scripta media: crossmedia update
Post on 27-Jun-2015
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8Crossmedia updateLocation Based ServicesAugmented RealityiPad preview
Crossmedia updateLocation Based ServicesAugmented RealityiPad preview
Location Based Services
Informatie en entertainment services op basis van positiebepaling, mogelijk gemaakt door mobiele technologie en netwerken
Location Based Services
Location Based Services
Location Based Services
• GPS• GSM• Bluetooth, WLAN, WiFi, RFID• Beeldherkenning
• Mobiel internet
Location Based Services
o.a. • Opvragen van nabijgelegen diensten• Routeplanning en navigatie• Lokaliseren van personen• Ontvangen van alerts• Location-based advertising• Veiligheidstoepassingen
Location Based Services
• Sinds 2005 in USA voor commercieel gebruik verboden zonder expliciete opt-in• In Europa is soortgelijke wetgeving in de maak
Location Based Services
LBS ontwikkelen zich naar opt-in toepassingen waarbij de eindgebruiker de volledige controle behoudt
Nike True City
Foursquare
Foursquare
Crossmedia updateLocation Based ServicesAugmented RealityiPad preview
Layar
Recognizr
Esquire
Innnoveer
Crossmedia updateLocation Based ServicesAugmented RealityiPad preview
3 april = iPad-day
Vodafone Clear
Crossmedia updateThe end
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