search optimization tips for social media

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Social Media Tips for Search Engine Optimization

Paul Gillin

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@pgillin#mpb2b

LINK LOVE

Inbound links are the secret sauce of modern search engines, and the rules change all the time.

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We’re #1 (for ‘Human Resources Software’)

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Blogs are Link Magnets

Source: HubSpot

The Heartbreak of ‘Nofollow’

Links from Google+ are indexed by Google’s search engine…

…but links from Facebook, LinkedIn and Twitter aren’t.

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The New Face of Search (It’s Social)

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The Google+ Bonus

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Twitter: @pgillinSource: MarketingLand

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Google’s “extended circles” mean you influence not only your followers, but their followers, too.

Circles of Influence

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Bing and Facebook, Sittin’ in a Tree

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The Power of 245The average Facebook member has 245 friends, who each receive notifications of their network’s Facebook activities

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Do Social Mentions Affect Search Rankings?

According to Branded3 research• URLs see significant Google boost when shared on Twitter• Boost effect levels off at around 50 tweets and kicks in again around

5,000 tweets• After 5,000 tweets, ranking improves considerably• URLs with over 7,500 tweets almost always rank in top 5 results

Source: Branded3, April, 2012

Average ranking across all URLs

Average ranking for URLs with > 500 tweets

Average ranking for URLs with >1,000 tweets

Average ranking for URLs with >5,000 tweets

Average ranking for URLs with >7,500 tweets

54.17

45.81

40.76

30.51

4.96

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Afterglow

The “social boom” around Dollar Shave Club drove search activity higher for all of 2012.

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Create Share-

Worthy Content

Share Socially

Earn the Social Rankings Boost

Get Natural Links from Content’s

Visibility & ValueEarn More Social Followers

Amplify Network Reach

More Searchers Biased to Seeing

Your StuffWin on the

Internet

Bottom Line

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R

http://www.seomoz.org/blog/tracking-the-roi-of-social-media

Multi-Channel Attribution is Critical

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Thank You!

Paul Gillin

508-656-0734

paul@gillin.com

Site: gillin.com

Blog: paulgillin.com

Twitter: pgillin