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Demystify Digital Marketing:SEARCH ENGINE OPTIMIZATION& BRAND AWARENESS
by Hugh Benjamin
*Introduce Yourself
*NAME
*BUSINESS
*ONE GOAL FOR YOUR BUSINESS IN THE NEXT YEAR
*What You Will Learn
Today
* How to Grow Your
Business
* SEO
SMO
TRACKING RESULTS
GROW STRATEGIES
SEO
DIGITAL CONTENT
REPUTATION MANAGEMENT
* How to Grow Your Business Online
INTERNET MARKETING
*SEO - What is it?
*Keyword Targets
What is a keyword ?
How do you know which keyword to invest in?
Company Name
New Customers
*SEO New Customer
*SEO SEGMENT - How Does it Work?
https://moz.com/learn/seo/on-page-factors
*Tracking Results
We Want Results – Not Busy Work
Metrics on Results
Tracking Trends
Google Analytics
Scaling Up in Business
Questions?Thank You for Listening
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