesslynnrose

Open source is the backbone of billions of dollars of business in the technology industry

@jesslynnrose

Spoiler:

This talk is going to be all about compromise.

@jesslynnrose

😐

@jesslynnrose

Mutual understanding

@jesslynnrose

Everyone in your org should know ⤵

@jesslynnrose

Everyone in your org should know ⤵

What open source means Why open source is important What are our business goals? How close are we to meeting these? What is expected from us?

@jesslynnrose

Everyone in your org should know ⤵

What open source means Why open source is important What are our business goals? How close are we to meeting these? What is expected from us?

@jesslynnrose

Everyone in your org should know ⤵

What open source means Why open source is important What are our business goals? How close are we to meeting these? What is expected from us?

@jesslynnrose

Everyone in your org should know ⤵

What open source means Why open source is important What are our business goals? How close are we to meeting these? What is expected from us?

@jesslynnrose

Everyone in your org should know ⤵

What open source means Why open source is important What are our business goals? How close are we to meeting these? What is expected from us?

@jesslynnrose

Expectations from…

[users, customers, investors, team, contributors, community]

@jesslynnrose

You'll also need…

As much transparency as your company can survive.

@jesslynnrose

Skills Sharing

@jesslynnrose

@jesslynnrose

Share talent across technical and business tasks

@jesslynnrose

Internal Hackdays

@jesslynnrose

Internal HackdaysAren't just for programming.

@jesslynnrose

Demo Days

$%📈🙋

@jesslynnrose

Collaborative Conflict

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@jesslynnrose

Conflict is unavoidable.

Respectful, productive conflict can drive your product, companies and teams.

@jesslynnrose

Set up advocates for each perspective (

@jesslynnrose

Advocates need equal standing and access to power ⚖

@jesslynnrose

Driving progress through collaborative conflict requires

healthy company culture 😷

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Compromise isn't always painless

@jesslynnrose

Perspective with hard choices:

Need this to stay afloat

This *might* help us grow

I think this would help us explore new

markets and activities Doesn't critically impact project

@jesslynnrose

Work in the open, be open to critical feedback.

@jesslynnrose

Understand how humans rank feedback and communication.

@jesslynnrose

+✅+

We prioritize views of people like us, especially when they

agree with our own views.

@jesslynnrose

$

We view information from face to face interactions as more valuable than online-only.

@jesslynnrose

$

We view information from face to face interactions as more valuable than online-only.

@jesslynnrose

@jesslynnrose

🤷

We prioritize information from people we have existing

relationships with.

@jesslynnrose

💖

We can't eliminate all our biases. But it's good for business

and open source to try.

@jesslynnrose

Just remember…

@jesslynnrose

Compromise

Negotiated through champions for

perspectives

Comes from equal access to power and

decision making

Relies on risk free feedback.

@jesslynnrose

Thank you. @crate.io @jesslynnrose Jessica.tech/slides/sellingopensource