searchfest 2012 dan sundgren
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Advanced PPC
“The Three Pillars of Success-People, Technology & Resource Allocation”
Dan SundgrenFeb. 24,2012
Overview-The Platforms Are Coming!
1. Foundation-The 3 Pillars2. Advanced Engine Tips
3. Helpful Resources
FOUNDATION: People
FOUNDATION: Technology
Resources
FOUNDATION:BHAG’s + Strategy + Tactics
FOUNDATION: Volume & ROI
BingHOO! Search Alliance
FOUNDATION: Budgets
ADVANCED TIPS: Google Tips
ADVANCED TIPS:YaBING! Tips
1. Negative Keywords can now be added as all match types instead of Phrase match.
2. Pausing a match type pauses the other two match types.
3. If all match types are in same adgroup:Exact Match: Bid (at least $0.40 to make sure you
meet min bid threshold)Phrase Match: 75% of exact match bidBroad Match: 85% of exact match bid
Bid Algo’s
Tools
Analytics
RSS
Industry
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