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ROADMAP TO SUCCESS: NICHE VS SIZE Quennielyn Cua
Invincible Invisible Predictable Dynamic Confident Competitive
Invincible Invisible
Predictable Dynamic
Confident Competitive
SIZE NICHE
Everything started small
Then it GREW… SM Group of Companies today
RETAIL PROPERTY LEISURE BANKING
3 main elements of Niche Marketing - Know your target market’s unique needs
- Speak their language
- Understand the competitive landscape
Case Study: Niche vs Size
VS
Case Study: Niche grows to Size
Case Study: Where Size Matters
VS
PROs and CONs of a NICHE PLAYER
Less Competition
Higher Brand Loyalty
More Innovative, Resonating Products
Less Marketing Spend
Limited Market Potential
Overcoming Growth Challenges
source: Richard Jaffe, Credit Suisse
5 lessons from David & Goliath
1. Be BIGGER than your Fears
2. SIZE doesn’t MATTER.
3. Make use of WHAT YOU ALREADY HAVE.
4. BELIEVE it’s POSSIBLE.
5. DON’T UNDERESTIMATE Yourself.
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