san joaquin air pollution control district · 10/4/2011 · • understand audience • select...

San Joaquin Air Pollution Control District

TUESDAY, OCTOBER 4, 2011

Wednesday, October 5, 2011

Basics of Communication

Organizational Communications

• External

• External • Internal

Target Audience

• Specific group of people within a target market to which our message is directed to

Target Audience

Managing Internal Communications

• Understand audience

• Understand audience • Select appropriate channels

• Understand audience • Select appropriate channels • Share tasks among communicators

• Understand audience • Select appropriate channels • Share tasks among communicators • Monitor effectiveness

Key Principles to Effective Internal Communications

• Effective communications starts with effective communication skills:

- Listen

- Listen - Be clear

- Listen - Be clear - Be concise

- Listen - Be clear - Be concise - Have an answer

Segmenting & Communicating with Internal Audiences

• CEO

• CEO • Upper Management

• CEO • Upper Management • Middle Management

• CEO • Upper Management • Middle Management • Employees

• CEO • Upper Management • Middle Management • Employees • Program Ambassadors

Downward Communication

• Make sure everyone receives a copy of program

• Make sure everyone receives a copy of program • Hold regular management meetings

• Make sure everyone receives a copy of program • Hold regular management meetings • Share updates/changes

• Make sure everyone receives a copy of program • Hold regular management meetings • Share updates/changes • Regularly celebrate major accomplishments

Upward Communication

• Ensure all supervisors meet with employees regularly

• Ensure all supervisors meet with employees regularly • Use management and staff meetings to solicit feedback

• Ensure all supervisors meet with employees regularly • Use management and staff meetings to solicit feedback • Act on feedback

Engaging Employees

WIIFM?

Engaging Employees

Key Messages

Engaging Employees

• Branding

Key Messages

Engaging Employees

• Branding • Statement, Evidence, Conclusion, Shhh (SECS)

Key Messages

Engaging Employees

• Branding • Statement, Evidence, Conclusion, Shhh (SECS) • Rule of threes

Key Messages

Engaging Employees

Key Messages for eTRIP

Engaging Employees

Key Messages for eTRIPStatement: eTRIP is an incentive program designed to encourage employees to use alternative transportation and ridesharing for their commutes.

Engaging Employees

Evidence: Each day throughout the San Joaquin Valley, more than 93 million miles are driven, and a significant number of these miles are from work-related, single-passenger commutes.

Engaging Employees

Conclusion: eTRIP participation is a crucial part of improving the quality of life for everyone in the Valley, and with your help, [insert co. name] is committed to being part of the solution.

Engaging Employees

Conclusion: eTRIP participation is a crucial part of improving the quality of life for everyone in the Valley, and with your help, [insert co. name] is committed to being part of the solution.

Sshhh.Wednesday, October 5, 2011

Engaging Employees

Marketing Plan: How to get the word out

Engaging Employees

• Objective (What)

Engaging Employees

• Objective (What) • Strategy (How)

Engaging Employees

• Objective (What) • Strategy (How) • Tactics (Execution)

Tactical Outreachwww.valleyair.org

Sample Bulletin Board

Sample Newsletter

Sample Rideshare Flyer

Sample CEO Letter

Rideshare Orientation for New Employees

Sample Flyer - Alternate Transportation Incentive

Tactical Outreach

• Bulletin Boards • Newsletter • Flyer • CEO Communication • Rideshare Orientation for new employees • Incentives

Tactical Outreach

• Social media

Tactical Outreach

• Social media • Corporate Blog

Tactical Outreach

• Social media • Corporate Blog • Presentation

Tactical Outreach

• Social media • Corporate Blog • Presentation • FAQs/Talk Points

Tactical Outreach

Tips for Communicating Effectively

• Create a calendar

• Create a calendar • Look for low-cost ways to enhance the program

• Create a calendar • Look for low-cost ways to enhance the program • Don’t offer too many options

• Create a calendar • Look for low-cost ways to enhance the program • Don’t offer too many options • Add unexpected bonuses

• Create a calendar • Look for low-cost ways to enhance the program • Don’t offer too many options • Add unexpected bonuses • Written communication should be short and to the point

• Create a calendar • Look for low-cost ways to enhance the program • Don’t offer too many options • Add unexpected bonuses • Written communication should be short and to the point • Continually evaluate

Tips for Successful Print Materials

• Catchy headline

• Catchy headline • Use no more than 3 typefaces

• Catchy headline • Use no more than 3 typefaces • Use white space effectively

• Catchy headline • Use no more than 3 typefaces • Use white space effectively • Use color, if possible

• Catchy headline • Use no more than 3 typefaces • Use white space effectively • Use color, if possible • One message

• Catchy headline • Use no more than 3 typefaces • Use white space effectively • Use color, if possible • One message • Call to action

Sample Brochure CoverWednesday, October 5, 2011

ToolsSampleTools

Sample Brochure InsideWednesday, October 5, 2011

Questions.

san joaquin air pollution control district · 10/4/2011 · • understand audience • select...

Documents

surveys for communicators

021 the great communicators

coding... for communicators?

2018-19 city utility users taxes revenue and tax rate...san...

joaquin sorolla 11/1/16 escriben y traducen joaquin...

grammar for communicators

responsive design for communicators

chameleon communicators

engineering united states military academy department of...

parent key communicators

conettix cellular communicators

a guide for communicators

podcasting for technical communicators

secrets of great communicators

5 silent business communicators

rnzn communicators association

drupal for communicators

communicators february 2009

maths communicators chris budd

communicators online newsroom practices