seeing is believing: visualizing market research...
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Copyright©2017Confirmit.AllRightsReserved.Confirmit Confidential.
Seeing is Believing: Visualizing Market Research Data
Copyright©2017Confirmit.AllRightsReserved.Confirmit Confidential.|
2.5quintillionbytesofdataeveryday
The Proof Is in the Numbers
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• 54% ofdecisionmakersdon’thavetherightdata
• 4% saytheyhavetherightpeople,tools,anddatatoderiveandactoninsights
https://www-01.ibm.com/software/data/bigdata/what-is-big-data.htmlhttp://www.mckinsey.com/business-functions/digital-mckinsey/our-insights/the-digital-tipping-point-mckinsey-global-survey-resultshttp://www.bain.com/Images/BAIN%20_BRIEF_The_value_of_Big_Data.pdfhttp://data-informed.com/top-5-business-benefits-using-data-visualization/
Copyright©2017Confirmit.AllRightsReserved.Confirmit Confidential.|
50%ofMarketResearcherssaythey’rejugglingmoredatasourcesthaneverbefore
Analystsspendnearly80%oftheirtimepreparingdata
20%ofMarketResearchers’totalworkingtimeisspentpreparingreports
A Challenge and an Opportunity
Copyright©2016Confirmit.AllRightsReserved. 3http://www.greenbookblog.org/tag/q1-q2-2016-grit-report/
Copyright©2017Confirmit.AllRightsReserved.Confirmit Confidential.|
Multichannel&MultisourceforRicherInsights
It all Starts with Good Data
Financialdata
Email,chat,verbatims
Researchfindings
Transactionaldata
IoT,Sensors,GPS
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WebEmail–OverlayMobileWeb–SMS–AppInPersonInterview–Kiosk–PaperPhoneInterview–IVRSocialMediaSocialNetworksIntegrationDataFeeds
Copyright©2017Confirmit.AllRightsReserved.Confirmit Confidential.|
Combine and Analyze Data
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ExecMgmt
CX/Insights
TeamLeader
AreaManager
ProductManager
AccountManager
Copyright©2017Confirmit.AllRightsReserved.Confirmit Confidential.|Copyright©2017Confirmit.AllRightsReserved.Confirmit Confidential.| 6
Provideresearchfindingsinagraphicalformat
§ Understandable§ Clear,concise§ Interactive§ Actionable
Visualization
http://data-informed.com/top-5-business-benefits-using-data-visualization/https://www.tableau.com/sites/default/files/media/8604-ra-business-intelligence-analytics.pdf
Managersleveragingvisualdatadiscoveryare28percentmorelikelytofindtimelyinformationthanthosewho
relysolelyonstaticreports– AberdeenGroup
Copyright©2017Confirmit.AllRightsReserved.Confirmit Confidential.|
At-a-Glance Survey Stats
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Color-Coded Graphical Data Display
Copyright©2017Confirmit.AllRightsReserved.Confirmit Confidential.|
Visualized Text Analytics
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Copyright©2017Confirmit.AllRightsReserved.Confirmit Confidential.|
Role-Based Dashboards
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Branded Multi-Tab Portals
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Guided Visual Data Analysis
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Driving Action
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DataVisualizationBestPractices
Copyright©2017Confirmit.AllRightsReserved.Confirmit Confidential.|Copyright©2017Confirmit.AllRightsReserved.Confirmit Confidential.| 15
Organizedatavisualizationsinalogical,story-likeway
Master the Art of Story Telling
Copyright©2017Confirmit.AllRightsReserved.Confirmit Confidential.|Copyright©2017Confirmit.AllRightsReserved.Confirmit Confidential.| 16
Identifythemostimportantideasandmakethemstandout
Provide a Guided Tour
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KISS
Keepitsimple!
Copyright©2017Confirmit.AllRightsReserved.Confirmit Confidential.|Copyright©2017Confirmit.AllRightsReserved.Confirmit Confidential.| 18
Design with a Purpose
DesigntoDriveAction
Copyright©2017Confirmit.AllRightsReserved.Confirmit Confidential.|
Case Study
ProvidingglobalMarketResearch(MR)organizationswithacomplete,one-stopsolutionforoutsourcedMarketResearchservices
§ Highlycomplex,multinational,multimoderesearchprojects§ Leveragesreal-timedashboardsandonlinereportingviadedicatedclientportals§ Simplifiesreportingresultstocustomers§ EnsuresCross-Tab’scustomerscanaccesstheirresultsanywhere§ Helpsclientsquicklyfocusonthenextsteps
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Thank You
Copyright©2017Confirmit.AllRightsReserved.Confirmit Confidential.|
HollyDeMuroProductMarketingManager,Confirmit
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