school marketing on a budget
Post on 31-May-2015
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A brief presentation to School Principals of Independent schools in Victoria on the need for them to tell stories. Stories are the life of a school community. No stories is bad news. Some key idea for School Principals to hear and retell stories
TRANSCRIPT
Schoolmarketing on a Budget
Neil Pierson
what is marketing?
June 26th 2010
experiences
storytelling
good storiestrue stories
1. get out2. ask for feedback3. handle complaints4. understand parents5. be an outsider
Problems smell unknown transport brown
Perception =
Reality
Thousands of stories out of control
Website
Website Press releases Street appeal
Technology Advertising
no good stories =
bad news
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