rockit summit, carmen punga - think export - new ideas, businesses and opportunities in the global...

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Proprietary + Confidential

Think Export with

Carmen PungaIndustry Manager, Google Romania

carmenb@google.com

2016 Feb 6th @ ROCKIT, Chisinau

CONSUMER WWW ECONOMYWWW

WWW TOOLSWWW INNOVATION

CONSUMER and a global economy.creates a database of intentions

and use tools & data to conquer the world faster.Innovate through technology

Proprietary + ConfidentialWhat matters to people, hasn’t changed

What’s changed are the ways we live what matters to us

Sources: Time Magazine, the Wireless Issue, Aug ’12; (Pew Research Center Sept ‘12; eMarketer July, ‘13)

Explore Our InterestsAmericans spend more time

online than watching TV

Express Ourselves4 out of 10 people repost photos or

videos online

Feel ConnectedWe check our phones

150x per day

A global consumer, and a global economy.WWW

Confidential & Proprietary 10

By the time you have read this, people around the world will have asked Google 500,000 questions(est. time to read 6 sec.)

Database of consumer intentions

6Bhours of video watched monthly

100Bsearches performed monthly

Proprietary + ConfidentialThe next 5 BN

Source: (1) World Internet Users and Population Stats 2015; (2) Eric Schmidt estimate*http://www.worldometers.info/world-population/

[100% of Global Population]

Internet Population

Global Population

[42% of Global Population]

3.0 BN

7.2 BN

A global consumer, WWW ECONOMYcreates a database of intentions

Source: eMarketer, Jan 2014

THE INTERNET IS BORDERLESS

$1.5tn 2014

Global e-commerce sales

THE PIE IS GETTING BIGGER

$2tn 2016

...AND BIGGER

$2.5tn 2018

Source: Google internal.

Look beyond your home countryThe potential is huge

NORTH AM.

$549BN.

$62BN.

WEST EU

$427BN.

AFRICA

$46BN.

EAST EU

$61BN.

$808BN.

Source: eMarketer 2013 - forecast by 2016 (size of market economies).

A global consumer, and a global economy.creates a database of intentions

and use tools & data to conquer the world faster.WWW INNOVATION

Proprietary + ConfidentialInnovation by combination

WWW TOOLSInnovate through technology

Proprietary + ConfidentialGlobal Market FinderCreate keyword-based overviews of global potential markets.HERE

Sources: Google internal.

Proprietary + ConfidentialGlobal Business MapDigital media landscape in key international markets.HERE

Proprietary + ConfidentialGoogle Consumer SurveysSet up your own piece of market research in key international markets.HERE

Sources: Google internal. (*) Externally available but not free (costs range from 10¢ to $3.50 per complete).

Proprietary + ConfidentialConsumer BarometerWorldwide survey on web behavior, shopping and video usage.HERE

Proprietary + ConfidentialGoogle TrendsGrowth patterns and trends for individual keywords and industries.HERE

https://www.thinkwithgoogle.com/case-studies/loreal-paris-builds-brand-love-with-search.html

Proprietary + ConfidentialThink with GoogleA hub to collect all the available public Google tools, for export, and more.HERE

Proprietary + Confidential10x global dreams to carmenb@google.com

rockit summit, carmen punga - think export - new ideas, businesses and opportunities in the global...

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