river island project

URSZULA ZIETEK FOR RIVER ISLAND SPRING/ SUMMER 2013 COLLECTION

01 RIVER ISLAND INSPIRATION SPRING/SUMMER 2013

For the Spring Summer 2013, River Island Inspiration will come from 3 main topics:1920 looks, “Elite Safari” and Dreamy Holidays Colour pallets.

The shape development will be de-signed with inspiration coming from 1920 inspired looks,lots of attention to details ,feminine but slightly extra-vert look.As for the mood of the collection, we will follow summer trend 2013 which will be “Elite Safari “.A combination of amazing cuts, elegant but sporty shapes, beautiful fabrics and luxury feel,We will also combine this look with

inspiration coming from holidays safari feel, Egyptian, Moroccan shapes and accessorize coming straight from Cleopatra’s land.For prints we will integrate Egyptian elements and graphics mixed with dreamy safari and holiday color pal-lets to create a unique spring sum-mer look.

RIVER ISLAND SPRING/SUMMER 2013

03 COLOUR PALETTE INSPIRATION -”DREAM SCENE”

Imagine a dream scene with clouds , car-ousels and shades of cotton candy ,where flowy fabrics and icy shades are sprinkled with shimmer and sheen. Materials set the mood as washed silk and layers of tulle in soft colors meet shiny boucle, lace and broderie anglaise .Water color florals and wonderland conversationals bring a whim-sical element to this magical theme.

Pastel colors and mixture of inspirational images of colors grades of sunset –summer holiday

“ELITE SAFARI “ INSPIRATIONThis season’s global reach highlights of Africa, Egypt and Morocco . Marked by contrasting earth tones, intri-cate golden Egyptian accessorize, and animal and block prints on delicate fabrics, the mood is luxurious journey-into-the-wild safari tour.

05 “ELITE SAFARI “INSPIRATION

RIVER ISLAND SAFARI TREND It’s a jungle out there, so keep your cool with safari-inspired cuts and faux animal accents. Organic by River Island is ready for high adventure on the Serengeti.

RIVER ISLAND S/S2013Adventurous cool girls are in hot pursuit of beige and pastel colors.

07 EGYPTIAN INSPIRATION

It’s vibrant and unique colors inspired by the Queen of Egypt is noth-ing short of beautiful.

Extravagant, tribal and colorful, the perfect words to describe the Egyptian inspired jewelry .

Delicate and sheer fabrics, Egyptian inspiration

1. ELITE SAFARI 2. SUMMER DRESSES 3. LONG BAGGY PANTS 4. SUMMER PRINTS 5. ELEGANT BUT SPORTHY

09 “ELITE SAFARI “/1920 INSPIRATION

2. ELEGANT FEEL 3. LOOSING SHAPES 4. DOUBLE LAYERS 5. INTERESTING CUTS 1. BOW DETAILS 5. ELEGANT BUT SPORTHY

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1920 shape inspiration

For the spring/summer 2013 River Island will concentrate on 1920 shapes and details development.The bow details, interesting fabrics twists and unconventional seeming lines.Elegant collar tops mixed with sporty long summer pants.1920 fashion will be the main base for details and shape development.

Dream scene/elite safari inspiratonDream scene will be main base for color palette and print development.This inspiration will be used as well for the mood of the collection light and summery with bold and pastel colors.

Egyptian and moroccan inspirationWe will also take advantage from Egyptian and Marocan shapes and inspi-ration like baggy pants or losing tops to create a more sporty and summer alike feel. The Egyptian inspiration will be used as well for looks accessorize and mainly for print development for the spring summer collection 2013.

11 FINAL INSPIRATION CONCEPT

RIVER ISLAND SPRING/SUMMER 2013The Collage of all inspiration .

DESIGN DEVELOPMENT -SHAPES

13 DESIGN DEVELOPMENT

For the spring/summer 2013 River Island will concentrate on 1920 shapes and details development,The bow details, interesting fab-rics twists and unconventional seeming lines.Elegant collar tops mixed with sporty long summer pants.The 1920 fashion will be main base for details and shape devel-opment. We will use as well few shapes from Egyptian and ,Marocan inspi-

ration like baggy pants or losing tops to create more sporty and summer alike feel.

S/S 2013

The main Inspi-ration for the design develop-ment came from 1920 top ,different dressess and tops designs.

15 DESIGN DEVELOPMENT

1920 Top inspiration

Diffrent Colors IdeasColors are inspired by “dream scene” look.

17 DESIGN DEVELOPMENT

1920 INSPIRATION

1920 shapes and different cuts placement ,skirt and dresses shapes develoment .

Inspiration come from 1920 looks , we have concetrated into finding details that is believable to be the most interesting. The design develoment is to apply this inspiration and create a complete different look.

19 DESIGN DEVELOPMENT

1920 INSPIRATION

Shape design for dresses; skirts and tops inspired by 1920 looks,

COLORS Inspiration -”Dream Scene”-pastel colors summer.

QUICK SKETCHESExample of a few quick sketches inspired by the 1920 details.

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Design Development 1920 inspiration,different shapes development

DESIGN DEVELOPMENT

02. Inspirational Details 03. Quick Sketeches with 1920 inspi-rational details and shapes.

01.Inspiration Details Bow and Flowing Fabric

23DESIGN DEVELOPMENT

01. 1920 Inspiration DesignsBow Details ,and Cuts

02. Design Devlopment1920 inspiration

01. Bow Details Different lengths and shapes development

25 DESIGN DEVELOPMENT

01. 1920 Design Development Skirt ,Top and trousers inspired by 1920 shapes as well as baggy trou-sers from marocan images

02.Quick Schetes 1920 InspirationDifferent Detail position and dresses lenghtsand fabric folds.

02.Details-Folds 03. Quick Schetes 1920 InspirationDifferent Detail position and dresses lenghtsand fabric folds.

01.1920 top inspirationShape and the details study

27 DESIGN DEVELOPMENT

01. 1920 Design Development Skirt ,Top and trousers inspired by 1920 shapes as well as baggy trousers from marocan images

02. Inspirational Details 03.Collage with element details and sketch drawings

01.1920 top inspirationShape and the details study

29DESIGN DEVELOPMENT

01. 1920 Design Development Skirt ,Top and dresses nspired by 1920 shapes as well as baggy trou-sers from marocan images

COLORS Inspiration -”Dream Scene”-pastel colors summer.

01.1920 top inspirationShape and the details study

S/S2013

31 DESIGN DEVELOPMENT

01.Collage with element details and sketch drawings

01. 1920 Design Development Skirt ,Top ,dresses inspired by 1920 shapes as well as baggy trousers from marocan images

33 DESIGN DEVELOPMENT

01. 1920 Design Development Skirt ,Top inspired by 1920 shapes as well as baggy trousers from marocan images

COLORS Inspiration -”Dream Scene”-pastel colors summer.

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COLORS Inspiration -”Dream Scene”-pastel colors summer.

37 DESIGN DEVELOPMENT

01. 1920 Design Development Skirt ,Top and trousers inspired by 1920 shapes as well as baggy trousers from marocan images

01.1920 top inspirationShape and the details study

39 DESIGN DEVELOPMENT

COLORS Inspiration -”Dream Scene”-pastel colors summer.

01. 1920 Design Development Skirt ,Top and trousers inspired by 1920 shapes as well as baggy trousers from marocan images

41 DESIGN DEVELOPMENT

01. 1920 Design Development Skirt ,Top and trousers inspired by 1920 shapes as well as baggy trousers from marocan images

01.1920 top inspirationShape and the details study

43 DESIGN DEVELOPMENT

01. 1920 Design Development Skirt ,Top and dresses inspired by 1920 shapes as well as baggy trousers from marocan images

COLORS Inspiration -”Dream Scene”-pastel colors summer.

45 DESIGN DEVELOPMENT

01. 1920 Design Development Skirt ,Top and dresses inspired by 1920 shapes as well as baggy trousers from marocan images

01.1920 top inspirationShape and the details study

47 PRINT DEVELOPMENT

Dream scene will be the main base for color palette and print development.This inspiration is used as well for mood of the collection light and summery with bold and pastel colors,The Egyptian inspiration will be used as well for looks accessorize and mainly for print development for the spring summer collection 2013.

PRINT DESIGN DEVELOPMENT

2. Second part of print development .

1.First print draft. 3. Combining differ-ent element to achieve interesting new print.

4. Playing with color and intensity.

49 PRINT DEVELOPMENT

1. Egyptian bracelet2. Egyptian Jewelry3. Summer sunset4. Summer sunset5. Summer flower

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51 SPECIFIC PRODUCT ANALYSIS

2. Second part of print development .

1.First print draft. 3. Playing with color and intensity.

1. Applying print into designs ideas.

53 PRINT DEVELOPMENT

2. Second part of print development .

1.First print draft. 3. Playing with color and intensity.

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1. Egyptian bracelet2. Egyptian graphics3. Summer sunset

55 DESIGN DEVELOPMENT

1. Applying print into designs ideas.

1. Applying print into designs ideas.

57 PRINT DEVELOPMENT

2. Second part of print development .

1.First print draft. 3. Playing with color and intensity.

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59 DESIGN DEVELOPMENT

1. Applying print into designs ideas.

1. Applying print into designs ideas.

61 RIVER ISLAND SPRING/SUMMER 2013 FINAL DESIGNS

RIVER ISLAND SPRING/SUMMER 2013 FINAL DESIGNS

63RIVER ISLAND SPRING/SUMMER 2013 FINAL DESIGNS

65RIVER ISLAND SPRING/SUMMER 2013 FINAL DESIGNS

67RIVER ISLAND SPRING/SUMMER 2013 FINAL DESIGNS

69RIVER ISLAND SPRING/SUMMER 2013 FINAL DESIGNS

71RIVER ISLAND SPRING/SUMMER 2013 FINAL DESIGNS

73RIVER ISLAND SPRING/SUMMER 2013 FINAL DESIGNS

75RIVER ISLAND SPRING/SUMMER 2013 FINAL DESIGNS

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RIVER ISLAND SPRING/SUMMER 2013 FINAL LINE UP

URSZULA ZIETEK ,4 MERCHANT SQUARE EAST ,APARTMENT 1204,W2 1AP LONDON,UK

T +07791538905 /// www.urszulazietek.myshopify.com /// urszulazietek@googlemail.com