selected business article 10/6/14
Post on 01-Jul-2015
75 Views
Preview:
DESCRIPTION
TRANSCRIPT
Selected Business Article
Millennials Are Saying No to
Credit Cards
http://money.cnn.com/2014/09/08/pf/millennials-credit-cards/
Jessica Harrington Professor Klinkowstein
Jessica Harrington Professor Klinkowstein
Summary
• 6 out of 10 don’t own a credit card.
Jessica Harrington Professor Klinkowstein
Summary
• Bad economy and fearing debt.
Jessica Harrington Professor Klinkowstein
Summary
• Good credit score is essential.
Jessica Harrington Professor Klinkowstein
Setting / Activity for Ethnographic Observation
Millennials buying things at book store with credit or debit card.
Jessica Harrington Professor Klinkowstein
Jessica Harrington Professor Klinkowstein
Ethnographic Research, Millennials Using a Credit or Debit Card
Jessica Harrington Professor Klinkowstein
Ethnographic Research, Millennials Using a Credit or Debit Card
Jessica Harrington Professor Klinkowstein
Ethnographic Research, Millennials Using a Credit or Debit Card
Jessica Harrington Professor Klinkowstein
Ethnographic Research, Millennials Using a Credit or Debit Card
Jessica Harrington Professor Klinkowstein
Ethnographic Research, Millennials Using a Credit or Debit Card
Jessica Harrington Professor Klinkowstein
Ethnographic Research, Millennials Using a Credit or Debit Card
Jessica Harrington Professor Klinkowstein
Ethnographic Research, Millennials Using a Credit or Debit Card
Jessica Harrington Professor Klinkowstein
Ethnographic Research Observations
Jessica Harrington Professor Klinkowstein
• All but one of the students observed used debit cards or cash to purchase items.
Ethnographic Research Observations
Jessica Harrington Professor Klinkowstein
• Students observed did not make big purchases, only small items from bookstore.
Ethnographic Research Observations
Jessica Harrington Professor Klinkowstein
• One man who bought a grey hoodie did not respond to the cashier when she said hi to and asked him about his day.
Ethnographic Research Observations
Jessica Harrington Professor Klinkowstein
• Students didn’t seem to spend more than $30.
Ethnographic Research Observations
Jessica Harrington Professor Klinkowstein
• Male students seemed more anxious about talk to the cashier than women. (Talked quickly, less eye contact)
Ethnographic Research Findings
Jessica Harrington Professor Klinkowstein
• Students don’t need bank credit cards because they’re not purchasing expensive things. A store credit card would possibly attract people.
Ethnographic Reading Summary
Jessica Harrington Professor Klinkowstein
• The goal for IDEO in this article was to redesign the checkpoints in airport security.
Ethnographic Research-Who are the Users
Ethnographic Reading Summary
Jessica Harrington Professor Klinkowstein
• Prototypes were made, including a training curriculum for TSOs that focus more on understanding people and behaviors.
Ethnographic Research-Who are the Users
Ethnographic Reading Summary
Jessica Harrington Professor Klinkowstein
• Ethnographic research is valuable in understanding what users want, not just a general idea.
Ethnographic Research-Who are the Users
Ethnographic Reading Summary
Jessica Harrington Professor Klinkowstein
• IDEO designed a calmer environment by focusing more on explosives and people with hostile intent.
IDEO TSA Project
Ethnographic Reading Summary
Jessica Harrington Professor Klinkowstein
• The physical space of airports was analyzed and redesigned to reduce stress of travelers.
IDEO TSA Project
Ethnographic Reading Summary
Jessica Harrington Professor Klinkowstein
• TSA is using a human-centered approach to increase security by getting rid of other chaos.
IDEO TSA Project
Ethnographic Reading Summary
Jessica Harrington Professor Klinkowstein
• IDEO research is observation-based, human-centered methods to understand hidden truths, needs, wants.
Ethnographic Research IDEO
Ethnographic Reading Summary
Jessica Harrington Professor Klinkowstein
• Analogous cases help inspire innovative approaches for redesigns. Such as a hospital emergency room and a NASCAR pit crew.
Ethnographic Research IDEO
Ethnographic Reading Summary
Jessica Harrington Professor Klinkowstein
• Meaningful benefits are provided for the consumer and the business. Innovating ideas that will last are ones that are willing to change with needs.
Ethnographic Research IDEO
Proposal for an Innovative Business
Jessica Harrington Professor Klinkowstein
• Pre-setting a spending allowance and what types of purchases one wants to allow, enables one to use this card service just like a regular credit card.
Proposal for an Innovative Business
Jessica Harrington Professor Klinkowstein
• Conditions are set prior to going out to prohibit irrational impulse buys and when a purchase outside of the allowed fields is made the transaction is denied.
Proposal for an Innovative Business
Jessica Harrington Professor Klinkowstein
• Applications include safely allowing millennials to build credit score while not breaking the bank.
top related