rzqwlph beijing cool - markeaandrews.com · 'rzqwlph beijing cool china’s millennials are...
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BEIJING COOLChina’s millennials are key to the future of fashion, and they
are demanding designs that resonate with their heritage
By Mark Andrews
62 / CKGSB Knowledge 2018
I
From Mao to Moncler
Zhongshan suit, often
Consumers today want quality, not
just brand recognition and a shiny logo
Anastacia Plastinina
Founder
CityJ
Winter 2018
CKGSB Knowledge 2018 / 63
The mascot of e-commerce site Tmall
Millennial Fashion
Chinese Threads
A Chinese superbrand is coming,
but it depends on who can master
international luxury strategies,
theories and practices
Pierre Lu
Professor of Luxury Brand Management
University of Paris Dauphine
64 / CKGSB Knowledge 2018
Chinese Superbrand
A design by Guo Pei is displayed at a show in Melbourne, Australia, in March
Winter 2018
CKGSB Knowledge 2018 / 65
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