reverse engineering unmetric

Reverse Engineering

insi8by

Unmetric

Unmetric is a social media monitoring company headquartered

in New York.

insi8

UNMETRIC TODAY

★ More than 70 employees.★ Spread over 3 countries - India, U.S.A and

Canada.★ Big customers like Microsoft, Changi airport,

Nokia etc.★ Headquartered in New York.

insi8

Founders

insi8

The TeamCEO

Lakshmanan Narayan

Head of Product

Kumar KrishnasamiNorth America Lead Europe Lead

Head Of technologyJoseph

VargheseBack End Lead

insi8

Lakshmanan Narayan, CEO

★ Also known as Lux★ Lux has 18 years of

experience across media, Internet, advertising and entertainment.

★ Degree in mechanical engineering from IIT Madras and MBA in Marketing from IIM Calcutta.

“Data analytics is a big opportunity for Indian companies, especially as businesses here become more data driven than ‘gut’ driven.”

insi8

Co-foundersKumar Krishnasami (Head of Product)

★ Kumar has close to 2 decades of experience, in senior technology roles and across verticals, at JP Morgan Chase, Allstate Insurance, MCI Worldcom and startups.

Joseph Varghese (Head of Technology)

★ Along with 18 years of experience, mostly in the SAP ecosystem as an independent consultant and with AkzoNobel, Joe also dabbled in other technology platforms and developed many products.

insi8

Rewind

insi8

Let us embark on a backward journey through time…

New Horizons

Year 2015★ Stepped into Predictive analytics technology by

launching the product - ‘Predict’.

★ Unmetric Predict allows marketers to input details about a planned piece of social content across four defining elements - structure, tone, intent and context.

insi8

Deepening Roots

Year 2014★ 70 Employees★ Expanding development and analytics teams to provide

clients with even deeper insights into the unstructured data from social networks.

insi8

Blossoming stage

Year 2013★ Raising the first round funding of Rs. 34 crore ($5.5

million).★ Expanding client network.

insi8

Budding stage

Year 2012★ Acquiring Customers in the U.S and India.★ Expanding functionalities.★ Generating ripples in the industry.

insi8

Here Comes Unmetric!

Year 2011★ Team worked six months even without a name.★ Foundation of UNMETRIC.★ Raising the first round funding of about Rs. 16 crore

from Nexus Venture Partners.

insi8

Sprouting stage Year 2011★ Realising the value in analyzing the data being

generated by large enterprises.

★ Team stops working as EyesAndFeet.★ “Everything we’ve done over the past 12 months was

probably not right and we need to change direction.” - Lux

insi8

FoundationYear 2010★ Initially known as EyesAndFeet.★ focused on the SMB.★ The company started by helping local businesses such

as restaurants and spas, understand and used social media.

★ Based in Chennai.insi8

More

insi8

Major Challenges★ Data overload due to charts and other visuals on every

single data point.★ Difficulties in curating the data and provide it in a way

that helps the businesses with metrics that matter rather than confuse them.

★ Presence of more than 250 social media analytics companies and it has become difficult for a marketer to differentiate products.

insi8

Vision“If I were to try to articulate my mission, it’s to have Unmetric be the company I would have wanted to join straight out of college. Being a company that continues to be your dream job–whether someone joins straight out of college or otherwise–is what we’re aiming for.”

- Lux

insi8

Core Marketing Technology“Our technology allows brand marketers to compare and analyse the social media content of direct competitors and aspirational brands and then use that information to ideate new engaging content.”

- Lux

insi8

insi8

Thank you

insi8