`thinking method' and `working method‘

8/7/2019 `Thinking Method' and `Working Method

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THINKING METHOD ANDWORKING METHOD


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There are more techniques availablebesides the well-known "Brainstorming"

technique.

The model is structured based on two

fundamentals:

`Thinking Method' and `WorkingMethod


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Two different `Working Methods' can bedistinguished, which are:

Strengthening of the intuition ofthe problem solver

Adapting a systematic and

analytical way of working


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At the same time, two different

`Thinking Methods' can be

recognized.

These are:

Association, which is the

development of new ideas

through spontaneous orsystematic changes of existing

concepts.


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Confrontation:The problem solver analyses in

greater depth a specific situation

or object to apply its principles toother usually irrelevant problem

situations.


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Morphological Analysis (Mycoted,2003) is a structured creativity technique,

which

takes an existing product or

system, breaks it into parts,

identifies various ways of

achieving each part, and then

combines these to identify new

forms of the product or system.


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Imagine you have a product that

could be made of 3 types of material,

in 6 possible shapes, and with 4

kinds of mechanism, theoreticallythere are 72 (3x6x4) potential

combinations of material, shape and

mechanism.


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Some of which may already exists,

others will be unusable, and thoseleft over are prospective newproducts.

This theory could be extended to

any problem that has this type ofstructure.


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To generate a new way of doingsomething:

You list all the key attributes ofcurrent approaches and try to

improve on some of them.


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Identify the product or process you aredissatisfied with or wish to improve.

List its attributes. For a simple physicalobject like a pen.

This might include:Material, Shape, Target Market,

Colours, Textures, etc.


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Choose, say, 7-8 of these attributes that

seem particularly interesting or

important.

Identify alternative ways to achieveeach attribute (e.g. different shapes:

cylindrical cubic, multi-faceted....),

eitherby conventional inquiry, or via any idea-

generating technique.


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Combine one or more of thesealternative ways of achieving the

required attributes, and

see if you can come up with a new

approach to the product or process you

were working on.


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MORPHOLOGICAL CHART METHOD

This method is a follow up on the

"Morphological Analysis".

It hinges around a design matrix which

is only concerned with the formal

arrangement, or configuration, of thebasic elements of the product,


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To use the matrix for this purpose it is

very important for the designer to

carefully establish his specification;

To employ the morphological matrix

without first doing so could result in

obvious chaos.


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To use the matrix for this purpose it is

very important for the designer to

carefully establish his specification;

To employ the morphological matrix

without first doing so could result in

obvious chaos.


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The matrix comprises a single left-handcolumn in which are listed the

parameters essential to the design, i.e.

what the design must be, or must have.

To the right of each element in the

column is a row containing the possibleways of achieving that particular

parameter.


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The design parameters resulting fromthe specification would include:

Morphological charts showing the

above parameters of three types of

bicycles in relation to their `Possible

Solutions' as illustrated


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If every solution on each row iscompatible with all the solutions on the

other rows the number of possible

solutions to the system is a multiple ofall the ideas on the rows.

The possibilities would be enormous.


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Clearly many of the alternatives are notcompatible, e.g.

A `Racer' frame is most unlikely to beused in conjunction with a `Rear

Suspension'.

Up and down suspension is contradictive

with forward thrust.


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The example, encircled alternativesalong a column may be combined to

give an integrated solution.

e.g. In the case of bicycle 1 a tube rim

may be used for the support wheels,

whereas a gasoline engine is used as amethod of propulsion, etc.


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`thinking method' and `working method‘

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