s.c.a.m.p.e.r method

INSPIRE YOUR CREATIVITY

WITH SCAMPER METHOD

University of Economics Ho Chi Minh City

Team members:1. Nguyen Kim Anh 2. Nguyen Thi Thu Hang3. Phan Thi Thanh Phuong

Class NH 01 – K35Teacher: Phan Xuan Thao

4. Nguyen Minh Phuc5. Ngo Huynh Huyen Trang

OUTLINE

I. What is S.C.A.M.P.E.R?

II. How to use it?

III. Why we need it ?

Do you believe that creativity is GIFTED?

And we can NOT learn how to create special things.

S.C.A.M.P.E.RI. What is

Everything new is a modification of something

that already exists

Turn one idea into

several ideasCreated by Bob

Eberle in the early ‘70s

Check lai thu tu xuat hien voi bai noi cua TRANG

S.C.A.M.P.E.RII. How to use

60

200

Questions

Words

Substitute

Thinking about replacing

Coming up with new ideas

Problem solving

Helper Questions

Can the rules

be changed?

Can I use other

ingredients or

materials?

Can I change its

color, toughness,

sound or smell?

What if I change its

name?

Can I use this

idea in a different

place?

Trigger Words

alternatecolorize

exchangerename

reserveswitch

take the place of

Combine

Combining unrelated ideas, goods, or services to create something new.

Helper Questions

What ideas or

parts can be

combined?

Can I combine different talents to

improve it?

What can be

combined to

maximize the

number of uses?

Where can I build

synergy?

Can I combine

or merge it

with other objects?

Trigger Words

bring together

link

merge

relate

unite

Adapt

Think about taking an existing idea to solve your problem.

The solution of your problem is probably out there already.

Bear in mind that some new ideas or inventions are borrowed to some degrees.

“I can adapt ... in this way ... to ...”

Helper Questions

Is there something

similar to it, but

in a different

context?

Whom could

I emulate?What could I

borrow ?

What ideas outside my field can I

incorporate?

What different

contexts can I

put my concept in?

become accustomed

contextualize

settle in

incorporate

transform

Trigger Words

For instance, the problem is:

"How can KFC increase sales in its business?"

S (Substitute): "What can It substitute in selling process?”

C (Combine): "How can It combine selling with other activities?”

A (Adapt): "What can It adapt or copy from someone else’s selling process?"

Instead of using waiters , customers can serve themselves. Creating a new service

It can bring restaurants with real estate instead of simply hamburgers .

Making more profit

It can adapt COMBO sets with bundle pricing to attract more people.

Offering customers more choices. They can have a discount if they use COMBO.

When you face one issue, do you want to expand or simplify it?

Positive expandNegative simplify

Magnify

Magnify or exaggerate your ideas

Increase its perceived value

Give you new insights

Helper Questions

What can be

magnified or

made larger?

Can I

increase its

frequency?

What can be

exaggerated or

overstated?

Can I make

multiple copies?

Can I add

extra features

or somehow

add extra value?

overstress

expend

increase

enlarge

strengthen

Trigger Words

Put to other uses

Helper Questions

What else can it

be used for?

Are there other

possible

uses if it’s

modified?

How would children or

older people use it?

Are there new

ways to use it

in its current shape or

form?

How would

people with

different

disabilities use it?

overstress

expend

increase

enlarge

strengthen

Trigger Words

throw out

waste

shorten

reduce

simplify

For instance, the problem is:

"I want to invent a new type of pen.”

Modify - body to be flexible.

Put to other uses - use to touch on the computer’s

screen.

Substitute - ink with carbon.

Combine - sketches on paper become electronic graphics .

Adapt - pen top as a flashlight.

Eliminate

Remove unnecessary thing

Think of what might happen if you eliminate or minimize parts of your idea.

Simplify, reduce, eliminate non-essential components.

Through repeating that, you can ensure that only important parts or functions

are remained.

Helper Questions

How can I

simplify it?Can the rules be

eliminated?

What’s non-

essential or

unnecessary?

What if I made

it smaller?

Should I split it into

different parts?

overstress

expend

increase

enlarge

strengthen

Trigger Words

control

restraint

lower

exterminate

moderate

Rearrange

Change your way of thinking

Think of what you would do if parts of your business were done in a different way.

Or they even worked in reverse order.

Helper Questions

What other

arrangement

might be better?

Can I transpose

positives and

negatives?

Can I transpose

cause and effect?

What if I consider it backwards?

Should I turn

it around? Up

and down.

overstress

expend

increase

enlarge

strengthen

Trigger Words

go backward

switch

invert

back up

reorganize

Eliminate – instead of putting the pen in the pocket. You

can wear it as a necklace.

Rearrange – can write by both top or bottom of the pen.

Substitute - ink with carbon.

Combine - sketches on paper become electronic graphics .

Adapt - pen top as a flashlight.

Modify - body to be flexible.

Put to other uses - use to touch on the computer’s screen.

S.C.A.M.P.E.RIII. Why we need

SCAMPER can be used either in person

(which is not its strength)

or in group brainstorming sessions (in which there are time constrains and lack of innovative ideas).

In specific situation,

DO NOT say “DON’T know”.

Try your best to find out the answer for each

questions by SCAMPERS.

In specific situation, DO NOT say “DON’T know”, try your best to find out the answer

for each questions by SCAMPERS.

This is your problem, your job, your work,

your opportunity so you should know which

are principle questions.

Take time to think about the answers and

NEVER give up.

Hope you can find out tons of special ideas in the future!

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CREDITS: