search 2.0 – enterprise search als marketinginstrument

Search 2.0 – Enterprise Search als MarketinginstrumentMarco BilleterSenior Director SalesFAST, a Microsoft Subsidiary

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What is Search?

Search is the common language between

a company and its customers/partners.

Search fundamentally redefines how organizations access, interact with, and exploit information.

FAST – Past, Present & Future

Foundation: scalable search!

alltheweb.com – largest Web search index

FAST ESP launched

Re-focus on enterprise search

Gartner Magic Quadrant leader

Search-driven business value

A Microsoft Subsidiary Next

Generation Search Platform

The User Revolution!

The historic view of Search…

DOCUMENTS

Future: Intent-Driven Search

INTENT

CONTENT

Outside

MonetizationCustomer-facing solutions for businesses is based on search whose revenue

ProductivityEmployee-facing solutions for enterprises to drive productivity from search

Search drives innovation in two businesses areas

Inside

Search at the beginning …Monetization

Now: Search on TimesonlineMonetization

Timesonline Archive SearchMonetization

Enjoying the portalMonetization

Tackle Search challenges

Rakuten.com, the eBay of Japan, handles thousands of updates per second across

millions of product SKUs in near real-time.

Monetization

FlexibilityMonetization

Empower your employeesProductivity

People discoveryProductivity

Search-Driven Analytics

www.musicovery.com

demo