search optimization tips for social media
DESCRIPTION
With Google weighting social activity more heavily in search results, everyone needs to think about how their digital interactions can benefit search engine performance. We talk about how Google's search algorithm is changing and what that means to the people who represent our businesses in social channels. A video webcast version of this presentation follows the last slide. Download the PowerPoint for speaker notes.TRANSCRIPT
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Social Media Tips for Search Engine Optimization
Paul Gillin
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LINK LOVE
Inbound links are the secret sauce of modern search engines, and the rules change all the time.
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We’re #1 (for ‘Human Resources Software’)
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Blogs are Link Magnets
Source: HubSpot
The Heartbreak of ‘Nofollow’
Links from Google+ are indexed by Google’s search engine…
…but links from Facebook, LinkedIn and Twitter aren’t.
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The New Face of Search (It’s Social)
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The Google+ Bonus
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Google’s “extended circles” mean you influence not only your followers, but their followers, too.
Circles of Influence
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Bing and Facebook, Sittin’ in a Tree
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The Power of 245The average Facebook member has 245 friends, who each receive notifications of their network’s Facebook activities
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Do Social Mentions Affect Search Rankings?
According to Branded3 research• URLs see significant Google boost when shared on Twitter• Boost effect levels off at around 50 tweets and kicks in again around
5,000 tweets• After 5,000 tweets, ranking improves considerably• URLs with over 7,500 tweets almost always rank in top 5 results
Source: Branded3, April, 2012
Average ranking across all URLs
Average ranking for URLs with > 500 tweets
Average ranking for URLs with >1,000 tweets
Average ranking for URLs with >5,000 tweets
Average ranking for URLs with >7,500 tweets
54.17
45.81
40.76
30.51
4.96
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Afterglow
The “social boom” around Dollar Shave Club drove search activity higher for all of 2012.
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Create Share-
Worthy Content
Share Socially
Earn the Social Rankings Boost
Get Natural Links from Content’s
Visibility & ValueEarn More Social Followers
Amplify Network Reach
More Searchers Biased to Seeing
Your StuffWin on the
Internet
Bottom Line
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R
http://www.seomoz.org/blog/tracking-the-roi-of-social-media
Multi-Channel Attribution is Critical
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Thank You!
Paul Gillin
508-656-0734
Site: gillin.com
Blog: paulgillin.com
Twitter: pgillin