rob lloyd cisco live keynote

This presentation contains projections and other forward-looking statements regarding future events or the future financial performance of Cisco, including future operating results. These projections and statements are only predictions. Actual events or results may differ materially from those in the projections or other forward-looking statements. Please see Cisco’s filings with the SEC, including its most recent filings on Form 10-K and 10-Q, for a discussion of important risk factors that could cause actual events or results to differ materially from those in the projections or other forward-looking statements.

Forward-looking Statements

© 2014 Cisco and/or its affiliates. All rights reserved.

Rob Lloyd President, Development and Sales

Architectures

Business Outcomes / Results

Compute, Storage, Network

ACI (SDN, SLN)

Internet of Everything

Process & Organization Changes Intercloud

Application Centric Infrastructure

Intercloud

New Cloud Rules Emerging

Speed Scale

Security Innovation

Data Sovereignty

Private Cloud Public Cloud

economics speed

scale

data sovereignty

security control

Striking the perfect balance

Why Hybrid Cloud?

Powering the Internet of Everything

Private

Hosted/ Managed

Enterprise and Commercial

Service Provider

SaaS

in Cloud Infrastructure #1

#1 in Cloud Infrastructure: Synergy Research Group

Powering the Internet of Everything

Enterprise Priorities !  Lower TCO

!  Workload Flexibility

!  Agility

!  Compliance/Security

Private

Hosted/ Managed

Enterprise and Commercial

Service Provider

SaaS

in Hybrid Cloud #1

Public (Low Cost)

Hybrid (Control)

Partner Clouds (High Value)

in Cloud Infrastructure #1

#1 in Cloud Infrastructure: Synergy Research Group

Powering the Internet of Everything

Private

Hosted/ Managed

in Hybrid Cloud #1

Enterprise and Commercial

Service Provider

SaaS

in Cloud Infrastructure #1

Public (Low Cost)

Hybrid (Control)

Partner Clouds (High Value)

Platform for Internet of Everything #1

M2P

M2M

P2P

#1 in Cloud Infrastructure: Synergy Research Group

What We’re Doing – Accelerating Cloud Services

Enterprise Private Clouds

Public Clouds

Partner Clouds

Intercloud Fabric

APIs

Portal

APIs

Enterprise Workloads

Native Cloud Applications

Big Data & Analytics

Collaboration & Video

HCS

IaaS

PaaS

Microsoft Suite aaS

DRaaS

Meraki

Analytics

WebEx

Security

IOE aaS

HANA aaS

vDesktop aaS

Cloud Services & Applications

APIs

Cloud Service Providers

Geographic Reach Application Innovation Domain Expertise

Data Sovereignty ACI Enabled (SDN at Scale)

Service Management

Cisco Cloud Services Cisco Designed Offers Consistent User Experience World Class Economics OpenStack Based Intercloud Fabric

Partner Branded Cisco Branded Co-Branded Cisco Branded + Partner Resale

How We’re Going to Do It – Intercloud Ecosystem

VIDEO – partners on Intercloud & ACI

Cisco ACI Common Policy Model

DATA CENTER ACCESS WAN

Application Network Profile User/Things Network Profile

APIC EM APIC EM

Consistent Policy Across Cloud, DC, WAN and Access

CLOUD

APPLICATION PROFILE

USER PROFILE

What ACI Brings to You

1 •  Operationally Simple •  Lowest TCO •  Zero-touch Provisioning

2

3

•  Performance and Scale •  Health Metrics •  Visibility / Telemetry

•  Open APIs / Open Source •  Secure Multi-tenancy •  Extensive Ecosystem

APPLICATION-CENTRIC POLICY MODEL

PHYSICAL + VIRTUAL

OPEN AND SECURE

Workload Mobility: Cisco Intercloud Fabric

Cisco Intercloud Fabric

Customer Cloud Providers

& Cisco Powered

Services Choice Open

No Vendor Lock-In

Any Hypervisor to Any Provider

Heterogeneous Infrastructure

End-to-End Security

Unified Workload Management and Governance

Workload Mobility Across Clouds

Common Policy and Workload Mobility Across All Deployment Models

PRIVATE MANAGED HOSTED PUBLIC

ACI drives consistent policy across all deployment models

Common Policy and Workload Mobility Across All Deployment Models

PRIVATE MANAGED HOSTED PUBLIC

ACI drives consistent policy across all deployment models

Intercloud enables workload mobility with choice, consistency, control and compliance

Soni Jiandani Senior Vice President, Insieme Business Unit

Data Center Demands For the Cloud-Era

VM Density and Server I/0

10G LAN on Motherboard2

Big Data

IP Traffic 25% CAGR4

“Bare Metal”

75% physical servers1

Multi-Cloud

~45% of DC Multi-Hypervisor3

1. Morgan Stanley CIO Survey, 2013 2. HP 3. Information Week 2013 Virtualization Mgmt Survey, 2013 4. Cisco Global Cloud Index Forecast (2013-2017)

Lower TCO | Workload Flexibility | Agility | Compliance/Security

40G Aggregation Scale and Performance

Low latency, High Transaction Processing

Capabilities

Scalable multi-tenancy

Availability with Multi-tenant scale

End-host scale for v4/v6

Secure Multi- tenant cloud

Solution based on Openness, Service Agility

Open, Extensible Framework,

Multi-hypervisor Support Agility, Automation

CTC

Programmability, Telemetry,

Troubleshooting

We Listened To You!

Future Proof Investment in SDN, Open Solution, 10/40G

40G Aggregation Scale and Performance

Low latency, High Transaction Processing

Capabilities

Scalable multi-tenancy

Availability with Multi-tenant scale

End-host scale for v4/v6

Secure Multi- tenant cloud

Solution based on Openness, Service Agility

Open, Extensible Framework,

Multi-hypervisor Support Agility, Automation

CTC

Programmability, Telemetry,

Troubleshooting

We Listened To You!

Future Proof Investment in SDN, Open Solution, 10/40G

Scale 10/40/100G

Open Policy Automation

Multi-Tenant Security

Telemetry Investment Protection

Physical AND Virtual

Cisco Application Centric Infrastructure Embracing SDN and Going Beyond

APIC Extensible Ecosystem

APIC

APPLICATION

COMPUTE NETWORK

CLOUD

STORAGE SECURITY

Nexus 9000 Series

Cisco Application Centric Infrastructure Embracing SDN and Going Beyond

APIC Extensible Ecosystem Nexus 9000 Series

L4-7 services Management Automation Hypervisors

Integrated Infrastructure

Standalone / ACI Ready

APPLICATION-CENTRIC POLICY MODEL 1 PHYSICAL + VIRTUAL 2 OPEN AND SECURE 3

Foundational Next-Generation Portfolio •  Standalone / ACI-Ready •  Programmable 10/40/100G* •  Investment Protection for Next Decade

Nexus 9000 Series

*100G Ready

Goal: Modernize Your Data Center

Physical Networking

Hypervisors and Virtual Networking

L4–L7 Services

Multi DC WAN and Cloud

Storage Compute

Simplification — Application Centric Policy

APIC

WEB APP DB F/W ADC ADC

APP APP APP WEB WEB WEB DB DB DB

Operational Simplicity: Agility And Automation

Latency

Health Score

Isolation

Systems Telemetry 25 Packets

dropped

•  Centralized, Policy-Based

•  Cloud management integration

•  Full mobility

•  Real-time visibility:

o  Tenant

o  Application

Latency

Isolation

Systems Telemetry 0 Packets

dropped

Health Score

0 0 0 7 0 0 0 6

VIRTUAL PHYSICAL

Open Standards

OpFlex NSH VXLAN

Open Source Open APIs

RESTful APIs ( XML / JSON )

PowerShell /Python Clients

Empowering Open Networking Communities

“We‘re big believers in open standards and open architectures…so we have a say in how things evolve.”

Major Financial Services Firm

“We also believe Cisco’s open standards-based approach with the ACI OpFlex protocol makes ACI even stronger.”

“ OpFlex demonstrates Cisco's commitment to an open, application centric approach to cloud services..”

“Cisco OpFlex…makes it much easier for us to benefit from ACI and its policy model in our OpenStack deployment.”

Centralized Security

L4-7 Service Automation

Security Policy Management

Deep Visibility and Control

Multi-Tenancy At Scale

Compliance Lifecycle

Management

Systems Approach—Physical And Virtual

Cisco ACI: Simply A Better Approach ACI

Systems + ASICs+ Software

Choice: Hypervisor/Open Source/ Operational Models

Scale-out Performance

Systems Approach

Secure Workload Placement

Application Visibility + Health Metrics

Common Policy Model

Physical + Virtual

LOWER TCO

SIM

PLI

CIT

Y, S

CA

LE ,

SE

CU

RIT

Y

“DIY” Basic Switching

White Box Merchant Silicon

Traditional Switching

Integrated Hardware and Switching Software

Software Only

Virtual Overlay

VM-Based Policy

SDN LAN Emulation

VM Mobility

Application and End-point Aware

Scale Limitations

Operational Disruptions

Hypervisor Dependent

Investment Protection: Extend ACI to Installed Base 1.  Leverage Existing Nexus/ IP Network 2.  Deploy ACI: New PoDs For Cloud Build Outs 3.  Extend ACI Model. Preserve - IP networks, L4-7 Services, Hypervisors

Existing Nexus PoDs

(2k-7k)

ACI POLICY

ACI Fabric

Nexus 9500 / 9300

Nexus 9300

Nexus 7000 DCI

PROFILE

—Augment with Nexus 9300

Nexus 9300

ESX Hyper-V OVS Bare Metal

AVS

Bare Metal

ESX Hyper-V OVS

AVS

DEMO: ACI Accelerates Application Lifecycle

Specify Requirements

Infrastructure and Policy

Instantiation

App Deployment

Network Operations

App Decommissioning

CHALLENGE: How to Simplify and Rollout Applications Quickly?

Rob Soderbery Senior Vice President, Enterprise Networking Group

The Application-to-User Connection

Access Performance Security

POLICY PROFILE

The Application-to-User Connection at Scale

Access Performance Security

POLICY PROFILE

•  User/User-group •  Application/

Application-group •  Device Type •  Location

•  Permit •  Deny •  Copy •  Monitor •  Redirect (L3, L4, L7) •  No copy •  No Monitor •  No Redirect

•  Priority Level (Permit) •  Resource Level

(Permit) •  Trust Level (Permit) •  Destination (Copy) •  Sample Rate (Copy)

•  User/User-group •  Application/

Application-group •  Device Type •  Location

Actions Action Properties To From

Event Triggers

Policy Properties

ACI Enterprise Policy Construct

Policy Creator Policy Group Policy Name Policy Scope Policy Priority Policy Time Start Time End Time Hard timeout

Idle timeout recurrence

Recurring

Policy Properties

Actions Action Properties To From

Event Triggers

All Employees Jabber with HD Video Permit High Priority

QoS Policy Example

Introducing Cisco APIC Enterprise Module

Unique capabilities for WAN and Access

networks

Works across existing and new installations of Catalyst, ISR, ASR,

WLC/MSE

Extensible southbound interfaces, ONE PK, ODL,

NETCONF/YANG, CLI

REST APIs, ONE DevKit, rich developer program for partners,

ISVs, internal developers

APIC

ACI and Developers: DevNet

Applications from Cisco, Independent Software Vendors (ISVs), and Internal IT/CCIE/CCNA Developers

Orchestration

Cisco APIC

Collaboration Security IoT Service Management

ACI Policy-Based APIs—Cisco ONE DevKit User(s) Application/Resource Permit/Deny/Redirect Priority/QoS

Cisco Meraki Cloud Managed Networks

Cisco Meraki

100% cloud-managed networking solution

Leader in cloud-managed networking

Recognized for innovation

Trusted by Thousands of Customers Worldwide

Wireless LAN Security Appliances

Switches Mobile Device Management

Bringing the Cloud to Enterprise Networks

Meraki Demo

Cisco ONE Software Suites Simplify Software Pricing, Licensing and Packaging

Building an ACI Network

Controllers and Infrastructure

Network and Security Services

Management and Orchestration Software

Current Model

Evolution of Networking Software

Separately Priced Items

Hardware-Based Pricing—CapEx Based

Limited Software Portability

Cisco ONE Software Suites

3 Software Suites 3 Tiers

Software Portability

Lower TCO

Cisco ONE Software Suites

Data Center and Cloud Suite WAN Suite Access Suite

Cisco ONE Roadmap

Now Fall 2014 Early 2015

Customer Pilots Early Availability

Subscription and Perpetual Licensing

General Availability

ELA and Subscription Licensing Models

Smart Licensing

Additional Keynotes

Technology Trend Keynote – Cloud

Technology Trend Keynote – Collaboration

WEDNESDAY

Technology Trend Keynote – Application Centric Infrastructure

Industry Keynote – IoT

Technology Trend Keynote – Security

Technology Trend Keynote – Enterprise Solutions

TUESDAY

DevNet @ CiscoLive! – Developer Conference

•  Dedicated DevNet Zone – Moscone West 2nd Floor

•  Launching Cisco’s New Developer Program

•  Building the Software Developer Ecosystem for ACI, IoE, Mobility and Collaboration

Theatre Presentations

Hands-on Coding Labs

24-Hour Hackathon Demo Pods

NEW

Tech Fund Project: Augmented Collab

Why Intercloud?

Application Centric

Infrastructure Expansive Ecosystem

Cloud-focused Network Services

Intercloud Fabric

Security, Data Sovereignty

& Choice

Cisco SaaS Applications and Leading

ISVs

Why Intercloud?

Application Centric

Infrastructure Expansive Ecosystem

Cloud-focused Network Services

Intercloud Fabric

Security, Data Sovereignty

& Choice

Cisco SaaS Applications and Leading

ISVs

Platform for the Internet of Everything

Forward-Looking Statements These presentation slides and related conference call may be deemed to contain forward-looking statements, which are subject to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements include, among other things, statements regarding future events (such as statements regarding our growth and strategy) and the future financial performance of Cisco that involve risks and uncertainties. Readers are cautioned that these forward-looking statements are only predictions and may differ materially from actual future events or results due to a variety of factors, including: business and economic conditions and growth trends in the networking industry, our customer markets and various geographic regions; global economic conditions and uncertainties in the geopolitical environment; overall information technology spending; the growth and evolution of the Internet and levels of capital spending on Internet-based systems; variations in customer demand for products and services, including sales to the service provider market and other customer markets; the return on our investments in certain priorities, including our foundational priorities, and in certain geographical locations; the timing of orders and manufacturing and customer lead times; changes in customer order patterns or customer mix; insufficient, excess or obsolete inventory; variability of component costs; variations in sales channels, product costs or mix of products sold; our ability to successfully acquire businesses and technologies and to successfully integrate and operate these acquired businesses and technologies; our ability to achieve expected benefits of our partnerships; increased competition in our product and service markets, including the data center; dependence on the introduction and market acceptance of new product offerings and standards; rapid technological and market change; manufacturing and sourcing risks; product defects and returns; litigation involving patents, intellectual property, antitrust, shareholder and other matters, and governmental investigations; natural catastrophic events; a pandemic or epidemic; our ability to achieve the benefits anticipated from our investments in sales, engineering, service, marketing and manufacturing activities; our ability to recruit and retain key personnel; our ability to manage financial risk, and to manage expenses during economic downturns; risks related to the global nature of our operations, including our operations in emerging markets; currency fluctuations and other international factors; changes in provision for income taxes, including changes in tax laws and regulations or adverse outcomes resulting from examinations of our income tax returns; potential volatility in operating results; and other factors listed in Cisco’s most recent reports on Form 10-K and Form 10-Q. The financial information contained in these presentation slides and related conference call should be read in conjunction with the consolidated financial statements and notes thereto included in Cisco’s most recent reports on Form 10-K and Form 10-Q, as each may be amended from time to time. Cisco’s results of operations for prior periods are not necessarily indicative of Cisco’s operating results for any future periods. Any projections in these presentation slides and related conference call are based on limited information currently available to Cisco, which is subject to change. Although any such projections and the factors influencing them will likely change, Cisco will not necessarily update the information, since Cisco will only provide guidance at certain points during the year. Such information speaks only as of the date of these presentation slides and related conference call.