rise to the top: seo basics for green industry companies
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Rise to the TopSEO Basics forGreen Industry CompaniesChris HeilerPresident, Landscape Leadership
How much SEO expertise is required?
www.LandscapeLeadership.com
SEO is about ensuring the content on your website generates the right type of signals for search engines.
What we will cover
1. On-page ranking factors– Content– HTML– Architecture
2. Off-page ranking factors– Links– Social– Trust– Personal
www.LandscapeLeadership.com
http://searchengineland.com/seotable
2011Search Engine
Ranking Factors Report
http://www.seomoz.org/article/search-ranking-factors
On-page ranking factors
1. Your website’s content2. Your website’s HTML3. Your website’s architecture
www.LandscapeLeadership.com
On-page: Your website’s content
www.LandscapeLeadership.com
Lawn & Landscape magazine study
www.LandscapeLeadership.com
www.LandscapeLeadership.com
On-page: Your website’s content
www.LandscapeLeadership.com
On-page: Your website’s content
On-page ranking factors
1. Your website’s content2. Your website’s HTML3. Your website’s architecture
www.LandscapeLeadership.com
On-page: Your website’s HTML
www.LandscapeLeadership.com
Meta data includes:
1. Title tags2. Meta keywords3. Meta description
2011Search Engine
Ranking Factors Report
http://www.seomoz.org/article/search-ranking-factors
26%
On-page: Your website’s HTML
On-page: Your website’s HTML
www.LandscapeLeadership.com
How to use keywords the right way:
http://www.landscapeleadership.com/your-keyword-phrase/
On-page ranking factors
1. Your website’s content2. Your website’s HTML3. Your website’s architecture
www.LandscapeLeadership.com
On-page: Your website’s architecture
www.LandscapeLeadership.com
• Can search engines easily “crawl” the pages on your website?
• Does your website load quickly?
Off-page ranking factors
1. Inbound links2. Social media3. Trust4. Personal
www.LandscapeLeadership.com
2011Search Engine
Ranking Factors Report
http://www.seomoz.org/article/search-ranking-factors
42%
Off-page:Inbound links
Off-page: Inbound links
www.LandscapeLeadership.com
Off-page: Inbound links
www.LandscapeLeadership.com
http://www.landscapeleadership.com/planet-seo-analysis
Off-page: Inbound links
www.LandscapeLeadership.com
http://www.landscapeleadership.com/planet-local
Off-page ranking factors
1. Inbound links2. Social media3. Trust4. Personal
www.LandscapeLeadership.com
2011Search Engine
Ranking Factors Report
http://www.seomoz.org/article/search-ranking-factors 7%
Off-page:Social media
Off-page: Trust
www.LandscapeLeadership.com
1. Websites with a long history are seen as more trust-worthy
2. Search engines also consider how long your domain name is registered for (use www.Whois.com)
3. The web pages your site links to are also a strong signal that factors into your rankings
Off-page ranking factors
1. Inbound links2. Social media3. Trust4. Personal
www.LandscapeLeadership.com
Off-page: Personal
www.LandscapeLeadership.com
1. Search results are influenced by who is searching
2. Location plays a role in search results
3. Your social graph is beginning to play a larger role in how search results are displayed
7 Primary ranking factors
1. On-page ranking factors– Content– HTML– Architecture
2. Off-page ranking factors– Links– Social– Trust– Personal
www.LandscapeLeadership.com
Next steps
Download the Local Business Directory Worksheet• http://www.landscapeleadership.com/planet-local
Apply for a complimentary SEO Analysis• http://www.landscapeleadership.com/planet-seo-analysis• # of inbound links• Speed—load time of site, etc.
Review how to use keywords the right way• http://www.landscapeleadership.com/your-keyword-phrase
Get in touch
(800) 681-9169chris.heiler@landscapeleadership.comwww.LandscapeLeadership.com@Inbound_Agency@Chris_Heiler
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