Scaling Organic Search The Business of SEO
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Tried SEO, Marginal Success The Rise of Paid
Search – companies focused hard here
Major Opportunity
PPC SEO
Recession – maxed out paid
SEO as the next major frontier
Market evolution 2005 - present
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4.Scale
5.Compete
3.Measure
2.Invest
1.Try
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Five Stage of SEO Maturity
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Five Stage of SEO Maturity
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92% of traffic comes from page 1
Striking Distance
Budget
Strategy
Metrics
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STRIKING ZONE KEYWORDS
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Five Stage of SEO Maturity
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Expand Keyword Expansion
Budget
Strategy
Metrics
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SETTING SEO EXPECTATIONS
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Five Stage of SEO Maturity
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THE BOSS WANTS TO SEE ROI
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Become a business guy
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Tie SEO Metrics to Business Metrics Warning! Measure now or lose investment
Budget
Strategy
Metrics
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Five Stage of SEO Maturity
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Organize and Prioritize Make all keywords winners
Budget
Strategy
Metrics
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BUILD AN SEO TEAM
I’m the Link Builder
I’m the Content Writer
I’m the Keyword Jockey
I’m the Strategist/Analyst
I’m the Project
Manager
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Five Stage of SEO Maturity
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CRUSH THE COMPETITION SEO is a Zero Sum Game
Budget
Strategy
Metrics
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Create Internal Competition
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