rob lloyd cisco live keynote
DESCRIPTION
Rob Lloyd, President, Development and Sales keynote presentation at Cisco Live 2014 in San Francisco, CA. Learn how Cisco is moving fast with our partners to deliver on the promise of an intercloud: http://cs.co/jlbYThb1.TRANSCRIPT
This presentation contains projections and other forward-looking statements regarding future events or the future financial performance of Cisco, including future operating results. These projections and statements are only predictions. Actual events or results may differ materially from those in the projections or other forward-looking statements. Please see Cisco’s filings with the SEC, including its most recent filings on Form 10-K and 10-Q, for a discussion of important risk factors that could cause actual events or results to differ materially from those in the projections or other forward-looking statements.
Forward-looking Statements
© 2014 Cisco and/or its affiliates. All rights reserved.
Rob Lloyd President, Development and Sales
Architectures
Business Outcomes / Results
Compute, Storage, Network
ACI (SDN, SLN)
Internet of Everything
Process & Organization Changes Intercloud
Application Centric Infrastructure
Intercloud
New Cloud Rules Emerging
Speed Scale
Security Innovation
Data Sovereignty
Private Cloud Public Cloud
economics speed
scale
data sovereignty
security control
Striking the perfect balance
Why Hybrid Cloud?
Powering the Internet of Everything
Private
Hosted/ Managed
Enterprise and Commercial
Service Provider
SaaS
in Cloud Infrastructure #1
#1 in Cloud Infrastructure: Synergy Research Group
Powering the Internet of Everything
Enterprise Priorities ! Lower TCO
! Workload Flexibility
! Agility
! Compliance/Security
Private
Hosted/ Managed
Enterprise and Commercial
Service Provider
SaaS
in Hybrid Cloud #1
Public (Low Cost)
Hybrid (Control)
Partner Clouds (High Value)
in Cloud Infrastructure #1
#1 in Cloud Infrastructure: Synergy Research Group
Powering the Internet of Everything
Private
Hosted/ Managed
in Hybrid Cloud #1
Enterprise and Commercial
Service Provider
SaaS
in Cloud Infrastructure #1
Public (Low Cost)
Hybrid (Control)
Partner Clouds (High Value)
Platform for Internet of Everything #1
M2P
M2M
P2P
#1 in Cloud Infrastructure: Synergy Research Group
What We’re Doing – Accelerating Cloud Services
Enterprise Private Clouds
Public Clouds
Partner Clouds
Intercloud Fabric
APIs
Portal
APIs
Enterprise Workloads
Native Cloud Applications
Big Data & Analytics
Collaboration & Video
HCS
IaaS
PaaS
Microsoft Suite aaS
DRaaS
Meraki
Analytics
WebEx
Security
IOE aaS
HANA aaS
vDesktop aaS
Cloud Services & Applications
APIs
Cloud Service Providers
Geographic Reach Application Innovation Domain Expertise
Data Sovereignty ACI Enabled (SDN at Scale)
Service Management
Cisco Cloud Services Cisco Designed Offers Consistent User Experience World Class Economics OpenStack Based Intercloud Fabric
Partner Branded Cisco Branded Co-Branded Cisco Branded + Partner Resale
How We’re Going to Do It – Intercloud Ecosystem
VIDEO – partners on Intercloud & ACI
Cisco ACI Common Policy Model
DATA CENTER ACCESS WAN
Application Network Profile User/Things Network Profile
APIC EM APIC EM
Consistent Policy Across Cloud, DC, WAN and Access
CLOUD
APPLICATION PROFILE
USER PROFILE
What ACI Brings to You
1 • Operationally Simple • Lowest TCO • Zero-touch Provisioning
2
3
• Performance and Scale • Health Metrics • Visibility / Telemetry
• Open APIs / Open Source • Secure Multi-tenancy • Extensive Ecosystem
APPLICATION-CENTRIC POLICY MODEL
PHYSICAL + VIRTUAL
OPEN AND SECURE
Workload Mobility: Cisco Intercloud Fabric
Cisco Intercloud Fabric
Customer Cloud Providers
& Cisco Powered
Services Choice Open
No Vendor Lock-In
Any Hypervisor to Any Provider
Heterogeneous Infrastructure
End-to-End Security
Unified Workload Management and Governance
Workload Mobility Across Clouds
Common Policy and Workload Mobility Across All Deployment Models
PRIVATE MANAGED HOSTED PUBLIC
ACI drives consistent policy across all deployment models
Common Policy and Workload Mobility Across All Deployment Models
PRIVATE MANAGED HOSTED PUBLIC
ACI drives consistent policy across all deployment models
Intercloud enables workload mobility with choice, consistency, control and compliance
Soni Jiandani Senior Vice President, Insieme Business Unit
Data Center Demands For the Cloud-Era
VM Density and Server I/0
10G LAN on Motherboard2
Big Data
IP Traffic 25% CAGR4
“Bare Metal”
75% physical servers1
Multi-Cloud
~45% of DC Multi-Hypervisor3
1. Morgan Stanley CIO Survey, 2013 2. HP 3. Information Week 2013 Virtualization Mgmt Survey, 2013 4. Cisco Global Cloud Index Forecast (2013-2017)
Lower TCO | Workload Flexibility | Agility | Compliance/Security
40G Aggregation Scale and Performance
Low latency, High Transaction Processing
Capabilities
Scalable multi-tenancy
Availability with Multi-tenant scale
End-host scale for v4/v6
Secure Multi- tenant cloud
Solution based on Openness, Service Agility
Open, Extensible Framework,
Multi-hypervisor Support Agility, Automation
CTC
Programmability, Telemetry,
Troubleshooting
We Listened To You!
Future Proof Investment in SDN, Open Solution, 10/40G
40G Aggregation Scale and Performance
Low latency, High Transaction Processing
Capabilities
Scalable multi-tenancy
Availability with Multi-tenant scale
End-host scale for v4/v6
Secure Multi- tenant cloud
Solution based on Openness, Service Agility
Open, Extensible Framework,
Multi-hypervisor Support Agility, Automation
CTC
Programmability, Telemetry,
Troubleshooting
We Listened To You!
Future Proof Investment in SDN, Open Solution, 10/40G
Scale 10/40/100G
Open Policy Automation
Multi-Tenant Security
Telemetry Investment Protection
Physical AND Virtual
Cisco Application Centric Infrastructure Embracing SDN and Going Beyond
APIC Extensible Ecosystem
APIC
APPLICATION
COMPUTE NETWORK
CLOUD
STORAGE SECURITY
Nexus 9000 Series
Cisco Application Centric Infrastructure Embracing SDN and Going Beyond
APIC Extensible Ecosystem Nexus 9000 Series
L4-7 services Management Automation Hypervisors
Integrated Infrastructure
Standalone / ACI Ready
APPLICATION-CENTRIC POLICY MODEL 1 PHYSICAL + VIRTUAL 2 OPEN AND SECURE 3
Foundational Next-Generation Portfolio • Standalone / ACI-Ready • Programmable 10/40/100G* • Investment Protection for Next Decade
Nexus 9000 Series
*100G Ready
Goal: Modernize Your Data Center
Physical Networking
Hypervisors and Virtual Networking
L4–L7 Services
Multi DC WAN and Cloud
Storage Compute
Simplification — Application Centric Policy
APIC
WEB APP DB F/W ADC ADC
APP APP APP WEB WEB WEB DB DB DB
Operational Simplicity: Agility And Automation
Latency
Health Score
Isolation
Systems Telemetry 25 Packets
dropped
• Centralized, Policy-Based
• Cloud management integration
• Full mobility
• Real-time visibility:
o Tenant
o Application
Latency
Isolation
Systems Telemetry 0 Packets
dropped
Health Score
0 0 0 7 0 0 0 6
VIRTUAL PHYSICAL
Open Standards
OpFlex NSH VXLAN
Open Source Open APIs
RESTful APIs ( XML / JSON )
PowerShell /Python Clients
Empowering Open Networking Communities
“We‘re big believers in open standards and open architectures…so we have a say in how things evolve.”
Major Financial Services Firm
“We also believe Cisco’s open standards-based approach with the ACI OpFlex protocol makes ACI even stronger.”
“ OpFlex demonstrates Cisco's commitment to an open, application centric approach to cloud services..”
“Cisco OpFlex…makes it much easier for us to benefit from ACI and its policy model in our OpenStack deployment.”
Centralized Security
L4-7 Service Automation
Security Policy Management
Deep Visibility and Control
Multi-Tenancy At Scale
Compliance Lifecycle
Management
Systems Approach—Physical And Virtual
Cisco ACI: Simply A Better Approach ACI
Systems + ASICs+ Software
Choice: Hypervisor/Open Source/ Operational Models
Scale-out Performance
Systems Approach
Secure Workload Placement
Application Visibility + Health Metrics
Common Policy Model
Physical + Virtual
LOWER TCO
SIM
PLI
CIT
Y, S
CA
LE ,
SE
CU
RIT
Y
“DIY” Basic Switching
White Box Merchant Silicon
Traditional Switching
Integrated Hardware and Switching Software
Software Only
Virtual Overlay
VM-Based Policy
SDN LAN Emulation
VM Mobility
Application and End-point Aware
Scale Limitations
Operational Disruptions
Hypervisor Dependent
Investment Protection: Extend ACI to Installed Base 1. Leverage Existing Nexus/ IP Network 2. Deploy ACI: New PoDs For Cloud Build Outs 3. Extend ACI Model. Preserve - IP networks, L4-7 Services, Hypervisors
Existing Nexus PoDs
(2k-7k)
ACI POLICY
ACI Fabric
Nexus 9500 / 9300
Nexus 9300
Nexus 7000 DCI
PROFILE
—Augment with Nexus 9300
Nexus 9300
ESX Hyper-V OVS Bare Metal
AVS
Bare Metal
ESX Hyper-V OVS
AVS
DEMO: ACI Accelerates Application Lifecycle
Specify Requirements
Infrastructure and Policy
Instantiation
App Deployment
Network Operations
App Decommissioning
CHALLENGE: How to Simplify and Rollout Applications Quickly?
Rob Soderbery Senior Vice President, Enterprise Networking Group
The Application-to-User Connection
Access Performance Security
POLICY PROFILE
The Application-to-User Connection at Scale
Access Performance Security
POLICY PROFILE
• User/User-group • Application/
Application-group • Device Type • Location
• Permit • Deny • Copy • Monitor • Redirect (L3, L4, L7) • No copy • No Monitor • No Redirect
• Priority Level (Permit) • Resource Level
(Permit) • Trust Level (Permit) • Destination (Copy) • Sample Rate (Copy)
• User/User-group • Application/
Application-group • Device Type • Location
Actions Action Properties To From
Event Triggers
Policy Properties
ACI Enterprise Policy Construct
Policy Creator Policy Group Policy Name Policy Scope Policy Priority Policy Time Start Time End Time Hard timeout
Idle timeout recurrence
Recurring
Policy Properties
Actions Action Properties To From
Event Triggers
All Employees Jabber with HD Video Permit High Priority
QoS Policy Example
Introducing Cisco APIC Enterprise Module
Unique capabilities for WAN and Access
networks
Works across existing and new installations of Catalyst, ISR, ASR,
WLC/MSE
Extensible southbound interfaces, ONE PK, ODL,
NETCONF/YANG, CLI
REST APIs, ONE DevKit, rich developer program for partners,
ISVs, internal developers
APIC
ACI and Developers: DevNet
Applications from Cisco, Independent Software Vendors (ISVs), and Internal IT/CCIE/CCNA Developers
Orchestration
Cisco APIC
Collaboration Security IoT Service Management
ACI Policy-Based APIs—Cisco ONE DevKit User(s) Application/Resource Permit/Deny/Redirect Priority/QoS
Cisco Meraki Cloud Managed Networks
Cisco Meraki
100% cloud-managed networking solution
Leader in cloud-managed networking
Recognized for innovation
Trusted by Thousands of Customers Worldwide
Wireless LAN Security Appliances
Switches Mobile Device Management
Bringing the Cloud to Enterprise Networks
Meraki Demo
Cisco ONE Software Suites Simplify Software Pricing, Licensing and Packaging
Building an ACI Network
Controllers and Infrastructure
Network and Security Services
Management and Orchestration Software
Current Model
Evolution of Networking Software
Separately Priced Items
Hardware-Based Pricing—CapEx Based
Limited Software Portability
Cisco ONE Software Suites
3 Software Suites 3 Tiers
Software Portability
Lower TCO
Cisco ONE Software Suites
Data Center and Cloud Suite WAN Suite Access Suite
Cisco ONE Roadmap
Now Fall 2014 Early 2015
Customer Pilots Early Availability
Subscription and Perpetual Licensing
General Availability
ELA and Subscription Licensing Models
Smart Licensing
Additional Keynotes
Technology Trend Keynote – Cloud
Technology Trend Keynote – Collaboration
WEDNESDAY
Technology Trend Keynote – Application Centric Infrastructure
Industry Keynote – IoT
Technology Trend Keynote – Security
Technology Trend Keynote – Enterprise Solutions
TUESDAY
DevNet @ CiscoLive! – Developer Conference
• Dedicated DevNet Zone – Moscone West 2nd Floor
• Launching Cisco’s New Developer Program
• Building the Software Developer Ecosystem for ACI, IoE, Mobility and Collaboration
Theatre Presentations
Hands-on Coding Labs
24-Hour Hackathon Demo Pods
NEW
Tech Fund Project: Augmented Collab
Why Intercloud?
Application Centric
Infrastructure Expansive Ecosystem
Cloud-focused Network Services
Intercloud Fabric
Security, Data Sovereignty
& Choice
Cisco SaaS Applications and Leading
ISVs
Why Intercloud?
Application Centric
Infrastructure Expansive Ecosystem
Cloud-focused Network Services
Intercloud Fabric
Security, Data Sovereignty
& Choice
Cisco SaaS Applications and Leading
ISVs
Platform for the Internet of Everything
Forward-Looking Statements These presentation slides and related conference call may be deemed to contain forward-looking statements, which are subject to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements include, among other things, statements regarding future events (such as statements regarding our growth and strategy) and the future financial performance of Cisco that involve risks and uncertainties. Readers are cautioned that these forward-looking statements are only predictions and may differ materially from actual future events or results due to a variety of factors, including: business and economic conditions and growth trends in the networking industry, our customer markets and various geographic regions; global economic conditions and uncertainties in the geopolitical environment; overall information technology spending; the growth and evolution of the Internet and levels of capital spending on Internet-based systems; variations in customer demand for products and services, including sales to the service provider market and other customer markets; the return on our investments in certain priorities, including our foundational priorities, and in certain geographical locations; the timing of orders and manufacturing and customer lead times; changes in customer order patterns or customer mix; insufficient, excess or obsolete inventory; variability of component costs; variations in sales channels, product costs or mix of products sold; our ability to successfully acquire businesses and technologies and to successfully integrate and operate these acquired businesses and technologies; our ability to achieve expected benefits of our partnerships; increased competition in our product and service markets, including the data center; dependence on the introduction and market acceptance of new product offerings and standards; rapid technological and market change; manufacturing and sourcing risks; product defects and returns; litigation involving patents, intellectual property, antitrust, shareholder and other matters, and governmental investigations; natural catastrophic events; a pandemic or epidemic; our ability to achieve the benefits anticipated from our investments in sales, engineering, service, marketing and manufacturing activities; our ability to recruit and retain key personnel; our ability to manage financial risk, and to manage expenses during economic downturns; risks related to the global nature of our operations, including our operations in emerging markets; currency fluctuations and other international factors; changes in provision for income taxes, including changes in tax laws and regulations or adverse outcomes resulting from examinations of our income tax returns; potential volatility in operating results; and other factors listed in Cisco’s most recent reports on Form 10-K and Form 10-Q. The financial information contained in these presentation slides and related conference call should be read in conjunction with the consolidated financial statements and notes thereto included in Cisco’s most recent reports on Form 10-K and Form 10-Q, as each may be amended from time to time. Cisco’s results of operations for prior periods are not necessarily indicative of Cisco’s operating results for any future periods. Any projections in these presentation slides and related conference call are based on limited information currently available to Cisco, which is subject to change. Although any such projections and the factors influencing them will likely change, Cisco will not necessarily update the information, since Cisco will only provide guidance at certain points during the year. Such information speaks only as of the date of these presentation slides and related conference call.