rewarding players: montana’s online player loyalty program

Rewarding Players: Montana’s Online Player Loyalty Program

Montana’s Player Club• Goal to reward our core players and engage

infrequent players

• Provide an engaging online destination

• Demographics to direct market our players

• Previous club provided winning numbers and second chance drawings

• New club offers interactive games and more chances to win

Montana’s Player Club

• Introduced free play reward frequent players with fun games, truck giveaway

• Bonus play is live as of today

• $2 or more Lotto play produces a bonus play code

• Code value increases with purchase price

Rewarding Players

• Join the new Montana Lottery Player’s Club at montanalottery.com.

• Play the games and earn entries into weekly and monthly drawings.

• Weekly drawings for product ($10-25) and cash ($100)

• Monthly drawings for $1,500 cash

Free Play

• Initial launch of free play in September

• Added a Truck giveaway with coupon

• 30 days, 30,000 coupons entered

• 3500 new members since start

• Provides a fun, easy way to play games

• Embedded web advertising

Bonus Play Process

• Qualifying $2+ lotto or a $3 scratch ticket

• Bonus play code included on ticket

• No code on $1 tickets

• Web code predetermined entry wins

Bonus Play

Online Ticket: Scratch Ticket:

The Future

• Facebook integration

• Expand game library

• Online sales of lottery through subscriptions

• Next step: direct internet sales