sales & recruiting strategy review separation… is in the preparation

Sales & Recruiting Strategy ReviewSales & Recruiting Strategy Review

Separation… Is in the Preparation.

Sales & Recruiting Strategy ReviewSales & Recruiting Strategy Review• This is not Software• This is not Data• This is a consulting partnership that uses

information to: – empower us to tell our story – target the right people– focus on the right areas that benefit us most– service our franchisees– hit our goals

Sales & Recruiting Strategy ReviewSales & Recruiting Strategy Review

• Realty Executives International is securing an international license

• This license covers all MLS where we have offices

• Enables use of information in marketing

• Includes up to 12 MLS in Canada (if successful with MLS / Privacy Laws)

• Includes MetriX and Data Doorways & Consulting

Sales & Recruiting Strategy ReviewSales & Recruiting Strategy Review

• MetriX Report – in ExcelSearchable, sortable, dropdown menus

• Data Doorways – Online SystemReal time reporting for every Broker in your territory

– Broker can use it themselves

– Or it’s the service & value YOU give to your Franchisees

Sales & Recruiting Strategy ReviewSales & Recruiting Strategy Review

Your Contribution:

•Tier 1 Small Territory = $2,400

•Tier 2 Medium Territory = $4,800

•Tier 3 Large Territory = $7,200

•We would need a check from each RD before we start the initiative

Sales & Recruiting Strategy ReviewSales & Recruiting Strategy Review

Data Doorways:

•$50 Per Quarter – Per Broker ($200 Year)

•Broker needs to sign a MLS consultant form naming RDS as a consultant

Build into Franchise Fees?

Pass on to Broker?

Supplied by Regional Service?

Sales & Recruiting Strategy ReviewSales & Recruiting Strategy Review

• How many Recruits can you recruit with this knowledge?

• How many Recruits can your Brokers Recruit

• How many Executives can they retain

• Top Recruiter: “I know more about a recruit walking into the meeting than they know about themselves”

Sales & Recruiting Strategy ReviewSales & Recruiting Strategy RevieweMail to Bryan this week:

“We are working on a couple of huge franchise sales in Florida and are close to completing the process. We had a question come up that we cannot answer. The buyer wants to know the number of agents by city in the area they want to purchase the franchise.

Do you have a source where I could get that information quickly (i.e. the list source company)? The buyer does not want anyone to know that the information is being sought by them.

Sales & Recruiting Strategy ReviewSales & Recruiting Strategy Review

• How many Franchises Can YOU Sell with this knowledge?

• One Franchise can pay for your contribution…

• Awards Tracking

• Drew – Time creating his Top 10 for his region

• Brokers – Top 10, Top 20 every month…

Custom Marketing Empowered by FactsCustom Marketing Empowered by Facts

Custom Marketing Empowered by FactsCustom Marketing Empowered by Facts

• $12,000,000,000

• 8.1 Transactions per Executive…

Sellers Represented By Leading Real Estate Brands

In Knoxville Association of REALTORS MLSJanuary 1, 2013 through December 31, 2013

Based on data supplied by Knoxville Association of REALTORS MLS and its member Association(s) of REALTORS, who are not responsible for its accuracy.Analysis dates are January 1, 2013 through December 31, 2013. Does not reflect all activity in the marketplace.

Copyright © 2014, Real Data Strategies, Inc. All rights reserved.

Average Listings Sold Price of Selected Real Estate Brands

In Knoxville Association of REALTORS MLSJanuary 1, 2013 through December 31, 2013

Based on data supplied by Knoxville Association of REALTORS MLS and its member Association(s) of REALTORS, who are not responsible for its accuracy.Analysis dates are January 1, 2013 through December 31, 2013. Does not reflect all activity in the marketplace.

Copyright © 2014, Real Data Strategies, Inc. All rights reserved.

4.6% Higher Than RE/MAX’s.5.1% Higher Than Coldwell Banker’s.

Orlando Sellers Represented By Leading Real Estate Firms In My Florida Regional MLS

January 1, 2013 through December 31, 2013

Based on data supplied by My Florida Regional MLS and its member Association(s) of REALTORS, who are not responsible for its accuracy.Analysis dates are January 1, 2013 through December 31, 2013. Does not reflect all activity in the marketplace.

Copyright © 2014, Real Data Strategies, Inc. All rights reserved.

Orlando Avg. Listing Volume Closed Production by Active Agents With Selected Firms in My Florida Regional MLS

January 1, 2013 through December 31, 2013

Based on data supplied by My Florida Regional MLS and its member Association(s) of REALTORS, who are not responsible for its accuracy.Analysis dates are January 1, 2013 through December 31, 2013. Does not reflect all activity in the marketplace.

Copyright © 2014, Real Data Strategies, Inc. All rights reserved.

Includes firms with 20 or more agents active representing Orlando sellers during the analysis period.

Discussion / Q&A:Discussion / Q&A: