revista femei piccadilly
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Yellow: the season’s
leading color
2014Spring
2013/Summer
a garden full of colors and style
FaShion editorial
powerFlower
gui paganiniby
9 772238 205007 40000
Capa inglês.indd 1 16/08/13 15:52
TABLE OF CONTENTS
04
8
IF YOU WISH TO VIEW THE MAKING-OFF OF OUR FASHION EDITORIAL (PAGE 12), OPEN YOUR CELL’S QR CODE READER, SCAN THE CODE WITH THE CAMERA, AND CLICK ON “READ CODE”.
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MARINA RUY BARBOSA
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ADDITIONAL CONTENT
COVER PHOTO: PHOTO BY GUI PAGANINISHIRT COLCCITOP S.LABELSKIRT ANATESSNECKLACE GABRIELA PIRESPICCADILLY 876003
ÁGUA DE COCOSPFW
PICCADILLY SHOE SIZES PICCADILLY FROM 33 TO 40 BR (SOME LINES GO UP TO SIZE 41)PFG 29 TO 36 BRNICE 33 TO 40 BR
IF YOU WISH TO OBTAIN MORE INFORMATION ON OUR SHOE SIZES, CONTACT OUR CUSTOMER SERVICE: SAC@PICCADILLY.COM.BR(55 51) 3549.9600
Facebook.com/PiccadillyBRInstagram.com/piccadilly_Twitter.com/Piccadilly_brWWW.PICCADILLY.COM.BR
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PICCADILLY 460037
PICCADILLY841015
PICCADILLY 709002
SETTING THE TONE 4 MISS SUNSHINE
FITTING ROOM 6 POWERFUL GIRLS
ELEMENTARY 8 BUNCH OF STYLE
POST-IT 10 NATURAL FASHION EDITORIAL 12 FLOWER POWER
HIT 20 IS BLACK IS WHITE RUNWAY 21 BLUE MOON
INCORPORATE IT 22 THE LACE EFFECT
PICCADILLY FOR GIRLS 23 SWEET PHANTASIES
STROLLING AROUND 24 DUBAI AND MACEIÓ ON THE RIGHT FOOT 28 PICCADILLY NEWS
IT´S IN 30 SPORTY CHIC
TECHNOLOGY 31 58 YEARS OF PROGRESS IN TECHNOLOGY AND COMFORT
RUNWAY 32 AQUA RUNWAY 33 PEACH SKIN
A NEW WOMAN 34 FROM THE RUNWAYS TO THE STREETS
02 indice.indd 2 16/08/13 15:56
www.piccadilly.com.brsac@piccadilly.com.brTel. (55 51) 3549-9600
CeO paulo eloi GrinGs SeniOr ManageMentpaulo eloi GrinGs, adair adélio GrinGs, luiz edson KunsT, GilberTo sTein and renaTo KleinSaleS DireCtOrana clara GrinGsDevelOpMent DireCtOrana carolina GrinGsMarketing DireCtOrcrisTine camila GrinGs noGueiraFOreign traDe DireCtOrmicheline GrinGs TwiGGerinDuStrial DireCtOrrenaTo KleinSupply DireCtOrJosué leandro KunsTHuMan reSOurCeS DireCtOrana paula GrinGs
Opening wOrDS
piccadilly maGazine is published by profashional ediTora lTda. under license of piccadilly, and is disTribuTed on a naTional and inTernaTional level (The spanish version circulaTes in 46 counTries). iT is Geared Towards piccadilly consumers. arTicles may be reproduced wiTh prior permission in wriTinG by The publisher, provided proper aTTribuTion is included. piccadilly producTs are available while sTocKs lasT. imaGes are for illusTraTion purposes only; colors, sizes, eTc. may vary. some of The producTs used To illusTraTe This ediTion’s arTicles belonG To profashional’s collecTion and are Therefore only a reference inTended To inspire our readers.
av. Jandira, 843 – moema são paulo – sp – cep 04080-005Tel. (55 11) 5051-4084ediTora@profashional.comwww.prOFaSHiOnal.COM
publiSHersandra TeschnerJOurnaliSM ManageMentadriana rosa – mTb 47337art anD grapHiC DeSign DireCtOralice hecKeraDMiniStrative anD FinanCial DireCtOrGabriel saleseDitOrial bOarDcrisTine camila GrinGs noGueira, sandra Teschner, dio JaGuarível, adriana rosa, alice hecKer, rafaela loTh and Joyce GrinGsJOrnaliStS ana carolina conTri, fernanda mendonça, maria helena bellini and mirella sTivani grapHiC DeSignerSclaudia carvalho, danielle lima, humberTo lima and KaTherine GomesFaSHiOn prODuCtiOncarolina nazaTTo, caroline da maTa, Gabriela da maTa and Julia moraes Still-liFe pHOtOS piCCaDilly FOr girlS, HOw tO anD a new wOMan máximo Jr. pHOtOS Opening wOrDS anD piCCaDilly FOr girlSpiero d’avilatranSlatiOnbeaTriz roseCOntributeD tO tHiS eDitiOnhow To and a new woman: livia pequino (oca models), rafinha Gonçalves (maKe & hair) piccadilly for Girls: maria fernanda sales andsarah ramos (meu capricho) our special ThanKs To: saleTe brabo bouTiqueprintpluralCirCulatiOn25.000 copiesprOFaSHiOnal ServiCeediTora@profashional.com
Gabrielle Chanel, better known as Coco Chanel, revolutionized an era, in which women were not given much freedom to express their opinions. Time and progress as we know it have granted us the possibility of playing a decisive and active role in the world, and the right to be who we are.At Piccadilly we all work very diligently to bring the most down to earth trends in the fashion world to you, always keeping comfort in mind and translating all that is modern and eclectic. We do that, because we would like you to be able to choose your style (or styles) and at the same time feel good in your skin. After all, you are the one who knows your body best, you know how to make the most of your attributes and constantly become a new woman. We do not only choose our footwear but also great tips on how to mix and match pieces to look beautiful and in.One of the most exciting aspects of creating the Piccadilly Magazine is knowing that you care for its pages, that you like it. This shows us that we have to go beyond just presenting nice pages and offer a fashion and style service, which have to be linked to comfort. Overcoming limits is our motto. Each new edition has to be better than the previous one. And I am not the slightest embarrassed to say that this one achieved this goal beautifully. It turned out great, don’t you think?An accessible piece of art: that is how we perceive our fashion editorial with its flower garden and colors. It was shot by star photographer Gui Paganini, who once again signs our photos. The styling by Davi Pollack is awesome and the model we chose for our cover, top model Karen Nuernberg, embodies our wishes of beauty, lightness, but with lots of personality!The beautiful and light fashion moves among cream colors, like peach and aqua, mixed to unbelievably strong colors, like yellow that represents the sun and rules runways all over the world. A colorful bouquet of different flowers exudes elegance. With their minimalistic effect, black and white - loyal friends of real chic people – break the effect of sunny colors. And for those days, when you feel like being a little bit more da-ring, the metallic and shot effect will add an unbeatable “oomph” to your look. Our collection brings different types of heels, wedge and square, and hotfix and spike applications. It also has a more “sporty” feel that introduces elastics, Velcro® tape and rubber soles.Now you can check out what we did in a magazine that will reach 2 million readers. Actually, make that 6 million. I explain: did you know that a magazine is read, in average, by three people? And that ours is also published in English and in Spanish and is distributed in over 50 countries? And that it is a pleasure to share your time with you: a large number of Brazilians and women around the world? Piccadilly brings a new and current world to match this ever-moving life of ours.Take advantage of our pages. Warm regards,
PublisheramiGa@profashional.comfacebooK (auThor’s fan paGe): sandra TeschnerinsTaGram: sandraTeschner
“The most courageous act is still to think for yourself.”
Coco Chanel
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in This ever so new world, we had my picTure
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03 Editorial Piccadilly.indd 3 16/08/13 16:00
Setting the tone
A season’s fashion is made of different trends that take shape and adjust to the respective region. One of those trends was the highlight on Milan, New York and Paris runways and literally lit them up: the yellow!You know when a color has become a favorite when the rich and famous are seen wearing it on red carpets around the world. Celebrities such as Fergie, Adriane Galisteu, Blake Lively (the new darling from the show Gossip Girl), Thaila Ayala, Sophie Charlotte, among others, have already adopted the trend.You can go all the way with the color or use it sparingly on shoes, bags, scarves, etc.
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For an evening look, try to mix and
match yellow and black. It is modern, chic and
you will be absolutely in.All you have to do is choose a nice pair of shoes, accessories and go have fun!Actress Alessandra Negrini chose this color combination and looks gorgeous!
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Some elements are introduced into fashion to make pieces more glamorous. The fashion market’s idea for this summer is for it to have a great impact and lots of personality. Hot-fix flat studs, spikes, shot and metallic fabrics convey a fluorescent and stylish effect that helps achieve the desired result. Go for it! You won’t regret it.
GIRLSPOWERFUL
Isabelle Drummond, beautiful and glamorous in her metallic look
Metallic:
ZINCO
PICCADILLY 317001
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BAKER
PICCADILLY 709001
FITTING ROOM
Metallic:
NEM
PICCADILLY 540143
SAMUEL CIRNANSCKSPFW THE DAYS ARE GONE, WHEN IT COULD ONLY BE
USED IN EVENING OUTFITS. NOW IT’S IN TO USE IT IN BRIGHT DAYLIGHT. IT CAN BE USED ON ANY PIECE OF YOUR WARDROBE, FROM HEAD TO TOE.
provador.idml 6 16/08/13 16:09
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IT HAS BEEN A LONG TIME, BUT WE KNOW THIS ONE. WHEN LOOKING AT THE FABRIC FROM DIFFERENT ANGLES OR UNDER DIFFERENT LIGHT, IT APPEARS TO CHANGE COLOR. IT WAS A FAVORITE IN THE 80’S AND NOW IT’S BACK, REALLY CREATING A
STIR WHEREVER IT GOES.
Shot :
HITS
PICCADILLY 514003
PICCADILLY 254049
HUGO BOSS
FALGUNI & SHANE PEACOCK MERCEDES BENZ FASHION
WEEK NEW YORK
Hot-fix studs and spikes
AS MARIAS
ESPAÇO FASHION
LOJAS POMPÉIA
PICCADILLY 553001
WWW.PICCADILLYPFG.COM.BR
PICCADILLY 061016
PICCADILLY 243012
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AS MARIAS
KENNETH COLE MERCEDES BENZ FASHION WEEK NEW YORK
THEY MAKE FOR VERY STYLISH PIECES OF CLOTHING. WHAT ABOUT GOING OUT WEARING
ROCK ‘N’ ROLL?
PICCADILLY 732006
provador.idml 7 16/08/13 16:09
8 WWW.PICCADILLY.COM.BR
Flowers will fi ll the upcoming warm and sunny days. They will be found in prints, accessories and details, adding vitality and fun to your look. The world’s major
fashion events have already shown the new trend: large and small fl owers, in abundance or sparingly mixed with other prints.
Here, during the SPFW, Fernanda Yamamoto, Cavalera and Animale pre-sented their fl ower-inspired collections. At Fashion Rio, Apoena, Maria Filó, Alessa and Andrea Marques also showed that they bet on the new trend.
The public loved it!
STYLEOFBunch
Flower and shoes
in the same color
shade: this imparts
elegance and makes
for a chic and
harmonious look.
FILHAS DE GAIAFASHION RIO
PICCADILLY 559001
RIACHUELO
PICCADILLY 113051
LOJAS POMPÉIA
PICCADILLY 362002
JESUS DELPOZOMERCEDES-BENZ FASHION WEEK MADRID
MARINA RUI BARBOSA
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ELEMENTARY
Flores.indd 8 16/08/13 16:22
ANUNCIO inglês.indd 9 19/08/13 11:10
POST-IT
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Handcrafting. That is something Brazil excels in. Communities and tribes export their products to different countries. We are a reference for beautiful natural and hand-made pieces.Stylists, who always stay current with what we have to offer and that is hype, use their creativity and any information to design pieces or entire collections. That is exactly what happened with this new trend: the handmade aura visited several runways and is now landing here. This summer, everything that looks as it has been handmade will be a must. Laces, beads, threads and braids will fi ll our sunny days. Go for it, dress naturally and shine during these hot summer days!
fashionNatural
O BOTICÁRIO
PICCADILLY 240043
PICCADILLY 081014
RENNER
PICCADILLY 255008
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RIACHUELO
RAPHAEL FALCI
OH, BOY! FASHION RIO
WWW.PICCADILLYPFG.COM.BR
Post it af.idml 10 16/08/13 16:28
MISHA BARTON
“Being natural is simply a pose.”
Oscar Wilde
ÁGUA DE COCOSPFW
BESNI
NUTRIA
PICCADILLY 101022
PICCADILLY 406042
RENNERMARISA
PICCADILLY 601004
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FLOWERPOWER
YOU ARE DELICATE AND FEMININE, BUT HAVE A STRONG PERSONALITY, YOU THINK FOR YOURSELF
AND SHOW WHERE YOU STAND. YOU ARE BEAUTIFUL IN THIS FLOWERY FASHION.
PHOTOS GUI PAGANINISTYLING DAVID POLLAK
DRESS TOPSHOPEARRINGS OTAVIO GIORAPICCADILLY 553002
Editorial Gui af.indd 12 19/08/13 10:57
BLOUSE MARIA FILÓSHORTS S.LABEL
PICCADILLY 610002
Editorial Gui af.indd 13 19/08/13 10:57
DRESS REINALDO LOURENÇOPICCADILLY 708006
Editorial Gui af.indd 14 19/08/13 10:57
SHIRT ALCAÇUZJACKET ADRIANA DEGREASSKIRT EMANUELLE JUNQUEIRAPICCADILLY 555020
Editorial Gui af.indd 15 19/08/13 10:57
JACKET S. LABELDRESS ZINCOBELT CORELLOBRACELET MORANAPICCADILLY 714014
Editorial Gui af.indd 16 19/08/13 10:57
SHIRT KARIN FELLERBELT COLLECTIONJUMPSUIT ZINCO
PICCADILLY 362002
Editorial Gui af.indd 17 19/08/13 10:57
SHIRT CORAL ARBEXSKIRT MOSCHINO NA FARFETCH
TANK TOP S. LABELBRACELET MORANAPICCADILLY 601003
Editorial Gui af.indd 18 19/08/13 10:57
TANK TOP S. LABELJACKET AND PANTS TIGRESSEBRACELETS MORANAGLASSES CHILLI BEANSPICCADILLY 550021
MODEL: KAREN NUERNBERG (MEGA MODEL)FASHION PRODUCER: TONY MÜLLERBEAUTY: AGNES MAMEDEPHOTOGRAPHER’S ASSISTANTS: GUSTAVO IPÓLITO AND MARCELO N. ANDRADEBEAUTY ASSISTANT: JULIANE OLIVEIRA
Editorial Gui af.indd 19 19/08/13 10:57
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We all know that black and white are classics and never go out of style, but we are about to see a new trend: a mix of both. The combination of those two colors has a new fl air and promises to become an absolute hit this summer. This season we will fi nd primary colors in stripes, checks, geometric shapes and much, much more. You can also combine two pieces of the same color. Timeless, classic and chic: this duo was a steady presence at the fashion weeks. The same rule applies to shoes: mix and match both colors and allow fashion to take over your feet. Piccadilly has created wonderful options so you can walk around, beautiful as ever.
PICCADILLY161102
AUSLÄNDER FASHION RIO
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FIVEBLU
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IS WHITE!Is black!
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What a luxury!
Caviar nails are in! You
can have this manicure on
all or only on one single
nail. The effect is awesome:
tiny beads in the same
shade as the nail polish.
Let’s give it a try?
PICCADILLY841015
PICCADILLY 550022
hit_ingles.indd 20 16/08/13 16:33
runway
moonBlue reminds us of a clear day, where the sun shines against a very Blue, even indigo Blue, sky.
Blue
piccadilly 256011
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INCORPORATE IT
On vests, skirts, shoes, bags, necklaces and much, much more. The lace effect can be seen in the new collections of the world famous brands. If you are more the romantic kind, this summer you will have the chance to assemble looks that reveal what is underneath. If you don’t wish to show so much skin, accessorize with laser cutouts.
EFFECT
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2ND FLOOR SPFW
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MERCEDES-BENZ
FASHION WEEK
NEW YORK
PICCADILLY 538073
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Vanessa Giácomo has chosen the peek-a-boo effect produced by slits and laces to look good on parties and events. This makes for a light and very sexy look. Cream colors are more romantic, while dark colors convey a more femme fatale air.
PICCADILLY
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The lace
AREMO
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CARRERA Y CARRERA
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ALL SHOES ON THIS PAGE ARE PICCADILLY
FOR GIRLS.
#fashionMODELS: MARIA FERNANDA SALES
AND SARAH RAMOS (MEU CAPRICHO)
#college
#fashion
#funlife
PICCADILLY 083004
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O BOTICÁRIO
TWEEZERMAN
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Sweet phantasiesPICCADILLY FOR GIRLS
Girls are a real sunshine that brightens up our lives. They have style and personality, they know what they want and from an early age on already bet on comfort with style. Piccadilly For Girls brings the Fashion, Fun Life and College lines to embrace all those little models and their friends.FASHION: They are stylish, love glitter and gold, bows and lots of applications. Even better if the model has a little bit of a heel!FUN LIFE: Fun colors make for fun summer days, filled with joy. Whether you use flats, shoes or flat, slipper-like sandals, let your look smile!COLLEGE: A girl’s daily routine asks for something beautiful that connects her to her school friends. Laces, sneakers and flats make this lovely fashionable girl’s style.
PFG 2 inglês.indd 23 16/08/13 16:42
THE LARGEST MALL IN THE WORLDTHE DUBAI MALL, LOCATED IN THE TALL-EST BUILDING IN THE WORLD, REALLY IS A FEAST FOR THE EYES. IT COMPRISES A TOTAL OF 1,200 STORES, 150 RESTAU-RANTS, A GIANT SKI SLOPE, AN ICE RINK, A THEME PARK AND MUCH, MUCH MORE. THE DUBAI MALL IS A ONE-STOP-SOLU-TION FOR FASHION LOVERS: THE MOST PRESTIGIOUS BRANDS ARE THERE.
STROLLING AROUND
Middle Eastern
Dubai’s modernity, luxury and futuristic architecture make it one of the world’s favorite tourist destinations. The culture mix of locals and visitors and their respectful coexistence make a magic place of Dubai.
THE DUBAI FOUNTAINTHE WORLD’S LARGEST CHOREOGRAPHED FOUNTAIN WAS DESIGNED BY THE SAME COMPANY RESPONSIBLE FOR THE FAMOUS FOUNTAINS AT THE BELLAGIO HOTEL IN LAS VEGAS. IT IS SET ON AN ARTIFICIAL LAKE THAT IS CONVENIENTLY LOCATED BETWEEN THE DUBAI MALL AND THE BURJ KHALIFA (THE TALLEST TOWER IN THE WORLD).
DINEIT IS ONLY NATURAL THAT SUCH A CITY WITH ITS GIGAN-TIC MALLS, BREATHTAKING ATTRACTIONS AND FUTURIS-TIC BUILDINGS ALSO OFFERS FIRST-CLASS CUISINE. ONE EATS REALLY WELL IN DUBAI. A GOOD SUGGESTION IS THE RESTAURANT ASHIANA, LOCATED IN THE SHERATON HOTEL, THAT OFFERS THE BEST OF THE INDIAN CUISINE. LOCATED CLOSE TO THE CREEK, THE RESTAURANT HAS A DIFFERENTIATED MENU AND FEATURES A BAND THAT PLAYS INDIAN MUSIC. (WWW.SHERATONDUBAICREEK.COM.)
If you wish to visit
Dubai, pack light clothes.
Prefer long skirts or
dresses, they work well
with high or medium
heels or flat sandals.
MagicDubai’s
PICCADILLY 100172
ÁGUA DE COCOSPFW
DO YOU LOVE FASHION? ON THE DUBAI MALL’S SITE YOU
WILL FIND THEIR MAGAZI-NE, WHERE YOU CAN READ
UP ON EVERYTHING THAT IS GOING ON IN THE MIDDLE
EASTERN FASHION WORLD AND ON ALL RUNWAYS!
WWW.THEDUBAIMALL.COM
PICCADILLY
419079
PRESTIGIOUS BRANDS ARE THERE.
Did you know that Piccadilly is sold in Dubai and the entire Middle East?
PICCADILLY 464010
PICCADILLY
320120
PICCADILLY
640050
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SHOPPING IN STYLEHANDCRAFTS MADE IN THE CAPITAL OF THE STATE OF ALAGOAS ARE TYPICAL FOR THE REGION. HOW TO MAKE LACES AND EMBROI-DERY IS PASSED ON FROM ONE GENERATION TO THE NEXT AND THE OBJECTS APPEAL TO VISITORS. ONE OF THE TECHNIQUES THAT HAS TO BE HIGHLIGHTED IS THE FILÉ, A TYPICAL NETLIKE LACEWORK. YOU FIND IT AND MUCH, MUCH MORE IN PONTAL DA BARRA.
National ParadiseThe coastline of Maceió, Brazil, comprises 40 km (about 25 miles) of beaches. If you cover them from one end to the other, you will fi nd crystal-clear water with colors ranging from light green to sky blue that forms natural pools and stands in a clear contrast to the very fi ne and white sand
WHERE TO DINETHIS IS A SPECIAL PLACE TO BE IF YOU LOVE SEAFOOD. THERE ARE TWO WELL-KNOWN RESTAURANTS: THE PARMEGGIANO, WHICH OFFERS GOOD FOOD AT A FAIR PRICE, AND THE IMPÉRIO DO CAMARÃO, IF YOU WISH TO EAT WELL AND ARE WILLING TO SPEND A LITTLE BIT MORE.
NATURAL POOLSTHE WATER IS CLEAR AND WARM AND THE VIEW IS JUST MAGICAL. THIS IS PAJUÇARA, ONE OF MACEIÓ’S MOST FAMOUS BEACHES. AND THAT IS ALSO FROM WHERE JANGADAS [T.N.: A HANDMADE SEAWORTHY SAIL-ING RAFT USED BY FISHERMEN IN BRAZIL’S NORTH-EAST] SAIL OUT TO THE NATURAL POOLS. THIS IS A UNIQUE AND UNFOR-GETTABLE EXPERIENCE.THESE BEACHES ARE WORTH VISITING AS WELL: PRAIA DO FRANCÊS, BARRA DE SÃO MIGUEL, GUNGA, DUNAS DE MARAPÉ, FOZ DO SÃO FRAN-CISCO AND PARIPUEIRA.
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Maceió requires light and comfortable footwear. When going out for dinner, choose flats or sandals. They are both beautiful and very feminine.
A FASHION CURIOSITYTOP MODEL BRUNA TENÓRIO (SEEN HERE DURING THE OSKLEN RUNWAY SHOW AND ON THE COVER OF VOGUE CHINA) IS FEATURED ON THE COVER OF THE WORLD’S MOST FASH-IONABLE MAGAZINES AND IS THE FAVORITE OF MANY INTERNATIONAL DESIGNERS. LOOK-ING AT HER ASIAN-LIKE FEATURES NOBODY WOULD THINK THAT SHE WAS BORN IN THE
BEAUTIFUL MACEIÓ, STATE OF ALAGOAS.
OSKLENSPFW
PICCADILLY 141026
PICCADILLY
845003
PICCADILLY 547078
PICCADILLY 706007
PICCADILLY
306002
and stands in a clear contrast to the very fi ne and white sand
Did you know
that Piccadilly
is sold in over 14
thousand stores
across Brazil?
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28 WWW.PICCADILLY.COM.BR
NEWS • FASHION • PICCADILLY • COMFORT
PICCADILLY MAGAZINE ISSUE 4
ON THE RIGHT FOOT
The ADVB/RS Export Award is known throughout Brazil for valuing companies’ competitiveness and effort, and for celebrating entrepreneurship in the Rio Grande do Sul region. The award’s 41st edition was held early July this year in Porto Alegre, and Piccadilly won in the category “Market Diversification”. “We have worked hard for 58 years, always focusing on what is best for our coworkers and our region. We shall never lose sight of our principles. It is an honor to be chosen as this category’s representative; this makes us even stronger on the national and international markets”, said Piccadilly CEO, Paulo Grings. The RS Export Award is granted by its Board, which consists of the main public and private export-related institutions.
Piccadilly: nominations and awards reflect recognition
Total commitment
Piccadilly – 58 years of excellence
New stores around the world
Piccadilly is presently celebrating its 58th anniversary. In all those years, it has never stopped evolving, and main-tains its position among the country’s top five footwear manufacturers. The last edition of the brand’s already traditional sector survey, which interviews more than 1,500 retailers all over the country, showed record re-sults and definitely strengthens the company in its new phase. One of the indicators shows that Piccadilly was recognized as the brand that uses most technology, offers more comfort, has the best turnover in stores and is the most sought-after brand throughout Brazil. Piccadilly has received the same kind of recognition in several countries of the world, where it also stands out among other Brazilian brands.
In less than six months, three new Piccadilly stores were established outside Brazil. The new Miami store is the fourth in the US and opened its doors in November 2012. In February of this year, we opened our first store in Guatemala. The newest Piccadilly store is located in New Zealand and was founded in June.Currently, Piccadilly has 28 stores abroad, 10 of which in Venezuela, 9 in Kuwait, 4 in Miami, and 2 in Peru. The Dominican Republic, Guatemala and New Zealand have one store each.There are clients in other countries (Reunion Island, Paraguay, Colombia and Ecuador) that intend to open Piccadilly stores in a near future. Additional new stores are to be opened in Peru and New Zealand! This is the world’s acknowledgement of the brand’s power!
In all its models, Piccadilly only uses the best materials and leading-edge technology. The company is also concerned about what happens after sales; that is why it teaches its clients how to care for their shoes.– Cleaning: Dry your Piccadilly in the shade, in a dry and well-ventilated place. Use a soft brush or dry sponge to clean your Piccadilly. If necessary, dampen it with water and use neutral soap. Never place them in the washer or dryer, nor soak or rinse them under running water.– Odors: Let your footwear rest for 24 hours after using it. If it presents any type of odor, use antiseptic talc and let it rest for two days. – Care: We recommend using liquid shoe polish to remove scratches from smooth materials. For all other materials use only a sponge or soft brush, gently rubbing in circles. Do not store your footwear in boxes, but in dry and well-ventilated places.
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28 WWW.PICCADILLY.COM.BR
GUATEMALA
MIAMI
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WWW.PICCADILLY.COM.BR 29
Piccadilly is very concerned about acting in a responsible manner and protecting the environment in all Brazil. It has therefore created several exemplary projects that are a differen-tial and add excellence to the brand. Here are just a few of them:– Employees: a project focused on integrating people with spe-cial needs (PSN) in a humanized work environment. – Friendly business: every year, Piccadilly sponsors arts, sci-ence and music projects as well as theme events, such as Fundação Tênis, Fundação Semear and Igrejinha’s Oktoberfest. It received the Child Friendly Award and in partnership with Fundação ABRINQ offers children and teenagers access to schooling, health and much, much more.– Sustainability: Piccadilly participates in several environmental and social projects, such as Caminho Sustentável (Sustainable Path), Origem Sustentável (Sustainable Origin, a sustainable seal of approval for the fashion industry), as well as in recy-cling, reuse, and decontamination programs, among others. You can learn more about each of these and other actions vis-iting our site: www.piccadilly.com.br.
Piccadilly is known for its outstanding comfort and beauty, and was therefore chosen by several airlines as part of their uniforms. They are: El Al (Israel), Tam (Brazil), Gol (Brazil), Trip (Brazil), Azul (Brazil, belon-gs to Trip), Etihad Airlines and Abu Dhabi Aviation (both from the United Arab Emirates). The brand is also the first choice of women who work in office attire or uniform. In Cuba, Ecuador and in other countries as well, it is the no. 1 Brazilian brand for uniforms.
Almost a year ago, Marina Medvedeva, a 29-year-old Russian woman, decided to start her own business and chose Piccadilly to take this important step with her! Her mother, who has worn Piccadilly for a long time and owns two stores in Russia, encouraged her to start a business. After having studied in New Zealand and made it her second home, Marina contac-ted Piccadilly’s export department and on June 21 opened a Piccadilly store in Auckland. The business is doing so well that she is already thinking of opening a second store.
The Piccadilly family feels honored when it has the opportunity to welcome clients from other countries to its headquarters (located in Igrejinha, in the state of Rio Grande do Sul, Brazil). Just recently the company was visited by clients from Reunion Island, Bahrain and Saudi Arabia, who visited headquarters for the first time, since deals are normally closed at trade fairs. They had the opportunity to visit the company lab, where all materials and production processes are tested, and were de-lighted with what they saw.
Socially responsible and sustainable business
The best footwear for work
Unexpected visitors
New Zealand success story
SEMEAR FOUNDATION
BAHRAIN
REUNION ISLAND
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The Olympic Games, FIFA Confederations Cup, World Cup... Wherever you look, there is sport. Hip and creative designers saw an opportunity to create modern and elegant pieces with a touch of style.Well-known names, such as Giorgio Armani, Stella McCartney and RalphLauren, Céline and Lacoste have already adhered to the trend and are now signing athletic uniforms or introducing sporty elements into their creations. Pieces, such as overcoats, which resemble a sweatshirt, and boxer shorts in fi ne materials that remind us of running shorts, are now more sophisti-cated and elegant. Jackets and pants with side stripes and elastic waists are there, too.Watch out! You will fi nd many extremely elegant items that were inspired in the health awareness trend. They are worth the investment to glam up your wardrobe and be in!
SportyChic
IT’S IN
IMAGINARIUM
POMPÉIA
FERNANDA YAMAMOTO
IMAGINARIUM
PICCADILLY511015
NIVEA
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WWW.PICCADILLYPFG.COM.BR
PICCADILLY 088003
RAY BAN
Nice shoes, trendy
clothes and protected
skin. This summer,
don’t forget your
lip care and sun
protection.
FAVELA HYPE
PICCADILLY607007
PICCADILLY
956009
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58years of progress in technology and comfort
Technology
www.piccadilly.com.br 31
MaxiMuM perMeabiliTy The very permeable insocks dry fasTer. small holes increase Their capaciTy To absorb, disTribuTe and release humidiTy. This keeps your feeT dry and venTilaTed, and increases your comforT.
exTreMely flexible our shoes are sofT and flexible, which makes a woman’s day so much more pleasanT. some lines are exTremely flexible, which makes walking even more comforTable.
exTreMely lighT in accordance To our comforT rules, all piccadilly shoes are very lighT. buT some of Them sTand ouT for being exTremely lighT (up To 240 g on each fooT). beauTy and comforT walk side by side.
TesTed and proven: The new piccadilly insocks are TesTed and proven. we compared old and new exTra-absorbenT insocks by dripping liquid on Them. The difference and progress is obvious! afTer leTTing Them resT for 20 minuTes, The waTer applied To The new insocks had nearly disap-peared, while The older version was sTill weT.
super sofT counTer in iTs closed shoes wiTh heels of up To 3.5 cm (1.4”), piccadilly uses a super sofT counTer, allowing you To walk safer and sofTer.
nice shock absorbing Technology Thanks To This new Technology, piccadilly nice shoes (line 957) are 59% more shock absorbenT. This means more safeTy, maximum comforT and healTh for our consumers.
Wider Molds and insoles Thinking of women, who have somewhaT larger feeT, piccadilly developed exclu-sive lines (401, 462, 500, 538 and 547) made wiTh special sized molds. These shoes provide comforT, acTivaTe blood circula-Tion and avoid The swelling of your feeT.
reinforced insocks as of now, regular insocks of lines 732 e 841 have 20 mm more reinforcemenT aT The fronT, Thus allowing you To walk wiTh more safeTy and sTabiliTy.
non-slip soles The non-slip soles are also resisTanT and durable, allowing for safeTy and sTyle every sTep of The way.
over its 58 years of existence, piccadilly has researched, developed and invested in technologies that improve to the maximum the comfort and well-being that our clients have learned to cherish in over 90 countries around the world. This grants us the title of pioneer brand and absolute leader in comfort technology. at each new collection, new tech-niques are introduced that make each model fashionable, durable and very comfortable. This collection brings new te-chnologies that add even more wellbeing to our clients’ life and maintains others, which are already known. beauty and comfort coexist in perfect harmony!
tecnologia_ingles.indd 31 16/08/13 16:51
RUNWAY
AquaAQUA GREEN IS CALM LIKE THE BOTTOM OF THE SEA, AND IT CONVEYS LIGHTNESS AND ELEGANCE TO SUMMER LOOKS.
PICCADILLY 708007
PICCADILLY 542012
PICCADILLY 401123
PICCADILLY 104006
PICCADILLY 101023
PICCADILLY 500092
PICCADILLY
320092
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RUNWAY
Peachskin
PEACH WAS CHOSEN ONE OF THE SEASON’S MAIN COLORS. IT HAS THE ELEGANCE OF THE NUDE PALETTE, IS SOBER AND POWERFUL
PICCADILLY 111035
PICCADILLY 509015
PICCADILLY 236010
PICCADILLY 161096
PICCADILLY 500094
PICCADILLY 401126
PICCADILLY
147038
PICCADILLY
330029
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A new womAn
pho
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Máx
iMo
jr
./ag
ênci
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34 www.piccadilly.com.br
Fromstreetsto the
the runways
what we see on the runways may sometimes seem strange or a bit over. but what really matters is how we interpret and introduce it into our everyday life.a look that on the runways con-sists of a wig made of steel wool, stripes and colors from head to toe and very flamboyant acces-sories may be transformed into a very romantic version using the same influences and color palet-te. all you have to do is to have a keen eye and go beyond what is being shown!
“the summer is lodged in your heart.”clarice lispector
piccadilly 362005
ronaldo fraga spfW
shirt and glasses:c&ashorts:collection
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A new woman.
Fashion and comfort in 90 countries.
www.piccadilly.com.br
facebook.com/PiccadillyBR
is a message of your emotion to your reason.
Desire
AG006613A-Anúncio Piccadilly_20.2x27.5cm.pdf 2 30/07/13 17:38
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