seeing is believing: visualizing market research...

Copyright©2017Confirmit.AllRightsReserved.Confirmit Confidential.

Seeing is Believing: Visualizing Market Research Data

Copyright©2017Confirmit.AllRightsReserved.Confirmit Confidential.|

2.5quintillionbytesofdataeveryday

The Proof Is in the Numbers

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• 54% ofdecisionmakersdon’thavetherightdata

• 4% saytheyhavetherightpeople,tools,anddatatoderiveandactoninsights

https://www-01.ibm.com/software/data/bigdata/what-is-big-data.htmlhttp://www.mckinsey.com/business-functions/digital-mckinsey/our-insights/the-digital-tipping-point-mckinsey-global-survey-resultshttp://www.bain.com/Images/BAIN%20_BRIEF_The_value_of_Big_Data.pdfhttp://data-informed.com/top-5-business-benefits-using-data-visualization/


50%ofMarketResearcherssaythey’rejugglingmoredatasourcesthaneverbefore

Analystsspendnearly80%oftheirtimepreparingdata

20%ofMarketResearchers’totalworkingtimeisspentpreparingreports

A Challenge and an Opportunity

Copyright©2016Confirmit.AllRightsReserved. 3http://www.greenbookblog.org/tag/q1-q2-2016-grit-report/


Multichannel&MultisourceforRicherInsights

It all Starts with Good Data

Financialdata

Email,chat,verbatims

Researchfindings

Transactionaldata

IoT,Sensors,GPS

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WebEmail–OverlayMobileWeb–SMS–AppInPersonInterview–Kiosk–PaperPhoneInterview–IVRSocialMediaSocialNetworksIntegrationDataFeeds


Combine and Analyze Data

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ExecMgmt

CX/Insights

TeamLeader

AreaManager

ProductManager

AccountManager

Copyright©2017Confirmit.AllRightsReserved.Confirmit Confidential.|Copyright©2017Confirmit.AllRightsReserved.Confirmit Confidential.| 6

Provideresearchfindingsinagraphicalformat

§ Understandable§ Clear,concise§ Interactive§ Actionable

Visualization

http://data-informed.com/top-5-business-benefits-using-data-visualization/https://www.tableau.com/sites/default/files/media/8604-ra-business-intelligence-analytics.pdf

Managersleveragingvisualdatadiscoveryare28percentmorelikelytofindtimelyinformationthanthosewho

relysolelyonstaticreports– AberdeenGroup


At-a-Glance Survey Stats

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Color-Coded Graphical Data Display


Visualized Text Analytics

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Role-Based Dashboards

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Branded Multi-Tab Portals


Guided Visual Data Analysis


Driving Action

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DataVisualizationBestPractices


Organizedatavisualizationsinalogical,story-likeway

Master the Art of Story Telling


Identifythemostimportantideasandmakethemstandout

Provide a Guided Tour


KISS

Keepitsimple!


Design with a Purpose

DesigntoDriveAction


Case Study

ProvidingglobalMarketResearch(MR)organizationswithacomplete,one-stopsolutionforoutsourcedMarketResearchservices

§ Highlycomplex,multinational,multimoderesearchprojects§ Leveragesreal-timedashboardsandonlinereportingviadedicatedclientportals§ Simplifiesreportingresultstocustomers§ EnsuresCross-Tab’scustomerscanaccesstheirresultsanywhere§ Helpsclientsquicklyfocusonthenextsteps

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Thank You


HollyDeMuroProductMarketingManager,Confirmit

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seeing is believing: visualizing market research...

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